Author: Narmada Pandi

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Content Marketing Data Analytics eCommerce Marketing

The Guide to Become a Data-Driven Marketer

Guide to becoming Data-driven Marketer

Today is the data age. Companies should actively develop their data-driven digital strategy frameworks to meet growing consumer expectations. This framework is data-driven and will give you insights into how to serve customers better online. It will also help you create more reliable strategies that can deliver long-lasting results. This is known as data-driven marketing.

What is Data-driven digital marketing?

Data-driven digital marketing refers to the method where companies use customer data to predict future needs and wants. Methods such as predictive analysis can help you anticipate or predict changes in their interactions with your pages and/or website. You will then be able to stay one step ahead.

Companies and marketers have endorsed the systematic approach. Forbes reports that 66% of marketers believe this strategy has increased their customer acquisition rates. Like all marketing strategies, data-driven approaches still face many trials and errors. It takes time to harness the power of data to bill effective frameworks to create campaigns that work. 

How to be a more Data-Driven marketer?

1. Identify your ideal markets and audiences for your product using data. 

Target the audiences and the markets that are the ideal fit for your company. If you invest all the money into marketing and advertising it won’t amount to anything if it is not reaching the right prospect. Using lending data you may find the type of audience that has used this type of equipment before or you may even find an entire industry that you had never even considered before. If you know exactly who you are marketing to, this allows you to adjust for seasonality, anticipate buying patterns, and segment messaging.

Utilizing data and shaping your marketing around it can give your company an advantage in this very crowded field. Companies should not settle for reading data from customers’ interactions with ads and engagements on the site. This can lead to a fragmented view of your customer and could cause you to miss key pieces of insight development. This is in line with the key digital trends in 2021 which relate to non-linear customer experiences.

They don’t just interact with brands through one or two channels. Their journeys often take them through many twists and turn before reaching their conversion goal. Marketers should not only look at first-party data sources but also consider third-party sources to gain a “holistic understanding” of their audiences. This will allow you to gauge who your audience is, what they want, and the messages that resonate with them. This data will allow you to ensure that your business and marketing strategies are accurate and achieve the best results. 

2. Target direct competitors

The old days of brand awareness are gone. People know about your brand and they know about your competitors. Always gather information about your competitors. It is important to realize that your company does not have the right to dominate the digital market. Digital executions can be influenced by your direct competitors as they are likely to target the same customers as you.

It is beneficial if you could find out which parts of those competitors can be adapted into your strategies or executions. Competitors’ data is not for you to copy but rather for you to have an improved understanding of what could be successful and how you can improve that strategy to suit your advantage. 

3. Try to know your customers personally.

You can use Google Analytics to get first-hand information about your customers’ likes and dislikes. This information can be used to help you create smooth, personalized campaigns that get attention, and traction and take action from your customers. Customers expect more than personal engagement. They also expect that engagement comes at the right moment on the right device and with the right message.

4. Find out the issues to achieve the trend. 

Trends are what users tend to follow. However, for marketers, this could be the key to a better digital strategy. Remember that marketing campaigns are only one way to get people to buy what you are selling. It is crucial to identify the root causes of the problem and then figure out how to fix them. Studying the actions of every customer on the website is a very good method. Try to figure out where visitors lost interest, and what other patterns they are following, and use the data to improve campaigns and achieve better results. 

5. High digital maturity is key.

Modern business approaches require digital maturity. Studies have found that organizations with high levels of digital maturity performed better than organizations with medium digital maturity. These organizations were also found to be more effect efficient, as well as more likely to win grant increases and are more optimistic about the future.

It is essential to start with the basics of digital maturity. You can start to search for digital tools your company might require. And then you will need to learn and master these tools. If your company is short on time, it can always turn to a data-driven agency to help.

6. Be channel-specific 

You reach the channels your customers are using. This information is easy to gather because of modern technology. You can target your audience using information about consumer device preferences. A majority of people are now on their smartphones. Mobile-friendly strategies can be developed to help you reach your customers. It is also a good idea to optimize your websites for mobile viewing.

Targeting your preferred channels will not only improve your targeting accuracy but also simplifies the buying journey for your customers. This will be a win-win situation for both the company and the customer.

7. Have someone else read it. 

Data scientists can help you if you need data to drive your business forward, but you have very little or no knowledge about how to turn data into insights. Get help from experts to save yourself and your team. This is one of the key steps in creating a data-driven environment, so that analytics language can match and complement the whole business. Although it may seem daunting to become a data-driven business, with the right tools, the team and the right people you can make it happen.

Conclusion 

Your customers’ data cannot tell you everything about your customers. However, it can only tell so much about your customers. This is why campaigns don’t resonate with people as strongly as they do with other marketing. Experts are required to look at data to gain data insights. So try to make your connections mutually beneficial. With that, we will see you in the next one, catch us on our social media handles below.

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Agency Life Content Marketing eCommerce Marketing Industry Insiders

Digital Marketing Agency #101

Digital Marketing agency 101

Digital marketing agencies are companies employed by other businesses to manage their digital marketing activities:

from designing social media strategy to informing and executing the SEO optimization of web pages and content.

Depending on the size and scope of the needs of the client, the digital marketing agency–typically a team of digital marketing experts–will work on both short-term campaigns and long-term maintenance of a business’s digital marketing output to achieve specific and measurable company goals such as boosting traffic, sales, or engagement.

What is a Digital Marketing Agency?

A digital marketing agency performs the functions of a digital marketing team or supports an existing in-house digital marketing team on behalf of a company or client. These capabilities will vary depending on the specific needs of the business you are responsible for, but typically you will use omnichannel, multichannel, or single-channel marketing across websites, blogs, social media, and platforms, to reach your customers and prospects through email and more digital marketing channels.

A digital marketing agency may be employed to execute a strategy already created by a business, or they might be brought on to help advise on strategy, or plan it from scratch. The goal of these innovative strategies is to market products and services online to enhance interaction and ultimately increase sales and revenue. A digital marketing agency might manage social media accounts, optimize website pages, create and publish content for blogs or other publications, or implement an SEO strategy to ensure a brand appears high on search engine result pages for relevant search terms.

