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Author: venky

A Digital Junkie, Brand Consultant & Solutions Architect, by Day.
Techno / Psy Evangelist. by Night
Traveller Nomad Driver & Explorer For Eternity

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Content Marketing Data Analytics SEO Social Media

Optimizing your SEO and Social Media

Optimizing your SEO and Social Media

Whether you’re starting with your small-scale business or you’re already a full-fledged organization still waiting to live on the internet, the first step in your learning process is Search Engine Optimization. Once a user searches for a particular service, the first result that appears on the page has the highest probability to be clicked on, but getting here isn’t that easy. Hundreds if not thousands of pages are struggling to get here and you’re one of them, let’s see how you can beat this competition. 

There’s a similar story going for social media, except the strategies are a little bit different. Yes, we have talked about SEO before and we’ve talked about social media marketing before, but in this article let’s discuss how both of these are interrelated and how you can get started without losing the balance between the two. Let’s get started with Social Media and SEO 101

Search Engine’s relation with Social Media

While you might already know that social media companies track humongous amounts of user data and use it for their machine-learning algorithms to provide better recommendations, you might not know that this data is sold. This might sound scary but it happens at safe levels, mostly. Well, the point here is that data finds one way or the other to seep into other systems, and somehow the web becomes unintentionally interconnected. 

Search engines like Google sieve through loads and loads of data to optimize the search results for the user. This is important for us to understand because now we understand how our google search engines are affected by our social media presence and activity. 

Understanding Social Signals

Social Signals are nothing but collectively the likes, shares, and comments on social media posts of a particular page as perceived by search engines like Google. These are known for their effect on organic search results by search engines. According to Bigcommerce.com, “These activities are seen as another form of citation, similar to backlinks”. Just like the above example, backlinking is the process of getting your page featured on another site as a reference to some relevant information. This itself explains a lot about the importance of social media presence and reach.

Google also collaborated with Twitter to increase the database furthermore and added the feature of featuring relevant tweets in search results. The number of tweets, retweets, and shares directly affects your ranking while mentions on sites like Reddit can add to it. Social signals were suddenly discontinued in 2014 but still don’t fail to show significant effects.

Interconnected

Social media posts have a higher tendency to be found as the reach is far more than your blog. Posting your blog’s link on social media would create hundreds if not thousands of impressions and if it comes across a digital creator’s article, they might use it to backlink to your page for relevant information, thus positively influencing your SEO. 

Backlinks

Now that we understand that Backlinks are the backbone of the relationship between social media and SEO, we must know how to gain valuable backlinks. If we seek value, we must provide value as well, so start with producing and posting valuable content. One will only backlink to your post if they find value in your piece of content, that is when they are convinced that their reader would be satisfied with your information.

Build your social media presence and feed them with relevant content regularly. Promote your posts and start an email newsletter to keep your followers engaged.

The Integration

At this point, you can pretty much tell that it’s all about the perfect balance between your SEO, Social media presence, and content marketing. Pour in all the value you have to give to your users and readers, keep a steady flow of content flowing, write blog posts, conduct podcasts, and produce videos and infographics. The more engaging your content is, the more attention your page gets. Here are 5 tips to start integrating your social media and SEO.

1. Quality content

And this might be the millionth time we’re saying this, content is the king and the first step towards successful marketing is well-tailored, shareable content that is valuable, informative, and interesting to your audience and fulfills the user intent.

2. Build a profile

A very overlooked step in this hustle is building yourself a robust profile, a profile that introduces you as you and the page’s owner. A trustable source of information is accompanied by a good explanatory profile of the owner

3. Backlinks

One way to generate quality backlinks other than creating quality content is by reaching out to other bloggers and websites in your industry and asking them to link to your content. It’s important to make sure that the websites and blogs you approach are reputable, as backlinks from low-quality or spammy websites can actually harm your search engine rankings. 

4. Influencers

Digital marketing with influencers can be an effective way to reach a wider audience and promote your product or service. Here’s how to get started

  • Identify influencers in your industry or niche who have a large and engaged following on social media or other online platforms.
  • Reach out to the influencers and propose a collaboration, such as a sponsored post or product review. Be clear about your goals and what you are offering in exchange for their promotion.
  • Once you have agreed to the terms of the collaboration, provide the influencer with any necessary information, such as your product or a unique discount code for their followers.

Monitor the influencer’s post and track the performance of the collaboration. This can help you evaluate its effectiveness and learn what works and what doesn’t for future campaigns.

5. Social Listening

Social listening is a technique used in digital marketing to track and analyze online conversations about a brand or industry. By monitoring social media and other online platforms, businesses can gain valuable insights into what their customers and competitors are saying, and use this information to tweak their marketing strategies.

To use social listening in a competitive space, follow these steps:

  • Identify the relevant social media platforms and online communities where your customers and competitors are active. This could include popular social networks like Facebook, Twitter, and Instagram, as well as forums, blogs, and other online platforms.
  • Set up alerts and monitoring tools to track mentions of your brand, competitors, and relevant keywords and phrases. This can help you to stay up-to-date on the latest conversations and trends in your industry.
  • Analyze the data and insights you collect from social listening to understand what customers and competitors are saying about your brand and identify any gaps or opportunities in the market. For example, you may find that customers are complaining about a particular aspect of your product or service, or that a competitor is gaining popularity for a feature that you don’t offer.

Use the insights from social listening to inform your digital marketing strategies and make data-driven decisions. You can then use the information you collect to improve your customer service, develop new products or features, or create more targeted and effective marketing campaigns.

Conclusion

Promote your content on social media, using hashtags and other tactics to increase its visibility and reach. Encourage users to share and engage with your content, as this will help to increase its visibility and improve your search engine ranking.

Monitor and track the performance of your social media and SEO efforts, using tools like Google Analytics and social media analytics to understand what is working and what is not. Overall, combining social media with SEO can help to increase your online visibility, improve your search engine ranking, and drive more traffic and engagement to your website. By creating high-quality content, optimizing your social media profiles and posts for SEO, and promoting your content effectively, you can increase your reach and visibility online and reach a wider audience.

