Author: Narmada Pandi

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Featured Personal Branding

The Rise of Executive Influence: Why Every Leader Needs a Personal Brand

In 2025, leadership doesn’t end in the boardroom—it extends to LinkedIn feeds, podcast episodes, keynote stages, and Google search results. Whether you’re a startup founder, a seasoned CXO, or a doctor building a legacy beyond the clinic, personal branding isn’t a luxury anymore—it’s leadership currency.

Welcome to the era of Executive Influence, where how you show up matters just as much as what you’ve achieved.

1. The New Reality: Leadership Is Public

Today, the spotlight isn’t optional—it’s expected. Here’s what’s changed:

  • Investors vet founders by their digital presence.
  • Hiring top talent? They’re Googling you.
  • Patients, partners, clients—they’re all forming impressions before the first call.

If your digital presence doesn’t reflect your leadership, you’re leaving influence—and opportunity—on the table.

2. The Shift: From Titles to Trust

Having “CEO” or “Dr.” in your title isn’t enough. People trust stories, perspectives, and values—not just job designations.

A strong personal brand:

  • Builds thought leadership beyond your company
  • Attracts media, speaking gigs, and partnerships
  • Humanises your expertise so people connect, not just respect

In short, it makes your leadership visible and memorable

3. Why Personal Brands Drive Growth

Let’s talk ROI. Executive branding isn’t about ego—it’s about business growth and legacy.

Here’s what a strong personal brand unlocks:

  • Deal flow — Investors back founders they believe in.
  • Recruitment power — Top talent wants to work with visionary leaders.
  • Media visibility — Your story gets featured, not buried.
  • Category authority — You become the voice of your industry.

When done right, your brand becomes a growth engine that works while you sleep.

4. The Leaders Already Doing This

The trend is global. Just look at:

  • Leena Nair (Chanel CEO) – Building a values-first leadership brand.
  • Jay Shetty – Evolved from monk to media icon with intentional storytelling.
  • Dr. Muneeb Shah – Built trust and scale as a doctor through digital education.

These aren’t “influencers”—they’re executives with influence. And that’s the difference.

5. What You Can Do Today

You don’t need to be everywhere. You just need to start showing up strategically. Here’s how:

  • Audit your online presence – What does Google say about you?
  • Update your LinkedIn – Is it positioning you as a leader or a job title?
  • Share your POV – Post weekly about what you believe, have learned, and where your industry is headed.
  • Invest in visual presence – Profile photo, banner, and brand consistency matter.

Most importantly, speak like a human, not a headline.

In this era, your personal brand is your leadership legacy. It’s how you scale trust, inspire movements, and shape industries—whether you’re in the room or not.

And here’s the truth: If you don’t define your narrative, the internet will do it for you.

Want to build a brand that matches the power of your work? Let’s co-create your digital presence with clarity, strategy, and boldness.

Categories
Featured Personal Branding

10 Real People Who Aced Personal Branding — and the Strategies Behind Their Success

10 Real People Who Aced Personal Branding — and the Strategies Behind Their Success

In a digital world overflowing with noise, the people who rise above aren’t always the loudest—they’re the most intentional. Personal branding is no longer just about being seen; it’s about being seen with purpose. Here are 10 standout individuals across various industries who built magnetic personal brands that truly connect, influence, and inspire.

1. Ali Abdaal – Doctor Turned Creator
Strategy: Focused on value-first content about productivity and learning. Built a massive YouTube following through consistency and simplicity. Monetized through digital products and courses.

Key Lesson: Teach what you know, consistently. Simplicity scales.

2. Ankur Warikoo – Entrepreneur & Mentor
Strategy: Shares personal stories, mistakes, and reflections with brutal honesty. Maintains a strong presence across LinkedIn and Instagram with daily content. Offers practical insights for professionals and young entrepreneurs.

Key Lesson: Vulnerability builds trust. Relatable content wins hearts.

3. Gary Vaynerchuk – Investor & Content Machine
Strategy: High-frequency content strategy across multiple platforms. Known for documenting over creating. His raw, unfiltered style humanizes his success.

Key Lesson: You don’t need perfect content. You need consistent presence.

4. Leena Nair – CEO of Chanel
Strategy: Champions inclusive leadership. Shares powerful messages on values and people-centric leadership. Appears in high-impact interviews, articles, and panels.

Key Lesson: Align your brand with values you truly live by.

5. Deepica Mutyala – Founder, Live Tinted
Strategy: Blended her personal story of representation with her business mission. Focuses on inclusive beauty and built a loyal, engaged community.

Key Lesson: Your story is your edge. Own it and amplify it.

6. Naval Ravikant – AngelList Co-Founder
Strategy: Rare but high-signal content. Built a powerful reputation by sharing short, profound insights through Twitter and podcasts.

Key Lesson: Depth matters. Thought leadership can be quiet but impactful.

7. Dr. Muneeb Shah – The “DermDoctor”
Strategy: Made dermatology accessible through TikTok and Instagram Reels. Shared education in an entertaining, non-intimidating way.

Key Lesson: Simplify expertise. Make it relatable, and the audience will follow.

