Day: June 19, 2023

Keeping current – Creating New Angles for Content Marketing

While reading articles or blogs or newsletters you at times might feel like you are reading the same old content. This is because the articles are not updated and are still the same old ones.

You might be finding that it is difficult to get your content noticed. And this is because there are over a billion blogs on the internet. Everyone is trying to crank out high-quality content. So how do you stand out? Here are some trends that help you to stand out in this busy landscape. 

• You can’t rely on SEO or social media.

SEO is not dead but it takes longer to get rankings and is harder, but still super effective. You need to figure out new methods to promote your content. One strategy that you should be leveraging that is super effective is push notifications. You will see browser notifications also known as push notifications where people can subscribe. You can use it through tools like subscribers. So every time you release a new blog post you need to send out a notification to the subscribers so that within their browser they will get notified. Use messenger bots, email marketing, remarketing, and even repurpose your content and leverage that same piece into audio form, video form, or vice versa. 

• You will have to translate your content

You no longer can just focus on English. The majority of the people in this world are English native speakers. But it is not that they are not native English speakers. They also don’t search on Google in English. They use all other languages, but English tends to be the most competitive language for SEO. You need to understand that people’s biggest traffic gains came from translations. 

• You will have to spend more time updating your content and then creating new content. 

If you look at what has led to big traffic gains for companies who are leveraging content marketing, a lot of it is updating old content. So if you update your content you will generate more traffic than if you just focus on writing more content. 

• Companies will hire people who optimize CTRs

You need to get more clicks, and you do that by optimizing your title tag and meta description. 

• You will have to learn a new form of SEO.

• Spend more time on CRO (Conversion optimization)

• Free tools are cheaper than content marketing and are more effective. 

When you start writing online, one of the biggest challenges can be coming up with ideas. 

• Use a different location

Use a different location if you are offering services in one main area. By focusing on even just a few areas you can create content for each one. You can also break the largest cities down into towns or neighborhoods, and then you can cover the services you offer for each one giving you a lot to write about.

• Solve a different problem.

If you are a service business or even if you sell a product, another way to approach this is to think about the problems you solve. 

• Target a different audience

Change your target audience to diversify your topics and to increase your content ideas. 

• Create a different blog post

Writing blogs on your site is a great way to advertise your business and

Certain aspects need to be covered in your content to make it more engaging. It should be informational, relevant, and engaging, and also it should provide a personal opinion. 

• Brand awareness should be given to the customers to make them find reasons why they should purchase your product. Your content should be informative enough for the customers to think of the needs they have, and it should persuade them to purchase from you. 
• Another aspect that needs to be kept in mind is your content needs to be relevant to the trends going on in the market. Marketing a product that is no longer in trend is not going to give you any benefit. So always make sure that the product is relevant and also make the content relevant and updated whenever necessary. 
• Try to add the required elements in your content such as videos, ads, etc, to make your content more engaging and interactive, so that you can drive traffic to your website. Visual content is easier to digest and customers prefer them the most. 
• Share the ideas in your mind. Provide a personal review or user experience to persuade the customer to make the purchase. Be honest with your opinion and describe the good, the bad, and every other experience you had.

Twitter Hashtags #101

Hashtags are the foundation of Twitter activity. They allow categorization of keywords and topics and allow users to easily follow topics that interest  them. They also allow tweets to  easily appear in a Twitter search. 

 In recent years, we’ve seen  the power of hashtags for activism around the world. The humble hashtag has also become one of the most valuable assets in any modern marketing campaign. Brands that haven’t invested  time and thought carefully about their hashtags — and how they’ll use them — will see campaign results far less impressive  than those that do. 

 Brands often create a hashtag for their brand name or create a catchy hashtag for their campaign. The best hashtags are those that connect both the brand and the campaign, because they are truly memorable and connect the brand to the action.

What sets Twitter apart from other social platforms is its fast, real-time nature. Users can use it on the go, making it the perfect way to track events and develop stories.

Why do marketers use hashtags?