Thanks for reading this far! We hope you found this post informative and helpful. If you have any questions or comments, please don’t hesitate to leave them in the comments section below. And don’t forget to follow us on social media for more great content and updates. Thanks again, and we’ll see you at the next one!

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Content Marketing Digital Technology Social Media

Cracking the best times to post on Instagram

Cracking the best times to post on Instagram

If you have been seeing a decrease in the number of views that you are getting and the number of followers you are getting on Instagram it is probably because you are posting at the wrong time. The best time to post on Instagram has recently changed and if you don’t update the time that you are posting, fewer people are going to see your content which means you are not going to be getting as many views, not going to get as many followers and you are not going to be able to take advantage of the organic reach. It is easier to grow on Instagram right now than it was earlier. 

Now is the best time to grow on Instagram, as it is fully monetizable. You can get paid just for uploading reels, and as long as you are posting at the right time, you are going to see a massive increase in both the amount of use and the number of followers that you are getting on Instagram. 

What does Instagram say about the best time to post?

The CEO of Instagram Adam Mosseri has said the following things:

  • Know where your target audience is located
  • Post before peak times
  • There is no perfect time to post. 

Does the time you post on Instagram matter?

Choosing the right times to post or publish your content is often said to maximize the reach and post engagement, which in turn helps in earning a great return for the marketing efforts. So, to think about the best time to post varies according to the industry, or the day of the week. 

3 Best times to post

  1. The first best time to post is from 10:00 a.m. to 1:00 p.m. You need to make sure that you are posting at the general best times to be posting. Posting somewhere within this time frame should give you a boost in reach, views and engagement. There are two reasons why this time frame is effective. The first is that it covers lunchtime. People who are on lunch break, and taking a breather from their daily duties will check their phones while they eat. The second reason is that a lot of people’s morning schedules are hectic. 
  1. The second best time to be posting on Instagram is from 4:00 p.m. to 6:00 p.m. This is going to be the time frame that people are leaving work or school. To find out the general best time to post, to make your post go viral, you need to look at the best time to post for your specific account. For this, you need to go into your analytics, see when your followers are online, and begin posting during the time slot where the majority of them are online. You need to wait at least an hour in between each post unless you are doing a story post. 
  1. The next best time to post on Instagram is from 8 p.m. to 11:00 p.m. This is the time when we see a surge in app usage. You need to be posting at these times, for your followers’ time zones wherever they over-index, that is a time zone that you should be posting in when it comes to the best time to post specifically for your account.

Best time to post on Instagram according to the content

1. Instagram feed 

Wednesday – 11 am

Friday – 10 am – 11 am

2. Reels and IGTV

Monday – 5 am

Thursday – 5 am

3. Instagram Live

Monday – Friday – 11 am or 7 pm – 9 pm

4. Instagram Stories

Monday – Friday – 11 am – 1 pm or late afternoon.

As per the research done on over 30,000 different accounts on Instagram, by Sproutsocial, which is a social media management and intelligence tool, here are the best times to post. 

  • Monday- 11am
  • Tuesday- 10am- 1pm
  • Wednesday – 10am -1pm
  • Thursday- 10am-11am
  • Friday- 10am-11am

The best days to post on Instagram are Tuesdays and Wednesdays, and the worst day to post is Sundays. Loading up reels should be avoided. Posting too much on the story or posting too much on the feed, should be avoided. It makes people ineligible to be able to see your content, which means your reach is going to decrease. You need to be waiting on your feed, for at least an hour in between each post. You should only be posting one to four times a day on Instagram. 

Just because you are posting at the right time on Instagram doesn’t mean you are going to go viral. It doesn’t mean you are going to get more followers. It isn’t just the time you are posting, it is the hashtags that are used, the topic you are using, the length of your video, the sound that you are using, and all these other things that are going to combine to make your post go viral. The posting time is important, but it is not what makes or breaks the reel. Good quality content has great importance for it to perform well. 

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Social Media

Social Media and Privacy: Why is it important?

Social Media and Privacy: Why is it important?

Privacy has become a priority for consumers of digital channels. Many want to protect their information and are more concerned about what they share on social media and who they share it with. 

This is a challenge for social media managers, business owners and content creators who manage social media pages to engage with customers. In addition, many countries have established rules and regulations that affect marketers and require actions to ensure compliance. 

How can companies manage data privacy on social media platforms? In this guide, we look at common privacy issues and important social media privacy laws and tell you how to follow them to protect your customers and build trust. 

What are the most common privacy concerns about social media? 

A new Cisco report, “Consumer Trust Through Transparency and Control,” found that 86 percent of consumers are concerned about privacy and want more control, while 79 percent are willing to invest time or money to protect their privacy, you need to understand the privacy issues affecting the most common social media channels. At the end of the day, it’s about protecting and valuing your customers’ data and avoiding a social media crisis that gives your business a bad reputation. 

Data mining 

Data mining is a way for businesses to gather information using automated computer systems that sort through data to identify trends and patterns. It is often used to study people’s behaviour based on past purchases, location, content preferences or events such as birthdays. 

 Available data sources are: 

  •  Websites 
  •  Social media 
  •  Apps 
  •  Mobile phones or smartphones 
  •  Internet of Things 

The advantage of data mining is that it helps you understand unstructured raw data that can be used to target customers. It also allows you to predict how your customers might behave so you can tailor your message and content more effectively. 

It is important for social media managers to use a data collection method that complies with the law. For example, EU law defines certain restrictions on data collection (see the final GDPR checklist for marketers for more information). 

Ensure that all information collected and used is provided with the express consent and fully complies with applicable privacy laws (for example, create a privacy page if you do not already have one). You must also ensure data security at all stages of the process, from collection to storage, analysis and disposal. 

Data Breach 

When a business is hacked, one threat is customer data, and one source can be social media. Individuals provide a lot of information on social media, such as marital status, location, preferences, and job duties. 

According to the BBC article “How to scrape personal data from social media”, a hacker named Tom Liner compiled a database of 700 million LinkedIn users worldwide and put it up for sale for about $5,000. This case raised concerns about improving data protection in social media. 

You must use intrusion detection and prevention systems to protect customers from social media data breaches. If you have an IT team or external support, make sure you have systems and processes in place to monitor and manage potential breaches. 

