Day: June 16, 2023

8 Ways to Extract Value from Customer Data

Post author By Sushanth Shyamsundar
Post date June 16, 2023

Customer Data : How do you use the most of it?

When you have more data than you know what to do with, finding effective ways to use the data can be difficult.

For example, with more people using desktop computers, laptops and mobile devices, all of which are generating more data, it makes sense that 90% of the world’s data has been created in the last three years alone. And not just because people create data; this is due to algorithms and other programs that track user behavior and create their own data from it.

In fact, daily global computer usage currently generates more than 2.5 quintillion bytes of data, and this number is only growing due to the proliferation of IoT devices. This is a huge, almost incomprehensible amount of information. And only some of them are useful for specific relevant business interests.

So how can a company sift through the mountain of data it collects every day and find the information that is really useful for improving performance, profits, sales or other operational factors?

These 5 ways are some of the things a company can do to sift through information and find what is meaningful and useful.

1. Accept that Big Data is here to stay.

Big data can look like a huge and unwieldy jumble of random information when viewed in an unpolished way. And in that context, the real temptation is to ignore it. However, to ignore big data is to ignore a major opportunity. For example, data science is a growing discipline because of the value that comes from the ability to sift, filter and interpret what is useful in big data.

People who choose to ignore big data because of its volume are putting their business at risk. The first step to obtaining valuable customer data is to recognize that good data exists and be prepared to mine it.

2. Invest in Analytics

The key to getting the most out of big data, once you recognize its potential, is having the right tools and talents to wade into the ocean of data and find the most useful data. . . sense to you

You should seriously consider allocating some operating budget to analytics. Larger companies may have entire departments dedicated to this work, but while this scale yields results, it is not the only way to obtain useful analysis. Even small and medium-sized businesses can find an analytics solution that fits their size and budget requirements, whether it’s staffing or software.

3. Use Historical Data

People often think of data as a way to predict the future, but some of the most important lessons data can teach us come from the past. A good long-term plan for using customer data is to analyze historical data.

Businesses should always be aware that the best available data is a set collected over time. For example, you should not ignore sales data from the last 5-10 years, even if it is not part of your current digital infrastructure.

Use document management systems and archive this data if necessary, but analysis tasked with obtaining past customer sales data can reveal incredibly useful information about customer behavior and buying habits. If you have existing data, even if it’s not digital, digitize it and make sure your software can access it. Under the right circumstances, it can be much more useful than you think.

Of course, getting information about customer behavior and other data sets can help increase sales, but don’t forget that another way to make more money is to spend less. In addition to increasing sales, the right kind of customer data can also help increase efficiency and reduce waste, which can increase your bottom line.

For example, your customer data shows that more and more of your marketing responses are coming from YouTube and Instagram, and less from Facebook. This may indicate that for your product and target market, you can spend less or reduce your Facebook spend altogether and focus more on platforms that perform well. Let customer behavior data simplify your business.

4. Analyzing Customer Loss

“Customer loss” is a term used to describe the turnover of customers or clients from regular buyers to doing business elsewhere. This is another area where big data combined with analytics can make a big difference.

The purpose of this process is to review your user data and draw conclusions that help explain why some customers remain loyal and others support your business for a period of time and then leave. You may find correlations between declining customer retention and the discontinuation of certain products. Alternatively, you may find that certain sales or seasons bring you a large increase in customers, but they don’t stick around afterward. By focusing on the specifics of customer attrition,

Analytics helps you understand how you can retain more customers and thus generate more consistent profits.

5. Social media is too much data

Up to 80% of the information produced today consists of videos, documents and images, a large part of which is published on social media. Analyzing social media and using the unfiltered, unsorted data it reveals can be extremely useful in not only identifying your niche, but also what the market wants or is looking for.

It is important to understand that the content that appears on social networks can be a symptomatic indicator of other trends and factors that benefit companies that are turning around. So don’t think of social media as a channel to reach your market, but realize that it can also be a window into what that market might be looking for, and you can get ahead of the market to give it to them. Don’t ignore trends, take advantage of them.

