why your business should consider push notification ads
Push notifications are a great source of building an audience that wants to get connected with your brand.
having an audience that associates with you, you can push relevant native ads to them and encash the engagement into the revenue-generating stream.
Push Notification ads, given their snappy nature, also enjoy extremely high viewability and CTRs. CTRs for push notification ads vary from 0.5% to as high as 3%.
When it comes to pushing ads through push notifications, it is delivered straight to your user’s devices and not on web pages. And, the important thing to consider is push ads are delivered to users who opt for them.
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how does push notification advertising work?
Push notifications are brief and clickable messages that websites send to their users. It could be an important update, a new blog, a new job, new sales offers, and so on. And, when push notifications format is used to display native ads instead of regular content updates, is termed as push advertising. Push ads are delivered straight to users’ devices.
When subscribers click on these push ads, they are redirected to the landing pages of the advertisers and increases the conversion rates further.
are you ensuring to avoid common push notification advertising mistakes?
when you decide to start investing in geo targeted advertising campaigns, there are some common mistakes we help you avoid.
Not Implementing User Segmentation - Appropriate audience segmentation is an essential component of any marketing activities, including push notification campaigns.
Sending Generic Non-Personalized Messages - Sending generic push notifications indicative of a lack of customer research and consideration will result in low click-through rates and engagement.
Not Scheduling and Automating Push Notifications - Failing to schedule and automate your push notifications is a big mistake for marketing campaigns.
Failing to Formulate a Clear Call-to-Action - The attention span of the average user is just a few seconds for any notifications they receive on their computers or mobile devices.
Choosing the Wrong Landing Pages - Where you are sending your customers is a crucial component of a push notification campaign.
Failing to Track Key Metrics - Not tracking key metrics and optimizing appropriately equates to doing your campaign a great disservice.
How To Measure push notification advertising performance and Results
Viewable impressions Viewable impressions tell you how many times your native ad is seen by users. Don’t confuse it with the ‘impressions’ metric that counts how many times a campaign item is displayed.
Average Cost per Click HeThe average amount you pay per click is the average amount you spent on your website.
Click-Through Rates The accuracy of your advertising and the consistency of the keywords that you bid on can be measured with this figure
Shared Impressions This figure is a good illustration of just how much the search flow rate is accumulated on average by a particularly paid search (or keyword).
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Rate of Conversion Most marketers follow conversions, either in the form of leads or sales.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why push notification advertising is such an important part of your mobile media strategy
Push Ads are delivered straight to a recipient’s mobile or desktop device, which gives them a more personalized and user-dedicated feeling.
Because this ad format resembles SMS alerts, push ads seem more familiar and natural to users, especially on mobile devices! Thus, increasing your chances for successful user engagement.
Due to their nature, push ads are considered to be a new native ad format, offering all the perks of native advertising, such as cost-effectiveness, a wide audience pool, and precise user targeting.
Based on set preferences, the recipient of the ad is served non-intrusive relevant offers even when he or she is not browsing. Meaning, advertisers can surgically target a highly engaged audience and generate an instant response.
The Click-through rate is particularly high with push ads. What’s worth remembering is that CTR may be a great tool for user prequalification.
Unlike other ad formats, push ads are quick and easy to implement. Push ads require a short title and description along with one catchy image- and it’s good to send to your audience.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why display advertising is important for modern digital marketing and sustainable business growth. Our paid marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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