why your business should consider social media marketing
For small businesses focused on community and individual customers, social media is a powerful platform for connecting directly with an audience to build brand awareness and brand loyalty.
social media is also an effective platform for lead generation. You can create the content and resources that will provide added value to your prospects and customers, all the while nurturing their brand affinity.
Social media is now an important part of an inbound marketing strategy. Creating valuable content and ranking well for it on the SERP is one thing, but sharing that content out to the right people and getting those people that are interested in your brand, product, or service back to your site is another.
Part of your strategy can include plugging in audience engagement elements (like polls or open-ended questions) into your updates so you can get a better handle on your audience’s pain points, and how you can provide value to solve them.
Engaged users are better advocates who tell their friends about your app through word-of-mouth marketing, which is much cheaper than trying to reach new users through social media and your own online ads.
our highly specialized, dedicated social media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what exactly is social media marketing ?
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles.
Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
Responding to comments, shares, and likes and monitoring your reputation.
Following and engaging with followers, customers, and influencers to build a community around your brand.
when you decide to invest in social media marketing, there are some common mistakes we help you avoid.
The number one marketing mistake that you can commit is - Too Much Self Promotion! Now that every company is utilizing social media for their business, the issue of spamming and bragging has become more prominent than ever.
There is a significant amount of information hiding behind all your social media activities. And not measuring that information is a big and common marketing mistake that could keep you away from gaining success on social media.
It's hard for everyone to be good at everything at all times! You just cannot expect everything from a single person - sometimes you need to have specific people for specific tasks.
Simply shouting louder on these platforms is not necessarily going to help you grab attention and drive engagement on your posts (By shouting louder we mean - posting multiple times in the short period and using capital letters extensively).
One of the other social media mistakes that people often commit is that they keep sharing their information without listening to what their audience is saying - it is social suicide.
Big blocks of text with no graphics separating it makes your piece of content monotonous. Text alone isn't engaging enough!
How To Measure social media strategy performance and Results
engagement rate this is where you begin: likes, comments, shares, retweets, and all the other ways social media users can interact with your content.
reach analysis reach is a metric calculated in a similar way by all social media platforms. Facebook defines it as the number of unique users who had any content from your Facebook Page or about your Page within their newsfeed.
follower growth Having a broad audience is not significant if it is not your target audience. Make sure that the ones you reach with your content are your potential customers. Or at least dedicated fans.
customer satisfaction t’s not that easy to measure satisfaction – in the end, it’s just as if you set out to measure love or anger. Nevertheless, there are certain indicators that can give you at least the feel of your followers’ satisfaction, whether it’s growing, static, or decreasing. If you’re taking great care of your customers, their sentiment should be positive.
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why social media marketing is so important for your small or medium sized business.
Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers.
You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
The visual nature of social media platforms allows you to build your visual identity across vast audiences and and improve brand awareness. And better brand awareness means better results with all your other campaigns.
These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why display advertising is important for modern digital marketing and sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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