Author: Riya Malik

Categories
Featured Personal Branding

The Rise of Executive Influence: Why Every Leader Needs a Personal Brand

In 2025, leadership doesn’t end in the boardroom—it extends to LinkedIn feeds, podcast episodes, keynote stages, and Google search results. Whether you’re a startup founder, a seasoned CXO, or a doctor building a legacy beyond the clinic, personal branding isn’t a luxury anymore—it’s leadership currency.

Welcome to the era of Executive Influence, where how you show up matters just as much as what you’ve achieved.

1. The New Reality: Leadership Is Public

Today, the spotlight isn’t optional—it’s expected. Here’s what’s changed:

  • Investors vet founders by their digital presence.
  • Hiring top talent? They’re Googling you.
  • Patients, partners, clients—they’re all forming impressions before the first call.

If your digital presence doesn’t reflect your leadership, you’re leaving influence—and opportunity—on the table.

2. The Shift: From Titles to Trust

Having “CEO” or “Dr.” in your title isn’t enough. People trust stories, perspectives, and values—not just job designations.

A strong personal brand:

  • Builds thought leadership beyond your company
  • Attracts media, speaking gigs, and partnerships
  • Humanises your expertise so people connect, not just respect

In short, it makes your leadership visible and memorable

3. Why Personal Brands Drive Growth

Let’s talk ROI. Executive branding isn’t about ego—it’s about business growth and legacy.

Here’s what a strong personal brand unlocks:

  • Deal flow — Investors back founders they believe in.
  • Recruitment power — Top talent wants to work with visionary leaders.
  • Media visibility — Your story gets featured, not buried.
  • Category authority — You become the voice of your industry.

When done right, your brand becomes a growth engine that works while you sleep.

4. The Leaders Already Doing This

The trend is global. Just look at:

  • Leena Nair (Chanel CEO) – Building a values-first leadership brand.
  • Jay Shetty – Evolved from monk to media icon with intentional storytelling.
  • Dr. Muneeb Shah – Built trust and scale as a doctor through digital education.

These aren’t “influencers”—they’re executives with influence. And that’s the difference.

5. What You Can Do Today

You don’t need to be everywhere. You just need to start showing up strategically. Here’s how:

  • Audit your online presence – What does Google say about you?
  • Update your LinkedIn – Is it positioning you as a leader or a job title?
  • Share your POV – Post weekly about what you believe, have learned, and where your industry is headed.
  • Invest in visual presence – Profile photo, banner, and brand consistency matter.

Most importantly, speak like a human, not a headline.

In this era, your personal brand is your leadership legacy. It’s how you scale trust, inspire movements, and shape industries—whether you’re in the room or not.

And here’s the truth: If you don’t define your narrative, the internet will do it for you.

Want to build a brand that matches the power of your work? Let’s co-create your digital presence with clarity, strategy, and boldness.

https://calendly.com/thasneem-blustream/30min

Categories
E-Commerce

How To Create An Ecommerce Video Marketing Strategy For Your Products

Creating an eCommerce Video Marketing Strategy for your products

Video marketing has changed a lot over the past couple of years. Not only do customers expect video, but there are additional benefits to live streaming and life selling. Video has always been an important part of the e-commerce space. Video allows getting a better picture of your product than just images. It gives them a sense of scale, color, and space. 

To be effective with the video marketing strategy for a business, you need to be planning for multiple videos to use at different stages of the journey that your customers go through. Effective video marketing for a business is about using the right video at the right time, in the right way to move the right audience to take action. Video marketing can’t be all about the sale. There is a journey that people go on, to buy from you, and it is based on the psychology of how people buy. Here you need to understand the customer better. 

The first goal for video in a marketing strategy is brand positioning. This is the process of aligning with people. It is all about getting an emotional connection, which is the idea of getting people to buy into your brand before you ask them to buy from you. Generally, the kinds of videos that work well here are storytelling ones. The power of storytelling to move people on an emotional level to take action is so critical. Taking people behind the scenes, taking them on a journey with you or your business, getting them to buy, or using concept films which can take a whole bunch of different styles. While looking at the brand story or client story you need to look at who the hero is, which is your customers. Here you become the guide or the mentor that comes alongside your customers to achieve a better outcome for them. When you are crafting these stories regardless of the platform, you need to lift your customers and tell stories that resonate with them. When people have made the right emotional connection to your brand or business, now the goal is social engagement. This is all about getting people to come on the journey with you. Then what needs to be considered is how we can get people to buy from us. When we come to the purchase end of the customer journey the goal is conversions. The goal here is to create content that is focused on sales. Sales focus content can take several different forms. Using personalized videos can help the audience to better connect with your brand. Livestreaming the sale can also help in driving sales. 

Best practices for live streams for live selling products to get supercharged sales. 

  • Be sure to promote your live streams, so that customers and potential new customers know when and where to watch. You want to tell them the date and time, what platform to watch on, and what you’ll be talking about or selling. This can all be done in an image post or a quick selfie video posted across all of your social media channels. 
  • One of the best parts about live streaming is being able to interact with your customers in real-time. Being live allows you to build customer loyalty when you interact with your audience. You can answer their questions about your products live and even show comments on screen. 
  • Try to bring in remote guests.

Bring in satisfied customers, or influencers from all over the world to do live testimonials or further explain the stories about your products. 

