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Author: venky

A Digital Junkie, Brand Consultant & Solutions Architect, by Day.
Techno / Psy Evangelist. by Night
Traveller Nomad Driver & Explorer For Eternity

Categories
Content Marketing

15 Strategies for Generating Unique Content Marketing Ideas

Killer Strategies for Generating Amazing Content Marketing Ideas

What is conversion Copywriting?

But despite its widespread adoption, many marketers struggle to produce consistent, high-quality content. In fact, 46% of marketers report that producing such content is their biggest challenge.

So how can you generate amazing content marketing ideas that will captivate and convert your audience? In this article, we’ll explore some proven strategies that can help you come up with ideas that are both engaging and effective.

From conducting customer surveys and utilizing social listening tools to looking to industry influencers and creating evergreen content, we’ll cover a range of tactics to help you generate a steady stream of fresh and valuable content for your business.

Start with Your Unique Selling Proposition (USP)

Before you can start generating ideas for your content marketing, it’s important to know what makes your business unique. What sets you apart from your competitors? This is known as your unique selling proposition (USP), and it’s the foundation of your content marketing strategy. To determine your USP, ask yourself the following questions:

  1. What makes your products or services different from those offered by your competitors?
  2. What benefits do your products or services offer that your competitors don’t?
  3. What specific needs or pain points does your business solve for your customers?

Once you’ve identified your USP, use it as the foundation for your content marketing ideas. For example, if your business sells eco-friendly products and this is a key part of your USP, consider creating content that educates your audience on the importance of sustainability and how your products can help them live a more environmentally-conscious lifestyle.

Conduct a Customer Survey

Another great way to generate content marketing ideas is to ask your customers directly. Conduct a survey and ask them what topics they’d like to see covered on your blog or social media channels. You can also ask them what challenges they’re facing in their lives or businesses and how your products or services can help solve those challenges.

Not only will this give you a wealth of ideas for content, but it will also show your customers that you value their opinions and are willing to listen to their needs. This can help foster a sense of loyalty and engagement with your brand.

Utilize Social Listening Tools

Social media is a goldmine of content marketing ideas. By using social listening tools, you can see what topics and hashtags are currently trending in your industry. This can give you ideas for timely, relevant content that will resonate with your audience.

You can also use social media to see what questions and problems your audience is facing. By actively listening and engaging with your followers, you can get a sense of their pain points and create content that addresses those issues.

Look to Industry Influencers and Thought Leaders

Another great way to generate content marketing ideas is to see what industry influencers and thought leaders are talking about. Follow them on social media, read their blogs and newsletters, and see what topics they’re covering. You can also attend industry events and conferences to get a sense of the latest trends and hot topics in your field.

By staying up to date on what industry leaders are discussing, you can create content that adds value to the conversation and positions your business as a thought leader in your field.

Don’t Forget about Evergreen Content

In addition to timely, trend-based content, it’s also important to create evergreen content that will remain relevant for months or even years to come. This could include in-depth guides, tutorials, or resources that will be useful to your audience no matter when they come across them.

To come up with ideas for evergreen content, consider the questions that your audience is most likely to have about your products or services. What information do they need to know to make an informed purchase decision? By creating content that answers these questions, you can create valuable resources that will continue to drive traffic and engagement for your business over the long term.

Conclusion

By starting with your unique selling proposition, conducting customer surveys, utilizing social listening tools, looking to industry influencers and thought leaders, and creating evergreen content, you’ll be well on your way to generating fantastic content marketing ideas for your eCommerce business. 

Remember, the key is to create value for your audience by addressing their needs and pain points. By doing so, you’ll be able to build trust and credibility with your audience and ultimately drive more sales for your business.

So don’t be afraid to get creative and think outside the box! With these strategies in your toolkit, you’ll be able to come up with a steady stream of amazing content marketing ideas that will help your business stand out in a crowded online marketplace.

Ready to take your content marketing to the next level? Subscribe to our newsletter for more tips and insights, and be sure to follow us on social media for even more content marketing inspiration.

Categories
Content Marketing

8 Link Building Campaign Tips to Optimize Your Outreach Process

Link Building Tips to Increase Awareness and Reach

These link building campaign tips will make your content marketing  work  for you, not the other way around. 

 Among  off-page SEO techniques, link building is not everyone’s favorite. Examining wires is a labor intensive and attentive process. Writing  emails, even more so. This often makes you wish you could just pay for the help of an SEO company and not worry about it at all. 

But this is not a solution that many can choose. Until then, knowing very well the importance of link building in increasing SEO, you cannot just put it on the back burner and forget  about it. 

 The key is to step up your efforts; what we are actually teaching you  here. 

 What is link building and why is it important in SEO and content marketing? 

 Link building is the process of getting inbound links from other relevant and reputable websites and integrating them into your website and web pages. These backlinks are considered  the currency of the internet because they are some of the reputation points for search engines as SEO domain authority and the main reason why link building campaigns are important for SERP ranking. 

 Your main goal in link building is not only to increase the number of reliable  links to your site, but also to earn backlinks from authoritative sites. These links act as credibility for your website. 

 Link building is an important search engine ranking factor – the more quality backlinks you earn, the better your chances of ranking high on the search engine results pages (SERPs). Google’s E-A-T concept  is becoming more commonplace as search evolves and increases the importance of addressing user intent with quality content. 

 Link Building Campaign Tips for Smooth Integration 

 Based on the points above, it’s hard to deny that link building is a pillar of  content marketing. Therefore, investing in improving your link building campaigns now is critical to increasing your website’s credibility now and in the future. 

 Below are some link building campaign tips that every content marketer and expert should know. A quick tip though: master one link building technique before moving on to another. This will help you figure out which method works best for your content and  website. 