A digital marketing agency will typically employ experts from specific areas of digital marketing in order to offer various specializations and expertise. Those areas might include:

  • Search engine optimization (SEO)
  • Email marketing
  • Content marketing
  • Content and copywriting
  • Social media marketing
  • Search engine marketing (SEM)
  • Data analysis
  • Pay-per-click (PPC) advertising
  • Mobile Marketing
  • Affiliate marketing
  • Brand management
  • Video creation
  • Digital PR
  • Marketing automation
  • Graphic design
  • Conversion rate optimization (CRO)
  • Community management

3. Why Use a Digital Marketing Agency

Choosing to hire a digital marketing agency over building an in-house team (or doing everything yourself) has many benefits.

Staying on top of these changing trends and predicting future trends are tasks that a digital marketing agency`s team of experts will be routinely performing for all their clients. For smaller companies, startups, or sole traders, a digital marketing agency can provide either an extension to a small in-house marketing team, or provide a complete marketing package, supporting a company with its collective knowledge of all areas of digital marketing, such as SEO, SEM, PPC ads, and social media marketing. 

When a company outsources its marketing needs to a digital agency, a company with limited marketing resources can rest assured that its marketing demands are in expert hands. You benefit from the best digital marketing tools However, while these tools offer great value to marketing teams and professionals, there are two potential problems for businesses.

And new digital marketing tools are popping up all the time. Agencies should always have budgets for access to the latest and most impactful digital marketing tools and train their teams of marketers on how to use them for maximum benefit to their brands and businesses. Customers pay a flat agency fee, so no additional investment in digital tools is required. Hiring a digital marketing agency can give you a new perspective on your ideas from people learning about your business for the first time.

When you work for an agency, you are not limited to the marketing knowledge of one or two individuals, but rather the combined experience of many professionals. Since the clientele that agencies typically work with is broad, from large corporations to start-ups to freelancers, their team will likely have experience working for companies like yours and will be able to provide helpful guidance and advice specific to your problem.

4. What services do digital marketing agencies offer?

We have already outlined some of the main services that digital marketing agencies can offer their clients. Now let’s take a closer look at the specific actions digital marketing agencies can take to increase traffic, engagement, sales, and revenue from their clients.

Search Engine Optimization (SEO)

SEO is the process of improving a website’s content to make it easier for users to find it on search engines such as Google and Bing. The more relevant a search engine algorithm deems a website to be in relation to a certain theme or word, the higher up that page gets ranked on a search engine’s results pages (also known as SERPs). When this happens, users searching that search term (or ‘keyword’) see that website first, and are therefore more likely to visit it.

Within a digital marketing agency, marketing specialists will use the following tactics to improve a client’s SEO, and therefore boost website traffic with interested users:

  • Keyword research
  • On-page optimization
  • Information Architecture
  • Answering common industry search queries with high-quality, relevant content
  • Link building
  • Competitor research and analysis
  • Page navigation
  • Focus on the user experience

Pay-per-click advertising (PPC)

PPC is a form of search engine marketing (SEM) which brings users to a company website through paid search advertising campaigns, with the long-term goal of making the website as visible and easy to find as possible. PPC works by charging the person who has placed an advertisement (in this case, a digital marketing agency or the client) every time a user clicks on one of their ads.

PPC advertising can be a cost-effective digital marketing technique as the advertiser is only charged when a user actually lands on their website but is not charged for simply running the ad. PPC is also targeted, allowing advertisers to choose demographics such as location, language and device type.

Social Media Marketing

Social Media Marketing is the process of planning, creating and publishing eye-catching, engaging, high quality and relevant content on a company’s social media platforms. These social media channels typically include Facebook, Twitter, and Instagram, but also sites such as LinkedIn, YouTube, Pinterest, Reddit, and TikTok, depending on where your company’s audience spends most of their time.

The purpose of posting content on social media is to grow your audience, followers, or community. Build brand awareness and authority, convert and retain customers, and increase business revenue. In reality, it is an opportunity to promote products and services, educate users about what a company does and means on a daily basis, and interact directly with its target audience.

Marketing automation

Marketing automation is what happens when tools and services are used which can automate different marketing activities to streamline activities and goals, enhance efficiency and productivity, and enable the tracking and analysis of large amounts of data. A digital marketing agency can set up marketing automation tools on behalf of a company or client for a range of activities related to:

  • Social media planning, scheduling, and posting
  • Analytics and ROI tracking
  • Conversation monitoring
  • Campaign segmentation
  • Content curation and management
  • Email marketing (email outreach, customer journey emails, and newsletters)
  • Lead generation, analysis, and management
  • Testing
  • Website visitor tracking

Email marketing

Email marketing is the creation of sequences of emails to promote a product, offer, or service to a company’s client base or users. Creating sequences which align with the customer journey–from the “Welcome” email sequence through to “Sales” emails–the goal of email marketing is to address the user’s needs, solve their problems, and answer their questions at every stage of the journey in order to convert a lead or nurture a sale.

Conclusion

By leveraging various digital channels, such as social media, search engine optimization, and email marketing, a digital marketing agency can help businesses connect with potential customers and build brand awareness. Additionally, working with a digital marketing agency allows businesses to focus on their core competencies while leaving the complexities of digital marketing to the experts. 

With the ever-increasing importance of digital marketing in today’s business landscape, partnering with a digital marketing agency can be a crucial step toward achieving long-term success. With that, we’ll see you in the next one, follow us on our social media handles below.

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Digital Technology

Growth Hacking #101

Growth Hacking #101

“Growth is important, and most great companies take it seriously” quotes Adam Nash, the CEO and co-founder of Daffy. Growth hacking means figuring out one specific goal and then tackling it with all cylinders firing.Scaling growth hacking is like scaling any business. Growth hackers are really good at doing technical things, being creative, and exploring new things. 

3 things to know before starting hacking your way into growth:

  1. Who are your customers?

It is necessary to figure out what channels your customers are using.

Five different strategies

  • Integrations

If you leverage their user base, you can grow yours. 

How to optimize integrations?

  • Integrations have to make your product better
  • Measure your conversions and revenue 
  • Discover valuable integrations
  • Ask users about integrations
  • Make your partner pages awesome.
  • Work Emails

Everyone has to have an email account. If you can figure out how to tap it, you can definitely get a huge customer base quickly. When people put in an email, you want to try to entice them. With emails, you got to optimize onboarding. It is not that difficult to get people to put in their emails. Good onboarding is important. You have to optimize the onboarding and continually tweak and test it. Without doing that, you will get a big drop-off from emails. It’s all about onboarding. 

  • Embeds

When you are doing the embeds, you have to give people a reason why they should embed. You can’t get people to embed your product or service if there is not a good reason why people should embed it. 

How to optimize embeds?