8. Jay Shetty – From Monk to Media Mogul
Strategy: Master of storytelling. Combines ancient wisdom with modern life in beautifully crafted videos and content across platforms.

Key Lesson: Emotions build connection. Storytelling is your greatest branding tool.

9. Vani Kola – Investor, Kalaari Capital
Strategy: Shares reflections on startups, entrepreneurship, and investing. Often featured in panels and podcasts.

Key Lesson: Share your POV with clarity. Speak to your ecosystem.

10. Kris Jenner – The Brand Architect
Strategy: Built an empire by crafting and managing the Kardashian family brands. Focuses on strategic storytelling and timing.

Key Lesson: Personal branding isn’t always personal. Sometimes, it’s how well you manage the narrative.

Final Thoughts:

Each of these individuals shows that personal branding isn’t one-size-fits-all. Whether you’re a quiet thinker or an energetic creator, the key is to be intentional, authentic, and consistent. Start with your strengths, find your voice, and let your story lead.

Want to build a personal brand like these industry leaders? Let’s connect and create a strategy that fits your voice and yourvision.

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E-Commerce

How To Create An Ecommerce Video Marketing Strategy For Your Products

Creating an eCommerce Video Marketing Strategy for your products

Video marketing has changed a lot over the past couple of years. Not only do customers expect video, but there are additional benefits to live streaming and life selling. Video has always been an important part of the e-commerce space. Video allows getting a better picture of your product than just images. It gives them a sense of scale, color, and space. 

To be effective with the video marketing strategy for a business, you need to be planning for multiple videos to use at different stages of the journey that your customers go through. Effective video marketing for a business is about using the right video at the right time, in the right way to move the right audience to take action. Video marketing can’t be all about the sale. There is a journey that people go on, to buy from you, and it is based on the psychology of how people buy. Here you need to understand the customer better. 

The first goal for video in a marketing strategy is brand positioning. This is the process of aligning with people. It is all about getting an emotional connection, which is the idea of getting people to buy into your brand before you ask them to buy from you. Generally, the kinds of videos that work well here are storytelling ones. The power of storytelling to move people on an emotional level to take action is so critical. Taking people behind the scenes, taking them on a journey with you or your business, getting them to buy, or using concept films which can take a whole bunch of different styles. While looking at the brand story or client story you need to look at who the hero is, which is your customers. Here you become the guide or the mentor that comes alongside your customers to achieve a better outcome for them. When you are crafting these stories regardless of the platform, you need to lift your customers and tell stories that resonate with them. When people have made the right emotional connection to your brand or business, now the goal is social engagement. This is all about getting people to come on the journey with you. Then what needs to be considered is how we can get people to buy from us. When we come to the purchase end of the customer journey the goal is conversions. The goal here is to create content that is focused on sales. Sales focus content can take several different forms. Using personalized videos can help the audience to better connect with your brand. Livestreaming the sale can also help in driving sales. 

Best practices for live streams for live selling products to get supercharged sales. 

  • Be sure to promote your live streams, so that customers and potential new customers know when and where to watch. You want to tell them the date and time, what platform to watch on, and what you’ll be talking about or selling. This can all be done in an image post or a quick selfie video posted across all of your social media channels. 
  • One of the best parts about live streaming is being able to interact with your customers in real-time. Being live allows you to build customer loyalty when you interact with your audience. You can answer their questions about your products live and even show comments on screen. 
  • Try to bring in remote guests.

Bring in satisfied customers, or influencers from all over the world to do live testimonials or further explain the stories about your products. 

How to create an ECommerce video marketing strategy?

  • Carry out some basic market research.

The purpose of this research is to find out exactly who your ideal customer is, and what problem your products solve for them. The goal here is to put ourselves into our potential customer’s shoes and experience the product like they would when they are seeing it for the very first time. 

The three quickest and most effective ways to do this are:

  1. Analyse the psychographics and demographics of your audience on Facebook to find out exactly who they are.
  2. Go to your competitor’s Facebook ad library, and analyse their messaging.
  3. Read your own in your competitors’ customer reviews to see what the people are saying about yours and similar products.

In your competitor’s Facebook ad library, you can find out what type of Ads they are using and most importantly the messaging that they are using which will leave you clues as to their targeting. Sometimes this process can be long and painstaking. In this situation, adbox can be a game changer. This one consolidates a bunch of highly performing ads from all sorts of niches from agencies from all over the world. 

  • Customer reviews are important. This is where you can find out exactly why people are buying your products or similar products. And use this knowledge to write potent ad copy. The process here is quite simple. Head over to your competitor’s Facebook business page, or amazon page, and go through reviews. It might take you some time, but the goal here is to go through between 50 to 100 reviews, and we are looking for clues as to why people are buying this product. Simply copy what they are saying, and paste it in an organised fashion into your,r notes. Next we need to organize them into categories. 
  • Take the statements and create a visual sequence for everyone. 

This part may vary from project to project. This is because there are always creative limitations that come with budget restrictions. You may have a budget, and hire a crew, or you could be a one-man band. Whatever your situation is, just know that, there are always creative solutions to budget restrictions. 