Conclusion

More data is generated every day than any human or group of humans can reasonably track. Beneath that data, however, is a wealth of useful and actionable insights. Businesses can only increase sales through strategy and sensitivity when selecting, analyzing, and using the right data correctly.

Data Analytics Digital Technology eCommerce Marketing

5 Technologies That Can Help Enhance Customer Experience

Post author By venky
Post date June 16, 2023

Tech that will enhance your brand’s customer experience

In the digital world, exciting new technologies such as virtual reality, cloud computing, big data, real-time video connections and “smart” chatbots are redefining how companies interact with their customers.

Staying on top of these developments and trends requires mastering these new innovations and using them in innovative ways to communicate, engage and promote. Organizations willing to embrace the creativity that technology offers and go beyond the “norm” will differentiate themselves from the competition and offer new and richer customer experiences to their customers.

This article examines five of the most talked about technologies of the moment, providing insight into their potential to deliver the best possible customer experience.

1) VR: Engage and Immerse

Perhaps more than any other technology today, virtual reality has the potential to fundamentally change the way we define customer experience.

Customer Experience VR, used by many brands, can engage consumers by providing them with new product or service experiences. Designed to provide a sensory experience, it captures the consumer’s attention and imagination like no other technology, and visionary marketers are making the most of its uniqueness. Image of

Guinness VR booth

Guinness has developed a new VR tasting booth for consumers in Tesco stores in the UK that stimulates all five senses. To present the new beers – West Indies Porter, Hop House 13 Lager and Guinness Draft – the brand used the expertise of Guinness Brewer Peter Simpson to narrate an immersive 360-degree video, while a food and taste scientist from the University of Oxford. Colors, textures, movements and sounds were used to ensure they matched the taste of each beer.

“We have never stopped innovating beer, taste and technology. VR is an immersive way to bring our beer flavor profiles to life. We hope that buyers will appreciate Guinness beer in a new light – and maybe, as a beer, they might not have thought to try anything else. – Halie Ritterman, Global Head of Digital and Data, Guinness.

2) Artificial Intelligence: Communicate and Learn

Although since the 50s, brands have started to effectively use AI for core consumer services. The ever-evolving AI has tremendous potential to help improve customer self-service, improve personalization, and respond to individual customer wants and needs in unique ways.

For example, the Hilton hotel chain. The brand wanted to make artificial intelligence part of its customer experience and partnered with IBM to create the industry’s first robotic restaurant concierge service Watson to answer customer questions. Using cognitive reasoning and robotics, the bot provides unique interactions with consumers, and the more it interacts, the more it learns to provide assistance.

While creating a robot may seem like an extreme example of technology, it shows the potential of artificial intelligence to deliver an unparalleled customer experience. A technology that should not be ignored, it has the potential to communicate and learn, making it a useful technology to improve the customer experience.

3) Chatbots: Improve Responses

Whether or not you believe the Microsoft CEO that “bots are the new software”, the fact is that these particular tools are turning heads. Today’s industry-standard chat, with algorithmic learning that allows it to learn from past conversations and adapt responses, is a great step forward for brands that want to turn simple, routine questions and meetings into an intelligent system.

Adidas Studio LDN Chatbot

Let’s take Adidas as an example of a brand that has figured out how to use this new technology. Using Facebook Messenger and a specially designed AI bot, Adidas was able to increase consumer awareness and engagement with its new community space, Studio LDN. Designed to drive brand engagement, the studio offers free weekly training sessions for women that can only be booked through the chat.

Using this bot helped reduce the time and effort required to sign up for Studio. Realizing that their target market lives fast and busy lives, Adidas has developed a powerful intermediary to ensure optimal conversion.

The campaign resulted in nearly 2,000 people signing up for Studio LDN within the first two weeks, with 80% repeat usage. Adidas believes that 60 percent weekly consumer retention has helped the bot-based booking system speed up an otherwise tedious process and significantly improve its bottom line.