 When brainstorming and researching content:

  •  Plan your content calendar  
  •  Learn competitor links during keyword research 
  •  Always share your content on social media 

 Optimize your coverage workflow Use an hour or two for PR and outreach.Try different approaches to link building. When generating and researching content ideas: 

 1. Plan your content calendar  

 Develop a content calendar to help you  plan what content to publish and when to promote it. It can also give you time to make changes to your content, such as adapting powerful articles for a special event or holiday. 

 SEO-friendly content  to post on your website has been running out for a long time. To fix this, retarget your content. Because when you recycle your content, it comes to life. Reuse content in different formats (eg condense an article into an infographic) and share it on different platforms. 

 2. View Competitor Backlinks During Keyword Research 

 Competitor Backlink Analysis allows you to preferentially view websites in your industry. This will help you assess your position against your competitors. Knowing who  your direct competitors’ links are will give you a starting point on who to target your efforts, take what works for them and use it in your  digital marketing strategy. 

  SERP competitor backlink research is a simple and effective  link building strategy. If you want to increase  traffic,  you can simply look at the traffic of your competitors growing websites. If you plan to increase your reach and link building strategies, you can even beat your competitors in terms of backlinks and referring domains. 

 But be careful! Yes, lots of backlinks help. However, if your links are  from untrustworthy or spammy sites, they can do more harm than good. 

 To avoid the pitfalls of untrustworthy or spammy sites, you can use the right SEO link  tools to help you monitor who is linking to them and  target  your reach. 

 3. Always Share Your Content on Social Media 

 Did you know that social media affects search engine optimization? Boosting your social media presence is essential to boosting engagement. It’s not  enough  to just build links to your content and wait to see what happens next. You should also share your content on social media to show how active you are in your niche. 

 This can help you improve your reputation as a reliable and trustworthy source of information. 

Categories
SEO

How To Hire a Great Link Builder

Hiring a Great Link Builder #101

Marketing an online business is not easy. This is why business owners need agents with skills in SEO on-page and off-page optimization, and who are up to date with the current trends in SEO practices.

In trying to grow your SEO services business, the hardest part can be link building. Link building is hard work and time intensive. It is tempting to take the easy road sometimes, but with that, you give your clients fast link-building and fast results. In the long run, their website gets de-indexed from major search engines. This is a devastating result for you, which will ruin your reputation and cause your services to be terminated. This is where agents of value come in. You need a link builder that knows SEO and link-building best practices to help businesses be visible enough, so people will find their site instantly. Be on top of the search engines and authority in their niche market. Some of the basic skills of our link builders are site optimization like keyword research, internal linking, adding meta tags, optimizing images, and off-page optimization such as guest blogging, URL distribution, forum interaction, social media outreach and article marketing. So you know the agent is not wasting time and money. Agent supervisors are on office duty day and night to ensure that the agents are producing quality results. Link builder can work with a web designer to create amazing infographics. Skilled, team players and versatile agents- these are the kind of link builders that your SEO business needs. In a world where building links is becoming more crucial, hiring the right person to do it is essential. 

Questions to ask when you hire a link builder. 

Whether you are hiring an SEO agency or a freelancer, you will need to properly check their link-building techniques, just as you would, when you are outsourcing any aspect of your business. It is especially important in SEO because in some cases it can be hard to measure and understand exactly what it is you are gaining for your money. 

  • How do you access where to get links from?

You want to assess how they know where to get links from. For this, you may get a simple answer, but as long as it is a sound way of making the assessment using search engine operators, if they analyse a competitor’s link profiles or something like that. You want to find out exactly how they are building the lists of sites, and where they are trying to get a link for you. If the lists are pre-build, that is a warning sign and it could be a sign they are buying links or they have some kind of link network. So you do need to ask questions about that. 

  • Do they employ manual outreach?

To gain the best quality links possible, and to get the most value for money, there does need to be some manual input from an actual human being. They will need to make some personal connection with the decision-maker at times. On the other end, there isn’t any amount of sophisticated tools or software out there, which is going to automate a link-building solution. 

  • Will the links be unique, in the body of the content?

The link should generally be coming from unique referring domains because if you continuously get links from the same domains, it won’t have the same effect. For instance, getting ten links from ten different websites is better than having ten links from three different sites. It is the same reason why you can’t outperform a competitor purely just with the volume of links. When it comes to the body of the content, the generally tends to hold more weight, than having a link on the sidebar or the footer, just the way that it is. 

  • Will the links be relevant?

Relevancy has to be the key point at the forefront of any link-building campaign. Both so that it ranks for the correct keywords and drives you relevant traffic and many in the industry employ the use of metrics to assess the rank-ability of a site. 

  • What type of links will you aim for?

There are a huge variety of link types that you can go for, depending on your industry, your service or product, and your content. If they are aiming to get you guest-post opportunities, be aware it will require you to have articles written for each guest post. If it is a product-based business they may try and get you some review posts with industry influencers. That may mean having to send your product or product samples or having to pay the influencer’s fee. 

  • Will you help with content/ideation?

This is a key point. The link builder should bring the topic of the content. They should help you come up with ideas for the type of content you should create to further your chances of getting the best links. 

  • How to know what work is being done?

This is why many people are turned off by any type of SEO work. Because they don’t know exactly what is being done. At least for the link building, there isn’t any reason why it can’t be fully transparent.

  • How many links do you expect in this campaign?

You want to get a handle on that. It is probably one of the first questions you will have in mind. But there is a warning attached to this. If you are going through a list of link builders, and someone guarantees you a large number than somebody else, that doesn’t necessarily mean that you should go with them. Offering a 100% guarantee in the number of links, especially if it’s a pretty high number, should be viewed with caution. Because it is not a straightforward commodity. It is all dependent on the content that you have, your industry, and how the targets react to the content, which determines how many links you will get. How well the link builder performs in their outreach is also key. But no matter how good the link builder is, he can’t extract any number of links from bad content. 