Marketers use hashtags for many reasons.  

 Hashtags can help achieve marketing goals in the following ways: 

•  They can increase visibility. 
•  They give a tweet a longer life. 
•  They highlight your promotions and offers. 
•  They allow you to join the conversation 
•  Stand out from your competitors 

 Positioning yourself on hashtags that your competitors are not currently using will help you differentiate your brand and gain more attention from  users  using that hashtag and less attention from your competitors. 

 Follow Events 

You can use hashtags to follow Events. Use existing hashtags to follow and join  conversations about events  you support or feature your brand. 

Create your own hashtag for your branded event to start a conversation about what’s happening at your event and encourage real-time comments and impressions. 

 Connect with trending topics 

 Hashtags  also help you connect with trending topics. Engaging with trending hashtags allows your brand to gain exposure and  engagement beyond brand-centric tweets and participate in a larger conversation that matters to the majority. 

 Promoting Thought Leadership 

 You can use hashtags to add value and thought leadership to an existing conversation. Only join the conversation if the hashtag is relevant to your brand and  you know  you can add valuable information. If you ask just to tweet, users will notice and react negatively to the activity. 

 Increase discoverability and visibility 

 Hashtags make a brand easier  to find. If they follow a hashtag, they will see all tweets that contain that hashtag. This will increase your reach and visibility. 

 How can you optimize your hashtags? 

 Hashtags should be chosen carefully when creating Tweets. A well-chosen hashtag will help you  stay  on top of the most important conversations and avoid competitive friction.

Here are the top seven  tips for optimizing your hashtags.

1. Do your research

Look for trends. Choose what resonates with your audience. But don’t forget to add something to the trend. You don’t want to be seen as just a jumper. 

 If people are already using the hashtag and talking, some of your work is already done. At this point, all you need to do is make sure you’re adding value by joining conversations with this hashtag. 

 Do not use hashtags inappropriately, such as those related to tragic news. Before using a new hashtag, monitor hashtags in your community. This helps ensure relevance and avoid disputes

 2. Use them for a reason

Ask yourself why you are using a hashtag. Remember, good hashtags must be memorable so that your customers can easily remember them. SEO keywords are great hashtags because they are often short, catchy and  increase findability. 

 Make sure you give people a reason to use your hashtag, like a contest or a trend. 

 How do you want followers to interact with hashtags? Be sure to tell people how to use the hashtag.

3. Keep them simple

Keep  hashtags short and simple. Avoid complicated or overly clever hashtags. Make sure the hashtags are easy to remember and write.

4. Integrate them with other content

One way to make sure a hashtag sticks is to integrate media. The best hashtags are tightly integrated with other marketing efforts, from TV advertising to press advertising and direct mail. Use a social media style guide to ensure consistency across all your digital channels.

5. Use branded hashtags

Create  branded hashtags for your business and monitor hashtags in your community before implementing them to ensure relevance and avoid controversy. Remember to  hashtag in the right places to improve brand recognition and readability, and keep them short – brevity improves recall and leaves more room for other comments and links. 

6. Form them correctly

It is important to avoid  spaces and punctuation in the hashtag, because this isolates the keyword and makes it unsearchable. 

 Improve brand recognition and readability by including the hashtag in the right places. For example, #WarmMonday is easier to read than #warmmonday.

7. Use sparingly

The fewer hashtags in a message, the better. Multiple hashtags can seem too commercial or interrupt the flow of your normal text. Also, multiple hashtags take up space and can make your post look spammy and less authentic. 

 In general, a tweet cannot contain more than two hashtags.

Conclusion

When used correctly, hashtags can at least make it easier for users to find and share your content. At most they can support your brand and expand your influence and followers.

The Ultimate Guide to Email Writing for Marketing

Email marketing is still one of the highest ROI-giving marketing channels, reportedly yielding over 36 times the return on investment. In this guide, we’ll cover the essential elements of email writing for marketing and how to craft emails that get results.

