why you need paid media for your small or medium business
paid ads have a lot to offer, too, and most marketers are already on board. In fact, 80 percent of marketers are making room in their budgets for various paid advertisements.
paid ads are great for brand awareness, and the traffic that they bring your way is more likely to lead to conversions than those from organic advertising.
while content and SEO marketing have huge potential, it’s also hugely competitive. The internet is packed with businesses of all sizes that are striving to rank for the same keywords. To get to the top of the pack, you’re almost always going to need existing domain authority
When it comes to small business ads, it’s never a one-or-the-other type of thing. Your strategy should include both organic and paid advertising, with complementary campaigns that help you find your audience online
our highly specialized, integrated digital media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is paid media planning & buying ?
Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, branded content, and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses.
Paid media is one method by which organizations can promote their content through sponsored social media posts, display ads, paid search results, video ads, pop-ups, and other promoted multimedia. Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic.
when you decide invest in paid media and digital advertising, there are some common mistakes we help you avoid.
Looking only at likes and follower count, not conversions - Sure, having thousands (or tens of thousands) of followers can seem attractive at first. It helps to make you look popular and desirable. But follower count isn’t everything. It also doesn’t automatically mean that you’ll have a successful brand.
Small Business Owners Rely on Organic Traffic and Don’t Play With Paid Ads - Organic traffic is a good indicator of the quality of content you have. This gauges how users are able to visit your page from the search engine’s organic results, which means your posts cater to what they’re specifically looking for. However, this is not enough if you want your company to succeed. As with everything in business, you need to make wise investments – and this includes paid ads.
They Pay Too Little or Too Much Attention to Competition - While you want to differentiate your business from others, there’s a lot that you can learn from your competitors. That’s why it’s useful that you know what efforts they’re investing in online, including their strengths, weaknesses, and opportunities that they may not be addressing.
They Don’t Track and Measure Results - Even when many small business owners begin to transition to digital marketing, they unfortunately tend to forget to track how their new strategies are performing.
How To Measure integrated media & advertising performance and Results
ROI Your media buying strategy must lead to measurable profit for your business.
Return on Advertising Spend (RoAS) In short, RoAS refers to the profit you make from the money you spend on advertising. Money out, money in.
Movement of Product: At the end of the day, did your campaign move the product? Did sales go up?
Scalable Conversion to Sales: While there are still many who focus on "share of voice" or "brand impressions," ultimately the goal is to create a scalable funnel for driving sales cost-effectively.
Effective Frequency: In the trade, it's called "effective frequency," which means how frequently is the audience hit with your message before it becomes effective.
top reasons why paid media is such an important part of your marketing effort.
Paid Advertising Reaches Your Customers Where They Are. 81 percent of shoppers do online research before making a purchasing decision, and 60 percent start with a search engine. The path of least resistance is to advertise where they are.
Paid Advertising Increases Your Company’s Prestige and Credibility - When people see an advertisement for a company (especially a good ad) they instinctively assume that business has money. And if they think a business has money they assume it’s doing well, which means there are other customers.
You Can Target Your Ads Extremely Well - Sites like Facebook and Google have access to a lot of data. This means that they have the ability to put your ads in front of the right prospects.
You Have Access To Powerful Monitoring and Analytics Tools - You can view demographic information on the types of people viewing your ads and use that data to more accurately target prospects in the future.
You can view the devices people are using most frequently when they interact with your ad, see what time of the week or month your ads get the most response, and even customize your account to display only the metrics you’re interested in.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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More about the one campaign that stood out and A few words of Advice for upcoming digital marketing professionals excerpts from a Q&A Session With Arpanarghya Saha
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What was the impact of COVID-19 on your digital marketing strategy, How did it impact business and what did you have to tweak or improvise to get things going.
