An ultra-competitive beauty and grooming category, where the challenge was maintaining a coherent brand identity through fast physical expansion while building trust with a social-media-native audience.
Case studyFMCG
Nails N Beyond
Scaling a Beauty Brand from 3 to 15 Locations Through Digital
Grew the brand from 3 to 15 studios with 50,000+ Instagram followers (from 1,000) in under a year, at 2.8X paid-campaign ROI.
Read the story ↓the story
How we approached
the challenge.
The brief
What we saw
Engagement equals growth — comments, shares, and story interactions drive conversions. Hyperlocal influencing near each store drives footfalls, and consistency between the offline and online narrative creates memorability.
The work
We redesigned the brand for a more premium feel, rebuilt the site mobile-first for discovery and booking, and drove Instagram reels, carousels, and UGC. Partnerships with micro and mid-tier beauty influencers and hyper-targeted Meta campaigns powered bookings, with a launch playbook for every new studio.