  • Add in titles

Don’t show more than three words at a time on the screen. 

Categories
Web 3.0

How to Find an NFT You Love

Finding the right NFT for you – How do you do it?

Finding an NFT early is incredibly useful and possibly crucial within the NFT space. You are going to be able to grind out a whitelist spot for one of the upcoming NFT collections because you were notified of it earlier than another individual who is potentially learning about the NFT collection a little later than yourself. You can mint that NFT project at its starting price instead of purchasing it on the secondary market. You will have more opportunities to do better research around that NFT collection before making a decision on whether or not you want to purchase it. 

Goals of finding NFTs

  • Don’t lose money
  • Invest where we have the greatest odds of success.

NFT investing is extremely high risk. Not only do you have the volatility risk of crypto, but you also have a secondary risk of an NFT collection becoming less popular, a tertiary risk of no liquidity, and not being able to sell the NFT you hold, if there are no buyers for that NFT. 

Best NFT tools

  • Upcoming NFT
  • Rarity tools

The focus is to find a new project that is very strong that we can buy cheap, and flip for profit. 

  • Go to the profile of the projects you want to choose, and see if their followers are real. Check the engagement on the posts. This helps to build legitimacy. 
  • Check out their discord. Most of the projects will be very active on Discord. Look at engagement from the fans of the project, and from the people who are running the projects. This way we can maximize the returns in the end. 
  • Check their website. Make sure that it is a solid website. Look for a specific number of followers or people. 
  • Look at the founding team. The founding team must be shown on the website.
  • Find how they are different. Find if there’s a unique use case for that NFT and if there’s some kind of utility. See if there’s a community, whether it is attached to a game, metaverse, or unique benefit. This checklist, it’s not going to be perfect. It’s more like a report card. The better it scores, the more likely that the project is to do well. The best method is to go through the project, spend time digging through the projects, and select what you like. 

The process of buying and selling NFTs can be called flipping NFTs. There are two major methods of flipping NFTs. 

  • The first method is minting an NFT and selling it right away. Minting in this context means going to the NFT projects website and actually purchasing the NFT from the website itself to your wallet before it is even on the market. Each NFT project usually has a period of time in which white listed people can mint NFT and the public minting period. The first thing to do is to be early and mint an NFT in its public sale or even a white listed sale. But this process can also be dangerous. Because there are NFT projects that don’t work out so well after you mint them.
  • The second way to make money by flipping NFTs, is to mint and hold NFT long-term or buy it from the market after the minting phase is over, a market like OpenSea and hold long-term. 

How to analyse NFT projects?

When you look at NFT projects there are two types of projects in terms of founders. The projects are Doxxed and Not Doxxed. The projects that are doxxed have founders that are public. You may know their name and other details about them. Not doxxed founders are actually anonymous. This is where some NFT projects can be really risky to invest in because you don’t know who is responsible for them. When picking NFT projects to invest in, you should always pick the ones that are doxxed. Because you are going to have more information about their founders. Go with a project that is not doxxed, only when you have seen one of the founders or the team members produce results in the past. Just like good companies NFT’s increase in value when they have good creators and smart teams. The founders and their management can dramatically change the way that the NFT projects are going to go. It’s very important to see who the founder is. Open Opensea. If you find a specific NFT that you would like to invest in, go to their website, and start investigating the founders.

Categories
Web 3.0

How to Easily Setup a MetaMask Wallet

Setting up your MetaMask Wallet – How do you do it?

A Metamask wallet is a digital wallet that allows users to store, manage, and interact with various cryptocurrencies, such as Ethereum and other ERC-20 tokens. It acts as a bridge between the decentralized world of blockchain and the traditional web, enabling users to easily interact with decentralized applications (DApps) and make transactions on the Ethereum network.

In this article, we will provide a detailed guide on how to set up your Metamask wallet, including its uses and important safety measures to consider.

What is a Metamask Wallet and What Are Its Uses?

A Metamask wallet is a browser extension that is available for Chrome, Firefox, Brave, and Edge. It allows users to store their private keys in a secure environment and interact with the Ethereum network without the need for a full Ethereum node. This makes it a convenient and user-friendly option for those who want to use cryptocurrencies and interact with DApps but may not have the technical expertise or resources to run a full Ethereum node.

Uses

  • Storing and managing multiple cryptocurrencies, including Ethereum and ERC-20 tokens
  • Interacting with decentralized applications (DApps) on the Ethereum network
  • Making transactions on the Ethereum network, such as buying, selling, and exchanging cryptocurrencies
  • Signing and sending transactions with a single click
  • Protecting users’ assets with a secure password and recovery phrase