  • Make it as much easy as possible to embed.
  • Track how well your embeds convert
  • Test relevant call to actions
  • Optimize for search but don’t obsess.
  • Powered by

This option can play a major role in influencing the customer to sign up for your domain and be a part of your customer community. Hence optimising this gesture is of great importance. So test and ready your copy top call action to occupy and make your website fully functional with this feature. Also, make sure to optimize and provide a smooth experience while directing to different pages. It would also be very helpful for you to analyse and study the trends of the users and consumers in your website and these landing pages, their clicks, conversions and LTV. 

  • Free Tools

When you are doing free tools you need to map it out to the customer decision making. You want to educate your prospects a lot of the best free stuff out there like ebooks and information, how to use products, how to get more value out of a service, whatever it may be anything that benefits your user, built a lot of goodwill and it causes them to spend more money with you, tell other companies, friends, about your product and service. Finally, you also want to measure and optimise for revenue. 

  • Think about what you can repurpose
  • Educate your prospects
  • Test your ideas minimally
  • Measure and optimize revenue
  1. Find what’s best for your product

Things to know while starting a business

  • Knowing what you are getting into
  • Keeping a winning mindset
  • Knowing how much is coming in
  • Organizing growth
  • Diversifying

Focus is the most important thing. Keep working on what works.

  1. Some major tactics you need to be aware of:

Growth hacking strategies

  • Shift to high ticket sales

In your industry, you need to figure out who is buying a high ticket and what you can create and package together that gives a high-value high return offer for your clients. If you even just shifted from being low to a mid-price point and went to high-end sales, you would have more loyal customers, you would like your customers better, and it would be so much easier to increase your sales in the short time frame.

  • Revamp your sales scripts

Scripting gets stale, it gets old and if you watch your sales scripting you will see that it works really well for a while and then all of a sudden it becomes a little bit less effective. If you never had sales scripting in the first place you absolutely need to get it, and if you have had great sales scripting, that has worked really well in the past but is not converting as well right now, it just needs an update. 

  • Build a sales system

Your sales system should be telling you who needs to be called and who is ready to progress to the next lead stage. It should be telling you what is your tracking for the month and what the deals are that are in the pipeline so that you know that sales are coming. 

  • Build a sales team

At times the sales owner would not be able to manage everything. So if you want to dramatically increase sales, get an appointment setter to call and schedule qualified conversations for you. 

  • Call every single lead that comes through your business. 

If you want to dramatically increase your sales, call every single lead that comes through your door. Outreach is very important. Never wait for the sales to reach you. Make sure that you go out and get them. 

  • Converting Ad Creatives by Artificial Intelligence: When you’re scaling up using Facebook ads, testing various audiences with different creatives becomes key. Certain challenges come along with it. So make sure you create high-converting creatives for yourself.
  •  Your Competitor is Your BEST FRIEND: There’s no denying the fact that you learn a lot more from your competitors than anybody else. You might not like them but the best business lessons can be learnt from them. 
  • Find the best Color Combination:The biggest reason why some landing pages don’t convert is the colour combination. Colors have their language which is true in the case of landing pages.
  • Grow with Technology: It’s pretty well-known that if you want to win high-paying clients, your research work on them before pitching, needs to be super strong and what’s better than pinpointing their weak points. To identify the weak points or suggest better ways to get more leads or sales, you can understand the technology they are using on their websites.

Growth hacking as we have discussed here will come in real handy if you wish to boost your brand and its reach. To scale growth hacking as a skill using multimedia resources would be a very choice. Making a shirt video explaining how to go about certain activities pertaining to your brand or tutorials or other interesting content is a very simple way to scale growth hacking as a skill. Set your system up in a way that is occupied for scaling and add elements into your product that will give it a certain zest and feel that will surely make it viral in an instant. With more desired features added, your product will surely shine in the market. Iterate about the things you want to the customers but in a new and fresh way each time. The goal is to keep the customer happy and satisfied. Also, try to get VIP customers onboard manually giving them that special attention making the VIP service more relevant and worth having. With such a mindset you should be able to reach the aim and goals that you aspire to achieve in no time through growth hacking.

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Social Media

Developing ROI Driven Social Media Strategies

Developing ROI Driven Digital Marketing Strategies

What is a social media strategy? 

Simply put, a social media strategy is a plan that outlines your social media goals, the tactics you will use to achieve them, and the performance metrics that will be tracked. Your strategy doesn’t have to be complicated. You want  a simple and precise plan in meaningful, measurable ways. This will help you identify  channels and tactics that succeed and those that fail. Watch this webinar to learn how to love your social media strategy! Ultimately, your social media strategy should increase your target audience’s brand awareness and engagement across social media. 

What are the benefits of  a social media strategy? 

 Maybe you’ve run a successful social media campaign or you’re good at engaging with the content you post. This one time success is within reach. However, the hardest part of social media marketing is consistency. Do you understand why the campaign or post was successful? Can you copy it easily? Creating a social media strategy can be scary to think about, but it offers many tangible benefits for your business, such as 

  •  A Guide to All Social Media Activities 
  •  Improving Brand Awareness 
  •  Providing Communications Customer Service and Support 
  •  Improving Audience Targeting 
  •  Driving and Increasing Website Traffic 
  •  Content Optimization 
  •  Generating Higher Quality Leads 
  •  Creating Social Media Influencers 
  •  Promoting your unique content that can go viral (remember the ALS Ice Bucket Challenge?) 
  •  Offer social commerce and shoppable posts 
  •  Information, which you can analyze and measure

 As you can see, social media has huge benefits, so creating a strategy will help you achieve your business goals and increase customer engagement. 

 Although content Marketing and Social Media Marketing are closely related, there is a difference between them. 

 Marketing strategy is the right place to start if you want to direct and improve your social media activities. It includes some basic elements like audience research, creating personas, choosing  social media platforms and  more. Content strategy focuses on  content formats and results. So you should look at content creation, communication and tone, content timing, etc. 

What is a social media engagement strategy?

Your social media engagement strategy is important because it creates relationships with your audience across different networks. It helps you  manage your community through social media  and build your brand. 

 The two main goals of an engagement strategy are: 

  1. Community management: This can be done by offering advice via a blog, responding to post comments, answering channel surveys and taking surveys or polls to learn more about your customer base. . 
  2. Grow your following: Interaction is key here, so provide valuable content  such as engaging video content, attract potential customers with free content or contests, or simply present your brand as active and helpful by engaging people in your networks in a responsive manner. 