Define your purpose and audience

Before you even start writing your email, it’s important to know what you want to achieve and who you’re trying to reach. Defining your purpose clearly will help guide the content and tone of your email, as well as the call to action. For example, if your purpose is to promote a new product, your email will likely be more sales-focused and include a strong call to action to make a purchase. On the other hand, if your purpose is simply to keep in touch with your subscribers and build relationships, your email might be more informative and focus on providing value.

It’s also important to segment your email list so that you’re targeting the right people with the right message. For example, if you have a diverse product line, you might segment your list based on the products that individual subscribers have shown interest in. This way, you can send more targeted and relevant emails that you are more likely to be engaged with.

Use a clear, compelling subject line

The subject line is the first thing your audience sees when they receive your email, so it’s crucial to make it count. A good subject line should be short and to the point, and use language that is clear, compelling, and relevant to your audience. It should also include the most essential information upfront, as people are more likely to open an email if they know what to expect.

Avoid using spammy or sensationalist language in your subject line, as this can turn off potential readers and damage your sender’s reputation. You should also avoid using too many capital letters or exclamation points, as these can come across as shouting or desperate. Instead, use language that speaks to your audience’s needs and interests, and conveys the value of your email.

Personalize your email

Personalization can go a long way in making your emails more effective. Using your subscribers’ names is an easy way to make your emails feel more personal, but there are many other ways to personalize your emails as well. For example, you can segment your list and use language that speaks directly to different groups. You can also tailor your emails to your audience’s interests or location. For example, if you know that a certain group of subscribers is interested in a particular topic, you can send them emails that are more focused on that topic.

Personalization can also involve using dynamic content, which is content that changes based on the individual viewer. For example, you might use dynamic content to show different products to different subscribers based on their past purchases or browsing history. This can help make your emails feel more targeted and relevant to each reader.

Use a clear, concise writing style

When it comes to email writing, less is often more. Use clear, concise language and avoid using jargon or overly technical terms. Break up your content into short paragraphs and use bullet points or numbered lists to make it easier to scan. And be sure to get to the point quickly – your audience’s attention span is likely limited, so make sure you deliver your message efficiently.

It’s also important to use a writing style that is appropriate for your audience and aligns with your brand’s voice and tone. For example, if you’re targeting a more formal audience, you might use a more formal writing style. On the other hand, if you’re targeting a younger, more casual audience, you might use a more conversational and casual tone.

Another important aspect of email writing is formatting. Use headings, subheadings, and bullet points to break up your content and make it easier to read. Also, pay attention to font choices and sizes, and use white space to help guide the reader’s eye. By formatting your emails in a way that is easy to read and navigate, you can increase the chances of your message being absorbed and acted upon.

Include strong calls to action

Your call to action (CTA) is what you want your audience to do after reading your email. It could be to make a purchase, sign up for a newsletter, or download a free resource. Whatever it is, make it clear and specific, and use actionable language. Use buttons or other design elements to make your CTA stand out, and consider including more than one CTA in your email to give your audience options.

A strong CTA should be relevant to the content of your email and align with your overall purpose. For example, if you’re promoting a new product, your CTA should be to make a purchase. On the other hand, if your email is more informational, your CTA might be to sign up for a newsletter or download a resource.

Optimize for mobile

With more and more people accessing their emails on their smartphones, it’s important to optimize your emails for mobile. This means using a responsive design that adjusts to different screen sizes, using larger font sizes and buttons, and including plenty of white space to make it easier to read on a small screen.

Mobile optimization is critical if you’re using a lot of images or other design elements in your emails. These can be harder to view on a small screen, so it’s important to make sure they are properly formatted and sized for mobile. You should also test your emails on different devices to make sure they look and function as intended.

Test and optimize

As with any marketing tactic, it’s important to test and optimize your emails to see what works best. This can involve A/B testing different subject lines, calls to action, or email layouts to see which ones perform better. You can also track metrics such as open rates, click-through rates, and conversion rates to see how your emails are performing and make improvements accordingly.