If you become a victim of a breach, notify your customers immediately. To maintain your reputation and retain customers, you must be open and transparent. 

False information 

Social media can be used to spread false information and in some cases propaganda. During the 2016 US election, the media reported that Russia favoured Trump and created 30 Facebook pages for black Americans and ten YouTube channels to promote Donald Trump. 

Trolls or bots are also known on Twitter for impersonating a person or cause. Often the content is inflammatory or used to cause a reaction. It has also been used for stalking, harassment or cyberbullying. 

As the person in charge of social media, you must avoid sharing false information or dealing with trolls. Use the moderators if you find yourself making hurtful comments or posts. You can also use moderation tools or reporting capabilities on social media to address this. 

What are the important social media privacy laws you ask? 

Several social media privacy laws have been enacted in recent years, with more on the way. Let’s look at some of the most important ones. 

General Data Protection Regulation (GDPR) 

General Data Protection Regulation (GDPR) was created by European authorities to protect the personal data of individuals. It also has instructions to limit the export of personal data. 

In relation to social media, GDPR means many things for your social media campaigns: 

Remarketing on social media is prohibited unless the user has participated in such activity by participating or joining. 

Users must agree to your privacy policy, which can sometimes mean opting in twice when redirected from a social media site to a landing page or website. 

Tracking and ROI can be difficult with analytics if you can’t link activity to a social media channel. 

The right to be forgotten 

The right to be forgotten is part of the GDPR that allows individuals to ask companies to delete all personal data from their databases. 

There are several situations in which a person can request this, for example, the information is used to exercise freedom of speech and information or to comply with a legal order or obligation.

Categories
Content Marketing Digital Media eCommerce Marketing Social Media

Leading the Digital Revolution – Facebook

Leading the digital revolution - Facebook

The spring of 2006 brought a wave of a digital revolution, rising from Massachusetts USA, this wave gradually engulfed the whole world. People were ready to connect with their long-lost friends around the world. If that wasn’t enough, you could constantly know what all your friends are doing during the week. This quickly became the century’s biggest trend, this was Facebook.

As of now, Facebook (renamed Meta) owns a big chunk of the major social media market, occupying big names like Chainspace, WhatsApp, and Instagram. Mark played smart, not just with the technological developments, but also with the market acquisition, spending more than $23.3 billion in the process, for a quick comparison, that’s more than Zimbabwe and Maldives’ combined GDP!

That said, the trust that Facebook had in its users has never been the same over the years as the brand and founder constantly get listed in a bunch of acquisitions all around the world, ranging from data privacy to many suspecting that Facebook listens to all its users.

However, leaving the controversies aside for the ones interested, there’s a lot to learn from the ways of the brand and how you as a digital marketer can put all of the learning into phenomenal use. Through the hard times of exponentially growing competition, let’s see how Facebook managed to retain the power it still has in the market.

Strategies to Success

Throughout development, Facebook has undergone nothing less than a metamorphosis. Starting from a medium to stay connected to your friends, to becoming a hybrid marketplace, game zone, organization hub, and whatnot. 

Regardless of the continuous change, it showed that the most important factor for constructive change is sticking to your values. Facebook still, to its baseline, is an excellent way to stay connected with your people. Also, staying relevant isn’t always easy while also accompanying constant change. Keeping that in mind, let’s take a look at the chain of strategies Facebook used to develop itself into an immortal name in the industry.

  • Constant tech developments
  • Market acquisition
  • Tackling competition
  • Sticking to the concept
  • Evolution
  • Secret marketing

We’re sure you already have a lot of thoughts bubbling up in your head right after reading these titles, but let us shed some light on how these unique strategies were put to optimum use.

Constant tech developments

Since the start of the company, its founder, Mark Zuckerberg has barely left any room for improvement. Any possible upgrade to the company was instantly added on without thinking twice of the consequences on the performance or budget, love or hate—this has been by far the strongest driving force for Facebook.

Market Acquisition

Mark has an excellent team of marketing geniuses working alongside him, taking the next right step and avoiding wrong decisions are the key skills of an elite strategist. Having a big share in the market always helps, when you have a bigger market share, you have a bigger community, a bigger following, and thus, a bigger user base.

Tackling competition

This big strategy goes unnoticed by a big part of the Facebook user community. Since its early years, Facebook has been putting a lot behind acquiring the next big thing. When you’re the big name in the market, the easiest way to tackle competition is by owning your competitors. As discussed earlier, Facebook has spent over $23 billion, in just acquiring the potential competition, resulting in not just a bigger community, but also obliterating the competition.

Sticking to the concept

This goes without saying, Facebook has stuck to the basic concept of connecting people even after these years of changes and development. It still reminds you of the early years and even if the potential of UI development is virtually unlimited, Facebook decided to never shift a lot from their initial look, the interface still has almost the same look with just little aesthetic changes that were obvious with time.

Evolution

While acquiring your competition and constantly investing in technological developments is obvious and sticking to base value is necessary, evolution is the third aspect of growth. With time changes era and with the era, trends change. Opinions, choices, values, and fashion, everything changes with trends almost every year and every decade faces a completely visible change in lifestyle. Facebook did an amazing job at integrating the upcoming trends at an appreciable pace and also keeping the user intent alive. Acquiring brands like GIPHY, Beatsaber & many more was a sleek part of this strategy. This goes down as one of the most underrated but effective strategies.

Secret marketing

And at last comes the controversial side of the coin, occupying a little section but enough to express it all. Throughout the past years, Facebook is accused of many things which we won’t list down due to the existence of opinionated polity. But one conspiracy opinion states that all this is fabricated just so as to keep the name of the brand in highlight at all times. This might sound funky but is evident with enough obvious incidents. The brand is always on the news, always in limelight, be it positive or negative, it’s publicity at its finest.

Regardless, what we need to learn from Meta, is the elite configuration of strategies and always keeping up with the world’s pace are two of the key secrets to success.

With that, we conclude this amazing article and you are free to leave your opinions down in the comments down below. Make sure to subscribe to our newsletter for similar informative content. See you on the flip side!

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Agency Life Influencer Marketing Search Marketing

Trends in search advertising

Trends in search advertising

With the discontinuation of ETAs or expanded text ads on 30th June 2022, RSAs or responsive search ads are the only present option. This being just the starter, there is a series of small changes brought about in the whole Google ads ecosystem. Here’s how you can tackle the situation for the best outcomes.

