— Media

Vi (Vodafone Idea)

7,000+ subscription form fills at a 20% conversion rate — twice the benchmark — delivering 700+ post-paid activations a month against a contracting market.

The brief

India's post-paid market had shrunk 50% in four years, with ARPU down 42%, aggressive prepaid competition, and a price-sensitive audience. The brand needed not just leads, but paying subscribers.

What we saw

Quality beats quantity — filter hard for high-intent leads. Real-time tech platforms drastically improve ROI, and constant audience recalibration keeps messaging aligned with shifting sentiment.

The work

We ran affiliate and email performance through the LeadDigital platform and proprietary databases, used Trackier for real-time conversion tracking and filtering of non-performing sources, and A/B tested subject lines, creative, and CTAs — scaling high-activation partners and pruning the rest.

The outcome