why your business needs blogger outreach & marketing ?
Consumers tend to trust content and recommendations from bloggers, as they are seen as a third party, unbiased source and this can have an impact on people buying your products or services.
Choosing an blogger who’s followers are of your target audience allows your campaign/message or product to be seen by people who are likely to be interested in what you can offer and engage with you – which is of course, the ultimate goal of using influencer marketing.
Brand awareness is one of the main reasons why marketers use blogger outreach. Due to bloggers high followers, they have great power to increase brand exposure by reaching a large amount of people in one post.
It’s of real importance that interesting, varied and different content is featured on any brands social media platforms to ensure that they stay relevant and continue to establish an engaged audience.
Working with bloggers can help you create some really engaging and unique content, which will lead to increased engagement on your channels. When bloggers share content about your brand on their blogs, their audience will engage with it and may in turn begin engaging with you if they believe a blogger they like also likes your products.
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exactly what is blogger outreach?
Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails. The primary objective of blogger outreach is to convince those with large targeted audiences to talk about you and link to your website.
At a fundamental level, blogger marketing is a type of social media marketing that uses endorsements and product mentions from blogger–individuals who have a dedicated social following and are viewed as experts within their niche. Blogger marketing works because of the high amount of trust that bloggers and creators have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
when you decide to invest in blogger outreach programs , there are some common mistakes we help you avoid.
Not Defining a Goal for Your blogger Marketing Campaign - some marketers make the mistake of launching a blogger marketing campaign without a set goal in mind.
Choosing the Wrong Compensation Model - The right compensation model can get you a long way with your blogger marketing campaign. But choosing one that doesn’t fit your budget or goals could result in huge losses.
Being Enticed by page views Alone - This is easily the biggest mistake marketers make with their blogger marketing campaign. They think that just because an blogger has a massive number of page views, they’ll have the maximum impact.
Being Overly Restrictive with Content Creation - You may have seen celebrities or influencers promoting a product and listing it's features and benefits. And in many cases, the way they mentioned the benefits may seem a bit off – like it was overly scripted and unnatural.
Failing to Maintain Transparency - Another big mistake brands make with their blogger marketing campaign is failing to disclose their partnerships. In an attempt to maintain authenticity, they fail to ensure their bloggers are disclosing their partnerships.
Ignoring Experts - While this sort of advertising is designed to be easy, there's a lot of expertise required to make good campaigns great. Only a specialist in digital marketing will be able to point business owners in the right direction when it comes to optimization, targeting and a plan for long-term growth.
How To Measure integrated media & advertising performance and Results
Audience Engagement Before and after investing in blogger outreach campaigns, audience engagement is one of the most important metrics to analyze.
Brand mentions Another important metric to track is the number of brand mentions the company is receiving before and after the campaign.
CTR – Click Through Rate areThis is a percentage calculated on clicks/impressions. If your ad had 1000 impressions and received 10 clicks, that would result in a 1% click-through rate.
Traffic from referral sources Although audience growth and reach are important, most blogger marketing campaigns will include a CTA to drive the audience off of their blog and onto the company's site.
Conversions from Referral Traffic Similar to traffic from referral sources, tracking conversions is key to determining the ROI of influencer marketing.
Return on Advertising Spend (RoAS) In short, RoAS refers to the profit you make from the money you spend on advertising. Money out, money in.
the top reasons why influencer outreach is such an important part of your marketing effort.
if bloggers are saying good things about your brand and writing about an experience they have with your product or service, their audience actually trusts this recommendation and is more likely to act on it.
The cool thing about bloggers is that they need to promote their own blog so they are also active across many digital channels, the blog is just a good starting point for you to establish a relationship in which the blogger can share their view of your brand on Twitter, Pinterest, Facebook, etc.
Bloggers are also easier to search for on granular levels using very specific keywords and reach criteria. If you’re a GroupHigh user you can even search by bloggers who have a presence on any social media channel(s) that works best with your campaign.
Bloggers write about niche based topics not genre like traditional publishers. This means their audience is super targeted and when you find bloggers who align with your product or service niche, through the blogger you are reaching many people who actually do want to hear about your brand.
They offer great PR and are usually willing to review products and services from experience. What could be better publicity than that?
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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