PPC (the cost-per-click model) is still the most widely-used form of paid search
Paid search results dominate above-the-fold content, with typically four ads on desktop and three on mobile, users will always see paid ads before organic search results.
Along with improved visibility, PPC ads allow you greater control over how to present your marketing messages and products.
businesses that use advanced SEM tools and ads strategies experience revenue growth in the previous year that is up to 4X higher than less digitally advanced businesses.
Though ROI for PPC varies depending on your business, campaign, and budget, the median return on investment can be as much as 23%, putting it above traditional display ads.
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exactly how does paid search (ppc) work?
PPC is a digital marketing channel that businesses use to drive traffic and conversions from search engines.
PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.
Businesses use PPC to drive traffic, sales, or inquiries from their target audience. Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic.
are you ensuring to avoid the foremost common paid - search engine marketing mistakes?
when you decide to start paid advertising on search engines, there are some common mistakes we help you avoid.
Not using keyword match types properly - One of the biggest rookie errors when first setting up campaigns is to misuse broad match keywords.
Not using negative keyword lists efficiently - Along with proper use of keyword match types, using a negative keyword list is your next ally in executing PPC campaigns with efficiency and precision.
Not matching keywords to ad copy - A classic PPC mistake is to make one set of ads and then use them across multiple ad groups.
Focusing on average position - targeting the first average position is not a tactic that works for all advertisers
Not using audiences to their full potential - are you actively optimising your campaigns for specific audiences
Not using device bid modifiers - bid modifiers at a device level grant you more control over how much you pay for a conversion by device
How To Measure search engine marketing Performance and Results
Clicks That’s the number of individuals clicking on your ad and proceeds to your website or landing page
Average Cost per Click HeThe average amount you pay per click is the average amount you spent on your website.
Click-Through Rates The accuracy of your advertising and the consistency of the keywords that you bid on can be measured with this figure
Keyword rankings Keyword rankings are an obvious, yet critical SEO metric to track. They help you benchmark your progress
Shared Impressions This figure is a good illustration of just how much the search flow rate is accumulated on average by a particularly paid search (or keyword).
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Rate of ConversionMost marketers follow conversions, either in the form of leads or sales.
Return On Paid Search Metrics Is the return on your PPC expenses and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
the top reasons why paid search is such an important part of your digital marketing strategy
One reason why PPC is so important for many businesses, is that few other advertising models allow for such specific control.
The importance of PPC and SEO together lies in the fact that businesses will be targeting the same keywords, on the same platforms, for the same audiences.
one of the big pluses in PPC that traditional non-digital strategies don’t offer: tons of feedback data.
50% of visitors arriving to a retailer’s website from a paid search ad are more likely to convert than those that came from an organic link.
Unlike content focused marketing strategies, slow-working SEO, and labor-intensive traditional advertising, PPC is easy to set-up and get running quickly.
PPC is important for rapid results, for businesses that are willing to pay-to-play it can be a quick way to put your brand/products in front of shoppers, and to gain revenue fast.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why PPC is important for modern digital marketing and sustainable business growth. Our paid marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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