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Data Analytics Digital Technology eCommerce Marketing

Broad Match #101

It can feel like we are always on high alert in the world of digital media, particularly in paid search, waiting for the next product announcement or new beta that will help us squeeze incremental performance out of our paid marketing budget.

Therefore, it may seem counterintuitive that the product that has been around since Google AdWords’ inception, more than two decades ago, will be the single most significant addition to your paid search program in 2022. That product is Broad Match.

What is the prize’s value?

Google’s internal research indicates that advertisers using broad match and smart bidding experience a 30% average conversion increase at a similar CPA. If your KPI is conversion value rather than conversions, for instance, the exact figure you hear will not deviate too much from this 30% mark, although the exact nature of the test may influence the quoted figure.

In order to provide our clients with the most effective solutions, it is our responsibility as an agency to carry out our own experiments that either confirm or disprove the claims made by our media partners. We have made significant investments in this capability at Brainlabs, and our “Hippocampus” database enables us to track the outcomes of all agency-wide tests.

Two significant findings emerged from our extensive recent testing of Broad Match.

  1. Google’s claims were supported by convincing evidence that we discovered. The median uplift we observed was +19%, which is not a figure to be laughed at even though it was just below the 30% mark.
  1. Perhaps even more intriguingly, our analysis demonstrated how much can be concealed behind an average. Not only did we observe a remarkable median uplift, but we also observed that broad match consistently delivered successful tests. Broad match emerged as the winning variant on 46 of the 54 tests we have documented. A success rate of 85 percent is almost unheard of in digital media testing given the wide range of external factors that can influence it.

But let’s step away from the finer points for a moment. You can’t afford to ignore that number, regardless of whether the increase is 19 percent or 30 percent, especially for a feature whose implementation requires almost no effort. The good news is that your budget doesn’t have to stretch as far as a 19% increase: Instead, you can use that added value to improve your CPA or ROAS goals by enabling broad match and maintaining your current investment.

Broad match is the only solution to paid advertising’s problems.

How did we arrive here?

It’s not hard to understand why broad match has earned a bad reputation over the years. In the past, the presence of a broad match in an account was a sure sign of a hands-off management style, which resulted in subpar results and ads served to users who were not even close to buying your product.

The rise of the broad match has been the story of steady and gradual technological advancement over time. Even though there is a lot of talk about it now, few people outside of Google’s engineering and leadership teams probably could have predicted how big a hit it would be more than three years ago.

In February 2021, there was a turning point if ever there was one. Google informed the industry in one of its most important announcements of the year:

The fact that the algorithm had fundamentally shifted away from syntactic matching to semantic matching was encapsulated in that small print. As a result of this change, broad match stopped being a firehose and became a really useful tool for accurately expanding your ad targeting.
The item upgrades haven’t halted there, and today, Google’s vision for wide match keeps on mirroring a gradual process of updates and execution improvements:

Using cutting-edge natural language recognition algorithms, continuously improving data quality and infrastructure, simplifying broad match management, updating the keyword prioritization process, and establishing a joint optimization process for creative, bidding, and keyword targeting. Of course, Google’s current approach to discussing broad matches with advertisers and agencies is anything but subtle.

One of the opportunities that consistently rank highly is the “upgrade your existing keywords to broad match” call to action, which can be found in the recommendations tab of Google accounts all over the world.

The steady stream of product modifications and enhancements will continue despite Google’s bolder communication strategy, with the possibility that many of them will go unnoticed for the most part.

When Is a Broad Match a Bad Match?

In paid search, auction-time bidding is table stakes, as you probably already know. However, this is especially true when the broad match is used. If you aren’t tailoring your bids in real-time with this Google Ads feature, a broad match will almost certainly result in you spending a lot of money on a lot of users who have very little interest in your product at the moment.

However, in the opposite direction of that logic, it is essential to recognize the value that some of those queries that appear to be more fragile bring to the table when combined with smart bidding. We can easily read a search query report, find a few questionable examples, and overreact as humans: We must exclude these queries because they will almost never convert for us!

However, as long as those users have a probability of conversion that is not zero, you are justified in serving an advertisement by setting an appropriate low bid. To be clear, we are not advocating completely hands-off handling of search query reports; you will still need to employ some human judgment. However, if you’re after performance, you should try to give the algorithm as much freedom to optimize as you can handle.

Focusing on the wrong metrics is another common error. After implementing broad match, your paid search account’s dynamics will change, but that’s okay because the numbers you care about will be moving in the right direction. If everything else is equal, switching to a broad match should typically result in the following changes to your campaign metrics:

It is true that some of these numbers are negative, and the less confident marketers in the room are already asking, “Why are my CTR and conversion rate going down?!?”It must be driving less qualified traffic through the broad match!”But the point is that you’ve added value and increased conversions with that additional traffic, and your CPA and ROAS haven’t changed because your bid strategy has paid less for clicks.

Lastly, being able to direct Google’s automation in the right direction is becoming increasingly important. Remember: An algorithm will optimize solely with the intention of achieving a conversion objective. Therefore, you should be prepared to see an increase in low-quality customers if you haven’t developed a conversion goal that is sophisticated enough to distinguish between your most valuable and least valuable customers.

That could mean MQLs that never turn into sales or one-time customers who never return for more purchases, depending on your business. This trade-off can be mitigated by sharing first-party conversion data with Google.

Conclusion

You have every right to be skeptical of broad matches as a mature, world-weary PPC marketer. Make an effort to overcome that, and keep in mind the steady advancements in machine learning.

Keep your attention on the goals of your marketing while you undergo that mental shift, and ideally, consider ways to advance these goals to better target your most valuable customers.
However, the most important thing is to act immediately—do not let the 19% increase pass you by. It would not be an exaggeration to say that broad match has reached the point where we would consider it an essential component of your search strategy. If it isn’t on your list, figure out how to bring it to the forefront and start testing right away.

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Content Marketing Data Analytics eCommerce Marketing

The Guide to Become a Data-Driven Marketer

Today is the data age. Companies should actively develop their data-driven digital strategy frameworks to meet growing consumer expectations. This framework is data-driven and will give you insights into how to serve customers better online. It will also help you create more reliable strategies that can deliver long-lasting results. This is known as data-driven marketing.

What is Data-driven digital marketing?

Data-driven digital marketing refers to the method where companies use customer data to predict future needs and wants. Methods such as predictive analysis can help you anticipate or predict changes in their interactions with your pages and/or website. You will then be able to stay one step ahead.

Companies and marketers have endorsed the systematic approach. Forbes reports that 66% of marketers believe this strategy has increased their customer acquisition rates. Like all marketing strategies, data-driven approaches still face many trials and errors. It takes time to harness the power of data to bill effective frameworks to create campaigns that work. 

How to be a more Data-Driven marketer?

1. Identify your ideal markets and audiences for your product using data. 

Target the audiences and the markets that are the ideal fit for your company. If you invest all the money into marketing and advertising it won’t amount to anything if it is not reaching the right prospect. Using lending data you may find the type of audience that has used this type of equipment before or you may even find an entire industry that you had never even considered before. If you know exactly who you are marketing to, this allows you to adjust for seasonality, anticipate buying patterns, and segment messaging.