First, let’s understand how RSAs work and what is the basic infrastructure of the ad. Responsive search ads were introduced in the market back in 2018 and were selected as the default format in early 2021. Ever since then, responsive ads have been the way to go for all the digital marketers out there. 

RSA’s work highly relies on machine learning and Artificial intelligence to process huge amounts of data and sieve out the most relevant results to serve the user. This enables advertisers to access a huge amount of user data processing with a tap and lets you create multiple variations or versions of the same content.

Highlights

RSAs optimize your provided keywords and assemble them in an order that is predicted to give the best results, fulfilling the user intent. You can input up to 15 unique headlines and 4 lines of description. Now the AI will analyze all different headlines and break them to create thousands of potential headlines or combinations of headlines or search results.

The advertiser can also opt for NOT jumbling or optimizing their headlines to meet specific user intent or to ensure the specific call-to-action commands. This can also be used if the advertiser is trying to make a specific part of their content visible. This flexibility between the old and new ways makes the transition from ETA to RSA easier and gives the advertiser yet another reason to shift to the new ecosystem for the better. Either way, they ain’t got a choice.

Another huge benefit of RSA is Google’s elite algorithm that can do all the testing for the most effective ad format instantly without the need to post multiple ads and run them in the testing phase to determine the best version of their ad post.

Drawbacks

This, however, does have a few drawbacks too. Recently, advertisers have been reporting the lack of reporting and insights that Google provides about what’s working. Collectively, Google does show which group of ads is performing and what kind of conversions it’s bringing in, what it doesn’t tell is the set of keywords and combinations are the real deal sealers. Although studies have shown that RSAs have increased the conversation rates by even 200% more than their ETA counterpart. 

If the insight problem is solved soon and if the advertisers start getting a more distinct picture of what’s working and what’s not, then the user base for RSAs will feel much more appreciated and will aid the understanding of the advertiser over their ad campaign. 

RSAs are just making things easier for advertisers as each RSA can generate thousands of different combinations of possible outcomes eradicating the need to create multiple ads within the same ad group. The new interface asks you for distinct assets with straightforward keywords integrated into them and all of this can later be evaluated through something called the strength report. 

Range of manual control

Pinning certain assets reduces the number of combinations Google can formulate. Though this gives more manual control over the ad performance, advertisers can try eradicating the same pins in a similar post to see if the automation provides any inflated benefits. Results show highly increased conversions and the conversations with RSAs cost roughly half as many ETAs in many cases.

The only requirement for RSAs to work efficiently is high amounts of data, Google itself recommends the use of broad match keywords. The more data provided to the machine, the better the AI works at processing it and understanding the pattern the data conveys.

Conclusion 

Advertisers really do not need more manual control if the AI is ready to do the same work much faster and without the additional hard work. What we need to do is to embrace the new era of AI-integrated search advertising. Machine learning-powered optimizations are the new future of all of the digital marketing, and you start integrating it with your daily work ethic for a seamless transition.

If you have any questions, make sure to drop them down in the comments and subscribe to our newsletter to never miss similar valuable content coming your way!

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Content Marketing eCommerce Marketing Industry Insiders Pay-Per-Click Advertising

PPC and Link-Building: What’s the Connect?

PPC and Link Building

If you’re simply starting off to create an advertising method, then you could examine approximately the electricity of hyperlink construction, and what sort of it could supercharge a search engine marketing marketing campaign.

Though hyperlink construction is truly an effective discipline, like every advertising method, it shouldn’t exist in a vacuum. In today’s post, we’ll examine the connection between PPC and hyperlink-constructing, and the way the insights you glean from PPC campaigns can tell your hyperlink-constructing method for extra achievement.

How to Succeed in PPC Marketing

Before we get into how you could leverage PPC findings for higher hyperlink-constructing, let’s move over a number of the essential standards of PPC advertising achievement.

Effective Keyword Research

Just like while growing content material, selecting the proper key phrases will decide whether or not or now no longer your PPC advertisements might be visible with the aid of using a selected target market segment. Researching, testing, and tweaking your keyword choice as you incept and control a marketing campaign will magnetize your target market, and make certain that you’re getting a terrific return on funding out of your PPC budget.

Know your Audience

Although PPC is closely statistics-driven, and a mile’s cry from greater creative, conventional marketing and marketing techniques, you’ll nevertheless want to craft your advertisements primarily based totally on the company expertise of your target market. By going into PPC campaigns with a clean image of your purchaser personas, the target market segments they feed into, and the way this must tell your replica, you’ll be capable of experiencing more potent consequences properly off the bat.

Leverage Automation

All fundamental PPC structures now provide automation tools you could use to herald greater leads, enhance your conversion fee, and experience a more potent ROI, all whilst saving your group time and energy. PPC automation algorithms also are able to read endless statistics units to tell decisions, primarily based totally on your performance, budget, and goals.

Strategies to Follow When Building Quality Links

Now that we’ve checked out the important additives for achievement in PPC advertising, it’s time to run via a number of the handiest hyperlink-constructing techniques you could appoint for a hit marketing campaign. Here are our pinnacle three for the contemporary search engine marketing climate.

Three Main Link-Building Techniques to Use in 2022

1. Digital PR

Digital PR refers to making use of confirmed PR approaches to earn natural one-way links. This method grows linkable belongings, including long-shape weblog posts, infographics, and interactive content material, then sells those belongings to newshounds or guides in a manner that encourages them to jot down approximately your business enterprise or belongings and hyperlink to them. 

This tactic is reasonably tough due to the fact you’ll want to give you a few certainly notable content materials to earn a hyperlink. However, if it’s a hit, you could advantage of a few highly precious hyperlink equity.

2. Contributed Content / Guest Posts

Contributed content material and visitor posting had been famous techniques for hyperlink construction for a little time, and for a terrific reason: it’s a notable manner to generate the sort of accept as true with great alerts that Google favours while rating websites. 

