Marketplace Optimisation | BluStream Marketing Solutions

we are the Perfect Partner to Your Marketplace Journey

We’ve got you covered. With hundreds of products listed on Amazon, it is crucial to ensure your products are not lost in the clutter.

Schedule A Call +

why your business needs market place optimisation

to win the digital shelf battle, you need to optimise your digital pricing strategy. mpo gives you insights and keeps you upto date with trends.
market place optimisation helps you optimize your product portfolio and even makes new packaging initiatives possible.
market place optimisation is critical when it comes to understanding catalog management, it helps you focus on the right categories and amplifies bottom line perfromance across key channels.
a store front without market place optimization is like a wedding without invitations. It’ll become a no-show.
market place gives your e-commerce endeavor results and helps you optimise the overall cost per acquisition.

our highly specialized, dedicated e-commerce team drives outcomes

if you are interested in a better kind of digital marketing we're here to help you scale.

exactly how does marketplace optimisation work?

Marketplace Optimization (MPO) is similar to Search Engine Optimization (SEO), which uses a set of signals to rank sellers or their products to relevant buyers in marketplace searches. It is your product rankings on any website like the Facebook marketplace, Amazon, Etsy, eBay, etc.

Listing your products on eCommerce sites like Amazon is not enough. To achieve the goal of a customer finding your product, amazon seo services, also called listing optimization services, need to be performed for every product you list on the marketplace. And achieving the top position is not easy. Your listings need to be thoroughly optimized with advanced keyword research for the customers searching for the products you offer.

are you ensuring to avoid the foremost common off mpo mistakes?

when you decide to start optimizing your ecommerce presence across merchant platforms, there are some common mistakes we help you avoid.

Going Against Marketplace Guidelines - Online marketplaces such as Shopify and Lazada have strict user guidelines in order to protect not only their buyers but also their sellers.
Directing Shoppers to Your Own Website - A marketplace can’t be profitable or successful if traffic is being directed away from its site.
Not Doing Your Research - Many marketplace sellers make the mistake of signing up and immediately listing their products and, hope for the best. In reality, it’s not that simple.
Rushing Your Product Listing - Rushing this part is just bad business and will be a waste of your time.
Ignoring Product Search Rank - Many sellers create their products and fail to check in on their visibility. By forgetting this step you can miss out on sales and product exposure.
Failing to Manage Inventory - Inventory management is the key to successful selling. Granted, it’s hard to predict inventory needs when you are just beginning as a seller.

How To Measure mpo Performance and Results

Liquidity is the lifeblood of the marketplaces. It's critical to consider how buyers and sellers transact with each other.
average order value (AOV) This indicator represents how much users spend on a marketplace daily, weekly, or monthly.
Gross Merchandise Volume (GMV) is the Holy Grail of marketplace metrics. It measures the total revenue of goods/services sold on the marketplace platform during a specific time period.
Customer acquisition cost (CAC) shows your business's costs to acquire a new customer, including marketing and sales expenses.
Customer lifetime value (a.k.a. CLV or LTV) represents the total revenue you expect from each customer.
click-through rate The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP.
bounce rate Your bounce rate represents the percentage of users who visit your site but leave without further interaction.
Trust and safety are vital metrics for your online marketplace success.

the top reasons why off page mpo is such an important part of your e-commerce sales strategy

One of the most critical aspects of MPO is first to understand the marketplace nature on which you want to own a seller account.
A well-optimized product title will have the greatest impact on product performance on search.
Search engines use the descriptions and show them in SERP snippets. If there are challenges due to thin or ambiguous content, the ranking wouldn’t be higher.
Frequently Asked Questions (FAQs) in your product listing is another content-related optimization technique that has shown positive results in MPO
If sales are king in Marketplace optimization, then reviews are queen. Reviews increase trust and greatly enhance the buying decisions of a consumer.
Your customers will trust your brand more once they can see how your product looks. In the user-behavior driven market, what’s better than to show your real side to your customers.

why we are the best people to do this for you ?