Utilizing data and shaping your marketing around it can give your company an advantage in this very crowded field. Companies should not settle for reading data from customers’ interactions with ads and engagements on the site. This can lead to a fragmented view of your customer and could cause you to miss key pieces of insight development. This is in line with the key digital trends in 2021 which relate to non-linear customer experiences.

They don’t just interact with brands through one or two channels. Their journeys often take them through many twists and turn before reaching their conversion goal. Marketers should not only look at first-party data sources but also consider third-party sources to gain a “holistic understanding” of their audiences. This will allow you to gauge who your audience is, what they want, and the messages that resonate with them. This data will allow you to ensure that your business and marketing strategies are accurate and achieve the best results. 

2. Target direct competitors

The old days of brand awareness are gone. People know about your brand and they know about your competitors. Always gather information about your competitors. It is important to realize that your company does not have the right to dominate the digital market. Digital executions can be influenced by your direct competitors as they are likely to target the same customers as you.

It is beneficial if you could find out which parts of those competitors can be adapted into your strategies or executions. Competitors’ data is not for you to copy but rather for you to have an improved understanding of what could be successful and how you can improve that strategy to suit your advantage. 

3. Try to know your customers personally.

You can use Google Analytics to get first-hand information about your customers’ likes and dislikes. This information can be used to help you create smooth, personalized campaigns that get attention, and traction and take action from your customers. Customers expect more than personal engagement. They also expect that engagement comes at the right moment on the right device and with the right message.

4. Find out the issues to achieve the trend. 

Trends are what users tend to follow. However, for marketers, this could be the key to a better digital strategy. Remember that marketing campaigns are only one way to get people to buy what you are selling. It is crucial to identify the root causes of the problem and then figure out how to fix them. Studying the actions of every customer on the website is a very good method. Try to figure out where visitors lost interest, and what other patterns they are following, and use the data to improve campaigns and achieve better results. 

5. High digital maturity is key.

Modern business approaches require digital maturity. Studies have found that organizations with high levels of digital maturity performed better than organizations with medium digital maturity. These organizations were also found to be more effect efficient, as well as more likely to win grant increases and are more optimistic about the future.

It is essential to start with the basics of digital maturity. You can start to search for digital tools your company might require. And then you will need to learn and master these tools. If your company is short on time, it can always turn to a data-driven agency to help.

6. Be channel-specific 

You reach the channels your customers are using. This information is easy to gather because of modern technology. You can target your audience using information about consumer device preferences. A majority of people are now on their smartphones. Mobile-friendly strategies can be developed to help you reach your customers. It is also a good idea to optimize your websites for mobile viewing.

Targeting your preferred channels will not only improve your targeting accuracy but also simplifies the buying journey for your customers. This will be a win-win situation for both the company and the customer.

7. Have someone else read it. 

Data scientists can help you if you need data to drive your business forward, but you have very little or no knowledge about how to turn data into insights. Get help from experts to save yourself and your team. This is one of the key steps in creating a data-driven environment, so that analytics language can match and complement the whole business. Although it may seem daunting to become a data-driven business, with the right tools, the team and the right people you can make it happen.

Conclusion 

Your customers’ data cannot tell you everything about your customers. However, it can only tell so much about your customers. This is why campaigns don’t resonate with people as strongly as they do with other marketing. Experts are required to look at data to gain data insights. So try to make your connections mutually beneficial. With that, we will see you in the next one, catch us on our social media handles below.

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Agency Life Content Marketing eCommerce Marketing Industry Insiders

Digital Marketing Agency #101

Digital marketing agencies are companies employed by other businesses to manage their digital marketing activities:

from designing social media strategy to informing and executing the SEO optimization of web pages and content.

Depending on the size and scope of the needs of the client, the digital marketing agency–typically a team of digital marketing experts–will work on both short-term campaigns and long-term maintenance of a business’s digital marketing output to achieve specific and measurable company goals such as boosting traffic, sales, or engagement.

What is a Digital Marketing Agency?

A digital marketing agency performs the functions of a digital marketing team or supports an existing in-house digital marketing team on behalf of a company or client. These capabilities will vary depending on the specific needs of the business you are responsible for, but typically you will use omnichannel, multichannel, or single-channel marketing across websites, blogs, social media, and platforms, to reach your customers and prospects through email and more digital marketing channels.

A digital marketing agency may be employed to execute a strategy already created by a business, or they might be brought on to help advise on strategy, or plan it from scratch. The goal of these innovative strategies is to market products and services online to enhance interaction and ultimately increase sales and revenue. A digital marketing agency might manage social media accounts, optimize website pages, create and publish content for blogs or other publications, or implement an SEO strategy to ensure a brand appears high on search engine result pages for relevant search terms.

A digital marketing agency will typically employ experts from specific areas of digital marketing in order to offer various specializations and expertise. Those areas might include:

  • Search engine optimization (SEO)
  • Email marketing
  • Content marketing
  • Content and copywriting
  • Social media marketing
  • Search engine marketing (SEM)
  • Data analysis
  • Pay-per-click (PPC) advertising
  • Mobile Marketing
  • Affiliate marketing
  • Brand management
  • Video creation
  • Digital PR
  • Marketing automation
  • Graphic design
  • Conversion rate optimization (CRO)
  • Community management

3. Why Use a Digital Marketing Agency

Choosing to hire a digital marketing agency over building an in-house team (or doing everything yourself) has many benefits.

Staying on top of these changing trends and predicting future trends are tasks that a digital marketing agency`s team of experts will be routinely performing for all their clients. For smaller companies, startups, or sole traders, a digital marketing agency can provide either an extension to a small in-house marketing team, or provide a complete marketing package, supporting a company with its collective knowledge of all areas of digital marketing, such as SEO, SEM, PPC ads, and social media marketing. 

When a company outsources its marketing needs to a digital agency, a company with limited marketing resources can rest assured that its marketing demands are in expert hands. You benefit from the best digital marketing tools However, while these tools offer great value to marketing teams and professionals, there are two potential problems for businesses.

And new digital marketing tools are popping up all the time. Agencies should always have budgets for access to the latest and most impactful digital marketing tools and train their teams of marketers on how to use them for maximum benefit to their brands and businesses. Customers pay a flat agency fee, so no additional investment in digital tools is required. Hiring a digital marketing agency can give you a new perspective on your ideas from people learning about your business for the first time.

When you work for an agency, you are not limited to the marketing knowledge of one or two individuals, but rather the combined experience of many professionals. Since the clientele that agencies typically work with is broad, from large corporations to start-ups to freelancers, their team will likely have experience working for companies like yours and will be able to provide helpful guidance and advice specific to your problem.

4. What services do digital marketing agencies offer?

We have already outlined some of the main services that digital marketing agencies can offer their clients. Now let’s take a closer look at the specific actions digital marketing agencies can take to increase traffic, engagement, sales, and revenue from their clients.

