— video
From Concept to Campaign
A glimpse of how work goes from concept to campaign.
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← All signals
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- — featured
Axis Securities
~10,000 demat accounts opened in six months at a sustained 5%+ account-to-deposit ratio — on a performance-only billing model.
Hindustan Unilever (Brooke Bond Taj Mahal)
1,000+ orders a month sustained, average order value doubled, and return ratio halved from 20% to 10% — on HUL's first-ever heritage-tea D2C launch.
DSP BlackRock
110,000+ pledges and 100M+ impressions turned a financial-literacy initiative into a nationwide movement for women's financial independence.
— by sector - Performance & Paid MediaROAS-led acquisition that moves the number.SEO & Organic GrowthFound where it counts.Social Media ManagementAlways-on, audience-first.Creative & ContentWork that earns attention.Video & YouTubeBuilt for how people watch now.Digital-First LaunchesInto market, the smart way.Consumer & Market IntelligenceThe advantage behind the work.Web & App DevelopmentBuilt right, built to last.
- — senior in the room
The people you brief are the people who do the work. No account-manager layer, no hand-offs — senior judgment from day one.
— the team - — recent articles
LinkedIn now punishes the exact content most agencies sell
LinkedIn rebuilt its algorithm around topic authority and human voice — and it actively demotes the generic, AI-flavoured 'thought leadership' that filled the feed for years. We're writing this on LinkedIn on purpose.
Meta just passed Google in ad revenue. The channel map you're using is out of date.
For the first time, Meta is on track to out-earn Google in global digital ad revenue. The headline is the milestone. The real story is what it does to how you should split a budget.
Google AI Mode just hit a billion users. The click you've been optimising for is dying.
A billion people now use Google's AI Mode. When the answer appears in the search result itself, ranking number one stops meaning what it used to. Here is what to optimise for instead.
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