search engine algorithms are constantly changing. google, bing, yahoo and others are always evolving. an audit helps you keep your website up to date.
webmaster's guidelines - search console tools from the leading search engines are frequently updated, a comprehensive audit makes sure that you are always compliant with the most recent updates.
website errors - it is always a good idea to make sure that your website doesnt have any errors, an audit identifies these errors and helps you resolve them.
page load times are critical for a successful seo implementation an audit allows you to identify the assets that require optimisation.
a comprehensive website audit will help you identify html, css and java script minification possibilities and optimise the overall user experience on your website.
There are several reasons you need to perform an SEO audit of your website.
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is an seo technical audit?
With content and links hogging all the attention, technical work is sort of the red-headed stepchild of the SEO world. Sure, creating great content and earning powerful, contextual backlinks are essential to the Search Engine Optimization of your website, but a technically deficient website could render all other tactics ineffective.
Technical SEO focuses on meeting Search Engine guidelines and requirements for crawling, indexation, and user experience. This is the SEO work that falls outside of on-page content and links. A technically-sound website enables Search Engines to crawl your content and contextual backlinks efficiently, and rank your webpages accordingly, thus improving your visibility with the SERPs.
most common mistakes that come up during an seo audit
we will help to Check and see if your website makes any of these mistakes.
Bad HTTP to HTTPs Migration : If you visit a website that has a broken lock symbol, then the site has this issue.
Duplicate Content Issues : A site can easily use up their “crawl budget” by wasting it on duplicate content.
Site Structure Issues : the site structure should be set up in a way where like topics are grouped together
Orphaned Content and Pages : Orphaned pages are simply that: when the crawler started at the site’s home page and went from link to link on the site, it couldn’t find a link to an orphaned page.
Link Issues, Bad and Low Quality Links : Trust Flow should be higher than the Citation Flow by at least 10 points.
Over Optimization or No Optimization : SEO that’s been done on a site that is following SEO standards from 10 years ago
Incorrect Usage of Code or Directives : Using too much or using the inappropriate or incorrect Schema.org code can result in a manual action from Google.
Slow page load times : If it takes too long for your page to load, a user will quickly move on to a different website.
few of the most important elements of a technical SEO audit include -
a crawl report, or site audit, will provide insight into some of your site’s errors.
HTTPS status codes HTTPS now is a very strong ranking factor and can impact your site’s rankings.
XML sitemap status Make sure your XML Sitemap is pristine, with all the URLs returning 200 status codes and proper canonicals.
site load time Your site’s load time is another important technical SEO metric to check.
mobile-friendly Your site must be mobile-friendly to improve technical SEO and search engine rankings.
keyword cannibalization Keyword cannibalization can cause confusion among search engines.
robots.txt fileIf you notice that all of your pages aren’t indexed, the first place to look is your robots.txt file.
duplicate metadata A detailed SEO audit or a crawl report will alert you to meta description issues.
Meta description length Recent changes to meta description length increased the 160 character count to 320 characters.
broken links identifying and fixing broken links on your website important.
the top reasons why a technical seo audit is such an important part of your digital marketing strategy
Understanding the full depth of the website is the first step in identifying and fixing any technical SEO issues.
Because your Crawl Budget is limited, you’ll want to make sure Google crawls your most important pages first. An audit will help you optimise this.
an in depth audit allows you to understand whether your website is properly structured and easy for search engines to crawl your website.
an audit helps you make sure that your website's sitemap matches the current state of the site, it also makes sure that your site map is free of errors and old urls.
an audit tells you all about elements that are affecting page load speeds and allows you to make the necessary changes to improve load times.
An SEO technical audit is an in-depth assessment of every aspect of the website that may be affecting Search Engine indexation and visibility.
The ultimate goal of the audit is ensuring that the site meets the requirements for indexation.
why we are the best people to do this for you ?
We at BluStream are specialists in local SEO. Using our unrivaled skill and technology, we have more than 20 years of experience in digital marketing and have assisted our customers in generating millions in revenue over the last five years.
If you’re too busy with your company to concentrate on all the factors that go into off-page SEO and measuring your on- and off-page SEO efforts, you should team up with us
Axis Securities, a subsidiary of Axis Bank, offers a comprehensive suite of financial investment products and services tailored to retail investors across India.
Buddhi Clinic is a pioneering institution offering a holistic approach to brain and mind care through integrative medicine. Led by renowned neuropsychiatrist Dr. E.S. Krishnamoorthy, the clinic merges conventional neurology with complementary therapies, creating a unique treatment ecosystem for lifelong brain and mental wellness.
To build a consistent, on-brand digital presence for APCER Life Sciences through high-quality creative content, performance-driven visual assets, and robust website infrastructure.
Dr. Mickey Mehta is India’s leading holistic health guru, known for integrating wellness, healing, and preventive care into structured programs. With 40+ years of experience, he offers premium packages for chronic and serious ailments like cancer, diabetes, obesity, and neurological disorders.
it is our constant endeavor to help you stay ahead of the curve
to stay up to date with the latest digital trends, visit our knowledge hub
More about the one campaign that stood out and A few words of Advice for upcoming digital marketing professionals excerpts from a Q&A Session With Arpanarghya Saha
Has it become easier to reach out to the right audiences ? , Which are the top three Digital Platforms you any marketer cannot afford to miss out on to achieve results
More than 85% Of ad spends happen across 2 platforms Google & Facebook, is this going to change any time soon, if so what is it that may influence this change,
What was the impact of COVID-19 on your digital marketing strategy, How did it impact business and what did you have to tweak or improvise to get things going.