Search Engine Optimization (SEO)

SEO is the process of improving a website’s content to make it easier for users to find it on search engines such as Google and Bing. The more relevant a search engine algorithm deems a website to be in relation to a certain theme or word, the higher up that page gets ranked on a search engine’s results pages (also known as SERPs). When this happens, users searching that search term (or ‘keyword’) see that website first, and are therefore more likely to visit it.

Within a digital marketing agency, marketing specialists will use the following tactics to improve a client’s SEO, and therefore boost website traffic with interested users:

  • Keyword research
  • On-page optimization
  • Information Architecture
  • Answering common industry search queries with high-quality, relevant content
  • Link building
  • Competitor research and analysis
  • Page navigation
  • Focus on the user experience

Pay-per-click advertising (PPC)

PPC is a form of search engine marketing (SEM) which brings users to a company website through paid search advertising campaigns, with the long-term goal of making the website as visible and easy to find as possible. PPC works by charging the person who has placed an advertisement (in this case, a digital marketing agency or the client) every time a user clicks on one of their ads.

PPC advertising can be a cost-effective digital marketing technique as the advertiser is only charged when a user actually lands on their website but is not charged for simply running the ad. PPC is also targeted, allowing advertisers to choose demographics such as location, language and device type.

Social Media Marketing

Social Media Marketing is the process of planning, creating and publishing eye-catching, engaging, high quality and relevant content on a company’s social media platforms. These social media channels typically include Facebook, Twitter, and Instagram, but also sites such as LinkedIn, YouTube, Pinterest, Reddit, and TikTok, depending on where your company’s audience spends most of their time.

The purpose of posting content on social media is to grow your audience, followers, or community. Build brand awareness and authority, convert and retain customers, and increase business revenue. In reality, it is an opportunity to promote products and services, educate users about what a company does and means on a daily basis, and interact directly with its target audience.

Marketing automation

Marketing automation is what happens when tools and services are used which can automate different marketing activities to streamline activities and goals, enhance efficiency and productivity, and enable the tracking and analysis of large amounts of data. A digital marketing agency can set up marketing automation tools on behalf of a company or client for a range of activities related to:

  • Social media planning, scheduling, and posting
  • Analytics and ROI tracking
  • Conversation monitoring
  • Campaign segmentation
  • Content curation and management
  • Email marketing (email outreach, customer journey emails, and newsletters)
  • Lead generation, analysis, and management
  • Testing
  • Website visitor tracking

Email marketing

Email marketing is the creation of sequences of emails to promote a product, offer, or service to a company’s client base or users. Creating sequences which align with the customer journey–from the “Welcome” email sequence through to “Sales” emails–the goal of email marketing is to address the user’s needs, solve their problems, and answer their questions at every stage of the journey in order to convert a lead or nurture a sale.

Conclusion

By leveraging various digital channels, such as social media, search engine optimization, and email marketing, a digital marketing agency can help businesses connect with potential customers and build brand awareness. Additionally, working with a digital marketing agency allows businesses to focus on their core competencies while leaving the complexities of digital marketing to the experts. 

With the ever-increasing importance of digital marketing in today’s business landscape, partnering with a digital marketing agency can be a crucial step toward achieving long-term success. With that, we’ll see you in the next one, follow us on our social media handles below.

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SEO

Creating A Customer Journey Map for your brand

It goes without saying that a unified customer journey is critical to success. These marketers understand how a customer or user journey map can streamline processes and provide customers with a unified brand experience. Ideally, a customer journey map turns the online customer journey into a visually accessible method that digital marketers can use to their advantage. 

To streamline your customer experience and be constantly available to consumers throughout their online experience, read on to learn how you can create the best customer journey map for your brand. 

 What is a customer journey map? 

 A customer journey map is “a visual representation of each of your customer experiences.” Throughout their experience with your brand, a customer will likely interact with or remember your brand on multiple platforms and in different ways. A customer journey map helps your brand provide a seamless narrative of the customer experience through the online sales funnel. 

 Although it may seem that the journey from first contact to sale is quite simple, it is anything but. The customer is bombarded with countless daily advertisements, newsletters, and competitive content. This complicates their journey with your brand, and a comprehensive customer journey map is your solution to making the experience easier. 

Customers can interact with your brand in many ways in today’s digital environment. Some examples are: 

  • Reading a  blog post related to your brand 
  • Accessing your website through a search engine platform 
  • Following your brand on various social media channels 
  • Creating a clear visualization of all the possible ways a customer can interact and connect with your brand. A journey map helps you keep customers engaged while increasing conversions and revenue. 

 Why create a customer journey map? 

 With so much travel happening digitally, it’s critical that digital marketers understand exactly where customers interact with your brand while providing regularly accessible, high-quality content. With an effective customer journey map, digital marketers can better understand how their customers interact with their business and gain useful information about which channels are most effective in converting leads and prospects into loyal customers. 

 Gone are the days when products with special features were traditionally marketed. Modern buyers are interested in the brand as a whole, how it interacts with them personally, and most importantly, how the offer can solve the problems they face. A simplified customer journey map helps explain how digital marketers can most effectively provide this information to potential customers and keep them engaged and committed to making a purchase. 

 Get started with a customer journey map 

 Now that you understand what a customer journey map is and how it can take your digital marketing efforts to the next level, let’s move on to online journey mapping. Your customer journey is complex, so a map’s job is to make it as focused and straightforward as possible. 

 Step 1: Use Your Sales Funnel to Define the Buying Process 

 Ideally, your brand already has an online sales funnel that shows how leads move through your content and marketing strategies to ultimately complete a purchase. This data gives you guidance on how many potential touch points a customer has with your brand and content, and how each interaction impacts the next. 

 Step 2: Think Like a Customer 

 Despite the massive growth of customer data, it is difficult to truly think like a customer. Each prospect is a unique individual with different needs, feelings, personalities, responsibilities, etc. So how can you, as a digital marketer, understand how your customers choose to reach the bottom of your sales funnel and buy your product or service? 

While you can’t completely predict a prospect’s next steps, you can target them at different stages of your sales funnel as you go through the process yourself. Follow these steps as you cycle through different combinations of touchpoints and options. If you find a part of your buying journey that doesn’t seem like a natural next step, take note and optimize that step to make the customer journey more logical and understandable. 

 If you really want to optimize your customer journey, review your support call and email transcripts so you can track errors and resolve issues in the purchase process  before moving on to the next step. 

 Step 3: Develop  customer interaction touchpoints 

 Simply put, a touch point is any digital place where a customer can learn about your brand or interact with your website. Each touch point in turn is critical to communication and conversion from a business prospect. 

Many of these touch points were traced in the second stage of this process. But now it’s time to design these touch points logically. For example, having a customer “like” a social media post counts as one touchpoint while clicking a link on that social media post is another. Group these touchpoints into logical areas such as “social media touchpoints” and “website touchpoints”. 

 Step 4: Implement Your Customer Journey Map and Do Your Research 

First, create a visually appealing customer journey map that is accessible to all necessary team members. A graphic designer helps bring together findings and touch points in a visual sequence that is understandable, logical, and beautiful. 