  • Do you utilize paid links?

Inherently it is against Google’s terms and services. Any service or facility online, which just sells links for their discrimination to anyone and anywhere, or advertises the fact openly, is a no-go area, with regards to white-hat link building. If they link out to anyone that gives them money and don’t assess the content, or the value of what they are offering, then that probably means you will be sharing the same link space as some questionable sites. There’s a risk in that. 

  • Are there risks/ guarantees from your work?

If all the previous questions hit the right notes, there should be any reason not to go ahead and hire them. 

Things to keep in mind while hiring a link-building agency?

  • Transparency- Make sure to hire a transparent link-building agency. How can you find a transparent link-building agency for yourself? Ask them how they are going to build links. If they are not honest or if they can’t properly explain it, don’t hire them. 
  • Ask how they are building links. 
  • Check case studies and reviews of the link builder and see what people have to say about their results. 
  • Check the reputation of that link builder.
Categories
SEO

10 Blog SEO Tips You Can Use Today for More Traffic

Increase web traffic with these amazing blog SEO Tips

Whether you’re new to the blogging game or you’ve been writing  for a while, you know how hard it is to get your website to the top of the Google search rankings. 

However, with good blog SEO tips and a little persistence, you can gain an edge over your competition. 

Although the exact search engine ranking algorithm is not fully known, we do know that there are many blog SEO tips that you can use, all of which can increase your rankings and increase your traffic. 

 Here are 10 techniques  you can start  right now.

1. Content is King

It sounds obvious, but writing great blog posts is essential these days. This only makes it harder to rank in Google by using short articles based on ideas that your other blogs in your area have already shared. 

 Interesting, well-written and well-researched blog posts that are useful and relevant to your audience will keep your visitors coming back for more. Think of original and reliable content that will really help your reader. 

 When you become the most important resource in your niche, links and value will happen by themselves. 

 Here are the most important things to remember about content: 

  1. Post relevant and interesting content 

 Obvious, right? People will only come to your blog if you have something worth reading to say. 

 But what is interesting content? And how do you make sure you get new ideas on a regular basis? 

 Here’s where you can find juicy content ideas: 

  • Internet 

 First, the most obvious. There is a lot of inspiration  on the internet. But what is the best way to find it? We recommend starting with a broad search such as “SEO”. Type it into Google. What keywords are you seeing? In the search bar, retype the keyword found in search engine optimization: what subgenre do you get? 

In other words, use the web as a brainstorming tool; your spider diagram. Repeat this process. You get subtopics that are much more specific than SEO. You can use the resulting narrow sub keyword as a starting point for your new article. 

  •  Your Competitors 

 Check out your competitors’ blogs and social media: Have they covered a topic  you haven’t? Maybe they didn’t go into enough detail? What content are they sharing? 

 Remember, just because a topic has been written about before doesn’t mean you can’t write about it. 

 Be sure to bring your  style, sparkle and tips to the table.  You can even use the Buzzsumo tool  to find and rank your competitor’s posts for you. They rank each competitor’s post by social media popularity – so you can see what  content is crushing it. 

 What is a trend? 

Watch the news. Check  your social media. What’s hot right now? Can you post something in response/discussion to this trending topic? This not only gives you inspiration for a new post idea, but you also have the opportunity to capitalize on the high traffic generated by the hype. 

 Even though their blog wasn’t specifically about GoT (or even TV), they joined  the conversation and got thousands of views in the process. 

  •  Your own content! 

 Content Recycling 

Many people don’t dare to do this, but recycling old content is a good place  for new article ideas. Look at all your previous posts: could they have a “Part 2”? Could you please update the statistics? Are there new perspectives on old topics? Can you turn an old post into a podcast? Or combine several messages into an e-book? 

Content reuse options are limitless. 

  •  Content Tools 

 If you write a lot of blog posts a week, sometimes you need a little extra help. 

 There are many tools to help you find article ideas. 

 We’ve already mentioned Buzzsum, but you should also check out HubSpot’s blog generator, Google Trends, and Portend’s content video generator. 

  •  Post Regularly 

 A regular posting schedule is really important. 

 In addition to excellent quality, readers are assured of consistency and an author/brand  they can trust – almost predict. 

 The best way to keep a release schedule is with a content calendar. You can create your own, but there are also many simple tools to help. 

 Trello Content Calendar Tool 

 Trello lets you create content boards that your entire team can participate in. 

 Keep the content fresh, update it, keep it current and come back regularly! There’s a reason that “content” is the first word in “content marketing.”

2. Do Keyword

If you want to rank high in Google searches, you need to use relevant keywords in your content. 

 What are keywords? 

Keywords are individual words, terms or phrases that users enter into search engines. For example, if you want to know  what you are reading right now, you will probably type in Google: “what are keywords?” 

As you start typing, Google starts making recommendations based on popular searches. Keyword Search Tools Google suggestions 

 As a blogger, you want all the keywords on your site to be relevant to what people are searching for so that your content can be seen. 

This requires both knowing your audience (in which language they write the text they are looking for) and which keywords have a particularly high traffic flow. 

Include keywords in post URLs

When writing a new article, set the URL to include the main keywords of the article.

The prompt will appear even if your WordPress theme has the Yoast plugin installed.

Also, try to keep the entire URL string as short as possible. This indicates a high degree of relevance.

3. Add images to your content

A post without pictures is like a pub without beer. Pizza without cheese. A vacation without your best friend. You get the picture which is pretty important.

Including high-quality images in your content has two major benefits, he said.

Choose high-quality, compelling images that really complement what you’re trying to explain through your text.

SEO Bonnie Point

Done right, images can be another tool for bringing people to your site. People searching Google for related images are likely to find the original image. From there, you can not only link to your website, but also use your brand he image on your blog.

