— FMCG

Clorox

5.9M+ impressions and 100K+ clicks in 60 days at 2X cost efficiency, for Clorox's digital-first India market entry.

The brief

Clorox was virtually unknown to Indian consumers, priced at roughly twice legacy local competitors, with no general-trade access — visibility rested entirely on digital and Modern Trade retail, on a lean budget and a performance-first mandate.

What we saw

For a premium global brand entering India, digital is the launchpad, not just a channel. Tightly linked full-funnel planning — awareness to engagement to conversion — matters more than spend, and price is not a barrier with the right targeting and storytelling.

The work

We launched with social intro videos and statics, used Google Search for high-intent discovery and Facebook carousels for variants, and ran Amazon and BigBasket performance campaigns right at the point of sale. Performance filters, real-time bid adjustments, and geo-targeting kept efficiency climbing throughout.

The outcome