Now that you’ve identified all the potential touchpoints, grouped them into logical sets of regions, and created an easy-to-use customer journey map, it’s time to put your new discoveries to work and see how they perform digitally.

Platforms like Google Analytics are a big help if you want to see where buyers regularly go in the customer journey. If you notice patterns, such as a lack of clicks on newsletters or customers abandoning right before purchasing, analyze those touch points and make the necessary improvements. 

Target customers want their journey to be as easy as possible, so including too many touch points in the purchase process may not keep them engaged throughout the journey. When looking at your customer journey map, make sure the journey is simple enough to keep them in the perfect logical steps, while still providing the personalized and educational content they need to keep them engaged. 

Step 5: Optimize Your Customer Journey Map Regularly  

 Like most aspects of your digital marketing strategy, your online customer journey often changes as technology evolves and new digital platforms are integrated into the buying cycle. By regularly monitoring how your customers are progressing through your buying cycle, you can identify gaps and develop processes to streamline the customer experience. 

 According to Aberdeen Group’s 2016 report,  Customer Journey Mapping: Lead the Way to Advocacy, organizations experienced a 16.8 percent increase in sales cycle size when a user journey map was successfully developed, implemented, and maintained. While creating a customer journey map can be a timely endeavor for a digital marketer, it offers unparalleled value to your brand and your customers. 

Conclusion 

 Providing your potential customers with a smooth and enjoyable online experience will help them increase sales. By understanding your customers’ needs and preferences, you can increase your productivity by focusing your digital marketing development on the touchpoints that need the most help. Empower yourself to create consistent customer experiences that connect your digital marketing strategy with the quality digital content your customers expect from your best-in-class organization.

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Digital Technology

Growth Hacking #101

“Growth is important, and most great companies take it seriously” quotes Adam Nash, the CEO and co-founder of Daffy. Growth hacking means figuring out one specific goal and then tackling it with all cylinders firing.Scaling growth hacking is like scaling any business. Growth hackers are really good at doing technical things, being creative, and exploring new things. 

3 things to know before starting hacking your way into growth:

  1. Who are your customers?

It is necessary to figure out what channels your customers are using.

Five different strategies

  • Integrations

If you leverage their user base, you can grow yours. 

How to optimize integrations?

  • Integrations have to make your product better
  • Measure your conversions and revenue 
  • Discover valuable integrations
  • Ask users about integrations
  • Make your partner pages awesome.
  • Work Emails

Everyone has to have an email account. If you can figure out how to tap it, you can definitely get a huge customer base quickly. When people put in an email, you want to try to entice them. With emails, you got to optimize onboarding. It is not that difficult to get people to put in their emails. Good onboarding is important. You have to optimize the onboarding and continually tweak and test it. Without doing that, you will get a big drop-off from emails. It’s all about onboarding. 

  • Embeds

When you are doing the embeds, you have to give people a reason why they should embed. You can’t get people to embed your product or service if there is not a good reason why people should embed it. 

How to optimize embeds?

  • Make it as much easy as possible to embed.
  • Track how well your embeds convert
  • Test relevant call to actions
  • Optimize for search but don’t obsess.
  • Powered by

This option can play a major role in influencing the customer to sign up for your domain and be a part of your customer community. Hence optimising this gesture is of great importance. So test and ready your copy top call action to occupy and make your website fully functional with this feature. Also, make sure to optimize and provide a smooth experience while directing to different pages. It would also be very helpful for you to analyse and study the trends of the users and consumers in your website and these landing pages, their clicks, conversions and LTV. 

  • Free Tools

When you are doing free tools you need to map it out to the customer decision making. You want to educate your prospects a lot of the best free stuff out there like ebooks and information, how to use products, how to get more value out of a service, whatever it may be anything that benefits your user, built a lot of goodwill and it causes them to spend more money with you, tell other companies, friends, about your product and service. Finally, you also want to measure and optimise for revenue. 

  • Think about what you can repurpose
  • Educate your prospects
  • Test your ideas minimally
  • Measure and optimize revenue
  1. Find what’s best for your product

Things to know while starting a business

  • Knowing what you are getting into
  • Keeping a winning mindset
  • Knowing how much is coming in
  • Organizing growth
  • Diversifying

Focus is the most important thing. Keep working on what works.

  1. Some major tactics you need to be aware of:

Growth hacking strategies

  • Shift to high ticket sales

In your industry, you need to figure out who is buying a high ticket and what you can create and package together that gives a high-value high return offer for your clients. If you even just shifted from being low to a mid-price point and went to high-end sales, you would have more loyal customers, you would like your customers better, and it would be so much easier to increase your sales in the short time frame.

  • Revamp your sales scripts

Scripting gets stale, it gets old and if you watch your sales scripting you will see that it works really well for a while and then all of a sudden it becomes a little bit less effective. If you never had sales scripting in the first place you absolutely need to get it, and if you have had great sales scripting, that has worked really well in the past but is not converting as well right now, it just needs an update. 

  • Build a sales system

Your sales system should be telling you who needs to be called and who is ready to progress to the next lead stage. It should be telling you what is your tracking for the month and what the deals are that are in the pipeline so that you know that sales are coming. 

  • Build a sales team

At times the sales owner would not be able to manage everything. So if you want to dramatically increase sales, get an appointment setter to call and schedule qualified conversations for you

  • Call every single lead that comes through your business. 

If you want to dramatically increase your sales, call every single lead that comes through your door. Outreach is very important. Never wait for the sales to reach you. Make sure that you go out and get them. 

  • Converting Ad Creatives by Artificial Intelligence: When you’re scaling up using Facebook ads, testing various audiences with different creatives becomes key. Certain challenges come along with it. So make sure you create high-converting creatives for yourself.
  •  Your Competitor is Your BEST FRIEND: There’s no denying the fact that you learn a lot more from your competitors than anybody else. You might not like them but the best business lessons can be learnt from them. 
  • Find the best Color Combination:The biggest reason why some landing pages don’t convert is the colour combination. Colors have their language which is true in the case of landing pages.
  • Grow with Technology: It’s pretty well-known that if you want to win high-paying clients, your research work on them before pitching, needs to be super strong and what’s better than pinpointing their weak points. To identify the weak points or suggest better ways to get more leads or sales, you can understand the technology they are using on their websites.

Growth hacking as we have discussed here will come in real handy if you wish to boost your brand and its reach. To scale growth hacking as a skill using multimedia resources would be a very choice. Making a shirt video explaining how to go about certain activities pertaining to your brand or tutorials or other interesting content is a very simple way to scale growth hacking as a skill. Set your system up in a way that is occupied for scaling and add elements into your product that will give it a certain zest and feel that will surely make it viral in an instant. With more desired features added, your product will surely shine in the market. Iterate about the things you want to the customers but in a new and fresh way each time. The goal is to keep the customer happy and satisfied. Also, try to get VIP customers onboard manually giving them that special attention making the VIP service more relevant and worth having. With such a mindset you should be able to reach the aim and goals that you aspire to achieve in no time through growth hacking.