 User Generated Content (UGC) can play a key role here because it is proof that the people who support your brand are talking about  it and are not coming from your company or marketing team. Here are four great examples of UGC to inspire you.

 What are the steps to building a successful social media strategy? 

 Now that you understand the basics of a social media strategy, let’s move on to the  steps you need to take to create a strategy. We’ll also highlight where you can integrate your content strategy and engagement strategy into your overall social media activities to ensure you’re covering all the bases. 

 Here are 5 steps to creating a successful social media strategy, including:

1. Know your target audience 

 The first step in developing any  strategy is to know your target audience. There are thousands of different categories of people on social media, and you want to target your ads and  social media posts to those few who will actually convert into potential customers. And for that, Ms. Alka Thakur uses her expertise to help clients identify their right target audience on social media and then figure out ways  we can serve that  audience. 

 The second part of this step is also to do a lot of research on anything and everything related to your product and service category,  from  competitors to other  market entrants with similar service products, and only then can you develop appropriate strategies to proceed. your business marketing plan 

 2. Create interesting content 

 The second and most important step would be to create  content that your target audience would not only be interested in seeing, but would  be interested in. The  content you create defines your current customer base and helps attract new  customers. Our Nagpur social media marketing company at OSK works round the clock to help  clients create the best  content for  social media. 

 3. Engage with your followers 

 Your followers can be existing customers or potential customers who are interested in your brand. Either way, it’s the best way to get a return on investment from whatever you’ve spent  marketing your brand on social media. communicate with  followers, not only to retain them, but also to engage them and know their feedback to improve our products and services. In this century, where the customer is  king, it is important to know exactly what the customer wants and needs. Running regular sweepstakes, contests and other engaging activities will help your customers connect with you on a brand level as they would benefit from the brand  more than just the product or  service. 

4. Use a separate content strategy for different social media platforms 

 Now we all know that there are some different groups of people who have adopted different social media platforms and  to target them you  need different social media strategies for each platform. If you post content on Facebook aimed at the younger generation, which is often used by Gen x and boomers today, the result will obviously not be as effective. Ms. Alkal has always had a habit of using different social media strategies for each client for their different social media accounts and this has been very beneficial to the clients  we serve. 

5. Stick to your brand theme 

 Every brand has a theme created from the beginning that later becomes their identity. But for it to become their identity, they need to be consistent with their theme and allow customers to associate your brand with that  theme. Only if a customer can retain and remember the small but important details of your brand are they  likely to stay or return. By creating a specific color palette  on Instagram or using a similar pattern in their posts, the client connects with them and thus increases  brand awareness for their customers, ultimately increasing their ROI.

Categories
eCommerce Marketing

Turning Around your decreasing web traffic

While every website has its site-visit fluctuations, you might notice a sudden downward trend, these might be because of the experimental moves you’re taking but it could be a result of a lack of planning.

The first thing that you should do is to check if there’s some technical issue with your website or if it’s just an issue for your users. Power cuts in your targeted regions might be a possible reason for this. Any incident that affects your viewership might be a problem.

Once you’re sure it’s nothing from the above reasons, these should be your next steps. Loopholes in your marketing strategies could be potential reasons for this downfall, here are some elite strategies that you can use to get back in the game, these are in no specific chronological order.

Ad stop!

That’s right, these are times when your paid campaigns are overtaking your organic traffic. Your paid ads are having such rankings and significance to them that your organic rankings are just getting overshadowed.

The only way to know if this is true is to turn off ads that are performing well and see if your traffic goes back to normal. If this doesn’t help, make sure to turn on your ads back, you don’t want to lose valuable clicks in the meantime.

Have you been fined?

While you might not realize it, something on your page could have been tagged ‘fishy’ by Google. Google has a dedicated set of penalties for issues ranging from plagiarism sins to your content law violation crimes.

Though the possibilities of getting a penalty are pretty meager because it should be a regular practice for you to check plagiarism, if you do get penalized, you’ll see it in your Google search console notifications. Analyze your mistake and correct it to get your traffic rolling again.

Back to Backlinks 

Backlinks are a key channel that streamlines traffic to your page. If the pages that have your link are losing traffic, then it’s obvious that even your page will lose it. It might as well be that the page that linked you, found someone else.

Whatever the case is, the scenario demands contact with the page that backlinked you. Ask if it’s just the usual traffic loss or if have they stopped linking your page due to lack of relevance. If the latter has started linking other pages, you must upgrade and find another firm to backlink you.

Link to external content.

That’s right, it isn’t necessary that something’s wrong with your existing content, it just might be the need for something new, keep evolving. If a site has an article about something related to what you’re trying to sell or promote, then link them instead of posting the same article on your own page.

You might think that you’re sending off your users, but you’re actually adding value to their intent, which later will be awarded loyalty.

To make sure this works well, try posting a tweet or sharing the post on another social media platform like LinkedIn and Facebook before publishing it on your own website. This way, people will see it first and know who wrote it—and if they like it, they might click through from there!

Are you the undisputed?

Don’t forget that you’re not the only marketer out there, there are thousands of marketers selling the same service in the same niche and so the competition is tough. So you’re probably losing traffic because you’re simply not ranking the same. 

Your competitors might have a hold on better ranking keywords or just overall better responsive content. See where you’re lagging, don’t just blatantly copy them, but learn and implement ways to make your content relatable and competitive again.

Which page is it?

Which pages are hurting the most on your website if your traffic is dwindling? Your homepage, category pages, blog posts, or item pages might be a good place to start. You may be able to get some ideas as to why your traffic has declined and what you might need to do to improve it if you see a drop in blog posts.

You may have to concentrate more on content creation or otherwise promote your category and item pages through your other digital marketing efforts if you see a drop in traffic. A decrease in traffic to category or item pages might be due to SEO issues or user experience problems, particularly if you have recently made some changes. 

Update your old content

Statistics: It might as well be the case that your content has just been outdated. It’s no more relevant to the new user intent or maybe your stats are stale. Rankings, charts, or any other kind of statistics change with time, it doesn’t mean that you have to upgrade them every day, but at least regulate them once in a while.

Make it more relevant: If you’re still using the same old design and text in your blog, there’s no way anyone will want to read it! Updates like re-designing the entire site or adding new sections are great ways of making sure that people who visit your site will know exactly what they’re looking for and find it useful when they get there. Remember, you just have to update them while preserving your brand identity.