Win, win! To make sure your images show up in relevant searches, make sure you:

If possible, add an alt tag to your image that includes your chosen keyword.

Do not save the image with the file name 0001.jpg. Instead, save it with a relevant name and add keywords. If you’re not a photographer, don’t worry. There are many free image sources out there.The most important thing to remember is that images improve the reader’s experience and attract more traffic.

4. Include Keywords in Title Tags

A web user may not see the browser title of a page as much as what is actually displayed on the page, but the keywords in the title tag are important for her SEO purposes. For WordPress users, this is under “SEO Title”.

If possible, also put the keyword first. This makes it more relevant to search spiders.

5. Add Your Own Content to Category Pages

Again, content is king. Custom content on specific category pages of your blog can help improve your ranking.

Especially if you sort your blog posts into multiple categories. Displaying unique text on each category page helps prevent category pages from being considered spam.

6. Links to Quality Websites

I know what you are thinking:

Why should readers be advised to leave the site? Our previous website was sticky and didn’t let our visitors away, but we found that linking to reputable and relevant websites helped our blog to appear higher in the rankings.

That means linking to other companies or tools if mentioned in your post, or other blogs that provide useful information on the same topic, as we did in this article. Some authors liken this to paying dues.

7. Make content easy to share

Linking other websites and social media accounts to your blog will not only drive more traffic to your site, but it will also improve your ranking. Include buttons for Facebook, Twitter, Pinterest, Reddit, and Google+ users so others can easily link to you.Wordpress plugins such as the Simple Share button and SumoMe.com’s all-in-one service can be very helpful in this regard.

8. Use Webmaster Tools

Both Google and Bing offer a very helpful set of tools to help you find out your blog’s keyword rank and see who is linking to you.

You can use the data obtained to re-evaluate and adjust your blog as needed.

Categories
Data Analytics Digital Technology eCommerce Marketing

5 Technologies That Can Help Enhance Customer Experience

Tech that will enhance your brand’s customer experience

In the digital world, exciting new technologies such as virtual reality, cloud computing, big data, real-time video connections and “smart” chatbots are redefining how companies interact with their customers. 

Staying on top of these developments and trends requires mastering these new innovations and using them in innovative ways to communicate, engage and promote. Organizations willing to embrace the creativity that technology offers and go beyond the “norm” will differentiate themselves from the competition and offer new and richer customer experiences to their customers. 

 This article examines five of the most talked about technologies of the moment, providing insight into their potential to deliver the best possible customer experience. 

1) VR: Engage and Immerse

Perhaps more than any other technology today, virtual reality has the potential to fundamentally change the way we define  customer experience. 

 Customer Experience VR, used by many brands, can engage consumers by providing them with new  product or service experiences. Designed to provide a sensory experience, it captures the consumer’s attention and imagination like no other technology, and visionary marketers  are making the most of its uniqueness. Image of 

 Guinness VR booth  

  Guinness has developed a new VR tasting booth for consumers in Tesco stores in the UK that stimulates all five senses. To present the new beers –  West Indies Porter, Hop House 13 Lager and Guinness Draft – the brand used the expertise of Guinness Brewer Peter Simpson to narrate an immersive 360-degree video, while a food and taste scientist from the University of Oxford. Colors, textures, movements and sounds were used to ensure they matched the taste of each beer. 

 “We have never stopped innovating  beer, taste and technology. VR is an immersive way to bring our beer flavor profiles  to life. We hope that buyers will appreciate Guinness beer in a new light – and maybe, as a beer, they might not have thought to try anything else. – Halie Ritterman, Global Head of Digital and Data, Guinness.

2) Artificial Intelligence: Communicate and Learn

Although since the 50s, brands have  started to effectively use AI  for core consumer services. The ever-evolving AI has tremendous potential to help improve customer self-service, improve personalization, and respond to individual customer wants and needs in  unique ways. 

 For example, the Hilton hotel chain. The brand wanted to make artificial intelligence part of its customer experience and partnered with IBM to create the industry’s first robotic restaurant concierge service Watson to answer customer questions. Using cognitive reasoning and robotics, the bot provides  unique interactions with consumers, and the more it interacts, the more it learns  to provide assistance. 

 While creating a robot may seem like an extreme example of  technology, it shows the potential of artificial intelligence to deliver an unparalleled customer experience. A technology that should not  be ignored, it has the potential to communicate and learn, making it a useful technology to improve the customer experience.

3) Chatbots: Improve Responses

Whether or not you believe the Microsoft CEO  that “bots are the new software”, the fact is that these particular tools are turning heads. Today’s industry-standard chat, with algorithmic learning that allows it to learn from past conversations and adapt responses, is a great step forward for brands that want to turn simple, routine questions and meetings into an intelligent system. 

 Adidas Studio LDN Chatbot 

 Let’s take Adidas as an example of a brand that has figured out how to use this new technology. Using Facebook Messenger and a specially designed AI bot, Adidas was able to increase consumer awareness  and engagement with its new community space, Studio LDN. Designed to drive brand engagement, the studio offers free weekly training sessions for women that can only be booked through the chat. 

Using this bot helped reduce the time and effort required to sign up for  Studio. Realizing that their target market lives fast and busy lives, Adidas has developed a powerful intermediary to ensure optimal conversion. 

The campaign resulted in nearly 2,000 people signing up for Studio LDN within the first two weeks, with 80% repeat usage. Adidas believes that 60 percent weekly consumer retention has helped the bot-based booking system speed up an otherwise tedious process and significantly improve its bottom line.

4) Internet of Things (IoT): Multiple Connections

According to studies, businesses are the biggest adopters of IoT solutions due to the benefits it offers. It can improve a company’s bottom line by reducing operating costs, increasing productivity and helping brands expand into new markets or develop new products. 