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Influencer Marketing

Marketing with Memes: What difference does it make?

What are memes? 

 Evolutionary biologist Richard Dawkins coined the term “meme” in his book (1976) The Selfish Gene. The word is a combination of the Greek words “mimeme” (something imitated) and “gene” which rhymes with “chorus”. 

In Dawkins’ definition, memes involve how “our ideas, ideals, culture and habits reproduce themselves. Almost like a virus, they move from person to person by copying, sharing and replicating.”

Dawkins suggested that egos also exist in the animal kingdom, suggesting that they have some evolutionary basis. We are all willing to pass on  memes that serve a purpose. Memes that aren’t worth sharing  die out fast. A University of Vermont study even found that infectious diseases follow similar  patterns of spread to Internet memes. 

Today’s social networks  are perfect for passing on these cultural genes. Once a message resonates with an audience, it can go global almost instantly. The most successful memes usually capture a moment, thought or feeling in a visual, social media form. 

This timeliness does not have to be in the original self; The user can add it with new text or  using it in a new context. Take the classic “distracted boyfriend” for example. You can’t say you haven’t seen this image — which first appeared online in 2015 — in one form or another. 

 Reasons to Use Memes in  Marketing 

 In an interview with Wired magazine, Richard Dawkins confirmed that Internet memes are similar to what he imagined, saying, “It’s all that happens.” As such, anything can be a self; Dawkins himself received the self-treatment several times. 

  Reasons to Use Memes in  Marketing 

This meme started on Reddit , where users Photoshop beautiful images of Shiba Inu dogs into various backgrounds. The dog’s curious expression creates a humorous confrontation with its new environment.

The meme spawned the satirical cryptocurrency Dogecoin, which was later backed by Elon Musk and is now the shirt sponsor of Premier League football club Watford FC. This trajectory is crucial to the life cycle of online memes; they are contagious, but they are also infinitely adaptable and  take on a life of their own.

 Another new form of currency where memes are showing their value are non-fungible tokens (NFTs). A woman whose picture in front of a burning building as a 

-year-old sparked the “disaster girl” meme just received half a  million dollars after selling it as an NFT and used the proceeds to pay off her loans and donate to charity. 

So memes are a cultural phenomenon that seems to have been with us for a while. Does this mean that  brands should use memes in their marketing? 

 Advantages of using memes in marketing 

 1. Memes are cheap to create 

 Internet memes have a certain homely charm. Anyone can contribute and add text to the classics of the genre using sites like Meme Generator. 

Brands can use memes created by others in their marketing campaigns, but  if you intend to use them for marketing purposes, it is recommended that you create your own memes. Marketers have to work a little harder to keep up with cultural trends. 

The hardest part is coming up with a witty title. This example from BarkBox provides a handy reference point: 

It relates to your brand and audience without destroying the relationship with a pushy sales message. 

Skillfully executed  memes are a cheap and cheerful way to attract interaction on social media. 

2. Memes can be a powerful brand marketing tool 

You can also create  content suitable for memes. In other words, brands can create content that can become  its own self. 

For example, when Netflix released a preview  for its Bird Box series (like the image below), it was the basis for countless memes: 

Bird Box reviews were not very kind.  Melanic McFarland of Salon wrote, “Is it good? Not really, but it doesn’t have to be.” Thanks to what we might call the “meme effect”, people watched Bird Box anyway – it had 5 million views within 7 days of its release. Netflix even had to warn people not to try eye contact tricks to recreate memes. 

Recently, the huge success of the Netflix Squid Game has spawned countless new memes, many of which – like those that fit the format and boost Netflix ratings – are understandable only to those who have seen the show. Brands also quickly began to get involved. Pepsi has already gotten over 37,000 likes on this Instagram photo with the iconic Squid Game visual reference (no spoilers!) next to one of  the drinks titled “When You Know You Know.” 

It is important for marketers to embrace the spirit of a trend like the squid game if they want to use it as a  brand communication tool. The Pepsi example is playful and the text “If you know that you know” gives a suggestive nod to other fans. 

A company like Netflix has an advantage with its content factory and Hollywood stars. However, memes don’t need that gloss to appeal to a mass audience. The more widely known, the more people see the brand. And the best memes last for years. 

 3. Memes can show your company its human side  

When companies use memes, they inevitably show their human side. That could mean gently poking  fun at the brand’s traditional ways, as in this picture of Denny’s: 

Denny’s jumped on Facebook’s “10 Year Challenge,” which has already gone viral. It didn’t try to hijack the trend for its own purposes, but combined it with fun in  a different way than the self format. 

A 2017 online study of complex contagion patterns that accurately predicted the duration of the ALS Ice Cream Challenge  found that when people see a meme that reflects their current mood, they feel seen. As a result, they share the meme in hopes of finding social validation from other social media users. 

That said, memes don’t always have to be funny. They can be thought-provoking and insightful, not just  frivolous. However, it is safer for brands to start with  lighter memes,  as  more serious images tend to be political. Denny’s offers a convenient plan for this; brands do best when they show some self-awareness. 

4. Memes Generate Instant Reactions 

Memes appeal to marketers for all of the above reasons. Their raison d’etre is to go viral, and that’s what every brand has been talking about since the advent of social media. 

There are no guarantees on this side and most memes  die out quickly. But brands should see this as a learning opportunity, not a reason to abandon the meme. While the meme experiment isn’t destructive (we’ll get to those examples  later), marketers can use memes to get instant feedback from their audience. 

If it fits your brand, you should try creating a meme. They are cheap to make and usually fade quickly if not raised. And when they  go viral, you may  find you’ve tapped into something you never knew about your audience. 

The Running World meme promotes a sense of community and is essentially a “joke”. really just runners (and their friends). This approach might not work as well if the audience didn’t get the joke, but  it wouldn’t hurt to try. However, brands should be careful. This example from the potato chip brand Ruffles is common in social media folklore as an example of how not to do it: 

It’s too focused on the brand, doesn’t give the user a reason to share , and uses a format that has  been seen too many times. Every time someone adopts a meme, they have to add something new to the existing list.

It’s also worth noting that the cultural (and political) meaning of memes can change over time, as  this documentary chronicles how Pepe the Frog went from an innocent amphibian to a divisive symbol. By following the basic principles of self-marketing, brands can avoid these pitfalls. 

 Reasons to use Memes in Marketing :

Brands need to be aware that memes only help achieve certain marketing goals. When they publish a sales message, users are immediately rejected. This brings similar considerations to our marketer’s Reddit guide. The most important thing is to understand the pulse of the audience and join and add something that affects the moment. Brands that wrongly undermine morality and pay the price. 