“Providing precious, optimized content material to actual businesses’ websites thru visitor posting allows [business] to construct herbal references from associated web sites with inside the industry,” says hyperlink-constructing agency Hive19. “Like all advertising activities, there are right variations of this – and bad. Specialise in operating intently with editors to offer editorials that seamlessly in shape with their logo voice and editorial calendar.”

3. Reclaiming Unlinked Brand Mentions, Broken and Lost Links

Sometimes, all of the essential legwork is accomplished withinside the manner of gaining a hyperlink, and all you need to do is attain the proper contact. There can be times in which a blogger has noted your logo, but is now no longer connected to it. 

In different cases, there can be hyperlinks pointing to useless pages that had formerly hosted content material to your subject matter or niche, which may be reclaimed with the aid of growing a comparable piece of content material and achieving out to the referring domain’s webmaster.

Sometimes one-way links are misplaced via habitual protection of a referring domain, and an easy e-mail to the webmaster may be sufficient to update it. Combining those varieties of low-putting fruit may be a notable manner to supercharge your backlink profile, and require little or no effort! 

How PPC Analytics Can Help Inform Your Strategy

For many marketers, PPC statistics are used to tell contemporary and destiny PPC campaigns, and their usefulness stops there. Though you could now no longer be privy to it, there are some methods of PPC statistics analytics that may be used to tell and optimize your hyperlink-constructing method.

Use PPC Data to Identify your Strongest Landing Pages

If you’re handling a huge internet site with huge PPC campaigns, then it can be difficult to recognize which pages might be the most prudent to target in a hyperlink-constructing marketing campaign. PPC analytics suites provide a short and clean manner to look at a whole breakdown of your touchdown pages, key phrases, and the way they’re being acquired with the aid of using your target market.

Simply drill right all the way down to the vacation spot URLs to your marketing campaign, and examine metrics like conversion fee, and clickthrough fee with the aid of using key-word, etc. By carving off a share of the maximum-acting touchdown pages, you’ll without problems be capable of prioritizing goal pages in your hyperlink-constructing marketing campaign.

Use PPC Data as a Starting Point to Recycle Content

To turn the preceding method on its head, PPC statistics also can be used to perceive pages that aren’t acting nicely but display loads of untapped potential. Let’s say, for example, that you’re jogging a marketing campaign marketing and marketing a loose e-book in your advertising agency. You might also additionally have a notable clickthrough fee for a keyword like “content material advertising manual”, however, see that a terrible share of human beings is really downloading the e-book. 

This suggests that despite the fact that human beings are finding your replica compelling, they’re now no longer satisfied with the aid of using the content material for your pages. These varieties of eventualities may be a superb starting line as a way to recycle content material and appeal to new hyperlinks via great, authoritative pages.

Look for Spikes in Demand to Inform Topical Content

Finally, reading each of your very own advertisements and the common CPC for sure key phrases may be a notable supply of suggestions while you’re seeking out topical content material. If a sure advert unexpectedly profits a miles better-than-common click-via, and tendencies to your different advertisements cut price a customary leap to your logo equity, it can be time to trip the thrill around a sure subject matter with the aid of using assembly with applicable content material. 

Conclusion 

This article has given you the basics of leveraging PPC insights for a greater focused and statistics-targeted hyperlink-constructing method. We’ve mentioned the connection between PPC and hyperlink construction and the way those precious insights can assist manuals and tell your hyperlink-constructing method for extra achievement. 

Adopting hyperlink-constructing techniques including virtual PR and visitor posting to reclaim unlinked logo mentions, the usage of your PPC statistics will assist, tell and optimize your advertising method going forward. By figuring out your maximum and lowest-acting touchdown pages via PPC insights, you’ll be capable of prioritizing the maximum precious pages for hyperlink construction and notice better ROI in your advertising efforts.

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Content Marketing eCommerce Marketing SEO

Maximize your results with Performance Max Campaigns

Maximize your results with Performance Max Campaigns

Performance max campaigns are Google ads new feature which promises to give you the benefits of unlocking new audiences across all of Google’s channels and networks, they promised to drive better performance, give you more transparent insights, they allow you to steer automation with campaign inputs, and finally, they promise to simplify the process of campaign management and optimizing your ads. 

Optimizing a performance max campaign is very different to optimizing a search or a shopping campaign in Google ads. And the reason for that is that, when Google released performance max campaigns, they made it clear that this campaign was specifically built to work with their algorithm. And even when you are creating your performance max campaign, and you are building out your audience signals where you put in the keywords and the audience that you want this campaign to target, Google makes it very clear that they will only use inputs like your keywords and your audiences as a guide, and that they will go beyond your selections to find more conversions based on your goals. 

So while you can add some optimizations and targets to your performance max campaigns, it is really important to make it clear that this doesn’t stop Google from exploring some keyword themes, audiences and placements that you know are not going to be profitable for your business. Performance max campaigns can be a valuable addition to the total Google ads account and the campaigns that you are running for your business.

Best Practices for setting up performance max campaigns

1. Choose your product landing pages carefully.

Ensure that your product titles or page have only one keyword theme and that it doesn’t include other keywords that Google could try and target. 

2. Include multiple Asset Groups. 

Each Asset group targets only one particular type of product with Audience Signals that target:

  • Specific keywords which are only related to your product
  • Specific Audiences & Demographics that are more likely to convert or buy your service or product. 

3. Take some time on your Ad Copy

Ensure that your headlines and descriptions stand out. It should have:

  • A Keyword Focus
  • Emotional Trigger (like Fear of missing out on the product)
  • Call to Action (sale, discount)

4. Always make sure that you have only 1 or 2 conversion actions active

Where possible focus on Transactions otherwise Google will continue to focus on soft ‘add to cart’ conversions.

When should you use a Google ads performance max campaign?

Your performance max campaign should not be the first campaign you set up in your Google ads account. And it should also not be the only campaign that you run in your Google ads account. The reason for this is that performance max campaigns have been successful when they have been used in conjunction with another campaign. But further than that they are only successful when they are used in Google ads accounts where they have these two things in place. 