Furthermore, the extent to which  IoT enables synergy and connectivity between platforms has catalyzed the growth of new types of products. Brands can now use this technology to foster direct connections between physical activities and digital interactions to execute advertising campaigns across platforms. It also enables an engaging story that allows customers to interact with your product or  service. 

 Products like the FitBit are a perfect example of real hardware that provides users with valuable social capital. Because it’s essentially integrated into the Internet, it’s easy for customers to upload their workout results to platforms like Facebook, which in turn inspires new audiences to buy their own FitBit.

 Fitness groups, personal training programs and hobby clubs have all been developed across Facebook, using FitBit to track progress and share data. Simply put, FitBit’s embrace of the Internet of Things ushered in a new fitness paradigm online.

5) Programmatic Advertising: Superior Targeting

With  programmatic spending, growing brands are investing in using data to ensure the right ad reaches the right person at the right time.  The key to programming is that it uses technology and the resulting analytics to help brands understand as much as possible.

Categories
Social Media

How to Effectively Manage Multiple Social Media Accounts

Managing Multiple Social Media Accounts – How Do You Do It? 

Is managing multiple social media accounts every day tiring for your business? Whether you’re a small business owner or a social media manager at a large corporation, you’re looking for ideas to help you get the most out of your social media marketing efforts. 

 It’s no secret among social media managers/users that jumping between different tools and accounts can be exhausting. It is common for social media marketers to manage multiple accounts for different departments or accounts on different platforms. Some accounts may be dedicated to sales, while others are used for customer service. 

 Despite the fact that it sometimes requires energy, managing multiple accounts on different social networks can be useful in promoting business success. It all depends on how you combine your efforts and take advantage of the most platforms. 

 Why should you have multiple social media accounts? 

Before we get into social media management, it’s important to understand the pros and cons of creating multiple accounts for individual brands. 

Benefits of Managing Multiple Social Media Accounts

Creating multiple accounts means you can share different content and speak to different audiences. Customer segmentation allows specific accounts to focus on specific topics rather than trying to engage everyone at once. This is especially useful if your business serves both consumers and businesses. 

 If your brand has multiple locations in a state or country, creating a separate account for each can help you localize content to meet the unique needs of customers in that region. They feel cared for, which can greatly increase engagement. Multiple accounts also allow users to choose the type of content they want to consume. Even if you have one umbrella account, you may want to expand it with dedicated accounts. All of this content can be fed into the main account if you want, but if people find they only want one thing from you, it’s easy to find. 

 Disadvantages of Managing Multiple Social Media Accounts

On the other hand, having multiple accounts can confuse your audience. They may not understand the purpose or value of each account. Should they monitor everyone or just those who have the information they need? People might think they are missing out on something important if your content is posted on different accounts. You also risk dividing the people you want to reach. 

 Additionally, having more than one account means more work for social media managers. Time management can become difficult, not to mention exhausting employees. If your social media team doesn’t have the resources to manage multiple accounts, it’s time to rethink your strategy. 

 Brand management can also suffer from using multiple accounts, especially when different departments are left to manage their own social media channels. When social media tasks are spread out, it’s harder to make sure everyone stays on message. 

 This is where a social media style guide comes in handy. The guide will help you ensure all employees are on the same page when it comes to social media and ensure consistency and best practices. Guidelines can include tone and language, as well as hashtag usage, image and video guidelines, and audiences.

 Pros and Cons To help you understand the pros and cons of managing multiple social media accounts, we’ve put together this handy guide. 

 If you have multiple accounts or are considering it as a strategy, are you sure it’s the best use of your time and resources? If you only represent one brand, there are a few things to consider. 

1. Complaints can take up most of your feed

More and more people are using social media to connect with businesses. Sprout Social Index, Edition XVII: According to Accelerate, 98 percent of consumers agree that social media is the fastest and most direct way to connect with a brand and is the primary channel for customer service inquiries. 

 So, if your social media team finds that handling complaints or managing online customer reviews takes a lot of time in a general account, setting up a separate account to handle support issues can help. This gives customers an easy channel to complain and sends a clear message that you care about solving their problems. 

 Separate complaint accounts can also work differently if you implement an effective system for handling customer needs, such as support tickets. Learn how brands are increasingly using social media as a customer service channel to attract and retain customers, as many brands adopted WhatsApp messaging during the pandemic.

2. You have several departments or offices 

If your company has several departments with different target groups, it may happen that each of them has its own social media account. 

 Customers can then follow an account that only promotes products or services related to their industry, instead of consuming everything at once. 

 The same applies to companies with several offices or franchises. With separate accounts, customers can find the information they need much faster. It’s fine for these accounts to share the same content, but make sure you’re responding to the unique needs of customers in your region.

3. You have a variety of products or services  

Larger companies usually sell a variety of products and services that address different problems and relate to different audiences. For example, if you know how to sell both sports products and technology services, there will likely be very little conflict between consumers. 

 Managing social media accounts for different products and services can help avoid confusion and streamline the buying cycle. Everyone knows exactly what they’re getting into, and you can respond to the changing needs of different audiences by creating compelling content.

5 steps to manage multiple social media accounts 

Now that you know if you need multiple social media accounts, it’s time to start managing them. Here are five steps for managing each account.

1. Document your social media strategy  

If you have a team with multiple accounts, it can be difficult for everyone to stick to the brand. Developing a social media strategy that includes policies, procedures, and style guides can give users something to follow at all times. Each account has different goals, but a documented strategy helps keep everyone on track and on the company’s message.

2. Use social media management software

Copying and pasting the same content to multiple accounts on different social media platforms can take too long. solution? Investing in social media management software like Buffer allows you to manage your posts and engagement in one place. This software helps you publish content to different accounts on different networks simultaneously with the click of a button.

