— FMCG

Shankara Buildpro

30% YoY footfall increase across 120+ outlets, 2.5X lead growth, and 3X marketing ROI — by linking retail, e-commerce, and modern trade with localized digital.

The brief

Building materials is a crowded category, and Shankara serves retail buyers, institutional buyers, and contractors — each with very different needs. Digital-maturity gaps and underoptimised Google Business profiles were directly hurting walk-ins.

What we saw

Hyperlocal works. Localized promotions and Google Business enhancements drive footfalls, omnichannel wins by linking physical retail to digital discovery, and DIY and sustainability content converts best in this category.

The work

We revamped the corporate and e-commerce sites for UX, CTAs, and SEO, ran paid campaigns across Google, Meta, and LinkedIn, and built marketing automation for lead capture and walk-in tracking. Over 100 Google Business profiles were optimised with store info, directions, reviews, and promos, supported by DIY guides and hyperlocal in-store activations.

The outcome