— Healthcare

Revofit

100K+ monthly installs and 15X daily-active-user growth in 30 days — hitting 96% of target installs on just 28% of the planned budget.

The brief

The digital fitness space was crowded with established apps and wearables, the Indian fitness industry fragmented, and there was real price sensitivity around paid health services in a still-nascent adoption market.

What we saw

Content personalization by segment and geography drives the highest conversion, and early optimisation enables scalability. Health is a long game — habit formation, not just installs, builds brand value, so we positioned Revofit as a daily health companion, not just an app.

The work

We adapted creative per platform across Meta and Google, ran Universal App Campaigns with lookalike audiences and custom retargeting, and tracked in-app engagement in real time for session value and subscription intent — all under aggressive budget efficiency.

The outcome