Step-by-Step Guide to Setting Up Your Metamask Wallet

  1. Install the Metamask extension on your preferred browser. To do this, go to the Metamask website (https://metamask.io/) and click on the “Get Chrome Extension” button. This will take you to the Chrome web store, where you can install the extension by clicking on the “Add to Chrome” button. Alternatively, you can install the Metamask extension for Firefox, Brave, or Edge by visiting the appropriate app store and searching for “Metamask.”
  1. Click on the Metamask icon in the top right corner of your browser and select “Create a Wallet.” This will open the Metamask extension and prompt you to create a new wallet. 
  1. Follow the prompts to set up your wallet by entering your email address and creating a password. Make sure to use a strong and unique password that you do not use for any other accounts.
  1. Click on the “Create” button to create your wallet.
  1. You will then be presented with your recovery phrase, which consists of a series of 12 words. This recovery phrase is crucial for recovering your wallet if you lose access to it. Make sure to write down your recovery phrase and store it in a secure location, such as a physical or digital safe. Do not store your recovery phrase on a device that is connected to the internet, as it could potentially be accessed by hackers.
  1. Confirm your recovery phrase by typing it in the designated field. Click on the “Accept” button to accept the terms of service and create your wallet.
  1. You will then be redirected to your wallet dashboard, which displays your wallet address, Ether balance, and transaction history. Your wallet address is a unique string of letters and numbers that represents your wallet on the Ethereum network. You can use this address to receive cryptocurrencies from other wallets or exchanges.
  1. To add funds to your wallet, click on the “Add Token” button and select the cryptocurrency you want to add. You can then enter the amount and click on the “Add” button to add the funds to your wallet. Alternatively, you can purchase cryptocurrencies directly from within your Metamask wallet by clicking on the “Buy” button and following the prompts to complete the transaction.
  1. To interact with a decentralized application (DApp), click on the “DApps” tab on the top right corner of your wallet dashboard and select the DApp you want to interact with. You may need to grant permission for the DApp to access your wallet and make transactions on your behalf.

Important Safety Measures to Consider

  • Always keep your recovery phrase in a secure location. As mentioned earlier, your recovery phrase is a crucial part of your wallet security and is used to recover your wallet if you lose access to it. Make sure to store it in a safe place that is not accessible to anyone else.
  • Use a strong and unique password for your Metamask wallet. A strong and unique password is essential for protecting your wallet from unauthorized access. Make sure to use a password that is at least 8 characters long and includes a mix of upper and lower case letters, numbers, and special characters. Avoid using common words or phrases, and do not use the same password for multiple accounts.
  • Enable two-factor authentication to add an extra layer of security to your wallet. Two-factor authentication (2FA) is a security measure that requires you to provide an additional form of authentication, such as a one-time code sent to your phone, in addition to your password when logging into your wallet. Enabling 2FA can help to prevent unauthorized access to your wallet even if your password is compromised.
  • Avoid sharing your recovery phrase or wallet password with anyone. Your recovery phrase and wallet password are both private and should not be shared with anyone. Be especially cautious of anyone who asks for your recovery phrase or password, as they could potentially use it to gain access to your wallet and steal your assets.
  • Use a hardware wallet, such as a Ledger or Trezor, to store your private keys in a secure, offline environment. A hardware wallet is a physical device that stores your private keys in a secure, offline environment. This can provide an extra layer of security for your assets, as it makes it much harder for them to be hacked or stolen. If you have a large number of assets stored in your Metamask wallet, you may want to consider using a hardware wallet as an additional security measure.

Conclusion:

In summary, setting up a Metamask wallet is a simple and convenient way to store, manage, and interact with cryptocurrencies on the Ethereum network. By following the step-by-step guide outlined in this article, you can easily set up your Metamask wallet and start using it to make transactions and interact with decentralized applications. It is important to consider safety measures, such as keeping your recovery phrase in a secure location and enabling two-factor authentication, to ensure that your assets are protected.

With a Metamask wallet, you can easily manage your cryptocurrencies and interact with the decentralized world of blockchain technology. If you liked this article and you haven’t already subscribed to our newsletter, well then what are you waiting for, catch us on social media to stay updated with eCommerce trends.

Categories
Web 3.0

How to Create an NFT Project – Get Started and Launch Successfully

Creating a Successful NFT Project #101

NFT is a non-fungible token. NFTs have seen a massive explosion over the past years. What do successful NFT projects have in common?

A lot of them follow the format of a generative NFT, where there are members of an entire collection that are basically the same type. 

3 Things needed 

  • Need cool art.

Be passionate about art. 

  • Incentive

People need an incentive to buy these NFTs. If you can find a very creative incentive for your NFTS and give something back to the people that buy from you you will have a very successful project. If you can find a good incentive for people to buy your product, that could change the game and really make you a ton of money. 

  • A great website is essential to show off your NFT project. They are necessary to show off your brand and indicate to people that your NFTs are going to be valuable. 

How to create NFTs?

