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We craft exceptional digital solutions. Here to help you create change with our team of skilled UI UX and branding principals.
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why your digital asset needs ui/ux ?

  • Attracting and Engaging Users -With the correct approach on user experience you will be able to understand what could work for the users. When a new user visits the app, the first few steps are very critical. First impression of the app will determine whether they’d continue browsing or simply leave.
  • Ease-of-use - A mix of UI/UX makes the perfect solution to making an app easy to use for a certain target market. Comfort is something most users prioritise, hence the invention of booming apps and devices catered to making your life easier.
  • User Retention - Some important things for user retention which involves UI/UX are feedback loop, continuous tweaks and redesign of features based on data, and maintaining a balanced first impression.
  • User-centric - Develop a user interface with empathy to the user. Empathy in this sense means understanding how a certain group of users will use your product. This is just one example of how UX is applied to keeping a user-centric approach.
  • Business Growth - UI/UX focus on the users’ satisfaction and thus it plays an important role in the business’ success. Your product can influence your potential customers’ decision of whether to avail your services/product or not.

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exactly what is ui/ux?

In today’s technological advancement, business priorities are most likely focused on improving customer approach and generating new revenue streams. These goals are achieved through digital web or mobile applications that do what users need, in easy and intuitive ways. Learning the role of user experience(UX) and user interface(UI) design plays a vital role on this. A delightful user experience is arguably the key to a successful product.

The User Interface (UI) - is the process of improving the presentation and the interactivity of the web or mobile application. It focuses on the app’s look and interacts with the users. Each screen, page, buttons and other visual elements you see while using an application is the User Interface of that application.

User Experience (UX) Design is the procedure of improving the overall experience of the users when they interact with the application or website in order to achieve its objective to provide the maximum customer satisfaction. It keeps customers in mind and creates the basic skeleton of any application. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow.

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are you ensuring to avoid common mistakes ?

when you decide to invest ui/ux for your digital asset , there are some common mistakes we help you avoid.​

  • Putting much attention to creativity rather than usability: - If you add too much self-righteous creativity but ignore the usability, then no matter how great the idea is, it will be abandoned by the user.
  • Letting trends guide your thinking. - Most of the things you see on Dribbble or Behance can’t and will never make it to reality, because of their usability and lack of good user experience.
  • Not-responsive design. - Even though responsive design is a term everyone knows know, there are still websites that are not responsive in different screen sizes.
  • Unintuitive Navigation - Your website navigation should be crystal clear, and it should always meet visitors’ expectations. Place the website elements they expect to find it.
  • Designing without content. - It is important to understand that content is the most important part of the website, what they don’t keep in mind when designing using Lorem Ipsum is that this content will be later replaced by the final content later, and will not look that good, it might not fit probably or look to empty.
  • Hard-to-Read Fonts - If users cannot read your website easily, they will leave and find a better, more legible competitor. Always use only web-fonts.
  • Poor Contrast - Low Contrast = Lower Usability - Contrast in Color: Use color scheme generator to generate perfect color combinations for your designs.
  • Unintuitive Buttons (CTAs) - Most of the navigation happen s through buttons, avoid Buttons that are too small, Buttons that are hard to see & that are in the wrong places.

How To Measure affiliate marketing performance and Results

  • Monitoring Real User Metrics As Your Site Is being Used Real User Monitoring Metrics is crucial in determining how effective a digital product is. This involves analyzing user pain points and then addressing them to improve the overall online customer experience.
  • Metrics Related to User Engagement This metric looks at how engaged people are with the products and services that you’re providing. Gathering this data gives you insight into whether or not your customers are getting what they want out of their experience with your brand.
  • Metrics to the Usability Of Your Website Another important group of UX metrics is usability metrics. These look at how easy it is for users to access the features and functions of an application or website.
  • Metrics Concerning User Adoption Adoption analytics is another important UX metric that looks at how quickly users are adopting your solution or product into their lifestyle. To determine whether or not you have a successful product you need to know whether or not people are using it and adopting it successfully.
  • Behavioral UX KPIs Behavioral UX KPIs deal with behavior that people exhibit when they’re interacting with a digital product. Behavioral metrics account for all the activities of users which can be seen, heard, or inferred through what they do on the site.
  • Attitudinal UX KPIs Understanding the attitude of someone that is on your website or digital property is not always an easy task.
  • System Usability Scale (SUS) SUS is an online questionnaire that enquires about perceptions of the usability of a website, software application, or product.
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the top reasons why ui/ux is such an important part of your digital effort.

  • An excellent User Interface will create an instant attraction to your app while a superb User Experience will put a lasting impact on your users’ mind. It is therefore vital to get both of them right if you want your app to be successful.
  • The primary goal of any business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.
  • With users having lots of choices and alternatives for the products and/ or services you are offering them, the span of time you get to grab the attention of your users is quite less and you have to hit the bullseye in this short span of time.
  • The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website/application can measure the success of the great UI and UX.
  • For a start-up or a small venture, the importance of UI and UX Design becomes even more crucial as the first impression lasts long and using UI and UX designing can make or break the brand recognition.

why we are the best people to do this for you ?

The Ul/UX design of your mobile app or website is a very critical aspect of your Website/Application. If your Website/App is to be successful, then it will entirely depend on your Website/Application User Interface and User Experience. You need to research what will make your app attractive and more engaging to your users. The only way to do this is by understanding the needs of your target market and their preferences.

if you’re looking to measure the effectiveness of your website, product, or application, there are various tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital assets.

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