Answer box trap

This user-friendly feature by Google isn’t so ‘friendly’ to marketers, these are simple answers to user queries that are visible without the need to open up a website. Google smartly picks up the page with the simplest yet the most satisfying explanation of the query.

If you find yourself stuck in the answer box trap, simply edit that part of the content into a longer, more detailed statement, so that it’s partially visible on the answer box and makes the user open up your page. Don’t worry, this won’t be called a trap to the user, you’re just claiming what you deserve!

How’s the ambiance?

After all the boxes are checked and you still can’t figure out what’s wrong with your content, well then it might be your easy-kill enemy, UX. Check if your website has lost its beauty, it might be your out-of-fashion user interface.

Constant updates to the graphics, navigation and overall user experience of your website are essential, keep updates rolling. Better navigation and stack updates make your site faster, and you already know the ups of having a faster website—you’re simply ahead of 2/3rd of the competition.

Conclusion

Now that you know how to bring back traffic to your site, it’s time to get started! Make sure you have your plan in place and follow up with the steps outlined above. Remember: there is no one-size-fits-all solution—each tactic will work differently depending on what kind of site you have, what content is already on there, and other factors. If at any point during this process things start going wrong or don’t seem right for your business, don’t hesitate to make adjustments until things look right again.

If you liked this article, you might like the others on our page, be sure to check them out. For any questions, drop them down below in the comments, or just find us on social media.

Categories
Pay-Per-Click Advertising

Changes you should be making to your PPC Campaigns

Digital tools and channels have become the great equalizer for companies in all industries, making it increasingly difficult to achieve both brand visibility and  competitive advantage. Paid advertising is undeniably necessary if you want to make sure you have every chance to compete with SERPs and convert customers. 

PPC can generate positive results and revenue for any brand, regardless of their budget. It is a cost-effective and efficient bidding model that allows you to manage your budget completely and in detail. With well-executed ads and strategic targeting options, PPC advertising helps you  target the right user at the right time and maximize your spend in the process. But according to Unbounce, 98% of advertisers waste money on ads.

It is not enough to recognize the benefits of PPC – you must be able to create and execute your campaigns effectively. It can often be  difficult  to master, so we decided to share with you small changes that can make a big difference in your PPC campaign.

 1. Split test ad text 

Running PPC campaigns is incredibly easy to manage and measure, but the initial setup is extensive, from creating audiences and keywords to setting budgets, choosing the right targeting options and finally creating the ads themselves . In this context, the ability to deploy and test multiple ad variations can seem  a bit tedious. However, if you take the time to test your ads, you can gain invaluable information that will show you the best approach for your PPC campaign and help you  maximize  conversion rates. 

The overall goal of any effective PPC campaign is to drive your audience to your landing page or social media profile and encourage them to take further action, whether it’s liking your brand’s Facebook page or buying a product. It’s easy to achieve with simple optimization, but it’s clear that only 22% of businesses are satisfied with their conversion rates.

 If possible, you should create at least two variations of the ad. The following elements are divided in the test: 

  •  Titles: is a short and concise title more effective than a longer detailed title? 
  •  Descriptions: Should you focus on product features and benefits or use your personas more creatively to try to pique the user’s curiosity? 
  •  Call to Action: Is “Lean More” Slightly More Persuasive Than “Buy Now”? 

 By analyzing the effectiveness of each ad (it is recommended to run it for at least a week to measure more accurate results), you will eventually arrive at a copy that works perfectly! 

 2. Use images 

The effectiveness of text ads varies from campaign to campaign and depends on several factors, including  targeting options and overall goals. Since the launch of Google AdWords expanded text ads last year, advertisers have been able to communicate with potential customers in more detail using additional characters. In fact, most of them increased their click-through rates by at least 28%. 

However, an improved PPC campaign should include both text and image ads so that you can benefit from different types of content  and campaign messages. 

Image and video ads offer the perfect opportunity to present your brand in a visually impressive way. For example, on the Google Display Network,  you can choose and upload an image and your brand logo. On social media, native ads like Sponsored Updates fit seamlessly into a user’s news feed—and the likelihood of getting clicks increases exponentially when you include an image or video. It’s also a much more effective way to get your campaign message to mind – once people hear the information, they’re likely to remember only 10% of the information after three days. However, when the corresponding image is associated with the same information, people retained 65% of the information after three days.

Images is an exemplary way to increase engagement and expand your brand’s reach. For example,  beer brand Heineken Light created a Facebook video advertising campaign that reached 5% of the target audience (which was 35 million people) and increased brand awareness by 11% in just three days.

Beer brand Heineken Light created a Facebook video advertising campaign that reached 5% of the target audience (which was 35 million people) and increased brand awareness by 11% in just three days. 

 3. Organize Your Account Structure 

 Just like creating multiple ad variations, setting up your AdWords or Facebook account  can seem unnecessarily time-consuming, especially if you’re not starting from scratch. But if you want to ensure the best possible conversation  for your campaigns, this simple setup is essential. 

You should have multiple campaigns in your account to effectively track ad performance. A campaign, on the other hand, contains several different ad groups. Campaigns can be determined based on several factors, such as your overall budget or the geographic locations where you want to show your ads. For example, you might be an online fashion retailer whose largest customer segments are  in the UK and Ireland, and you might want to create two separate campaigns for those UK and Ireland customers. 

There are several ad groups in the campaign. It’s important to keep these ad groups  small and fluid. You may want to organize your ad groups so that you have one per product page or category, for example. The smaller your ad group, the more specific your keywords  and the more relevant your ad will be by default. 

Similarly, organizing keywords into ad groups for greater relevance is equally important if you want to achieve higher click-through rates and more results. 

Use Negative Keywords 

Another often overlooked but very important aspect of any PPC campaign is negative keywords. You can spend a lot of time researching keywords and trying to find the perfect balance between part, phrase and specific search, but what about the search terms  you don’t want associated with your ads and wasting your budget? Adding negative keywords is an important step because they maintain  high relevance for your campaign. 

A good starting point is to think of  phrases and keywords that you don’t want your ads to trigger and add them to your negative keyword. You can then take a more specific approach, such as adding keywords that may be similar to your chosen keywords, but are actually related to another product or service. 

By regularly reviewing your search term reports in Google AdWords, you can see how your ads are performing when driving real searches. Find out what terms unrelated to your brand have been used and you can quickly add them to your negative keyword.