4) Internet of Things (IoT): Multiple Connections

According to studies, businesses are the biggest adopters of IoT solutions due to the benefits it offers. It can improve a company’s bottom line by reducing operating costs, increasing productivity and helping brands expand into new markets or develop new products.

Furthermore, the extent to which IoT enables synergy and connectivity between platforms has catalyzed the growth of new types of products. Brands can now use this technology to foster direct connections between physical activities and digital interactions to execute advertising campaigns across platforms. It also enables an engaging story that allows customers to interact with your product or service.

Products like the FitBit are a perfect example of real hardware that provides users with valuable social capital. Because it’s essentially integrated into the Internet, it’s easy for customers to upload their workout results to platforms like Facebook, which in turn inspires new audiences to buy their own FitBit.

Fitness groups, personal training programs and hobby clubs have all been developed across Facebook, using FitBit to track progress and share data. Simply put, FitBit’s embrace of the Internet of Things ushered in a new fitness paradigm online.

5) Programmatic Advertising: Superior Targeting

With programmatic spending, growing brands are investing in using data to ensure the right ad reaches the right person at the right time. The key to programming is that it uses technology and the resulting analytics to help brands understand as much as possible.

Social Media

How to Effectively Manage Multiple Social Media Accounts

Post author By venky
Post date June 16, 2023

Managing Multiple Social Media Accounts – How Do You Do It?

Is managing multiple social media accounts every day tiring for your business? Whether you’re a small business owner or a social media manager at a large corporation, you’re looking for ideas to help you get the most out of your social media marketing efforts.

It’s no secret among social media managers/users that jumping between different tools and accounts can be exhausting. It is common for social media marketers to manage multiple accounts for different departments or accounts on different platforms. Some accounts may be dedicated to sales, while others are used for customer service.

Despite the fact that it sometimes requires energy, managing multiple accounts on different social networks can be useful in promoting business success. It all depends on how you combine your efforts and take advantage of the most platforms.

Why should you have multiple social media accounts?

Before we get into social media management, it’s important to understand the pros and cons of creating multiple accounts for individual brands.

Benefits of Managing Multiple Social Media Accounts

Creating multiple accounts means you can share different content and speak to different audiences. Customer segmentation allows specific accounts to focus on specific topics rather than trying to engage everyone at once. This is especially useful if your business serves both consumers and businesses.

If your brand has multiple locations in a state or country, creating a separate account for each can help you localize content to meet the unique needs of customers in that region. They feel cared for, which can greatly increase engagement. Multiple accounts also allow users to choose the type of content they want to consume. Even if you have one umbrella account, you may want to expand it with dedicated accounts. All of this content can be fed into the main account if you want, but if people find they only want one thing from you, it’s easy to find.

Disadvantages of Managing Multiple Social Media Accounts

On the other hand, having multiple accounts can confuse your audience. They may not understand the purpose or value of each account. Should they monitor everyone or just those who have the information they need? People might think they are missing out on something important if your content is posted on different accounts. You also risk dividing the people you want to reach.

Additionally, having more than one account means more work for social media managers. Time management can become difficult, not to mention exhausting employees. If your social media team doesn’t have the resources to manage multiple accounts, it’s time to rethink your strategy.

Brand management can also suffer from using multiple accounts, especially when different departments are left to manage their own social media channels. When social media tasks are spread out, it’s harder to make sure everyone stays on message.

This is where a social media style guide comes in handy. The guide will help you ensure all employees are on the same page when it comes to social media and ensure consistency and best practices. Guidelines can include tone and language, as well as hashtag usage, image and video guidelines, and audiences.

Pros and Cons To help you understand the pros and cons of managing multiple social media accounts, we’ve put together this handy guide.

If you have multiple accounts or are considering it as a strategy, are you sure it’s the best use of your time and resources? If you only represent one brand, there are a few things to consider.

1. Complaints can take up most of your feed

More and more people are using social media to connect with businesses. Sprout Social Index, Edition XVII: According to Accelerate, 98 percent of consumers agree that social media is the fastest and most direct way to connect with a brand and is the primary channel for customer service inquiries.