  • Select a marketplace. When you want to sell something you need to sell it somewhere, where most eyes are actually going to be focusing. 
  • Artwork is needed, in order to do a generation NFT drop. Come up with a concept that you want to create. Think about what are the different attributes that you want to be dynamic on this. If you are already an artist, you have a massive advantage in this regard. You can just create your own digital artwork and then create the layers that do each of the attributes, and then generate each of those files one by one. 
  • Once you have the artwork created you have to actually put them somewhere. The images for your NFTs don’t live on a blockchain. 
  • Find a reputable artist that already has earned the trust of buyers to create your art. This way your art already has the trust of buyers. 
  • Niche- Being able to find a solution to a problem is all we need to do. The different niches in the marketplace are collectable, intellectual property, media company, gaming company, education, data tools, marketplace or an alpha group. These are all very specific solutions to a problem. 
  • Team – Have more number of artists. Also have artists who understand generative art, and who know how to run scripts on Photoshop. The artist should also create the website, social media, and all the marketing assets. Have a community manager, who is an extension of the values of the project. A marketer for collaboration and outreach is also required. Community building is very important. You need to start building out a team to be able to provide a good service to the people within your community in a good experience. 
  • Timeline – account for more than three months. Never disclose a set time, to not have any delays. 
  • Budget – Set a budget suitably. Create a crypto wallet where you basically hold your crypto assets. 
  • Marketing – it is all about understanding human psychology. It is the most important step in any successful NFT project. Rely on the presence of your artist and advisors to generate attention. Set up as many cross-promotions with other projects as you can, up to the mint date. 
  • Define the NFT project and its utility. Focus on utility rather than making them collector’s items.
  • Reach out to major players in Web3 to be on your advisory board. Don’t pay influencers to promote your project. 
  • Set up the table for your project. Reach out to blockchain developers to execute the project utility and launch. 
  • Scalability – after you create your project, how do you scale? Development is an extremely important part because you need a solid developer to be able to write your contract. We may need a web developer too to build out your site, create that design and so on. 
  • Get a high-level overview and understand your vision, goals, every task at hand and every moving part of your project. This is very important because you are the one leading the project, and when you are hiring and you are managing a team you need to make sure that everybody is executing their task at hand, everybody has roles and it is working effectively. 
  • Don’t get stuck on little roadblocks. You are going to run into issues. So if you sit there and you dwell on issues, whether it is technical or development you are not getting anything accomplished. When you are leading a project, you are in a leadership role, and you need to play that role by understanding the big picture and hiring people that are better than you and not feeling like you have to take all the work. Be as transparent as possible. 
Categories
Web 3.0

What Digital Marketing Skills Do You Need for Web 3.0 and The Metaverse?

Digital Marketing Skills You Need for the Metaverse

In recent years, the concept of the Metaverse has gained significant attention as a potential new frontier for digital marketing. The Metaverse, also known as the virtual world or virtual reality, is a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet.

As the Metaverse continues to evolve and gain traction, it is becoming increasingly important for businesses to understand how to effectively market their products and services within this virtual space. In this article, we will explore how the Metaverse has changed digital marketing and discuss how businesses can evolve and succeed in this exciting new realm.

How the Metaverse Has Changed Digital Marketing

One of the most significant ways in which the Metaverse has changed digital marketing is by providing businesses with a new platform for customer engagement. In the physical world, businesses have always relied on traditional marketing channels such as print and broadcast media, as well as more recent digital channels such as social media and email marketing. However, the Metaverse offers a unique opportunity for businesses to directly engage with their customers in a highly immersive and interactive way.

For example, businesses can create virtual storefronts within the Metaverse, where customers can browse and purchase products in a fully immersive virtual environment. This not only allows businesses to reach a wider audience but also provides a much more engaging and personalized shopping experience for customers.

In addition to providing a new platform for customer engagement, the Metaverse also offers businesses the opportunity to leverage new technologies such as virtual and augmented reality. These technologies allow businesses to create highly realistic and interactive experiences that can be used to showcase products, provide training, or even host events and conferences.

How to Evolve Your Business with the Integration of Metaverse

Creating a Strong Virtual Presence

The first and most important step for businesses looking to succeed in the Metaverse is establishing a strong virtual presence. This could include creating a virtual storefront or other interactive spaces where customers can engage with your brand and products.

Having a strong virtual presence helps establish your brand in the Metaverse and provides customers with a convenient and engaging way to interact with your business. Consider investing in high-quality virtual assets and design to create an immersive and visually appealing experience for customers.

Leveraging Virtual and Augmented Reality

One of the key benefits of the Metaverse is the ability to leverage virtual and augmented reality technologies to create highly immersive and interactive experiences for customers. These technologies can be used to showcase products, provide training, or even host events and conferences.

For businesses, this represents a unique opportunity to differentiate themselves from competitors and provide customers with a more engaging and personalized experience. Consider incorporating virtual and augmented reality technologies into your marketing efforts to give customers a more realistic and interactive experience.

Staying Up to Date on Metaverse Developments

The Metaverse is a rapidly evolving space, with new technologies and platforms being developed all the time. Businesses need to stay up-to-date on these developments and consider how they can be leveraged to benefit the business.

This could include adopting new virtual reality platforms, integrating new technologies such as AI and machine learning, or exploring new ways to engage with customers in the Metaverse. By staying up-to-date on the latest developments, businesses can stay ahead of the curve and better position themselves for success in the Metaverse.

Collaborating with Other Businesses and Influencers

The Metaverse provides a unique opportunity for businesses to collaborate with other businesses and influencers to create joint marketing campaigns and events. This can help to amplify your marketing efforts and reach a wider audience.