There are many tools and software available to help you test and optimize your emails, such as email marketing platforms, A/B testing tools, and analytics software. By continuously testing and optimizing your emails, you can improve their performance over time and get better results.

Conclusion

In conclusion, writing effective emails for marketing requires a combination of strategy and good writing practices. By defining your purpose and audience, using a clear, compelling subject line, personalizing your emails, and including strong calls to action, you can create emails that effectively deliver your message and drive results.

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The Ultimate Guide to Press Release Writing

A press release is a written, official statement which is made for promotional and marketing purposes. This is delivered to the members of the press. It is also known as media- for providing information or making a newsworthy announcement about a particular event, to make it public, thus expanding its reach, and giving the event media coverage. The main purpose of this release is to make the public aware of an event. It is often used to announce something new.

Some of the most common cases for creating and sharing a press release through media outlets are as follows: 

• New product launch
• New company launch
• Partnership creation
• Event announcement
• New book launch
• Product updates
• Rebranding
• Executive promotions/ hiring
• Awards
• Mergers and acquisitions
• Events
• Grand openings

A press release consists of nine structural elements, such as a headline, dateline, introduction, main body, and other components. They are electronically delivered to news media, ready to use, and often subject to news embargo-“do not use before” time.

How to write a press release?

• Decide what to write about

A press release can be about a new technology, product, upcoming event, merger, or trade show. What a press release is at its most basic form, is a communication tool to help you tell us what is going on in your business and why we need to pay attention. It is a way to report on what is going on in the manufacturing industry. Sometimes these press releases can become larger stories. 

• Be concise

Press releases should be about 400 words or less, and they should also follow the inverted pyramid style of writing. 

• Pick a single topic

It might be tempting to do a round-up of news or product items, but it is not the most effective way to get your information out. Our readers are technical Junkies. They need to know the specific details, as to what is happening with a particular piece of equipment. If you include more details, the better it is.  

• Be technical

If you are writing a product release, make sure to include the feeds and speeds. Make sure to include the X, Y and Z axis travels. Make sure to include how heavy of a workpiece can be accommodated by a certain piece of equipment. 

• Check your Checklist

Include specific technical information in your press release. It should have high-resolution images that show what your press release is about. Your press release should have a media contact, hyperlinks and the company name. Make sure to submit the press release in Word doc, as it is so much easier to work with than PDFs. Send in your product release by the deadline. 

• Send in your press release

Before you do that, make sure to do your homework. Cater your press release to what your magazine writes about. 

Format

• Company Logo (Top and centre of the page)

• Contact Information (Can be at the last as well) (Contact name, Phone No, Email address, Website)

• Release Date (Informs about the date when your press release goes public (For immediate release OR for release on (Date) at (Time) ———-)

• Headline (Summary of the news story)

• Sub-Headline (Optional) [Placed right under the headline (In case there’s a need for further explanation of the headline, then the sub-headline, also called dek is the place to do it.

• Date Line (Place and Date) (Jaipur, Rajasthan, 21st July 2022)

• Content (inverted pyramid)

When, where, why, who, what

1st paragraph (Introduction about the headline)

Brief and journalistic style so that it can be used as it is. After having completed the initial steps of a press release and making sure that you’ve included all necessary information in terms of contact information, release date, and headline, you can then move on to the introduction. This first paragraph should answer the main questions that the readers have when they read the press release. Your introduction needs to answer the when, where, what, who, and why questions. 

2nd paragraph/Body (Main information)

One of the most significant elements of a press release is the body. 

Further explanation in regards to the headline and other content, background information, data hyperlinks, media links and other details that are relevant to the news story. 

3rd paragraph (Boilerplate)

Usually, it is placed right under the introduction and main paragraphs. In simple terms, we could say that the boilerplate is the “about” section of the document that informs readers about the company that’s sending the press release. It also says about the company and what it does. 

Close

To show that the press release has ended, traditional press releases used three “###” symbols. These symbols, which are very popular among PR professionals, show that there’s no more press release copy to follow and that it has been completed.