— FMCG

Dr. Fixit (Pidilite)

5,000+ form fills at a 70% form-to-contactable-lead rate, delivering 500+ qualified leads a month and 43M+ impressions in a niche category.

The brief

Waterproofing is a specialised, timing-critical service — it's hard to reach people precisely in their decision-making window, and quality of leads mattered far more than raw volume.

What we saw

Precision targeting beats reach in niche categories. Real-time optimisation lets you scale what works fast, and straightforward, benefit-led messaging resonates more than clever creative.

The work

We selected publishers strictly on historical conversion, targeted home-construction and renovation signals, and built a mobile-first landing page around Dr. Fixit's 5-point solution and its Amitabh Bachchan endorsement. Real-time tracking pruned underperforming sources continuously, with CRM mapping confirming lead contactability.

The outcome