3. Create an editorial calendar

An editorial calendar can help give you direction and keep your social media strategy on the right track. This can be done using social media management software or by sharing a simple document with your social team.

Bring it all together in one place and give your social media manager a reference. It also helps identify gaps and missed opportunities in your social media posting schedule.

4. Monitor and participate in social media activity

Tracking mentions and keywords is important, especially when setting up support-related accounts. You want to know if your customers need help or if you can jump to trending topics relevant to your business.

Most importantly, I don’t want to duplicate my colleagues. A social media management software should be able to help you monitor while providing space for collaboration within your team. It doesn’t look good when Brand responds to her year-old post or receives her two responses to a request.

5. Analyze your social media strategy

It’s important to analyze the results of your social media strategy and compare it to your key social media metrics. Are some accounts better than others? How can you help those who are lagging behind? Does each account contribute to the brand in some way?

I don’t know the answer without looking at platform analytics. Execute your strategy, use data-driven marketing to read your results, understand what’s working, and fine-tune your social media approach for optimal results.

Think before setting up multiple accounts

There may be reasons why your business has multiple social media accounts, but before you start creating accounts, make sure you’re creating them for the right reasons. Don’t make the mistake of doing this because you think your competitors and more accounts will give the illusion that you’re a big player. To get the most out of it, you need to use your resources wisely.

With good strategy, smart investments, and the passion of your social media team, your chances of success are always within reach.

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Pay-Per-Click Advertising

How To Leverage Visual Search For E-Commerce Growth

Visual Search and How it can grow your e-Commerce Business?

The power of visual search is nothing less than a superpower and since it’s arrival it had revolutionalized the way people make Google searches. From searching for clothes online to translating foriegn or local languages to their own, users have made adequate use of the feature that quickly spreaded to all the operating systems around the world.

How does this revolutionize your business you ask?

Here’s how

Visual information is the most consumed form of information by humans, and it’s the easiest to understand as well. Users searching for a particular product or service are more likely to visit your website if it has relevant and valuable visual data. Infographics are known for providing the most value in the least time. 

It’s crucial to keep in mind that visual search is different from image search, while the terminology suggests a direct relationship between them, things are quite different in both these cases. Image search is the old-fashioned way of searching for a particular term and then heading to the image section to find your match, whereas with visual search, the user uses tools like Google lens or Pinterest lens to reach their desired results.  

Videos

Videos are by far the most consumed form of content on the internet and byte sized content in visual form can be the most educational one. Platforms like YouTube, Instagram and Facebook have already captured a very big chunk of the video market, so much so that YouTube is the default video player for any MP4 file on almost all websites across the internet. Uploaders upload them on YouTube due to the vast exposure to relevant audiences and also for easier backlinking. 

Videos include thumbnails which is another way to use visual data, here targeted towards improvements in marketing. 

Drawbacks

While the AI is impressively smart and improving every moment, it’s important to know that it can still make errors. Objects might be identified wrong in some cases and in some, the main subject of the image might be ignored for a secondary highlight. What’s important to know is that these identifications are independent of individual searches, meaning that you can search with the same image again and expect different results.

How to do it the right way?

Well, there is no right way to do this but avoiding these mistakes and checking these basics is essential to get started with your visual content. It all boils down to optimizing your images the right way, here’s how you can do that.

  • Standardization

Maintain aspect ratio for images so as to avoid cropping on different devices the user is using. Keeping the images in standard size helps your site load much faster. A faster loading site helps in ways you don’t expect, reports show that more than half of the users will leave the page if the page fails to load in the first few seconds. 

  • Nomenclature and alt-tags 

Name your image files appropriately, meaning that the name of the file should relate to what the image tries to show, maybe like a brief description of the image. Alt-tags are phrases that are displayed when the image is unable to be displayed. Both of these should be related to the image content and should have keywords to make it easier for the algorithm to understand it.

  • Product information

The details and information of the product should be mentioned along with the brand details and specifications, this helps the search engine to classify your ad better and display it to the most relevant user that can be a potential customer. 

  • Structured data

Mentioning your prime Unique selling points in the product description makes it easier for the AI to segregate your data and also makes it easier for the user to decide upon availing your product. USPs are the turning point for a user at the bottom of the purchase funnel, instantly turning them into conversions. 

Conclusion

Visual search is an integral part of the modern day search engine ecosystem and simple strategies can be implemented to easily aid your ad-page rank the highest among all search engines. If you liked this article make sure to subscribe to our newsletter for more! Catch us on social media @ Blustream integrated.

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Agency Life Content Marketing Digital Technology eCommerce Marketing Search Marketing

Best Analytics Tools to Use for Digital Marketing

Best Analytics Tools to Use for Digital Marketing

What are Analytic tools and how are they useful?

Analytics tools are software that helps businesses collect, process, and analyze data to understand their online performance and make informed decisions. These tools provide valuable insights into various aspects of a business’s digital marketing strategy, such as website traffic, number of visitors, the sources of traffic, and user behavior on the website.

Web analytics tools 

These can help businesses understand which marketing channels are driving the most traffic and make informed decisions on where to focus their efforts. These tools help businesses track and analyze data in real time, allowing them to make quick and informed decisions based on the latest data. This can help businesses stay ahead of the competition and make the most of their digital marketing efforts.

Social media analytics tools 

These are designed to help businesses track and analyze their social media performance. These tools provide insights into the reach, engagement, and impact of a business’s social media campaigns. Social media analytics tools can help businesses understand how their social media efforts are resonating with their audience and make informed decisions on how to improve their strategies.

Email analytics tools 

These are designed to help businesses track the performance of their email campaigns. These tools provide insights into email opens, clicks, and conversions, and offer a range of features to help businesses create and optimize their email campaigns. Email analytics tools can help businesses understand the effectiveness of their email campaigns and make informed decisions on how to improve them.