So, if your social media team finds that handling complaints or managing online customer reviews takes a lot of time in a general account, setting up a separate account to handle support issues can help. This gives customers an easy channel to complain and sends a clear message that you care about solving their problems.

Separate complaint accounts can also work differently if you implement an effective system for handling customer needs, such as support tickets. Learn how brands are increasingly using social media as a customer service channel to attract and retain customers, as many brands adopted WhatsApp messaging during the pandemic.

2. You have several departments or offices

If your company has several departments with different target groups, it may happen that each of them has its own social media account.

Customers can then follow an account that only promotes products or services related to their industry, instead of consuming everything at once.

The same applies to companies with several offices or franchises. With separate accounts, customers can find the information they need much faster. It’s fine for these accounts to share the same content, but make sure you’re responding to the unique needs of customers in your region.

3. You have a variety of products or services

Larger companies usually sell a variety of products and services that address different problems and relate to different audiences. For example, if you know how to sell both sports products and technology services, there will likely be very little conflict between consumers.

Managing social media accounts for different products and services can help avoid confusion and streamline the buying cycle. Everyone knows exactly what they’re getting into, and you can respond to the changing needs of different audiences by creating compelling content.

5 steps to manage multiple social media accounts

Now that you know if you need multiple social media accounts, it’s time to start managing them. Here are five steps for managing each account.

1. Document your social media strategy

If you have a team with multiple accounts, it can be difficult for everyone to stick to the brand. Developing a social media strategy that includes policies, procedures, and style guides can give users something to follow at all times. Each account has different goals, but a documented strategy helps keep everyone on track and on the company’s message.

2. Use social media management software

Copying and pasting the same content to multiple accounts on different social media platforms can take too long. solution? Investing in social media management software like Buffer allows you to manage your posts and engagement in one place. This software helps you publish content to different accounts on different networks simultaneously with the click of a button.

3. Create an editorial calendar

An editorial calendar can help give you direction and keep your social media strategy on the right track. This can be done using social media management software or by sharing a simple document with your social team.

Bring it all together in one place and give your social media manager a reference. It also helps identify gaps and missed opportunities in your social media posting schedule.

4. Monitor and participate in social media activity

Tracking mentions and keywords is important, especially when setting up support-related accounts. You want to know if your customers need help or if you can jump to trending topics relevant to your business.

Most importantly, I don’t want to duplicate my colleagues. A social media management software should be able to help you monitor while providing space for collaboration within your team. It doesn’t look good when Brand responds to her year-old post or receives her two responses to a request.

5. Analyze your social media strategy

It’s important to analyze the results of your social media strategy and compare it to your key social media metrics. Are some accounts better than others? How can you help those who are lagging behind? Does each account contribute to the brand in some way?

I don’t know the answer without looking at platform analytics. Execute your strategy, use data-driven marketing to read your results, understand what’s working, and fine-tune your social media approach for optimal results.

Think before setting up multiple accounts

There may be reasons why your business has multiple social media accounts, but before you start creating accounts, make sure you’re creating them for the right reasons. Don’t make the mistake of doing this because you think your competitors and more accounts will give the illusion that you’re a big player. To get the most out of it, you need to use your resources wisely.

With good strategy, smart investments, and the passion of your social media team, your chances of success are always within reach.

Pay-Per-Click Advertising

How To Leverage Visual Search For E-Commerce Growth

Post author By venky
Post date June 16, 2023

Visual Search and How it can grow your e-Commerce Business?

The power of visual search is nothing less than a superpower and since it’s arrival it had revolutionalized the way people make Google searches. From searching for clothes online to translating foriegn or local languages to their own, users have made adequate use of the feature that quickly spreaded to all the operating systems around the world.

How does this revolutionize your business you ask?

Here’s how

Visual information is the most consumed form of information by humans, and it’s the easiest to understand as well. Users searching for a particular product or service are more likely to visit your website if it has relevant and valuable visual data. Infographics are known for providing the most value in the least time.