  1. Firstly that account needs to have some very strong audiences in the audience manager section of the Google ads, and the key audiences that are helping performance max campaigns are the remarketing or previous visitors audiences Google ads optimized audiences and similar audiences. And the reason why these are so important is that the performance max campaign uses these audiences to give them some baseline data on what potential customers would be for your services or your products. So by having these strong audiences when you start a performance max campaign, you are giving Google a lot of data, so it doesn’t have to run as many initial tests which wastes your budget. 
  1. Secondly, they are successful, when they are used on products or services that already have a good conversion history. The reason why performance max campaigns are successful when these two elements are in place in your account is that you have to remember how performance max campaigns function in that. They are one campaign which then pushes its ads across YouTube, search, display, Gmail and maps. So they are a great campaign to use for remarketing. 

In that, once someone initially interacts with your website or an ad your performance max campaign will continue to target them. When they are going about watching different videos on YouTube, carrying out different Google searches, checking their Gmail or just generally surfing the web.

We are using the search campaign to build those lists and audiences in Google ads, and then after that initial interaction with the search campaign the performance max campaign then steps up and supports that search campaign by retargeting that person as they go to YouTube or look at different parts across the internet. And that is where performance max campaigns are found as the most successful when they are partnered with a highly targeted search campaign.

The reason why you should only be using products or services with a high conversion rate is that your performance max campaign will be going through data from your product pages or your service landing pages and using that as also a data source for potential keywords that they can target in the search element of the performance max campaign. 

How to optimize your performance max campaign?

There are two best options for you to optimize your performance max campaigns in Google ads. And these are to first review your clicks versus the number of conversions or the total conversion value and then remove any keyword themes from your audience signals that are not profitable. 

And then secondly, you can also review your locations and then when you are looking at your locations once again you can look to see if there are any locations which have a high cost, but low conversions or low conversion value. To see success with your performance max campaigns you need to take things a step further by actually excluding products from your feed in Google ads. 

With that, we hope that you now have a clear understanding about performance campaigns and how to optimize them to get the most out of them. We’ll catch you in the next one, follow us on social media to stay updated.

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Content Marketing eCommerce Marketing Industry Insiders SEO

Online Discovery #101 for SMBs

Online Discovery for SMBs #101

For a freshly established business, you’re not expected to set up a proper marketing budget but at least start putting some investment into it. Business is basically about generating revenue by selling or renting a product or service. When you’re providing a product, you might need a starting investment, but when you’re providing a service, you might just need to work on your skills or market your business organically.

Whether you’re targeting organic marketing or a mix of organic and paid campaigns, we’ve got some incredible strategies for both scenarios. Later we’ll discuss how a hybrid strategy can yield the most efficient results. Let’s first get started with skills—

SEO

Looking at stats, anyone can easily tell that almost 70% of traffic comes from organic search results and ad campaigns. Constituting such a huge share of the market, search engines filter out the best content from the overflowing pile of excessive extra content. To pull out these gems, search engines need a hierarchical filter to carefully brew out the most useful and relevant results to keep the user’s interest intact. 

Contrary to the common belief, organic search results and ads are closely related and can be used perpetually. It helps you build more efficient and effective ad campaigns when you know what the users are looking for and what they find the most useful. Setting up fruitful SEO infrastructure is not that difficult, start with keyword research.

Keywords are the highlights of your topic and these can be simply explained as the words that have the highest possibility to be searched for. once these simple keywords are identified, head onto tools like ahrefs, Google ads, semrush, and many more to evaluate the popularity of those keywords and their usefulness. read more about keywords and SEO in a more detailed segment here.

Consistency is the key

Once you have your key points and a basic theme for your blogs, start posting consistently, and release quality content weekly that adds value to your user’s time and fulfills the user intent.

Another important aspect is backlinking which is very essential as it can drive traffic from trusted sources to your site, which is generally high-yield traffic as it has been filtered.

Content marketing 101

prioritizing quality content will start to show results progressively and will reflect in your stats, leveraging these results to their fullest potential is your primary task. Analyze what type of content suits best for your page, for many, it’s just blogs and videos.

Studies show that over 86% of growth-driving content is blogging and is widely preferred across businesses, while surveys conducted over the internet, time and again, indicate the fact that videos are indeed affecting the marketing curve for many retailers. 

Learn at every step, starting your own blog will help you get a better hold of SEO strategies and user intent from a broader perspective. Adding value to your potential customer’s life with every type of content that you put out is an opportunity to build consumer trust and loyalty.

Connect

Connecting with your audience is the most important step after establishing links. Once you have an active group of users or leads, you must stay in the loop with them. There are several ways to do this, one of which is to make them subscribe to your email newsletter and feed them with relevant informative emails weekly. 

Another easy way to stay connected to your people is by setting up your social media handles and posting relevant stuff regularly to keep your people updated. Social media presence might seem like a crucial step, but staying connected is definitely one of the most fruitful things a digital marketer can do. Another additional tip would be providing an occasional special offer to your followers to win their trust more.

Even just sharing your blog links on your social page makes a whole lot of difference, after all, it’s much easier to directly feed people what they want rather than just letting them find it on their own. People who already follow you are following for a purpose and if you’re ready to feed them with adequate information then they are more than happy to read and connect!

Start with ads

Now that you know what your audience wants and you also have at least some active users, it’s time to move on to paid ads, PPC stands for pay-per-click ads, and start setting up ads with your latest learnings about SEO. The first step before actually publishing these ads is to first run some test runs and see how efficiently they perform. Once done with the testing phase, move on to setting up different ad groups and seeing what’s working the best and then investing further money in similar sections and similar ways of producing ads. 

Facebook ads

Facebook ads can be helpful for small businesses looking to increase their visibility and reach a wider audience. By creating targeted ads and promoting them to a carefully defined audience, small businesses can increase brand awareness and drive traffic to their website or physical location.

Additionally, Facebook offers a range of advertising options and formats, which can be customized to fit the needs of a small business. For example, small businesses can use sponsored posts to promote their products or services or create video ads to showcase their brand more engagingly.

Overall, using Facebook ads can be an effective way for small businesses to increase their visibility and reach potential customers. By carefully defining their goals and target audience, small businesses can create ads that are more likely to be successful and drive results

Google ads

One of the key benefits of using Google ads for small businesses is that they can be highly targeted. Small businesses can use keywords, location targeting, and other tools to ensure that their ads are only shown to people who are interested in their products or services. This helps to maximize the impact of their advertising budget and ensures that their ads are seen by the right people.