However, memes can be part of a serious strategy. When adding memes to your marketing plan, keep these tips in mind: 

  1. Keep Up With Pop Culture: It’s important to keep up  with current trends; relevancy is the lifeblood of a viral meme. 
  2.  Show  self-awareness: If you want to convey your brand’s message, use humor to turn around and  show the human side. 
  3.  Finding the right channel: Memes are everywhere, from Snapchat to LinkedIn, but they vary in form and tone between channels. For example, TikTok memes  use music as an additional element. 
  4.  Use an on-brand tone: It’s important to remain professional even when participating in  a social media challenge. Customers expect the brand to act according to its traditional identity. 
  5.  Research your audience’s preferences: Identify these cultural preferences using social media marketing tools before launching a marketing strategy. 
  6.  Join Trends and Challenges: Because they are already viral, they offer guaranteed visibility. Just make sure you use this coin wisely. 
  7.  Build a meme library: The same memes keep popping up all the time, and their familiarity is comforting. Keep a  library of memes and quickly edit text  when an idea strikes. 
  8.  And look at image licensing: a bit of a boring point to cover, but an important one. If you’re collecting images to create new memes,  check for possible licensing considerations.
Categories
Social Media

Developing ROI Driven Social Media Strategies

What is a social media strategy? 

Simply put, a social media strategy is a plan that outlines your social media goals, the tactics you will use to achieve them, and the performance metrics that will be tracked. Your strategy doesn’t have to be complicated. You want  a simple and precise plan in meaningful, measurable ways. This will help you identify  channels and tactics that succeed and those that fail. Watch this webinar to learn how to love your social media strategy! Ultimately, your social media strategy should increase your target audience’s brand awareness and engagement across social media. 

What are the benefits of  a social media strategy? 

 Maybe you’ve run a successful social media campaign or you’re good at engaging with the content you post. This one time success is within reach. However, the hardest part of social media marketing is consistency. Do you understand why the campaign or post was successful? Can you copy it easily? Creating a social media strategy can be scary to think about, but it offers many tangible benefits for your business, such as 

  •  A Guide to All Social Media Activities 
  •  Improving Brand Awareness 
  •  Providing Communications Customer Service and Support 
  •  Improving Audience Targeting 
  •  Driving and Increasing Website Traffic 
  •  Content Optimization 
  •  Generating Higher Quality Leads 
  •  Creating Social Media Influencers 
  •  Promoting your unique content that can go viral (remember the ALS Ice Bucket Challenge?) 
  •  Offer social commerce and shoppable posts 
  •  Information, which you can analyze and measure

 As you can see, social media has huge benefits, so creating a strategy will help you achieve your business goals and increase customer engagement. 

 Although content Marketing and Social Media Marketing are closely related, there is a difference between them. 

 Marketing strategy is the right place to start if you want to direct and improve your social media activities. It includes some basic elements like audience research, creating personas, choosing  social media platforms and  more. Content strategy focuses on  content formats and results. So you should look at content creation, communication and tone, content timing, etc. 

What is a social media engagement strategy?

Your social media engagement strategy is important because it creates relationships with your audience across different networks. It helps you  manage your community through social media  and build your brand. 

 The two main goals of an engagement strategy are: 

  1. Community management: This can be done by offering advice via a blog, responding to post comments, answering channel surveys and taking surveys or polls to learn more about your customer base. . 
  2. Grow your following: Interaction is key here, so provide valuable content  such as engaging video content, attract potential customers with free content or contests, or simply present your brand as active and helpful by engaging people in your networks in a responsive manner. 

 User Generated Content (UGC) can play a key role here because it is proof that the people who support your brand are talking about  it and are not coming from your company or marketing team. Here are four great examples of UGC to inspire you.

 What are the steps to building a successful social media strategy? 

 Now that you understand the basics of a social media strategy, let’s move on to the  steps you need to take to create a strategy. We’ll also highlight where you can integrate your content strategy and engagement strategy into your overall social media activities to ensure you’re covering all the bases. 

 Here are 5 steps to creating a successful social media strategy, including:

1. Know your target audience 

 The first step in developing any  strategy is to know your target audience. There are thousands of different categories of people on social media, and you want to target your ads and  social media posts to those few who will actually convert into potential customers. And for that, Ms. Alka Thakur uses her expertise to help clients identify their right target audience on social media and then figure out ways  we can serve that  audience. 

 The second part of this step is also to do a lot of research on anything and everything related to your product and service category,  from  competitors to other  market entrants with similar service products, and only then can you develop appropriate strategies to proceed. your business marketing plan 

 2. Create interesting content 

 The second and most important step would be to create  content that your target audience would not only be interested in seeing, but would  be interested in. The  content you create defines your current customer base and helps attract new  customers. Our Nagpur social media marketing company at OSK works round the clock to help  clients create the best  content for  social media. 

 3. Engage with your followers 

 Your followers can be existing customers or potential customers who are interested in your brand. Either way, it’s the best way to get a return on investment from whatever you’ve spent  marketing your brand on social media. communicate with  followers, not only to retain them, but also to engage them and know their feedback to improve our products and services. In this century, where the customer is  king, it is important to know exactly what the customer wants and needs. Running regular sweepstakes, contests and other engaging activities will help your customers connect with you on a brand level as they would benefit from the brand  more than just the product or  service. 

4. Use a separate content strategy for different social media platforms 

 Now we all know that there are some different groups of people who have adopted different social media platforms and  to target them you  need different social media strategies for each platform. If you post content on Facebook aimed at the younger generation, which is often used by Gen x and boomers today, the result will obviously not be as effective. Ms. Alkal has always had a habit of using different social media strategies for each client for their different social media accounts and this has been very beneficial to the clients  we serve. 

5. Stick to your brand theme 

 Every brand has a theme created from the beginning that later becomes their identity. But for it to become their identity, they need to be consistent with their theme and allow customers to associate your brand with that  theme. Only if a customer can retain and remember the small but important details of your brand are they  likely to stay or return. By creating a specific color palette  on Instagram or using a similar pattern in their posts, the client connects with them and thus increases  brand awareness for their customers, ultimately increasing their ROI.

Categories
Digital Technology

QR Code Marketing

What exactly is a QR code?

The QR stands for quick response. They’re essentially squares with black and white symbols on them. Every QR code is unique and holds encrypted information like a website link, product landing page, promotional details, coupon, or other information. Whenever someone scans the QR code with a smartphone or tablet, the code reveals the encrypted information, taking the user to the desired destination. This is very similar to that of a barcode, but it can hold more and different types of data. 

How to use QR codes for marketing?

To have a successful marketing campaign, you have to know who it is you’re marketing to. Whether you’re conducting a survey or poll, asking people to sign up for an email list or taking orders, it’s important to get information from customers through some kind of an online form.

The most common purpose of a QR code is to direct users to a specific landing page. This page could have a sign-up link, a campaign page, or even a product catalogue. The possibilities are virtually endless. Make sure your QR code directs users to your campaign’s landing page rather than a home page. This way, users don’t have to navigate to the correct page. Also, make sure your website is mobile-friendly, as many users will be scanning on the go. Make QR codes fun and exciting by including instant coupons, freebies and offers. Instead of having a customer clip a printed coupon, you can create a QR code that saves the offer directly to the user’s mobile wallet. Users can then easily provide the digital coupon during checkout at a physical retailer. You can also direct QR scanners to an online store. Instead of asking them to manually enter a promo code, you can set it up so the discount is already applied at checkout.