It’s crucial to keep in mind that visual search is different from image search, while the terminology suggests a direct relationship between them, things are quite different in both these cases. Image search is the old-fashioned way of searching for a particular term and then heading to the image section to find your match, whereas with visual search, the user uses tools like Google lens or Pinterest lens to reach their desired results.

Videos

Videos are by far the most consumed form of content on the internet and byte sized content in visual form can be the most educational one. Platforms like YouTube, Instagram and Facebook have already captured a very big chunk of the video market, so much so that YouTube is the default video player for any MP4 file on almost all websites across the internet. Uploaders upload them on YouTube due to the vast exposure to relevant audiences and also for easier backlinking.

Videos include thumbnails which is another way to use visual data, here targeted towards improvements in marketing.

Drawbacks

While the AI is impressively smart and improving every moment, it’s important to know that it can still make errors. Objects might be identified wrong in some cases and in some, the main subject of the image might be ignored for a secondary highlight. What’s important to know is that these identifications are independent of individual searches, meaning that you can search with the same image again and expect different results.

How to do it the right way?

Well, there is no right way to do this but avoiding these mistakes and checking these basics is essential to get started with your visual content. It all boils down to optimizing your images the right way, here’s how you can do that.

Standardization

Maintain aspect ratio for images so as to avoid cropping on different devices the user is using. Keeping the images in standard size helps your site load much faster. A faster loading site helps in ways you don’t expect, reports show that more than half of the users will leave the page if the page fails to load in the first few seconds.

Nomenclature and alt-tags

Name your image files appropriately, meaning that the name of the file should relate to what the image tries to show, maybe like a brief description of the image. Alt-tags are phrases that are displayed when the image is unable to be displayed. Both of these should be related to the image content and should have keywords to make it easier for the algorithm to understand it.

Product information

The details and information of the product should be mentioned along with the brand details and specifications, this helps the search engine to classify your ad better and display it to the most relevant user that can be a potential customer.

Structured data

Mentioning your prime Unique selling points in the product description makes it easier for the AI to segregate your data and also makes it easier for the user to decide upon availing your product. USPs are the turning point for a user at the bottom of the purchase funnel, instantly turning them into conversions.

Conclusion

Visual search is an integral part of the modern day search engine ecosystem and simple strategies can be implemented to easily aid your ad-page rank the highest among all search engines. If you liked this article make sure to subscribe to our newsletter for more! Catch us on social media @ Blustream integrated.

Pay-Per-Click Advertising

How To Maximize Google Ads Results with a low budget

Post author By Harsha Vardan Hariprasad
Post date June 16, 2023

Maximizing Your Google Ads Results

Some businesses invest large amounts of money into unsuccessful pay-per-click, or PPC campaigns and never see increased sales.

Luckily, in the world of Google ads, not all campaigns are created equal, and spending more money does not guarantee better results.

Ways that you can create traffic, brand awareness, and sales, for your business with Google ads, no matter what your budget is. There are many ways you can increase the value of your Google ads campaign without additional ad spending.

Set goals using the SMART framework.

As with any marketing campaign, your Google ads efforts should target a specific goal. Clear-cut goals make your campaigns easier to measure and optimize because you can track precisely what is working, and what you need to adjust. However, many businesses, especially those not familiar with Google ads, focus on ineffective goals, or they target too many goals at once. As a result, they have trouble, getting the most out of their Google ads spending. This is where the smart structure comes in. The structure helps you get focused, relevant and practical goals for your Google ads campaigns. Improved goals mean improved optimization, and improved optimization means, better return on investment.

Break down your budget and stick to it.

It can be very tempting to throw money at PPC campaigns, especially when you are not seeing the return on investment you are hoping for. But investing more money in a Google ads campaign doesn’t guarantee that it will be more successful. To get the most out of every cent that you spend, break down your monthly budget into a daily budget, and then set that figure as your maximum daily spend. By optimising your campaign for a more specific daily budget, Google ads will run you a tighter, more optimized campaign. Keep in mind that, Google may occasionally go over your maximum spend to get you more results. If you are budget sensitive, consider setting a maximum, slightly below your exact limit.

Limit your options.