As a leading digital partner, blustream takes care of your eCommerce marketplace and online selling. Our marketplace management services are 360-degree eCommerce listing services – from seller registration, to catalog listings, from SEO services to leads reporting.

Join hands with our marketplace optimization experts today to avoid budget spend & gain ROI.

Revofit App

Revofit – Putting Fitness Into Smart Phones

Case Studies

Revofit – Putting Fitness Into Smart Phones

Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer.

Hungama & Diageo – McDowells Yaari No.1

Hungama & Diageo – McDowells Yaari No.1

Case Studies

Hungama & Diageo – McDowells Yaari No.1

The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

Vodafone India – Post Paid Subscriber Acquisition

Vi™ – Vodafone India Post Paid Subscription Drive

Case Studies

Vi™ – Vodafone India Post Paid Subscription Drive

In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.

Dr.Fixit – Water Proofing Expert – Lead Generation

Dr Fixit – Lead Generation, Done Right

Case Studies

Dr Fixit – Lead Generation, Done Right

We meticulously mapped data from publishers / affiliates with higher conversion ratio’s to the clients reports to ensure scaling up our outcomes with a higher percentage of contactable leads.

Clorox2

Clorox® – India Launch

Case Studies

Clorox® – India Launch

With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.

Moods9

Planet Moods – Playing It Right

Case Studies

Planet Moods – Playing It Right

We had a 3 prong approach to get things going for Moods Condoms, which not only changed the way that our audience viewed the brand but also took to consuming products and purchasing condoms online.

it is our constant endeavor to help you stay ahead of the curve

to stay up to date with the latest digital trends, visit our knowledge hub

latest topics

The Social Sphere Ep 1

Exploring the Future of E-Commerce with 3D Virtual Shopping on The Social Sphere Ep.

venky January 21, 2024 9:25 pm

What’s Your Angle? Crafting New Angles for Your Content

Harsha Vardan Hariprasad June 19, 2023 11:52 am

A Guide to Twitter Hashtags

Harsha Vardan Hariprasad June 19, 2023 11:46 am

How to Write A Marketing Email

Harsha Vardan Hariprasad June 19, 2023 11:34 am

How to Write a Press Release & Free Template

venky June 19, 2023 11:27 am

Words Of Wisdom for Digital Marketers In 2021 from Arpanarghya Saha

Industry Insiders

Words Of Wisdom for Digital Marketers In 2021 from Arpanarghya Saha

More about the one campaign that stood out and A few words of Advice for upcoming digital marketing professionals excerpts from a Q&A Session With Arpanarghya Saha

The Most Important Digital Marketing Platforms In 2021 | Arpanarghya Saha

Industry Insiders

The Most Important Digital Marketing Platforms In 2021 | Arpanarghya Saha

Has it become easier to reach out to the right audiences ? , Which are the top three Digital Platforms you any marketer cannot afford to miss out on to achieve results

Micro Influencers | do they impact your marketing effort ? | Arpanarghya Saha

Industry Insiders

Micro Influencers | do they impact your marketing effort ? | Arpanarghya Saha

Do Micro Influencers help marketers achieve results for their business, what is the story in 2021, if at all, how do they impact the marketing funnel

Leveraging Digital Platforms – 2021 Outlook | Intro By Arpanarghya Saha

Industry Insiders

Leveraging Digital Platforms – 2021 Outlook | Intro By Arpanarghya Saha

Leveraging Digital Platforms to achieve results for your business despite testing times in 2021 excerpts from a Q&A Session With Arpanarghya Saha

The Google & Facebook Duopoly & whether it is here to stay | Arpanarghya Saha

Industry Insiders

The Google & Facebook Duopoly & whether it is here to stay | Arpanarghya Saha

More than 85% Of ad spends happen across 2 platforms Google & Facebook, is this going to change any time soon, if so what is it that may influence this change,

The Impact of COVID-19 on Digital Marketing Strategy | Arpanarghya Saha

Industry Insiders

The Impact of COVID-19 on Digital Marketing Strategy | Arpanarghya Saha

What was the impact of COVID-19 on your digital marketing strategy, How did it impact business and what did you have to tweak or improvise to get things going.

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof.