Building materials is a crowded category, and Shankara serves retail buyers, institutional buyers, and contractors — each with very different needs. Digital-maturity gaps and underoptimised Google Business profiles were directly hurting walk-ins.
Case studyFMCG
Shankara Buildpro
Building Footfalls, Leads & Sales Across 120+ Retail Touchpoints
30% YoY footfall increase across 120+ outlets, 2.5X lead growth, and 3X marketing ROI — by linking retail, e-commerce, and modern trade with localized digital.
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How we approached
the challenge.
The brief
What we saw
Hyperlocal works. Localized promotions and Google Business enhancements drive footfalls, omnichannel wins by linking physical retail to digital discovery, and DIY and sustainability content converts best in this category.
The work
We revamped the corporate and e-commerce sites for UX, CTAs, and SEO, ran paid campaigns across Google, Meta, and LinkedIn, and built marketing automation for lead capture and walk-in tracking. Over 100 Google Business profiles were optimised with store info, directions, reviews, and promos, supported by DIY guides and hyperlocal in-store activations.