Limiting your ads campaign can help you make the most out of a small budget. There are three main campaign elements you should consider limiting- keywords, location and scheduling.

Limiting keywords – It is challenging to rank for a wide variety of keywords on a limited budget. To find the best keywords for your campaign, use Google Keyword Planner. Look for keywords with medium to high traffic and low competition. The lower the competition, the less you will spend. This way you will get more clicks on a tighter budget. Don’t forget to limit your campaign by using negative keywords. Negative keywords tell Google when you don’t want your ads to display. Limiting your keywords reduces irrelevant clicks and wasted ad spending.

Limiting locations- Google ads enable you to target customers from across the globe and, while showing your ad to a broad audience can seem like a good idea, it’s less effective than targeting specifically chosen locations. To get more out of your budget, limit where your ad shows. Rely on customer data to figure out exactly where your ads will convert most effectively.

Limiting ad scheduling- By default, Google ads will show your ad at any time of the day or night. But that’s not always a good thing. Ad scheduling limits when your ads are displayed. This feature reduces irrelevant clicks and conserves your budget. Consider running your ads during waking hours, business hours or over the weekend, whenever your audience is online. Use the customer data you have worked so hard to collect. If you see most of your digital marketing leads coming in on weekends, schedule your ads to deliver then. If you found that your customers are weekday morning shoppers, have your ads show on weekday mornings. Google ads offer a fantastic ROI, but only if you use them strategically.

What needs to be understood is that a higher budget does not always mean more sales. It’s entirely possible to make the most out of a small budget with just a few optimizations. Apply best practices to your Google ads campaign and make your budget work harder for you.

Tips to budget and forecast Google ads efficiently

Use conversion tracking

The best way to efficiently spend your budget is to use conversion tracking and conversion values. The best way to get the most out of Google ads is to use conversion tracking and to continue to optimize your campaigns over time.

Focus on monthly results.

Set a monthly budget ahead of time. The way Google ads works is when you set your budget. Google is looking at driving you the most conversions over a month. So they are going to try to get the most out of each day. But if you are changing your budget and going up way too much too often for going up and down, it is going to affect your overall results with Google ads. Keep your budget similar, and if you are going to increase it or decrease it, do it gradually.

Use the forecast tool in the Google keyword planner.

Make sure you have a keyword list, choose your match type, set your conversions stats for your overall website, and review your forecast.

Daily over-delivery

Some days your budget will be overspent. Google ads do this to improve performance.

Shared budgets.

You can use shared budgets if you are running multiple campaigns and if you want to make sure you are spending a minimum amount per day, even if it has to be split between different campaigns.

Recommended budgets

The Google ads recommended budgets can help you improve performance.

Digital Management

CMOs in 2023: Challenges, Budgets, Digital Transformation & Skills

Post author By Harsha Vardan Hariprasad
Post date June 16, 2023

Digital Transformation for CMOs in 2023

If we look at classical marketing, it is the traditional marketing that packaged goods companies used to practice the four Ps of marketing. Classical marketers have a good grasp of the foundation elements of marketing. What do consumers think? What is psychology? What is the design? What is the purchase funnel and so on? This has done very well, from a classical marketer’s toolbox point of view, until almost the early 1990s. In the 1990s, we entered the third paradigm of marketing with the advent of the Internet on the one hand and the advent of Data analytics on the other hand. The coming together of data analytics and the internet changed marketing into its third paradigm. That is where a new breed of marketers started coming in. People who understood technology, and data, but couldn’t care less about the classic foundational elements of marketing. Since then there has been a dichotomy. So there are classical marketers and the current paradigm marketers who are all about data analytics, technology, etc.

Traditionally if you look at the marketers, you will find that they came from the qualitative part. They had creative sensibilities, aesthetic sensibilities, and cultural sensibilities and they had intuition and innovation. This was a kind of mindset and series of skills and competencies that they had. When you look at the contemporary side of the equation, you are operating with analytics, logic, technology, and algorithms. In addition to the classical aspects of marketing and contemporary aspects of marketing, you need to understand the other areas that surround marketing such as how your business makes money and the aspects of how you credibly and precisely measure ROI. This means that you need to connect the dots between the market actions and investments you make to the business outcomes and the business results that you get. This requires a different set of skills. Many marketing organizations have bigger technology budgets than CTOs in those organizations. You need to understand data, and public relations, because there is a continuum between marketing and communications or public relations. Unless you understand how the world operates in the world of public relations and media relations, you are not going to be successful.