Additionally, Google offers a range of ad formats, including text ads, display ads, and video ads, which can be customized to fit the needs of a small business. This allows small businesses to create ads that are effective and engaging, and that help to drive traffic to their website or physical location. As opposed to Facebook ads, Google ads are broadly known as search ads that are served when a user searches for a related specific service. Facebook ads are a type of interruptive ads, meaning that they will interrupt the user’s feed to display a tentatively useful or relevant ad to them.

Feedback

Ask for reviews and referrals: Word-of-mouth can be a powerful marketing tool for small businesses. Encourage your satisfied customers to leave reviews on your website, social media pages, and other online platforms, and ask for referrals from people who are happy with your products or services.

Conclusion

The major takeaway here is that your presence, not just physical but online is necessary for the proper functioning of your business. Having a professional, well-designed website is essential for small businesses looking to increase their online presence. Your website should include information about your products or services, your contact information, and any other relevant information that potential customers might be looking for. 

To make it easier for potential customers to find your website, it’s important to optimize your website for search engines like Google. This involves using keywords and other techniques to improve your website’s visibility in search results. Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for small businesses looking to increase their online presence. 

By regularly posting engaging content and interacting with your followers, you can build a loyal audience and drive more traffic to your website. Online advertising platforms like Google Ads and Facebook Ads can be effective ways for small businesses to increase their visibility and reach a wider audience. By creating targeted ads and promoting them to a carefully defined audience, you can drive more traffic to your website and ultimately boost your sales.

Thanks for reading so far, we hope that you made the most out of it. Feel free to drop your questions, queries, and valuable feedback in the comments down below. Find us on our social media handles below to stay updated, see you at the next one!

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Content Marketing Digital Media eCommerce Marketing

How To Kickstart Your Digital Marketing Career

Digital Marketing Career

Everyone thinks about the next steps in their profession at various points. You might be thinking about moving up within your present company. Maybe you’re looking at opportunities with other businesses. Or you might even be thinking about making a total change and starting your own business or pursuing a completely different career path.

Ten essential themes from their wealth of knowledge have been condensed by us in order to assist you to plan your professional path and sharpen your marketing abilities.

  • Enhance your soft talents
  • Analyze your SWOT.
  • Share a narrative.
  • Have no qualms about accepting feedback.
  • Be aware of your ideals and attitudes.
  • Determine your goal.
  • Recognize your potential to contribute
  • Combat impostor syndrome
  • Never presume that you are overqualified.
  • Never accept rejection.

1. Work on soft skills

It goes without saying that you must show that you possess the skills and abilities necessary to perform the job when applying for any position. However, so-called “soft talents” are gaining significance in hiring. These soft skills, including communication, time management, teamwork, emotional intelligence, public speaking, and strategic thinking, can be applied to every position.

Whatever position you have, you should make an effort to develop these talents, even outside of the office. Perhaps you wish to improve your teamwork abilities or work with a group as a volunteer to achieve a common objective.

2. Perform a SWOT evaluation

A firm may clearly understand its position in the market by doing a SWOT analysis. You can also perform a SWOT analysis of yourself personally, though. In particular, as you get ready for your next job move, this can help you discover your talents.

If you have trouble identifying your abilities, get input from coworkers or reliable friends. After selecting respectable individuals, compile information about yourself.

Advice: Focus on enhancing your strengths once you’ve discovered them. Obtain examples of these strengths in use so you can bring them to your upcoming interview.

3. Share a narrative

You must sell yourself during an interview, and one of the best ways to do this is by sharing a memorable experience. You should be able to create a breadcrumb trail of your strengths in use from your SWOT analysis. By giving specific examples of how your abilities impacted the business, you may give your story more substance.

Have a set of referees on hand who can “back up” your claims. Don’t just rely on recommendations from LinkedIn. Who will be your persuasive spokesperson? Furthermore, do not wait for the recruiter to request references. During the interview, offer them!

4. Do not be reluctant to accept criticism.

Finding out about your abilities and how much people like you might feel really good. Be prepared to hear some unfavourable comments when asking for input, though. Sometimes we need to be reminded of our own weaknesses because we are oblivious to them.

Actually, one of the most crucial soft skills to master is being open to criticism. It’s crucial to be able to demonstrate to a potential employer that you take constructive criticism to heart and work hard to better yourself.

5. Recognize your principles and attitudes

Many firms recruit people based on their values in addition to their abilities, competencies, and soft skills. Because of the shift toward values-based hiring, it’s critical that you are aware of your own views and values. This can entail setting off on a voyage of self-discovery to learn what is truly essential to you.

Companies seek employees who “fit in” with their corporate culture and have the right attitude to succeed at work. You must demonstrate the attitudes and principles that the recruiter will identify with during the interview. Show them your excitement for the role and your passion for the industry.

6. Understand your goal.

You frequently inquire, “What does this business expect from me?” when applying for a new position. What I desire from this work, though, should also be a question you consider. The significance of understanding your purpose is emphasized by life coaches and wellness specialists. Once you are aware of what drives you, you may work to make decisions in life that are consistent with that goal.

Living a purposeful life is crucial during the hiring process. When looking for a career, what factors are crucial to you? Do you desire the option of working from home? Is pay the deciding factor? Or is it more crucial to be respected and given the freedom to handle your own work? Some people have a more general goal, like getting a profession that allows them to find a healthy work-life balance. 

7. Recognize how you can add value.

Companies don’t only employ people to play a role. They are seeking individuals who can benefit the company. They are seeking individuals that will blend into their culture and share their ideals.

You can determine whether there is common ground between your values and those of the organization by investigating it and doing a self-analysis. Think about how you may benefit a company and assist it in standing out from the competition.

8. Get through the “Imposter Syndrome”

Unexpectedly many people believe that they can’t perform their jobs effectively. This inferiority complex, also known as impostor syndrome, results from the conviction that someone is “winging it” at work and will eventually be exposed as a dishonest con artist. They might think they got the position by accident and that they will eventually be “found out.” They feel inferior when they judge themselves against their coworkers.