Categories
Industry Insiders

Rigging your marketing budget

While consistent uploads, relevant content, user intent fulfillment are undoubtedly the most crucial aspects of successful marketing, but that alone won’t give you the magical results you’re seeking. 

While organic rankings are achieved through best-in-class SEO, there’s much more that goes into bringing your business to the top of the charts if you’re planning to run ads. Budding businesses must use ads strategically to get the best out of their marketing budget.

Search marketing keywords can be expensive with some terms costing hundreds of dollars. Planning and execution of a good marketing strategy are crucial. Here are 6 strategies to get the highest returns from your ad campaigns.

  1. Using keywords smartly
  2. Out-of-the-box search content
  3. Optimize your landing page
  4. Landing page alternative
  5. Search engine alternative
  6. Keep evolving

Using keywords smartly

Short keywords are expensive and broad, they can bring in unwanted visitors and thus more unnecessary clicks to pay for. Long tail keywords are generally way less expensive, also you bring in visitors that are likely searching the same thing and have a much higher conversion probability.

Keep in mind, half of the search queries are 4+ words, and the user you bring in is way more valuable. If you’re a brick-and-mortar store at a particular location, then your search keyword term can end with your location. Having a more specified and common description of your business is the key takeaway here.

Out-of-the-box search content 

The present-day user doesn’t remain on the “all” search result channel, the user will find content that’s useful to them on images, news, and video channels of search engine results. Apart from optimizing your search engine ranking on the homepage, focus on optimizing in these channels too.

As we said earlier, tagging your location as a brick-and-mortar store will boost your visits a lot. Studies say more than 72% of people who search for a local store, visit a store within 5 miles of their reach. 

Optimize your Landing Page

If you’ve read our article on SEO 101, you might know that the landing page has a world of relevance when it comes to user retention. A site taking more than e seconds will be left by 72% of users. Another study shows that landing pages that are not satisfactory will lose 97% of leads instantly.

Analyze that number and now think of how many wasted clicks were paid for? The landing page should be fast, easy to navigate, and should have satisfactory information or lead to the user. Call-to-action buttons will play a major role in conversion at the end of the landing page.

Landing Page alternative

While it’s important to build a very strong landing page, at times it can simply be replaced by something of value to the user. If you have a blog post or other relevant content that can add value to the user’s intent, then link that instead of your landing page.

Adding a call to action button that earns the loyalty of the user will prove useful in the long run. This user will add to your site visits and indirectly increase your organic ranking. Also, this loyal user has a higher tendency to convert to a lead if they come across your site again.

Search Engine alternative

While the first thing that comes to mind after hearing search engine is Google, though desktop users are well used to search engines like Bing, Yahoo, and DuckDuckGo. These search engines with others count for the rest 66% of search engine clicks.

One advantage is the cost of competitive keywords, which is way less on these less competitive search engines. Depending upon the type of product and service your business is offering, you can opt for different search engines for better engagement and higher ROI.

Keep Evolving 

With trials and errors will come feedback, you can analyze your own data and pinpoint which actions are yielding leads and which actions are fruitless investments. Reworking your ad campaigns from time to time will lead you to perfection. This will ultimately improve your ROI. 

With previous ad campaigns, you’ll also be able to analyze which keyword terms are performing well and should be used more often. These Investments are initially cheap and you can cap them off weekly for data analysis. Once you’re familiar with the results and techniques, you can invest more.

If you have any questions about these techniques, feel free to comment them down below and if you liked this article, consider subscribing to our newsletter for the latest updates. Also, you can catch us on social media.

Categories
Pay-Per-Click Advertising

amazon ads basics

With a global worth of a whopping $88 billion, the advertisement industry has been an arena of enormous prosperity ever since the advent of modern media. Mass media in itself was such a success and the reach of this beautiful industry across the globe was phenomenal. It becomes very trivial to a businessman that this platform could indeed play a pivotal role in growing their business. The spectacular reach of the media that was mentioned above went beyond imagination upon the advent of the internet. This is the moment entrepreneurs decided to exploit the wonderful opportunity of closely communicating with the consumer community and hence expanding their customer base.

The facts and figures regarding the growth of the advertising industry never fail to amaze critics. However, 90% of this growth is attributed to the two main giants of this industry: Google and Facebook. This sector is clearly under a duopoly. Both of these companies very strategically made it a point to establish their paid advertising domain dominant in the industry by consistently innovating themselves according to the needs of the users.

The competition is about to get really thrilling as the most popular eCommerce brand Amazon is making its mark by introducing its own paid advertisement domain: Amazon Ads. This will surely put enormous pressure on the current leaders: Facebook and Google as their new competitor is no mere rookie but powerful, global brands with a consumer community that is at par with these giants.

Even though paid advertising was available as an option to the vendors on amazon since 2012, the new API of Amazon has attracted several firms due to its self-advertising feature. This will surely throttle the growth and establishment of Amazon Ads in the advertising sector. A feature that could almost guarantee an incredible boost in the functionality, scope, and reach of the platform. The real question is “Can Amazon Ads really overtake Facebook and Google in the advertisement space with these features?”. To answer that question let’s first dwell on the various features of Amazon Ads.

Key Features:

Even though they are new to this space they did make a thunderous entry by putting a lot of focus into making this project innovative and appealing to the consumer community. Something that drew the attraction of several critics is the expansion of Amazon Ads beyond the evaluation and purchase stage of the buyer journey. With a wider Pay-Per-Click(PPC) based advertising setup the brands are given the comfort of creating and displaying targeted ads. This will break down the steps into almost 2 or 3 for the customer to place an order from an ad. This self-service feature added a very beautiful charm to this platform as it was something unique and something they never saw before in the advertisement space. They have also gained the attention of a  lot of people with the variety of promotion opportunities they provide.

Even though they have made these unique enhancements in a general aspect they have followed the same tactics as the previously established giants.  

Functionality

One of the basic requirements to utilize the full potential of amazon ads is to be a qualified member of the Buy Box. It is a white box that you can find at the right-hand end of the product page and it aids the customer to add suggested items directly into the cart hence preventing the hassle of redirecting to different product pages. It is also essential to own a Professional Seller Account or a Pro Merchant Account for a brand to use the various features provided by Amazon ads.

Sponsored Ad Reporting

Amazon ads crafted such an elegant feature to make sponsored ads more efficient and appealing. This was accomplished by adding the option of having a comprehensive reporting and analytical functionality which would allow brands to understand and study the success of their campaigns and hence optimize and find the best possible method to present their products and content.