For example, businesses could partner with influencers to host virtual events or create joint marketing campaigns that leverage the immersive capabilities of the Metaverse. By collaborating with other businesses and influencers, businesses can tap into new audiences and drive growth in the Metaverse.

Conclusion

In conclusion, the Metaverse represents a significant shift in the way businesses can engage with their customers and market their products and services. By leveraging the immersive and interactive capabilities of the Metaverse, businesses can create highly personalized and engaging experiences that drive customer loyalty and drive growth.

Want to stay up-to-date on the latest developments in digital marketing and the Metaverse? Subscribe to our newsletter for expert insights and exclusive content. Catch us on social media, we’re here to help!

Categories
Influencers Marketing

Social Responsibility Marketing Examples & Best Practices…

Social Responsibility Marketing- How does it help and how do you do it?

Social responsibility in business is going to become increasingly important. Now more than ever we are connected globally and therefore have a responsibility in terms of balancing people’s profit and the planet. Most of the marketing organisations do not work in isolation intentionally. Instead, they find that great opportunity exists if the organisation is visibly accessible and involved with the public. Because marketing often operates as the public face of an organisation, when issues arise between the public and the organisation marketing is often at the centre. In recent years, the number and variety of issues raised by the public have increased. One reason for the increase is the growing perception that marketing organisations are not just sellers of products, but also have a great responsibility to be more socially responsible.

In general terms, social responsibility refers to both individuals and companies having a duty to act in the best interest of the environment and society as a whole. It means an organisation shows concern for the people and environment in which it transacts business. It also means that these values are communicated and enforced by everyone in the organisation, and in some cases with business partners such as those that sell products to the company. Social responsibility in marketing narrows this down a little bit by focusing on customers that want to make a positive difference to the environment or society through their purchases, or the use of a service. A good example of this or examples is recyclable packaging promotions that spread awareness of societal issues or, direct portions of profits towards a charity. If a company can brand itself as socially responsible and ethical, it ultimately will attract customers who are engaged in socially responsible commitments, and who want to support the welfare of the community. The key factor here is that the company’s efforts must be truthful and transparent. 

Why is social responsibility important?

It is a duty to be socially responsible in marketing. Companies are increasingly focusing on their social responsibility. Companies that are socially responsible, project more attractive images to both consumers and shareholders alike, which positively affect their bottom lines. Social responsibility in marketing works by focusing efforts on attracting customers who want to make a positive difference with their purchases. Many companies have adopted socially responsible behaviour and elements in their marketing strategies to help a community via beneficial products and services.

  • Being socially responsible in marketing will help in strengthening the reputation of the company and it also develop its identity. 
  • Social responsibility empowers employees to harness the organisational resources available to them to do good. 
  • Formal initiatives in corporate social responsibility will improve the morale of workers and contribute to greater workforce productivity. 
  • It makes companies more marketable. When there is enough competition in the marketplace, standing out from the competition can be challenging. Companies that show an obligation to different philanthropic causes however are usually defined as more marketable than companies whose practices of social responsibility appear to be non-existent. 
  • Employees expect it. 

Socially responsible companies attract employees, who wish to make a difference in the world. People may want to work at such companies. One way to do this is by volunteering and donating.

There is a link between socially responsible marketing and what is termed as CSR- Corporate Social Responsibility. CSR is the same thing except it is broader and encompasses a company’s complete operations existence. 

Examples of social responsibility in marketing

  • IKEA

Apart from selling great homes and loft furniture, this Swedish mega-chain also works globally to support communities in crisis, by building schools, donating toys, and facilitating access to drinking water. They also have a foundation which has given 2.3 million to bring clean electricity to combined one minute million people in India and East Africa.

  • Adidas

They fight to preserve marine life through their run for the oceans campaign. They aim to turn the public’s attention towards the devastating effect of plastic pollution on marine life. 

  • Levi’s

They have run a campaign that reduces water use in manufacturing by up to 96% since the campaign launched in 2011. Levi’s has saved more than one billion litres of water in their manufacturing processes. It has also reduced the hazardous chemicals used to dye and aimed the elimination of hazardous chemicals by 2020. 

  • Reducing carbon footprints 
  • Improving labor policies
  • Socially and environmentally conscious investments. 

Marketing ethics 

Social responsibility and marketing are more than just a trend for companies. It is also related to ethics, which is called marketing ethics. There are six components in marketing ethics.

  1. Pricing

An ethical pricing strategy is more than simply following the law. Not all unethical pricing strategies are illegal or fraudulent. Sometimes ethical decisions are difficult, because there isn’t a proper dividing line between what is morally right and what is wrong.

  1. General code

When a business is commited to a marketing code of ethics, it is committed to conducting its affairs with the customer’s well-being and integrity.  Categories for marketing ethics include ethical values and norms, as defined by the American Marketing Association (AMA).

  1. Customer service

Customer service has an ethics, which are the moral principles that govern a company’s engagement with its customers. They are based on a particular set of values relating to the question of what is “right” or “wrong”. 