With so many analytics tools available in the market, it can be overwhelming to choose the best ones for your business. Here are some of the best analytics tools for digital marketing:

Google Analytics

Google Analytics is a web analytics tool that provides insights into a business’s website traffic and user behavior. It is a free tool that offers a wide range of features, including audience demographics, acquisition channels, and real-time data.

One of the key features of Google Analytics is its ability to track and analyze website traffic. Businesses can see how many visitors they are getting, where they are coming from, and how long they are staying on their website. This can help businesses understand which marketing channels are driving the most traffic and make informed decisions on where to focus their efforts.

Hootsuite

Hootsuite is a social media analytics tool that helps businesses track and analyze their social media performance. It provides insights into the reach, engagement, and impact of a business’s social media campaigns.

Hootsuite offers a range of features for businesses to track and analyze their social media performance, including the ability to schedule and publish posts, track engagement, and measure the impact of campaigns.

Mailchimp

Mailchimp is an email analytics tool that helps businesses track the performance of their email campaigns. It provides insights into email opens, clicks, and conversions, and offers a range of features to help businesses create and optimize their email campaigns.

Mailchimp offers a range of features for businesses to create and send email campaigns, including templates, A/B testing, and automation. It also provides insights into the performance of these campaigns, including the number of emails opens, clicks, and conversions.

SEMrush

SEMrush is a comprehensive analytics tool that helps businesses track and analyze their search engine performance. It provides insights into keyword rankings, backlinks, and paid search campaigns.

SEMrush offers a range of features for businesses to track and improve their search engine performance, including keyword research, technical SEO analysis, and backlink analysis. It also provides insights into paid search campaigns, including ads, spends, and performance data.

HubSpot

HubSpot is a powerful analytics tool that offers a range of features for businesses, including website traffic analysis, lead generation, and customer relationship management.

HubSpot provides insights into website traffic, including sources, behavior, and conversions. It also offers a range of features for lead generation, such as forms and pop-ups, and customer relationship management, including email and live chat.

Sprout Social

Sprout Social is another popular social media analytics tool that helps businesses track and analyze their social media performance. It provides insights into social media metrics, such as reach, engagement, and sentiment, and offers a range of features for social media management, including scheduling and publishing.

Constant Contact

Constant Contact is another popular email analytics tool that helps businesses track and analyze their email campaigns. It offers a range of features for email marketing, including templates, automation, and A/B testing, and provides insights into email performance, such as opens, clicks, and conversions

Conclusion

Analytics tools are an essential part of any digital marketing strategy. They help businesses track and analyze their online performance and make informed decisions. The tools mentioned above are some of the best analytics tools available in the market and can help businesses of all sizes and industries.

We hope this article helped you learn something new and added value to your time. Want to stay up to date with the latest in digital marketing? Catch us on social media on our handles below and we’re there to help you.

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Content Marketing Digital Technology eCommerce Marketing Industry Insiders Pay-Per-Click Advertising

AI copywriting and PPC performance

AI copywriting and PPC performance

The fact that this technology works by feeding a system with loads and loads of data, setting up systems to help the computer analyze the input and generate fitting output from the existing data in a different language, makes it clear that AI is not here to replace humanity, instead, it works like smart storage or a smart encyclopedia to aid the work process and help people work faster. AI copywriting can simply translate to a productivity hiking mechanism in a simpler language.

What is AI?

AI, or artificial intelligence, refers to the ability of a computer or machine to perform tasks that would typically require human intelligence, such as learning, problem-solving, and decision-making. This is achieved through the use of algorithms and machine learning techniques, which allow the AI system to analyze and interpret data, and make predictions or decisions based on that information.

AI systems can be trained to perform a wide range of tasks, from recognizing objects in images and understanding spoken language, to playing games and making predictions. Some common applications of AI include image and speech recognition, language translation, and autonomous vehicles. 

One of the key characteristics of AI is its ability to adapt and learn from experience. This allows AI systems to improve their performance over time, and to handle more complex tasks. This technology can be applied to a wide range of fields, including healthcare, finance, transportation, and manufacturing, among others.

What is AI copywriting?

Machine Learning and AI opened a whole new world of ideas and techniques for us to experiment with. AI copywriting is the process of using artificial intelligence (AI) to create written content. This can be used for a variety of purposes, such as generating marketing copy, news articles, or social media posts. AI copywriting can be done using natural language processing (NLP) algorithms and machine learning techniques, which allow the AI system to understand and generate human-like language.

There are several benefits to using AI for copywriting. For one, it can save time and effort by automating the writing process. Additionally, AI systems can generate high-quality content that is consistent and free of errors. AI copywriting can also be personalized, allowing for the creation of customized content for different audiences.

Another major use of this tech is in copyediting, AI has built-in tools to correct grammar and vocabulary. They can also offer beautifully fabricated rephrased sentences. This software is generally driven by loads of well-written texts such as dictionaries and books from famous authors. Some of the most famous pieces of tech among these are Grammarly and Quillbot.

AI in Digital Marketing

AI has proved to be unexpectedly useful in a lot of ways in digital marketing, specifically designed for these tasks, it’s pretty fast and accurate. Here are some of the most evident uses of AI copywriting.

Generating ideas

AI can help generate ideas for topics to write about, by analyzing data and trends to identify potential angles and topics that are likely to be of interest to readers.

Research Assistance

AI can help with research by quickly and efficiently gathering information from a variety of sources, allowing writers to focus on the creative aspects of writing.

Content creation

AI can be used to generate initial drafts of content, which can then be edited and refined by a human writer. This can save time and effort on the part of the writer, allowing them to focus on more complex or creative tasks.

Editing and proofreading

AI can be used to assist with editing and proofreading, by providing suggestions for grammar and style improvements, as well as identifying potential errors or inconsistencies in the text.