The report was enhanced by adding the following elements:

  • Detailed information on the performance of keywords and search terms
  • Performance data and Campaign targeting data will be provided based on the results obtained from your active ads.
  • Click Through Rate(CTR) performance of the advertised products
  • Placement analytics will assist you with studying where the ads were placed or positioned 

Product Category Targeting

Product category Targeting is a marvelous option provided by Amazon Ads that has made the platform very favorable for various brands in the commercial industry. It facilitates the brands or marketers with the option of selecting the specific categories relevant to the product they wish to advertise. However, these categories will be pre-determined by Amazon. This function will aid in making your product stand out and will draw more focus and attention to your advertisement. Hence making it much more relevant and attractive for the target audience.

Can Amazon Ads really take over?

Amazon Ads has surely entered tough competition. However, their fresh and innovative ideas have surely given them the early push to slowly catch up and maybe even get ahead. The only obstacle in its path is the customer’s perception. Being an e-shopping platform customers often visit Amazon with a product in mind and hence their focus will mostly be on that category of products. It is rare to see someone just browsing through Amazon to see what’s new or what’s up! So they will surely have to put a lot of effort into adding more and more features to boost themselves to new heights. They will have to find new ways to be more appealing to the customer and draw their attention to the variety of products they provide.

Being a pre-established brand in the eCommerce industry and being one of the most popular ones amongst them, Amazon’s new advertisement platform has already captured the attention of many big brands like L’Oreal. It was reported by the gift experience business Buyagift, that there was a wonderful increase of 79% in exposure and reach through Amazon ads optimization.

Even though the platform has only just been introduced, the immense potential and bright future of Amazon Ads are indeed captivating. Hungry for success, they are surely trying to raise the bar of the competition. With such healthy competition the already dominant competitors Facebook and Google shall also improve and innovate themselves. Hence without any doubt, we could guarantee that the growth of the advertisement industry will surely leave the world bedazzled in the coming years as well.

Categories
Search Marketing

programmatic advertising #101

Online advertising is a hundred and twenty-nine billion dollar industry now. For the first year ever, digital ad spend is set to exceed traditional media spending. overall this is great news for businesses as online advertising offers more options, lower cost, and more flexibility than traditional media advertisement. But one of the big challenges with all of these bells and whistles of online advertising is figuring out how to select what platform to advertise on. There are certainly more options available than ever and it can be overwhelming for businesses. Have you ever wondered how many ads you see in a day? The truth is, we are exposed to hundreds of ads while we browse through content on our mobile phones, desktop, or even connected TV. These ads are carefully created to target one single individual-  You!! In fact, from person to person, ads differ, even when they are looking at the same type of content simultaneously. So how do brands deliver targeted ads on thousands of apps and websites? This is where programmatic advertising comes into the game and changes it. 

What is Programmatic Advertising?

Programmatic advertising is data-driven, and ad buying and selling with the help of Real-Time Bidding. It connects publishers and brands in milliseconds before the website is even loaded. We browse through tons of content on the internet every day free of charge. However, in order to make quality content, some apps and websites also known as publishers or content creators need to generate revenue to do. They get help from ad exchanges also called SSPs( Supply Side Platforms). Ultimately brands want to reach internet users in order to promote their products and services. They aim at delivering targeted ads to their customers across the web, and they do the same by purchasing advertising space. Brands should make use of DSPs or Demand Side Platforms to facilitate this transaction. Advertisers and agencies use media platforms like DSPs to set up their digital campaigns. To buy and sell digital inventory across thousands of websites and apps, the programmatic Advertising ecosystem uses automated technologies. This entire process takes place in less than 400 milliseconds. While advertisers leverage DSPs to run their campaigns, publishers leverage ad exchanges to monetize their inventory. Alon with this, the possibilities for creative formats are endless, which brings advertising campaigns to life through display, video, native, and CTV. 

SSPs or Supply Side Platforms is an ad tech company that works directly with publishers.  A publisher would be an app or a website. anyone with an online presence who creates content could also be counted as a publisher. An SSP will work with hundreds or thousands of these individual publishers’ apps, and websites, and offer them the ability to put their ad inventory onto what is called the open exchange. On the other side, DSPs or Demand Side Platforms are ad tech companies that work directly with advertisers and agencies. For advertisers, they provide inventory at scale and efficiencies not found with direct partnerships. The differentiating factor of DSPs is the number of partnerships that they have and the technology used to execute the buy. 

Generally, advertisers look for age, gender, location, and the content of the publisher. They want to make sure that they are targeting the right audience. The tech companies get a bunch of different information and they can get none, all, or any combination of age, gender, location, content, as well as ad size, engagement history, bundle ID or IP address, device ID, and sometimes PII(Personal Identifiable Information), which is illegal to collect without a user’s consent. That information includes your actual name, email address, phone number, or home address. Oftentimes, everything is encrypted. 

How does Programmatic advertising work?

In order to help automate and streamline the ad-buying process, programmatic advertising uses Artificial intelligence and real-time bidding. In short, programmatic campaigns allow you to specifically focus on a target market, budgets, and goals for a campaign. Ad experts at companies like WebFX configure the campaign and use AI to place ads across dozens of ad networks to reach your audience. This all works in a similar fashion to how a lot of modern investing programs work. You should specify what percentage of your portfolio you want to invest in various stocks and bonds, what your risk tolerance is, and software programs can help you determine the best way to financial success. Putting AI to work for an ad campaign can be very powerful. 

Advantages of programmatic advertising

  • Access to dozens of ad networks.

It can be time-consuming and TDS to set up individual campaigns on each platform. Programmatic advertising automatically connects different platforms like Google Ads, Facebook Instagram, Simpli.fi, AdsWizz, Pandora, and more. You can get maximum visibility across multiple networks with one expertly crafted campaign.

  • Highly targeted campaigns 

Through the power of AI, your acts are only shown to the people who fit your specific target market. Instead of guessing what sites and keywords your market is utilising, programmatic advertising has this step built-in.

  • Your campaigns are delivered across devices.

Programmatic campaigns reach the doorstep of the users, no matter where they are, whether it’s a tablet, mobile, or desktop. This allows for running a true Omnichannel strategy for your ad campaigns. If your business has a definite and crystal clear target market that you want to go after, programmatic advertising is certainly a very good option to consider. You cast a wider net with the digital ads and then you have access to a large number of ad platforms but also very targeted campaign elements.

