by investing in your local SEO, you get to rise up and compete with the other local businesses within your niche.
While local customers are going to be the “bread and butter” of your business, you can also attract people who are visiting your area when you invest in local SEO.
More and more people are turning to local businesses to show their support and stimulate their local economy.
When you establish strong local SEO, people will find you when they’re out and about. You’ll get customers who are visiting you on a whim.
SEO gives you organic results for a lower cost than other advertising options.
our highly specialized, dedicated enterprise seo team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly how does local seo work?
Consider the last time you went out into the world in pursuit of something. Perhaps [men's shoes], [daycare centers], or [coworking spaces] were involved.
The goal of Google is to provide users with the most relevant results for every search.
And those Map Pack results will be prominently shown on the first page of the search results when its algorithms determine that your purpose is local — that you are seeking for something in the vicinity of you.
are you ensuring to avoid the foremost common local SEO mistakes?
when you decide to start optimizing your web presence for local search, there are some common mistakes we help you avoid.
One of the most common mistakes we see when it comes to SEO is targeting broad, unspecific keywords.
Many business owners treat online reviews as a “would be nice” addition to their marketing strategy – not a necessity.
Inconsistent NAPW data or "name, address, phone number, and website" data.
not submitting your business information to directories like GMB, Bing Places, Yelp, and Yellow Pages.
no backlinks, no backlinks are an important ranking factor in local seo
no backlinks, backlinks are an important ranking factor in local seo
Poor Quality Website Content, Simply including your target keywords across your website isn’t going to cut it.
Duplicate Listings, Google hates duplicate content in their search results. It’s a bad experience for their users to see the same information twice in their results
one of the biggest commonly made mistakes is missing relevant categories.
How To Measure local SEO Performance and Results
Customer Reviews Not only do reviews let you know what’s happening— they tell everyone else as well
Geo-Segmented Organic Search it’s important to geo-segment the data to measure local organic traffic growth, both month-over-month and year-over-year.
Google My Business (GMB) Google My Business Account Clicks & Impressions show the interaction and visibility of your business
Local Search Ranking It’s so important because it shows the true intent of the customer. Local SEO is all about dominating the Google Knowledge panel
keyword ranking can help you identify which keywords you’re ranking strongly for, keywords where you’re weak, and untapped ones where your competitors are earning search engine rankings
click-through rate The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP.
bounce rate Your bounce rate represents the percentage of users who visit your site but leave without further interaction.
website authority over time Your website's authority score predicts how well a domain will rank.
the top reasons why local seo is such an important part of your digital marketing strategy
Local SEO enables you to increase traffic. When you concentrate on possible local clients, you encourage people to visit your website who might come see you.
By focusing on your local audience, you may direct local traffic to your website, which finally leads to purchases
One advantage of local SEO is that it increases conversion rates by bringing more potential clients to your website.
When local customers are prepared to make a purchase, establishing oneself as an authority in the area might increase your chances of being the sales anchor for them.
Over 80% of smartphone users choose the "near me" option when looking for a specific kind of business you can lower or eliminate all advertising costs by increasing your local SEO.
why we are the best people to do this for you ?
With our completely managed local SEO services, you may get a one-stop solution for local search. With BluStream, you'll get a personalized SEO plan, professional campaign execution, and frequent reporting – all you need to rank for the important local keywords.
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