~10,000 demat accounts opened in six months at a sustained 5%+ account-to-deposit ratio — on a performance-only billing model.
1,000+ orders a month sustained, average order value doubled, and return ratio halved from 20% to 10% — on HUL's first-ever heritage-tea D2C launch.
110,000+ pledges and 100M+ impressions turned a financial-literacy initiative into a nationwide movement for women's financial independence.
The people you brief are the people who do the work. No account-manager layer, no hand-offs — senior judgment from day one.
Most media plans still treat channels as separate budgets fighting each other. The brands that win plan the handoffs between channels — because that is where customers actually move.
You cannot broadcast your way into a generation that grew up skipping ads. You have to show up where they already are — and earn the right to be in the room.
Creative that wins awards but moves nothing is decoration. The discipline that changes how a team works is deciding, before anything is made, which number this is supposed to move.
— video
A Q&A session with Arpanarghya Saha, Chief Digital Officer at Nippon India Mutual Fund, on using digital platforms to drive business results despite the testing times of 2021.
