why does your small or medium business need programmatic ?
Variety Of Ad Formats -The variety of ad formats available through programmatic platforms really lends itself to brand-building advertising.
Premium Inventory - access to top-tier publications in your industry that aren’t available through placement targeting in GDN.
Targeting And Efficiency - Programmatic advertising is designed for efficiency. Depending on your business goals, an algorithm will determine where your cash is best spent.
Reach And Scale - Programmatic platforms offer increased scale and reach by leveraging algorithmic ad buying technology across various advertising exchanges.
our highly specialized, integrated digital media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is programmatic advertising?
A programmatic platform opens up a wider variety of inventory, meaning more space for your ads to be served.
Programmatic platforms also enable a wider variety of ad formats not available on the GDN, such as audio ads, connected TV, and video
Programmatic advertising works though ad exchanges. Publishers sell digital ad space through these exchanges and buyers enter bids for their content to be advertised.
An automated algorithm uses advanced analytics to determine the correct placement of these ads on publishing sites, based on factors like industry and demographics, in order to give the ads the best bang for their buck. This is a process that takes mere seconds, with buyers able to find qualified space for their ads almost instantly.
when you decide to invest in programmatic advertising , there are some common mistakes we help you avoid.
Not identifying goals - By properly measuring the success of your campaigns, you can determine the value of paid media within your overall marketing efforts. This requires you to define your key performance indicators (KPIs) ahead of time, so you can see where success is coming from.
Setting Ineffective KPIs- When you create this type of advertising campaign, you may be tempted to nail down all the creation details early on and then "set it and forget it." However, this approach may not always yield the best results.
Straying From a Budget - While some types of advertising do allow for budget flexibility, it's important not to get too ambitious with your spending, even if the campaign is doing well
Too Many Tweaks - It's easy to get bogged down in the piles of data gathered during an advertising campaign, tracking every minuscule detail. One common mistake marketers make is changing a campaign based on every fluctuation in day-to-day metrics.
Staying Superficial - When the time does come to evaluate your campaign and make changes, it's important to examine the whole picture to best optimize future campaigns. Don't just look at overall CTR. Look at where those clicks are coming from so you know whether to invest in mobile, new demographics or other opportunities in the future.
Ignoring Experts - While this sort of advertising is designed to be easy, there's a lot of expertise required to make good campaigns great. Only a specialist in digital marketing will be able to point business owners in the right direction when it comes to optimization, targeting and a plan for long-term growth.
How To Measure integrated media & advertising performance and Results
Impressions & Reach The number of Impressions is how many times your ad unit was displayed to a user. Sometimes this will be associated with a cost-per-1000-impressions or CPM.
Effective Frequency: In the trade, it's called "effective frequency," which means how frequently is the audience hit with your message before it becomes effective.
Clicks are what happens when your ad unit interests your intended target audience enough to inspire them to take action. Overall, this is the total number of times your ad was clicked.
CTR – Click Through Rate areThis is a percentage calculated on clicks/impressions. If your ad had 1000 impressions and received 10 clicks, that would result in a 1% click-through rate.
Return on Advertising Spend (RoAS) In short, RoAS refers to the profit you make from the money you spend on advertising. Money out, money in.
Movement of Product: At the end of the day, did your campaign move the product? Did sales go up?
Scalable Conversion to Sales: While there are still many who focus on "share of voice" or "brand impressions," ultimately the goal is to create a scalable funnel for driving sales cost-effectively.
ROI Your media buying strategy must lead to measurable profit for your business.
the top reasons why programmatic is such an important part of your marketing effort.
The cost per thousand impressions (CPM) model means that you pay for impressions and not engagement on programmatic, which is why it lends itself better to brand-focused activity (focused on reach/impressions) vs. direct response campaigns.
Programmatic ads are completely scalable in how much is spent on ad campaigns, making it an appropriate form of advertising for big and small businesses alike.
SMBs with limited budgets can simply put a monetary ceiling on their campaigns so they do not end up overspending and paying more than they bargained for.
Programmatic advertising provides enormous reach to marketers because the marketplace for publishers far exceeds anything else.
Access to this data in real-time means that marketers can make changes where necessary and optimize the placement and style of digital ads in order to effectively make conversions.
Programmatic advertising means several different factors can be segmented and targeted according to the needs of the marketer.
Because as it’s heart, programmatic advertising is conducted through the application and analysis of data in real-time, marketers have access to this information in real-time, too.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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