why your business needs sponsorship & reservation buys ?
More control: You can buy impressions at a fixed rate.
High visibility: You can guarantee placement of your ad at the top of the YouTube Home feed.
Brand awareness: You can reach a wide audience. For example, if your client is changing its image or slogan, or targeting a different audience, you can launch a campaign to more people than you might reach via an auction-based campaign.
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exactly what is a reservation buy ?
Reservation buying, or direct buying, is the traditional way of buying media. It’s basically where you speak directly with a publisher and “reserve” a minimum number of impressions in advance for a specific run length at a predefined price — just like how you would buy media offline in print and TV.
Advertisers and agencies can buy reservation advertising on a fixed, cost-per-thousand-impressions basis. You can work with the Google advertising team to get a rate estimate and campaign impression goals.
Keep in mind that a campaign has to be booked and creative assets need to be delivered for implementation at least 3 business days before the campaign start date.
when you decide to invest in reservation buys, below are the formats available.
Non-skippable in-stream ad: This is a non-skippable format that plays before, during, or after a video. It's ideal if you want to communicate a simple, powerful message and get visibility. It forces the impression and won't accrue views on the video. Standard video ads can be a maximum of 15 or 20 seconds. Video ads that are 20 seconds can only run on videos that are 10 minutes or more.
Skippable in-stream ad: This skippable ad appears when someone starts a video (pre-roll). It can be up to 6 minutes long, and it's skippable after 5 seconds. This format increments the view count on the YouTube video ad.
Masthead ad: This is a video ad that appears at the top of the YouTube homepage. The YouTube Home feed is a very important destination for viewers, and the Masthead ad allows you to be first and foremost in that home experience. Buying a Masthead ad means targeted reach across a campaign with budget and frequency controls. Masthead ads bought are available on YouTube across desktop, mobile apps, and the YouTube app for TV.
Bumper ads: This is a non-skippable video ad that plays for 6 seconds. Learn more about video campaigns with bumper ads
Here are the content and audience targeting options for reservation ads that you can buy:
YouTube Select: YouTube Select Lineups are reservation products for eligible clients to target among the top 5% of popular channels on YouTube with the most passionate audiences in a given market. Lineups include only channels.
Topics: Advertisers can choose among YouTube video topics. For example, you can run reservation in-stream ads on family-oriented content. Topics targeting is not supported for Masthead ads.
Interests: Advertisers can target viewers interested in particular things, like sports and hobbies, as evidenced by their browsing patterns and watched content.
Affinity audiences: You can reach people who've demonstrated interest in subjects and who are likely to view related content again. This type of targeting also facilitates connection with audiences that are similar to those targeted by offline campaigns.
Demographics: You can reach customers who are likely to be within the demographic groups you choose. These groups include age and gender.
the top reasons why reservation buys are such an important part of your marketing effort.
buying ad space via reservation means you have a different type of control. You can guarantee a certain number of eyeballs will see your ads and that your ad will always appear on a specific page for a predefined running time
Advertising on a reservation basis is best for promoting brand awareness, offering a new product or service, or re-branding a product or service.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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