Promotional QR codes are very versatile. You can integrate them into print ads, direct mail, or even a giant billboard. A whopping 92% of consumers consider online reviews when they’re searching for local businesses. So turn your biggest customers into your biggest advocates? Simply include a QR code on product packaging along with a brief message encouraging customers to scan the code and leave a review on platforms like Yelp. Throwing in a freebie for leaving a review won’t hurt either. Use QR codes to incentivize customers to download and use your branded apps. Context is key here the QR codes direct users to apps that complement the ad or printed material where the code appears. 71% of shoppers report that digital billboards grab their attention more than online ads do. Pairing outdoor spaces with QR codes can enable innovative marketing ideas to flourish. 

What’s great about using QR codes in your marketing campaign is the convenience of tracking and reporting. With web analytics and other campaign measurement tools, you can easily track the number of scans over time, capture geographic data, and gather additional info to measure your return on investment.

No matter how you decide to integrate QR codes in your next marketing campaign, they’re a great way to promote interaction and engagement, not to mention super efficient.

You can drive data collection from an online form, direct customers to a website, or deliver instant coupons, freebies and offers. You can also direct customers to social media pages, download or launch apps from QR scans, and even conduct scavenger hunts. Whichever way you choose to use QR codes, one thing is for sure your customers will have a unique experience. 

Five tips- How to integrate QR codes into your marketing strategy?

  1. Determine where the QR code should go. So what landing page or page on your site or where do you want the user to end up when they use the QR code? What’s that destination? Figure out what that URL is.
  2. Take that URL and create a Trackable URL from it. One way to do this is to add a simple ref code to the end of your URL. To do this, simply add a question mark, reflected by whatever you feel, which will help you identify the campaign. This is a really important step because you’re going to track the performance of your QR code, and without doing this, you won’t be able to do that.
  3. Generate your QR code. There are many free QR code generators. Just go to Google and search QR code generator and you’ll find several tools. Pick one that you like. Use the Trackable URL, paste that in there, and generate the QR code. By doing this, the QR code will fire that URL that you created when somebody uses it.
  4. Once you have generated your QR code, download that image and add it to your marketing materials or your ad campaign so that it’s in your TV commercial or on your flyer or wherever you want it to be, so somebody can use it.
  5. Track the performance of your QR code over time in analytics. So within analytics, because you created that Trackable URL, you’ll be able to see the performance. You’ll be able to see how many people use the QR code, how many people landed on your landing page, how long they stayed, if they converted, if they became a lead, if they made a purchase, everything. That’s the beauty of using the Trackable URL. Now you can track the performance of things like print materials, flyers, direct mailers, TV commercials, and brand campaigns of all sorts by using your QR code, you can then track the performance if you use the Trackable URL.

Some ways you can use QR codes in marketing campaigns.

  • You can boost brand identity because QR codes could impact retention, loyalty, and brand advocacy. By providing creative, convenient ways to use your codes, you can reach the right people on their terms. 
  • Brands can now customize QR code designs, including their colours, CDAs and frames. After personalizing your QR code to fit your brand, you can then drive traffic to your website, link them to Google Maps, or send them to social media accounts. 
  • You can increase brand transparency because QR codes can help drive that transparency. Manufacturers and brands must be transparent about what’s in their products and how it’s made. By placing codes on packages, wrappers, and containers, brands can make it simple for consumers to click through to find out more about the product. This transparency promotes engagement and also builds trust and improves brand reputation.
  • Increase Customer Engagement- Empowering customers to pay on their terms not only makes life easier but can also help increase engagement.
  • QR codes can avoid the situation of customers carrying cash or cards and enable convenient and contactless point-of-sale transactions.
  • What most folks care about the most is generating more leads. What’s important to keep in mind here is being cohesive with the customer journey and adding value. It’s great to get more leads, appointments, phone calls, and all those bottom-funnel metrics that we all care so much about. But maybe it’s adding value somewhere at the top of the funnel that shortens that customer journey and leads to a higher lifetime value.

Are QR codes still relevant?

They’ve been around for years, and marketers have debated whether they are the next big thing or are nearing extinction. Many businesses are trying to keep their daily operations safe and contactless. And it turns out QR codes are the solution.

Categories
eCommerce Marketing

Impacts of AR and VR on eCommerce

The recent proliferation of Augmented Reality (AR) and Virtual Reality (VR) technology has significantly changed the way consumers interact with e-commerce brands. Recent research shows that 80% of US consumers are aware of VR, while 79% of those who have tried it would do it again. 

Global adoption of immersive technology is definitely on the rise, led by the UK, US and China. In fact, 95% of the world’s VR devices are currently manufactured in China, and its own government is committed to supporting the development of virtual reality throughout the country. 

 How will AR and VR affect e-commerce retailers and what does the future hold? 

Both AR and VR offer today’s digital consumers a unique opportunity to go (of course) into an immersive experience where they can get up close and personal with a brand and its services or products. This bold new online shopping trend brings with it a wealth of possibilities. 

 Here we explore how VR and AR are impacting e-commerce, as we ask what the future holds for the relationship between these new technologies and e-commerce. 

 Bridging the Digital and Physical Worlds

While many experts and publications have announced the death of the high street, it appears that we are in the midst of a brick and mortar renaissance. 

 E-commerce brands are now able to deliver a more personalized customer experience than ever before, turning brick-and-mortar stores into an extension of e-commerce and vice versa. And with huge e-commerce players like Amazon gearing up for the brick-and-mortar arena, AR or VR-based features seem to have great potential to bridge brick-and-mortar and e-commerce experiences. 

While many established e-only brands are reluctant to set up brick-and-mortar stores due to cost and resources, it is possible to partner with brick-and-mortar retailers using AR and VR platforms, programs and brand awareness initiatives. 

To illustrate how these ubiquitous technologies are shaping e-commerce in physical terms, let’s look at the well-known American retailer Macy’s. To improve its in-store shopping experience and accelerate its business growth online, Macy’s has selected 69 furniture stores in the United States that now offer innovative, engaging features, functions and displays. 

Using the seamless combination of VR and AR to its advantage, Macy’s has combined online and offline shopping into one seamless, highly connected experience. Its latest initiative, “Visualize Your Space,” allows shoppers to place different pieces of furniture in their home environment while shopping in-store. 

Here, customers can see, touch and experience products in person and use comprehensive technology to decide whether they are worth buying. As a result of this AR-based initiative, the typical cart size in these tech stores is said to be 60% larger compared to other Macy’s furniture departments. 

Additionally, this success based on AR and VR has had a positive impact on the brand’s e-commerce sales, with its in-app sales growing by 50% at the beginning of last year. What a testament to the power of the marriage of VR, AR and e-commerce. 

Extreme Personalization and Immersive Online Shopping:

The interactive nature of VR and AR means that online consumers can now enjoy a much more personalized and meaningful shopping experience.