  1. Advertising Standards

Ethics in advertising implies a set of well-defined principles which govern the ways in which communication takes place between the buyer and the seller.

  1. Distributor relations

The distribution element of marketing involves the entire supply chain from the manufacturer through wholesalers and distributors including retailers to the final consumer. At each point in the supply chain, because there are economic interactions between these various parties, the potential for ethical issues to occur is quite common. 

  1. Product Development

The most common ethical concerns in this area pertain to the safety of products are safe “for their use as intended” which is a basic consumer expectation. Another growing area of concern is product counterfeiting (copy of the original). Product counterfeiting involves the unauthorized copy of patented products, inventions, and trademarks or the violation of registered copyrights. 

Categories
Influencers Marketing

Everything You Need to Know About Google Web Stories

Google Web Stories #101

In 2020, Google announced that it would be expanding the capabilities of Web Stories, adding new features such as the ability to create multi-page stories and to customize the appearance of Web Stories using CSS. By 2021, there were over 10 million Web Stories published on the web, with new stories being added every day.

In this article, we’ll take a deep dive into Google Web Stories, exploring what they are, some examples, their uses and benefits, how to get started, useful tools, and some do’s and don’ts to keep in mind. We’ll also answer some frequently asked questions to help you get up and running with Google Web Stories.

What are Google Web Stories?

Google Web Stories are short-form, visually rich content that is easy to create and publish on the web. They are built on top of the Accelerated Mobile Pages (AMP) framework, which makes them fast and lightweight, ensuring a smooth and seamless user experience. Web Stories are made up of a series of pages, each containing a combination of text, images, and multimedia elements such as videos and audio clips. They can be easily shared on social media, websites, and other platforms, and can be viewed on any device, including desktop computers, laptops, tablets, and smartphones.

Some Samples

  • Travelogue: A travel blog uses Web Stories to share beautiful photos and captivating stories from their adventures around the world.
  • Foodie: A food blogger creates a Web Story featuring mouthwatering recipes and behind-the-scenes glimpses into their kitchen.
  • News: A news organization uses Web Stories to deliver breaking news and top stories in a visually appealing and interactive format.

Utility

Google Web Stories can be used in a variety of ways, including:

  • Blogging: Web Stories provide a visually appealing and interactive format for sharing blog posts and articles.
  • Marketing: Web Stories can be used to promote products and services, showcase customer testimonials, and drive traffic to websites and landing pages.
  • Storytelling: Web Stories are a great way to share personal stories, experiences, and adventures in an immersive and engaging format.

Getting started

Ready to get started with Google Web Stories? Here’s what you need to do:

  • Set up a Google account: If you don’t already have a Google account, you’ll need to set one up to use Web Stories.
  • Install the Web Stories plugin: The Web Stories plugin is a free tool that allows you to create and publish Web Stories directly from your WordPress website. Simply install the plugin and activate it on your site.
  • Create your first Web Story: Once the plugin is installed, you’ll be able to create and publish Web Stories from the WordPress editor. Simply add text, images, and other multimedia elements to create your story.
  • Publish and share: Once you’re happy with your Web Story, hit the publish button and share it with the world! You can share your Web Story on social media, embed it on your website, or link to it directly.

Useful Tools

Here are a few useful tools to help you create and publish Google Web Stories:

  • Web Stories plugin: As mentioned above, the Web Stories plugin is a must-have for creating and publishing Web Stories directly from your WordPress site.
  • Canva: Canva is a graphic design tool that makes it easy to create stunning images and graphics for your Web Stories.
  • Adobe Spark: Adobe Spark is a powerful tool for creating and sharing visual content, including Web Stories.

Do’s and Don’ts

Here are a few do’s and don’ts to keep in mind when creating Google Web Stories:

Do’s

  • Keep it short and sweet: Web Stories are meant to be short and easy to consume, so try to keep your stories to around 10 pages or less.
  • Use high-quality images and graphics: Web Stories are all about visuals, so make sure to use high-quality images and graphics to grab your audience’s attention.
  • Make it interactive: Use multimedia elements like videos and audio clips to make your Web Stories more interactive and engaging.
  • Use compelling headlines and captions: Headlines and captions are important for drawing your audience in and keeping them engaged, so make sure to use compelling and descriptive text.

Don’ts

  • Don’t overdo it with text: While text is important for conveying your message, try not to overwhelm your audience with too much of it. Use bullet points and short paragraphs to break up long blocks of text.
  • Don’t use low-quality images: Low-quality images can distract from your message and turn off your audience, so make sure to use only high-quality images and graphics.
  • Don’t neglect SEO: While Web Stories are primarily focused on visuals, it’s still important to optimize them for search engines by including relevant keywords and tags.
  • Don’t forget to proofread: As with any content, it’s important to proofread your Web Stories to catch any spelling or grammar errors.

FAQs

Here are a few frequently asked questions about Google Web Stories:

  1. Q: Can I use Web Stories on any website?

A: Yes, you can use Web Stories on any website that supports the AMP framework.

  1. Q: Can I monetize my Web Stories?

A: Yes, you can monetize your Web Stories through various methods such as sponsored content, affiliate marketing, and advertising.