This might become a significant barrier throughout the hiring process since you could secretly doubt your ability to perform the job for which you are applying, and this uncertainty might show in the interview. Keep in mind that if the company didn’t think you could do it, they wouldn’t have asked to interview you.

9. Don’t think you have too much experience.

When you make adjustments later in your career, you likely have years of experience and skill under your belt. You could wish to change your professional path but you think that you are currently too qualified for the positions you are interested in. This might be a concern during the employment process since employers could be hesitant to choose candidates who seem overqualified.

Once more, it’s beneficial to be open and honest with the recruiter about your worries. Despite the fact that you could seem overqualified for the position, assure them that you are still interested in it. Describe why you believe accepting the position is the best option for you at this point in your career. And put their minds at ease regarding any doubts they may have about your willingness to report to people with less experience than you. 

10. Rejection is not acceptable

In life and in work, dealing with rejection is difficult. But what’s this? You might not have to accept it, though!

Once you’ve given yourself some time to recover from your initial disappointment, your next move should be to figure out why you were turned down. Your capacity to take criticism will come in handy at this point. Demonstrate your resolve by listening to the reasons why you were rejected. The next time you apply for a job, keep this information in mind.

Conclusion

Keep the door open as well. Inform the company that you are still interested in the position or others that are similar. Request a second chance if the post becomes available. Be passionate about the position.

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Content Marketing Digital Technology eCommerce Marketing Industry Insiders

How to Lead Your Digital Transformation with Marketing 2023

Digital Transformation in Marketing

Every marketer wants to create a better customer experience. The prospect or consumer experience is key to not only conversion and increased revenue, but also customer loyalty and advocacy, so this is what makes or breaks your business.

The Marketing Evolution: The Leadership, Transformation, Skills, Challenges & the Future study found that 71% of senior marketers and 61% of mid-tier marketers are responsible for their organization’s digital transformation.

Yet, according to The 2021 State of Digital Transformation, only 23% of CMOs are supporting digital transformation, with more IT taking the lead.

However, that is not the case as the leader and her team are perfectly positioned to play an active role in the transformation. This blog validates the skills and knowledge that will level up your marketing to accelerate and execute some of the best digital transformation strategies.

Why is a marketing manager best suited to lead?

The role of the marketing team is to inform, influence and transform. This requires unique skills and broad insight into how companies and clients work. When it comes to creating a digital transformation strategy, marketing leaders can step back and look at the big picture. Create a vision of where your company is and needs to be.

This applies to the company as a whole and its functions, not just marketing. Because digital transformation must focus on the entire customer lifecycle, not just part of it.

Know Your Customers Your job is to keep up to date with new trends and developments. This includes not only technology but also customer needs and behaviours. This is important for any business when planning scenarios and looking to the future.

The importance of customer experience cannot be ignored either. Customers are becoming more sophisticated and demand a consistent and seamless omnichannel approach across all touchpoints across the organization.

So when your customers click on your social media post to learn more about your new product, make sure the next touchpoint is related to that product (such as a custom landing page) and mentions your brand. Otherwise, you will quickly lose your customer’s attention.

Understanding Data

Marketing leaders rely on data. This can help you make better decisions, whether it’s paid advertising performance or conversion rates.

There may be vast amounts of data, but it’s the ability to uncover critical insights for your business. You need data that drives performance, leads, and sales. Your marketing team can help your business get there.

Developing a strategy for digital transformation requires not only understanding business data, but also the entire ecosystem. Do you know what your competitors are doing? What is your industry overview and what are the key developments over the next 12 months?

Market research and forecasting are part of the CMO’s job. It’s about assessing the external environment and understanding how companies fit into it. This allows you to improve where it matters and focus on areas that may be underdeveloped or under-resourced within your organization.

Soft Skills

Technical knowledge and skills are essential in today’s work environment, especially in marketing. But it’s not the whole picture.

Equally important are soft skills, also called power skills. This includes behaviour, personality traits, and work habits. It also helps form diverse and agile teams. This is essential to any digital transformation process.

According to ‘The Future of Work:

2022 Global Report’, the top skills employers are looking for are soft skills such as reliability, flexibility, problem-solving and teamwork/collaboration. Other Soft His skills include creativity, innovation, curiosity and persuasiveness.

What Every Marketer Should Have:

1. Agile Strategy

Agility is essential to digital transformation. It helps companies respond to internal and external changes. This rapid pivoting capability helps maintain or improve customer engagement and fosters employee harmony by creating productive and engaged employees.

This is why a marketing leader and his team should adopt agile strategies. But what does that mean?

Enterprise agility is not just about delivering products and software, it’s about how a business is structured, operated and behaved. It’s about establishing deep connections, new directions, and operational flexibility.

2. Enterprise Agility

This should not only focus on being customer-centric, it should also focus on internal talent. Optimizing skills and knowledge through simple upskilling with continuous learning and integrated agile thinking.

Ultimately, it is a holistic and integrated view of the entire business environment, where everyone is working towards a common goal and ready to adapt as needed.

How do you make a difference?

Leading and embracing change can be difficult. But in today’s fast-paced environment, you have no choice. The pandemic shows how quickly the external environment can change without warning, and how we respond can make or break our success.

There are five easy steps: 

1. Listen

This focuses on listening to customers and employees. Take an interest in customer feedback, such as reviews and phone calls, and involve customers in surveys and focus groups. Create a feedback environment for your employees and hold regular meetings to gain insights.

2. Evaluate

Focus on business objectives and relate to KPIs. Then use the data you want to see where you can make the biggest changes. Empower marketers with the information they need to make informed decisions, rather than waiting for more data.

3. Implement 

Educate your team and prepare for change. Each team member should know what, when, and what is expected of them to achieve it. This includes providing training where necessary and being able to discuss the ‘why’ for further development.

4. Execute

This is how you execute your decisions and follow up with your team. This phase asks for you to communicate the firm’s expectations and identify early adopters.

5. Iterate 

Commit to the changes you are making and bring the team along. If you made any changes, go back and repeat these steps for subsequent changes. Change is hard but ultimately worth it.

Conclusion

And with that, we come to the end of this brief journey, hoping that by now you have a rough sketch of the strategies and plans to ride this wave of digital transformation that’s committed to last at least this decade. See you in the next one, catch us on our social media handles below.

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