Category: Case Studies
Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer.
About The Brand
Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer
Revofit India
Decoding The Brief
To drive awareness and brand salience among relevant audiences, To get our TG to consider our solutions by creating meaningful content in environments of intent, To drive conversions
Challenges
This is a highly competitive segment, and not too many people were aware of the app.
Our Approach
Strategy :
TG : Age : 25+ Gender : M&F Cities : Metro & Tier 1 Interests : Finance, Financial Planning, Health, Food, Travel. We Had to ensure that our creatives were being served to a set of audiences that were most likely to install the app and subscribe to trainers
Execution :
96% Of Overall Planned Installs across 3 Months, have been delivered in 25 Days, by utilizing just 28% of the total budget allocated over 3 months.
Results
100K + MONTHLY INSTALLS
The campaign delivered 100K new installs in the first 30 Days
2% AVG. CAMPAIGN CTR’S
We were able to optimise campaign CTR’s by reaching out to relevant audiences
15X DAU GROWTH
Our campaign resulted in a staggering 15 X Growth in Daily Active Users
3.5X COST EFFECTIVENESS
We were able to cap CPI’s and ensure deliveries at scale
Diageo’s McDowell’s No.1 Soda partners with Hungama to create original music with musicians and independent artists Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music
About The Brand
Diageo’s McDowell’s No.1 Soda partners with Hungama to create original music with musicians and independent artists Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music
Diageo India
Decoding The Brief
Drive 300 Million Views across 40 Videos. Over a Span of 12 Months.
Challenges
Deliver scale at maximum cpv efficiency.
Our Approach
Strategy :
We had to deliver 300 Million views across 40 assets, all of which are IAS tagged.
Execution :
We had to adhere to strict brand safety measures and were to ensure that we excluded all dry states in the country. IAS tags have been implemented for every single video asset. We used a combination of Influencer Marketing and YouTube Advertising to drive results
Results
90+ MILLION VIEWS DELIVERED
The campaign delivered 90 Million Views in the first 90 Days across 3 Assets
300 MILLION + VIEWS DELIVERED
The campaign delivered more than 300 Million Views overall
65% + AVG. CAMPAIGN VTR’S
We were able to maintain a healthy View thru ratio of over 65% across videos
5X COST EFFECTIVENESS
We were able to cap CPV’s and ensure deliveries at scale