  1. Q: Can I track the performance of my Web Stories?

A: Yes, you can track the performance of your Web Stories through Google Analytics and other tracking tools.

Conclusion

Google Web Stories are a powerful and visually engaging way to share content on the web. Whether you’re a blogger, marketer, or storyteller, Web Stories provide a unique and interactive format for delivering your message. With the right tools and a little bit of creativity, you can create stunning and immersive Web Stories that will engage and delight your audience.

So why wait? Get started with Google Web Stories today and see the impact they can have on your content. And don’t forget to stay up to date with the latest tips, tricks, and trends by subscribing to our newsletter! Spot us on social media at Blustream Integrated

Categories
Influencers Marketing

FMCG and Influencer Marketing Make a Power Couple

How does Influencer Marketing play a pivotal role in FMCG Businesses

Consumer markets are meant for final consumption. In the consumer market, companies try to identify and meet the needs of the consumer through their product and service offerings. Additionally, they try to position the products in the consumers’ minds for better awareness and purchases. Fast-moving consumer goods or consumer packaged goods are one classification of the consumer market. Some of the best-known FMCG companies are Unilever, P&G, Coca-Cola, Pepsi, Nestle, Johnson & Johnson, and so on. These goods generally include a wide variety of frequently purchased products such as toothpaste, shampoo, soap, cosmetics, hair oil, and detergents, as well as other non-durables just plastic goods, LED bulbs, paper & stationery, and glassware.  It may also include chocolates, pharmaceuticals, packaged food products, and soft drinks. The distinctive feature of these products is that they need to be immediately consumed. These fast-moving consumer goods are of low unit value with high volume potential. As the product may be consumed once, it may require frequent purchase. These goods have faster access to field data. They have the ability to customize raports structure and format. It helps in making cumulative profits, and so in diversification. 

What is the role of influencer marketing in assisting FMCG brands to achieve credibility?

FMCG companies are a big part of the consumer’s life. Therefore big exposure is a challenge for the brands, especially in the digital space, when they share their commitment to bigger calls such as sustainability or social impact. These brands have two challenges in two ways. First, if you are a fast consumer goods brand, which is one of the biggest ones, and you are competing with the other great brands, differentiating among them is a challenge for marketers. Because all of them are raising their voices. Another issue is that of credibility. Being a big corporation, it is more difficult to gain credibility, because you are not only having a local impact but you have a global impact too. The consumer nowadays is more informed than ever before in terms of social causes, impacts, etc. So in order to communicate to the customers, the purpose and the standard the brand is taking on social causes, in an authentic and informative way, the brands need to work on maintaining consistency. 

The power of the voice of influencer marketing in the FMCG business was highly remarkable during the pandemic situation. Since the pandemic situation started, more FMCG brands have moved to social media heavily.  The role of influencers is to achieve capillarity, as with them, you can reach out to a lot of audiences from different nationalities, and different topics of interest. The most important thing about influencers is feedback. They also allow you to commit people to your business’s purpose. Once they do this they can also pass the message to their followers, which will make their followers feel it more genuinely. Therefore it is pretty clear that influencer marketing and FMCG business work as a power couple. 

FMCG products which are based on monthly or weekly purchases are sold at low cost. Their purchase usually takes place in stores. But with the pandemic situation, everything changed online to the digital space. In this situation, social media influences provide the perfect assistance for consumers to find their necessary products. As a result of this, FMCG brands have increased their total marketing budget on such content creators. This is all because word of mouth is the most valuable marketing strategy that can be applied to any business. 

Benefits of having influencer marketing strategy applied in FMCG business 

  • Gives credibility and builds trust

Social media marketing or influencer marketing provides the best option for the marketing of FMCG products which were, before the pandemic, purchased in-store. In the times when consumers were apprehensive to go to physical stores, online stores have helped a lot. With the help of influencers, the FMCG brands were able to reach out to their audience, build more credibility and thereby create a successful trusted relationship between the consumers and the business. 

  • Increased ECommerce sales

Any brand in order to gain more acceptance and wide reach needs to be active on social media platforms to create engaging, and active online audiences. This was crucial, especially during the pandemic situation. With the promotion from content creators, the FMCG brands began to create and grow their online presence which in turn helped in increasing E-Commerce sales. 

  • Helps to keep pace with the digital age

Many brands have continued with in-store purchases for years. With influencer marketing and the subsequent growth that happened with regard to eCommerce sales and great profits, the brands had also undergone a great transformation financially and also in the digital space. It has created an impact on digital transformation. 

FMCG companies are fastest selling companies. These goods sell quickly and they have a short shelf life. They are highly demanded by consumers and they are of different kinds. There are many pros of FMCG but on the other hand, there are also some constants relating to this. Many big companies are producing FMCG products. Furthermore, they are highly affected by the COVID-19 pandemic. People are not allowed to come out of their homes which reduces their buying capacity. Some people did hoarding of products which could result in high demand and high prices for the products. So in short, influencer marketing has played a crucial role in the growth of FMCG businesses.

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