A niche, digital-first South Asian diaspora audience scattered across platforms, with Reddit largely underused for e-commerce fashion — the work had to experiment without straining budget.
Case studyMedia
Cbazaar
Cbazaar — Reddit Activation & Social Strategy
A Reddit pilot that activated South Asian diaspora storytelling, establishing a repeatable top-of-funnel channel and lifting Instagram and Google Business visibility.
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How we approached
the challenge.
The brief
What we saw
Reddit has real storytelling and top-of-funnel potential when content is hyper-curated around cultural identity, and a unified cross-platform direction amplifies resonance everywhere else.
The work
We positioned Reddit as a top-of-funnel storytelling channel built around cultural identity, fashion memes, and AMA-style engagement, and ran a social calendar across Instagram, Facebook, and Twitter with festive-spike planning around Onam, Diwali, and wedding season — supported by Google Business optimisation and influencer touchpoints.