Categories
Industry Insiders

digital marketing for non-profit organizations

Nonprofit organizations are unique in the marketing world. They have a set of challenges that other brands don’t and vice versa. Because non-profits are typically focused on supporting a cause and not selling a product, they have to get creative with their marketing strategies. 

Although digital marketing is one of the most affordable ways to reach an audience these days, it’s also more competitive than ever before. Non-profits have to find ways to differentiate themselves from the competition while also keeping their costs as low as possible. 

The good news is that there are plenty of cost-effective ways for non-profits to market their organization. Whether you’re just starting out or looking to take your organization to the next level, these 8 strategies will help you leverage the power of digital marketing so you can put your best foot forward and support your cause at the same time!

  1. Host an Event to Build Awareness

One of the best ways to get your non-profit organization in front of potential donors is by hosting an event. Whether it’s a fundraising event or a conference, getting non-profits together in one place is an excellent way to grow your audience. When trying to decide what kind of event to host, keep in mind that you’re not looking to sell your organization in the same way you would a product. 

Instead, you want to use the event as a way to inform people about the cause and make them feel invested in the organization. With that in mind, it’s important to choose an event type that’s engaging for your target audience. For example, if you work with children, hosting a conference might not be the best idea, whereas a sports-related event might be more fitting. 

There are a few things you’ll want to consider before hosting an event to build awareness for your non-profit. First, make sure you have enough budget for the event. You don’t want to end up in debt because your event lost a ton of money. Next, consider the location of your event. Will it be indoors or outdoors? Will it be held at night or during the day? All of these things can impact how many people you end up getting.

  1. Utilize Influencer Marketing

Influencer marketing is one of the fastest-growing trends in digital marketing. It’s also incredibly popular among non-profits because it’s cost-effective, direct, and measurable. Most non-profits aren’t able to hire big-name celebrities to endorse their organization, but that doesn’t mean there aren’t options for using influencers in your marketing. 

For example, if your organization deals with sports, you can partner with athletes, sports media, and sports journalists to build awareness for your cause. The trick here is to make sure you’re targeting the right people. The best way to do that is by using social media to find influencers in your niche. 

Keep in mind that you’ll want to tailor your pitch to each person. You can also give influencers an incentive to partner with your organization. This could be something as simple as offering them early access to an event or publication date.

  1. Create Content That Educates and Counsels

One of the biggest mistakes that non-profits make when it comes to online content is focusing too much on fundraising. While it’s important to get the word out about your organization, the people you’re trying to reach aren’t necessarily going to donate right away. 

In fact, most people will want to learn more about your cause before they take any action. Therefore, it’s important to use your digital properties to educate and counsel your audience. This will help them become more familiar with your organization and feel more inclined to donate when they’re ready. 

For example, if you work with children, you might not want to focus your website on how much money you need to keep the lights on. Instead, you could write posts about child abuse prevention, early childhood education, and other topics related to your cause. 

When creating content, you don’t want to just stick to blog posts. You can also make videos, podcasts, and other visual formats. Just be sure to focus on the cause and don’t mention anything about fundraising. While your website should have a donation button, you don’t want to shove it in your visitors’ faces.

  1. Utilize Video Marketing Strategies

Videos are one of the best ways to educate your audience and counsel them. They have also proven to be one of the most effective ways to generate traffic and leads for non-profits. Unfortunately, creating videos can be extremely expensive. You might even have to hire an assistant just to edit your videos. 

If you want to create a video marketing strategy for your non-profit, it’s important to keep these costs in mind. Thankfully, there are a few ways to cut down on the cost of your video marketing strategy. First, you want to make sure you’re using the right equipment. 

This could be something as simple as a phone or a webcam. You can also use free software like Jing to record your videos. You’ll also want to make sure you’re using the right video strategy. It’s important to have a clear call to action with every video you create.

  1. Build a solid email marketing foundation

Email marketing is one of the oldest digital marketing strategies around. While younger generations might not be as familiar with it, it’s still just as effective as ever. If your organization doesn’t have an email list, it’s important to start building one. 

Not only is it one of the most cost-effective ways to market your non-profit, but it’s also the most direct. You can send your subscribers content like blog posts, updates, and other information related to your cause. You can also use your email list to solicit donations. 

With that in mind, it’s important to be clear about your email marketing strategy. You don’t want to just spam your email list with a ton of messages and hope they donate. Instead, you want to create a clear strategy that includes when you should be emailing your list and what you should be including in those emails.

  1. Leverage free tools and services

When it comes to digital marketing, there are plenty of free tools and services you can use to get ahead. From social media management to online hosting, there are cheap options for pretty much everything you could ever need to run your organization’s digital marketing. 

One of the easiest ways to manage and scale your digital marketing strategy is by using a content management system (CMS). A CMS is a website that lets you easily edit your website’s content without having to understand how to code. There are plenty of free CMS options out there. 

WordPress and Squarespace are undoubtedly the most popular CMS platforms. Another way to cut down on your digital marketing costs is by hosting your website on a free platform like Wix or Squarespace. These platforms don’t cost a thing and allow you to build and customize your website without any web design experience.

  1. Use Facebook to drive awareness

If your non-profit has an established Facebook page, you can use it to drive awareness for your organization. The trick here is to make sure the content you’re posting is relevant to your cause. There are a few ways you can use your Facebook page to drive awareness for your organization. 

You can post about your organization’s mission and vision, you can repost content from your website, or you can post about upcoming events. Whatever approach you take, it’s important to focus on quality over quantity. You don’t want to post once a month and fill your page with random posts. Instead, you want to post a few times a week and make sure each post is engaging.

  1. Guest blogging

Guest blogging is another excellent way to drive awareness for your non-profit. It works in a similar way to creating content for other websites. You write an article about your organization, publish it on a website, and then you get credited, and the website links back to your page which provides you with more reach and traffic.

Guest podcasts, Live conferences, or collaboration videos can be leveraged as well. Organizing these events with similar organizations or influencers will greatly increase your reach and help your message spread. 

Final thoughts

Many brands believe that the only way to go about marketing is to pay for online ads. This is not the case with nonprofits. Instead, it’s important to create content that educates and counsels your audience. 

You also want to be sure that your content is engaging and that non-profits and potential donors can relate to it. If your content is engaging and entertaining, there’s a good chance people will stick around and read it.

If you liked this article, make sure to check out more such premium content on our page. You can ensure to never miss out on content like this by subscribing to our newsletter. If you have any queries, drop them down in the comments or just hit us up on social media.

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