Digital marketing is a skill that requires the understanding of the market and if the latter is good at it, you need to ensure that you add value to their life and learning apart from just giving them a salary.

One way of doing exactly this is by constantly providing them with training campaigns and micro-courses to grab onto industrial concepts quickly. This will further add to their intelligence, taking their productivity up, and thereby ultimately increasing your return on investment.

Not only is this a clever way to mutually benefit the employer and the employee, but it also aids the relationship between them, making the corporate life more malleable to them.

Now that we know that mutual growth is a key point in retaining your employees, let’s see how important it is to digitize the already digitized marketing world.

What can CMO do to maximize marketing contribution to the company?

There is a lot of talk about the rapid changes facing marketing and how marketers should become more social, data-driven, aligned with revenues, and accountable and there is a lot of merit in these recommendations. It is important to separate the strategy and tactics, align the strategy with stakeholder objectives, work on a method that can give great results, and know-how chief marketing officers can align and offer value to the company.

Keeping up with marketing trends enables your firm to stay in loop with the rapidly evolving digital marketing industry. As the industry accelerates through the asphalt roads of the internet and social media, trends are an important factor in deciding who’s up to date and who’s out of date. Encouraging your workforce to engage and track new trends is another smart move and will yield results that you can’t simply calculate.

On the other hand, taking feedback from your comrades makes them feel valued and in turn provides you with a checklist of pros and cons in your work ecosystem. Integrating ideas and add-ons suggested by them will further aid employee retention and mind this strategy works like a charm.

This is not simply fooling your employees into a trap but instead is a way to factually add value to all the parties involved.

Top three objectives of Chief Marketing Officers

1. Align the company and the customer

Here, your primary stakeholder will be your customer. And the rapid rise of social media requires businesses to put customers at the center of their universe, and translate from product-centric to customer-centric organizations. Customers want to align with their favorite brands and they will reward the suppliers that deliver the products and services that they need. Companies are nowadays adopting changing technologies. But changing the culture is even more difficult. Voice of the customer tools are plentiful, and CRM is transitioned into social CRM which means that CRM technology has evolved from customer data management to engaging customers in dialogue for your beneficial purposes. Customers are not the same. So they should be segmented to properly identify and react to their objectives. Customers are not just those who purchase your products but also include industry influencers, social advocates, and media to which our customers subscribe to. It’s only clever for a CMO to make use of the available technology and information to understand and analyze profitable customer relationships, and changing trends or supplement company transactional data with social and other data. This aids him in finding the needs and wants of the customer, hence making the CMO an integral part of the company as they play a pivotal role in sponsoring and refocusing the company culturally. CMO is a person to research and delivers data-driven analysis such as top customers by criteria to the CEO so that the company can better align resources and solutions with customer objectives. Here the CMO can create the messaging to improve the brand and position the products of the company in such a way that they will be well received by customers.

2. Deliver the volume and the quality of leads

Deliver the volume and the quality of leads that are required to achieve revenue goals. In this role your primary stakeholder at the sales team, and sales and marketing, share a symbiotic relationship, marketers should not lose sight of the fact that the sales team is their customer. The goal is to deliver more leads or lots of leads. But instead, to deliver the exact number of leads and agreed-upon cost per lead to achieve a revenue target, you have to start with the end goal in mind to be successful. Management’s revenue target works backward, through the lead-to-customer conversion cycle to calculate the volume of leads needed. It is a complex model, because as the volume of leads rises, so does the cost per lead. Being the CMO of the company, you should find the equilibrium point of the company.