Although many are aware of AR and VR-based technologies, and despite their proven e-commerce success rates, 61% of brands do not use the technology at all. More and more e-commerce brands are now using these features to personalize and differentiate their customer experience. 

Many Fortune 500 companies such as Walmart, Boeing and UPS are using VR for consumer marketing in addition to educating, training and inspiring employees. 

One of the early adopters of VR technology, Amazon recently patented a mirror with Body Labs that can dress you up in virtual clothes, adding extreme personalization to the brand’s customer experience. 

This part-reflective, part-transmissive device, when fully realized, zooms in on the wearer’s face and transports them into a reflective environment where they can virtually try on different outfits, allowing them to make informed choices based on real-world interaction. without leaving home. 

Another notable example of brands using VR to drive extreme personalization while creating an immersive shopping experience in practice is the growing Snapfeet. An AI-powered algorithm uses a 3D biometric image to allow customers to scan themselves with its proprietary app, offering a series of “custom” recommendations based on characteristics such as shoe size, foot shape and style preferences. This immersive application also presents its recommendations with an interactive 3D image that allows the user to visualize the products before buying them: 

Although this innovation is in its infancy, it has already been well received by critics and consumers, suggesting that it will see a lot of growth of this type in the near future.immersive online shopping experience in boom. 

AR, VR and the Future of E-Commerce:

Research shows that in the US alone, around 22 million people experienced VR in 2018, and that number is expected to rise to 

9 million by the end of 2019. That’s an incredible adoption rate. 

However, here are some predictions about AR, VR and e-commerce in the near future: 

  •  AR and VR will continue to drive and shape experiential marketing, giving e-commerce brands more tools and opportunities to deeply invest their audiences in their offerings. . . products, services or content in a mobile or virtual sense. 
  •  The continued growth of immersive technology allows e-commerce brands to make brand storytelling much more interactive and engaging, allowing the user to control content and connect with the company on a deeply personal level. 
  •  As AR becomes more and more integrated into our daily lives and applications and virtual touch points are readily available at every turn, e-commerce companies can use the data generated by these touch points to completely customize the user’s online shopping experience.
Categories
eCommerce Marketing

Turning Around your decreasing web traffic

While every website has its site-visit fluctuations, you might notice a sudden downward trend, these might be because of the experimental moves you’re taking but it could be a result of a lack of planning.

The first thing that you should do is to check if there’s some technical issue with your website or if it’s just an issue for your users. Power cuts in your targeted regions might be a possible reason for this. Any incident that affects your viewership might be a problem.

Once you’re sure it’s nothing from the above reasons, these should be your next steps. Loopholes in your marketing strategies could be potential reasons for this downfall, here are some elite strategies that you can use to get back in the game, these are in no specific chronological order.

Ad stop!

That’s right, these are times when your paid campaigns are overtaking your organic traffic. Your paid ads are having such rankings and significance to them that your organic rankings are just getting overshadowed.

The only way to know if this is true is to turn off ads that are performing well and see if your traffic goes back to normal. If this doesn’t help, make sure to turn on your ads back, you don’t want to lose valuable clicks in the meantime.

Have you been fined?

While you might not realize it, something on your page could have been tagged ‘fishy’ by Google. Google has a dedicated set of penalties for issues ranging from plagiarism sins to your content law violation crimes.

Though the possibilities of getting a penalty are pretty meager because it should be a regular practice for you to check plagiarism, if you do get penalized, you’ll see it in your Google search console notifications. Analyze your mistake and correct it to get your traffic rolling again.

Back to Backlinks 

Backlinks are a key channel that streamlines traffic to your page. If the pages that have your link are losing traffic, then it’s obvious that even your page will lose it. It might as well be that the page that linked you, found someone else.

Whatever the case is, the scenario demands contact with the page that backlinked you. Ask if it’s just the usual traffic loss or if have they stopped linking your page due to lack of relevance. If the latter has started linking other pages, you must upgrade and find another firm to backlink you.

Link to external content.

That’s right, it isn’t necessary that something’s wrong with your existing content, it just might be the need for something new, keep evolving. If a site has an article about something related to what you’re trying to sell or promote, then link them instead of posting the same article on your own page.

You might think that you’re sending off your users, but you’re actually adding value to their intent, which later will be awarded loyalty.

To make sure this works well, try posting a tweet or sharing the post on another social media platform like LinkedIn and Facebook before publishing it on your own website. This way, people will see it first and know who wrote it—and if they like it, they might click through from there!

Are you the undisputed?

Don’t forget that you’re not the only marketer out there, there are thousands of marketers selling the same service in the same niche and so the competition is tough. So you’re probably losing traffic because you’re simply not ranking the same. 

Your competitors might have a hold on better ranking keywords or just overall better responsive content. See where you’re lagging, don’t just blatantly copy them, but learn and implement ways to make your content relatable and competitive again.

Which page is it?

Which pages are hurting the most on your website if your traffic is dwindling? Your homepage, category pages, blog posts, or item pages might be a good place to start. You may be able to get some ideas as to why your traffic has declined and what you might need to do to improve it if you see a drop in blog posts.

You may have to concentrate more on content creation or otherwise promote your category and item pages through your other digital marketing efforts if you see a drop in traffic. A decrease in traffic to category or item pages might be due to SEO issues or user experience problems, particularly if you have recently made some changes. 

Update your old content

Statistics: It might as well be the case that your content has just been outdated. It’s no more relevant to the new user intent or maybe your stats are stale. Rankings, charts, or any other kind of statistics change with time, it doesn’t mean that you have to upgrade them every day, but at least regulate them once in a while.

Make it more relevant: If you’re still using the same old design and text in your blog, there’s no way anyone will want to read it! Updates like re-designing the entire site or adding new sections are great ways of making sure that people who visit your site will know exactly what they’re looking for and find it useful when they get there. Remember, you just have to update them while preserving your brand identity.

Answer box trap

This user-friendly feature by Google isn’t so ‘friendly’ to marketers, these are simple answers to user queries that are visible without the need to open up a website. Google smartly picks up the page with the simplest yet the most satisfying explanation of the query.

If you find yourself stuck in the answer box trap, simply edit that part of the content into a longer, more detailed statement, so that it’s partially visible on the answer box and makes the user open up your page. Don’t worry, this won’t be called a trap to the user, you’re just claiming what you deserve!

How’s the ambiance?

After all the boxes are checked and you still can’t figure out what’s wrong with your content, well then it might be your easy-kill enemy, UX. Check if your website has lost its beauty, it might be your out-of-fashion user interface.

Constant updates to the graphics, navigation and overall user experience of your website are essential, keep updates rolling. Better navigation and stack updates make your site faster, and you already know the ups of having a faster website—you’re simply ahead of 2/3rd of the competition.

Conclusion

Now that you know how to bring back traffic to your site, it’s time to get started! Make sure you have your plan in place and follow up with the steps outlined above. Remember: there is no one-size-fits-all solution—each tactic will work differently depending on what kind of site you have, what content is already on there, and other factors. If at any point during this process things start going wrong or don’t seem right for your business, don’t hesitate to make adjustments until things look right again.

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