Personalization

AI can be used to personalize marketing messages based on individual customer preferences and behaviours. This can make the messages more relevant and engaging to the recipient, increasing the likelihood of conversion.

Optimization

AI can analyze data from previous marketing campaigns to identify patterns and trends that are associated with higher conversion rates. This can help marketers optimize their messages and tactics to improve their effectiveness.

Testing and experimentation

AI can be used to quickly and efficiently test and experiment with different versions of marketing messages and tactics, allowing marketers to identify the most effective approaches in a shorter amount of time.

SEO

AI copywriting can help with SEO and keyword selection by using natural language processing (NLP) to analyze a website’s content and determine which keywords and phrases are most commonly used and relevant to the site’s content. This can help the site’s content to rank higher in search engine results for those keywords, which can in turn drive more traffic to the site. 

Additionally, AI copywriting tools can help to generate new content for a website, using the same NLP techniques to ensure that the content includes the most relevant and effective keywords for SEO. This can help to improve the overall quality and relevance of a website’s content, which can also contribute to better search engine rankings.

Conclusion

AI copywriting can be used in digital marketing to generate high-quality, relevant content for websites and other digital platforms. This can help to improve a company’s search engine rankings and drive more traffic to its website, increasing its online visibility and ultimately leading to more sales and revenue. AI copywriting tools can also be used to analyze a website’s existing content and suggest improvements, making it more effective at attracting and engaging visitors.

Thanks for sticking with us until the end! We hope that this post was insightful and that it has sparked some new ideas for you. Be sure to find us on social media for more such relevant content, it’s free!

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Content Marketing Digital Technology eCommerce Marketing Industry Insiders

First-Party Data – The Future of Digital Marketing

First-Party Data - The Future of Digital Marketing

The internet is more privacy conscious than ever. Some of the biggest tech companies have made the move to ban third-party cookies, which track people’s activity across the web. These cookies provided detailed customer information to advertising platforms and allowed businesses to create ultra-targeted campaigns. For those wondering how the ad campaigns will succeed without this data, the solution is first-party data. 

What is first-party data?

First-party data is information about your audience collected by your business. You don’t purchase or use insights from another business. Instead, customers directly provide you with their information. First-party data may be anything from customer emails to a record of different actions someone takes on your website, like purchases or content downloads.

You don’t need to manually track every interaction with your customers. Great tools exist to help you manage your first-party data. They are a customer relationship management system (CRM) and a customer data platform (CDP). Both of these technologies gather first-party data that helps you gauge where your potential customers are in the sales pipeline and how you can best interact with them to make a sale. CRM software offers you a way to track interactions between your team and your customers.

It is a Central location for remembering customer interactions like sales calls, deals won, and contact information. A CRM makes a huge difference for your sales team. A CDP helps you track the interactions a customer takes after they discover your business. This gathers information like website behaviour and user demographics to help you understand more about your audience. A CDP can help make your marketing strategy more personalized and effective. 

Why does it matter?

  • From a data compliance perspective, there is very minimal risk for business owners. 
  • From a quality perspective, there are a lot of questions about the likes of Google and the other conglomerates about the quality of the data that is accessible. 
  • From an accuracy perspective, as you collect it, you understand the quality of it, and then you know it is accurate because it is very much one-to-one. 
  • From a relevancy perspective, if you collect it in a correct way, and you use it correctly, you have greater insight into the relevance of the specific audiences so that you can use it later on in ways that apply to your business.
  • Cost-effectiveness – It is very cost-effective to use your data in your customer base because it provides a strong return on investment results.

Benefits of first-party data

  • Reach consumers who expect to hear from your business

It might be easy to tap into third-party data. But what you save in time and effort, you pay for in a lack of marketing effectiveness, especially as these capabilities start to disappear. First, party data is collected from your website visitors, email subscribers, and current customers. They have chosen to make a purchase, contact you, or take another action with your business.

Your marketing messages are likely to be welcome, not ignored – especially if it is useful to them in their journey to make a purchase. In fact, research shows that brands that use first-party data in their campaigns see improvement in their conversions, brand awareness, and other business metrics. 

  • Tailor the brand experience to your customers.

More than 60% of consumers expect businesses to use personalization. One study revealed that 80% of consumers are more likely to purchase from a company if they experience personalization. Using your customer data you can craft ultra-targeted ads based on different interactions with your business. You can send extremely relevant emails to people who fit your ideal customer profile.

You may even upload a list of contacts targeted with Google ads customer match. First-party data can lead to more successful, personalized campaigns for your business. 

  • Increase your marketing ROI

Targeting people who have shown significant interest in your business means you don’t have to waste money or time on irrelevant low-quality leads. You can focus your budget on the people who are most likely to convert with the highest customer lifetime value, leading to less wasted spending and a positive return on your marketing investment. 

How to collect first-party data?

Make sure your customers know to process their information and what you will do with it once you have it. In addition, give people a way to opt out, if they only want some marketing messages or decide that they want none. A tried-and-true strategy to collect first-party data is to offer something valuable in exchange for customer information. 

Tips for gathering first-party data 

What can you offer people that makes them want to give you their emails, names or phone numbers?

Some strategies to gather this data include: 

  • Ask people to fill out an email subscription form on your website to receive a helpful newsletter 
  • Offer a rewards program in which people share their information to get special deals and benefits when they shop with you. 
  • Track customer information when they make online and offline purchases
  • Provide a unique piece of content to those who give you their contact information.
  • Sharing an information-packed webinar with people who RSVP via email.
  • Adding a contact form to your website that asks people for their information.

And with that we come to the end of this comprehensive journey, do let us know your thoughts and takeaways from it in the comments down below. Throw us a follow on social media on the below handles to stay updated. Till then, we’ll catch you in the next one.

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