3. Unqualified Leads

Too many marketers continue to send unqualified leads to the sales team which exacerbates the prevalent breakdown between marketing and sales. In the b2b space, research consistently shows that about 25 to 30% of new leads or sales are ready when received, and about 45 to 55% are not sales-ready when received. About two-thirds of this group will eventually become qualified and about 25 to 30% of new leads are not sales-ready when received and never will be. The marketers change the sales role from the lead verifier to lead qualifier when they transfer unqualified leads to the sales team. Marketers must automate lead nurturing processes to manage top top-of-the-funnel until they are objectively scored as sales-ready.

Digital Management

How to Attract and Retain Digital Marketing Talent

Post author By Harsha Vardan Hariprasad
Post date June 16, 2023

Attracting and retaining digital marketing talent

With a relatively sudden upsurge in the demand of digital marketing, it’s becoming furthermore important to hire better employees and keep them on your side to aid your business growth. After all competition exists, and to compete with the best, you’ve got to have the best.

Keeping your workforce happy and content is simply more practical than losing a productive team and then going on hiring a new one. Stats paint a clear picture of this with over 92 percent companies deciding to set focus on employee experience.

Coming up are 5 ingenious ways to ensure employee retention and satisfaction and grow your business with a one of a kind team. These are in no specific order and so all of them are equally important.

Starting up with probably the most important and wise tip, aiding them in personal and professional growth.

1. Aid their growth

Not only is this a clever way to mutually benefit the employer and the employee, but it also aids the relationship between them, making the corporate life more malleable to them.

Now that we know that mutual growth is a key point in retaining your employees, let’s see how important it is to digitize the already digitized marketing world.

2. Digitize your workspace

Being a digital marketer, one is always enthusiastic about new and upcoming feats of technology and artificial intelligence. Integrating these breakthroughs into your workspace creates a more intriguing and user-friendly environment for the employee.

As important as it is for satisfying the employee, it’s equally important for your firm. AI tools are not simply a replacement to your workforce but a smart addition to it, which aids its overall productivity.

Furthermore, the ease of reduced hard work results in enabling the employee to run their creative brains on the right and more productive path.

3. Trends and feedback are a must

This is not simply fooling your employees into a trap but instead is a way to factually add value to all the parties involved.

4. Certification is a Gallantry award

Just as we told you, adding in value to the employee means everything to them. This includes adding value to their portfolio and thus their professional life. Certifications have more value than ever and at times can become a decisive factor in interviews.

A certificate highlights the skills and specialization of the candidate and ensures an employer of the quality of work the employee can deliver. Giving certifications to your employees in the fields they excel in boosts their confidence and empowers their resume.

This has a bilateral effect as it will increase the employee’s trust in the current firm and thus reduce the chance of him ever switching!

5. Employee satisfaction is the key

Overall employee satisfaction is going to be the deciding factor if your most productive employee will stay or not. Promotions and bonuses being the root of it, you also need to have an optimal work culture which gives importance to the mental health of your employees.

According to studies, more than 60% of American employees are stressed because of their corporate culture. If the employees are feeling mentally harassed by the job, it will either lead to them to quit the job or lose interest and focus all together. This is not good, neither for the employees nor for the employer.

Mailchimp is an email analytics tool that helps businesses track the performance of their email campaigns. It provides insights into email opens, clicks, and conversions, and offers a range of features to help businesses create and optimize their email campaigns.

Mailchimp offers a range of features for businesses to create and send email campaigns, including templates, A/B testing, and automation. It also provides insights into the performance of these campaigns, including the number of emails opens, clicks, and conversions.

Conclusion

Analytics tools are an essential part of any digital marketing strategy. They help businesses track and analyze their online performance and make informed decisions. The tools mentioned above are some of the best analytics tools available in the market and can help businesses of all sizes and industries.

We hope this article helped you learn something new and added value to your time. Want to stay up to date with the latest in digital marketing? Catch us on social media on our handles below and we’re there to help you.

Organic Search

Organic Search

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Attracting and retaining digital marketing talent

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2. Digitize your workspace

3. Trends and feedback are a must

4. Certification is a Gallantry award

5. Employee satisfaction is the key

Conclusion

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