How to create an ECommerce video marketing strategy?

  • Carry out some basic market research.

The purpose of this research is to find out exactly who your ideal customer is, and what problem your products solve for them. The goal here is to put ourselves into our potential customer’s shoes and experience the product like they would when they are seeing it for the very first time. 

The three quickest and most effective ways to do this are:

  1. Analyse the psychographics and demographics of your audience on Facebook to find out exactly who they are.
  2. Go to your competitor’s Facebook ad library, and analyse their messaging.
  3. Read your own in your competitors’ customer reviews to see what the people are saying about yours and similar products.

In your competitor’s Facebook ad library, you can find out what type of Ads they are using and most importantly the messaging that they are using which will leave you clues as to their targeting. Sometimes this process can be long and painstaking. In this situation, adbox can be a game changer. This one consolidates a bunch of highly performing ads from all sorts of niches from agencies from all over the world. 

  • Customer reviews are important. This is where you can find out exactly why people are buying your products or similar products. And use this knowledge to write potent ad copy. The process here is quite simple. Head over to your competitor’s Facebook business page, or amazon page, and go through reviews. It might take you some time, but the goal here is to go through between 50 to 100 reviews, and we are looking for clues as to why people are buying this product. Simply copy what they are saying, and paste it in an organised fashion into your,r notes. Next we need to organize them into categories. 
  • Take the statements and create a visual sequence for everyone. 

This part may vary from project to project. This is because there are always creative limitations that come with budget restrictions. You may have a budget, and hire a crew, or you could be a one-man band. Whatever your situation is, just know that, there are always creative solutions to budget restrictions. 

  • Add in titles

Don’t show more than three words at a time on the screen. 

Categories
Web 3.0

How to Find an NFT You Love

Finding the right NFT for you – How do you do it?

Finding an NFT early is incredibly useful and possibly crucial within the NFT space. You are going to be able to grind out a whitelist spot for one of the upcoming NFT collections because you were notified of it earlier than another individual who is potentially learning about the NFT collection a little later than yourself. You can mint that NFT project at its starting price instead of purchasing it on the secondary market. You will have more opportunities to do better research around that NFT collection before making a decision on whether or not you want to purchase it. 

Goals of finding NFTs

  • Don’t lose money
  • Invest where we have the greatest odds of success.

NFT investing is extremely high risk. Not only do you have the volatility risk of crypto, but you also have a secondary risk of an NFT collection becoming less popular, a tertiary risk of no liquidity, and not being able to sell the NFT you hold, if there are no buyers for that NFT. 

Best NFT tools

  • Upcoming NFT
  • Rarity tools

The focus is to find a new project that is very strong that we can buy cheap, and flip for profit. 

  • Go to the profile of the projects you want to choose, and see if their followers are real. Check the engagement on the posts. This helps to build legitimacy. 
  • Check out their discord. Most of the projects will be very active on Discord. Look at engagement from the fans of the project, and from the people who are running the projects. This way we can maximize the returns in the end. 
  • Check their website. Make sure that it is a solid website. Look for a specific number of followers or people. 
  • Look at the founding team. The founding team must be shown on the website.
  • Find how they are different. Find if there’s a unique use case for that NFT and if there’s some kind of utility. See if there’s a community, whether it is attached to a game, metaverse, or unique benefit. This checklist, it’s not going to be perfect. It’s more like a report card. The better it scores, the more likely that the project is to do well. The best method is to go through the project, spend time digging through the projects, and select what you like. 

The process of buying and selling NFTs can be called flipping NFTs. There are two major methods of flipping NFTs. 

  • The first method is minting an NFT and selling it right away. Minting in this context means going to the NFT projects website and actually purchasing the NFT from the website itself to your wallet before it is even on the market. Each NFT project usually has a period of time in which white listed people can mint NFT and the public minting period. The first thing to do is to be early and mint an NFT in its public sale or even a white listed sale. But this process can also be dangerous. Because there are NFT projects that don’t work out so well after you mint them.
  • The second way to make money by flipping NFTs, is to mint and hold NFT long-term or buy it from the market after the minting phase is over, a market like OpenSea and hold long-term. 

How to analyse NFT projects?

When you look at NFT projects there are two types of projects in terms of founders. The projects are Doxxed and Not Doxxed. The projects that are doxxed have founders that are public. You may know their name and other details about them. Not doxxed founders are actually anonymous. This is where some NFT projects can be really risky to invest in because you don’t know who is responsible for them. When picking NFT projects to invest in, you should always pick the ones that are doxxed. Because you are going to have more information about their founders. Go with a project that is not doxxed, only when you have seen one of the founders or the team members produce results in the past. Just like good companies NFT’s increase in value when they have good creators and smart teams. The founders and their management can dramatically change the way that the NFT projects are going to go. It’s very important to see who the founder is. Open Opensea. If you find a specific NFT that you would like to invest in, go to their website, and start investigating the founders.

Categories
Influencers Marketing

Social Responsibility Marketing Examples & Best Practices…

Social Responsibility Marketing- How does it help and how do you do it?

Social responsibility in business is going to become increasingly important. Now more than ever we are connected globally and therefore have a responsibility in terms of balancing people’s profit and the planet. Most of the marketing organisations do not work in isolation intentionally. Instead, they find that great opportunity exists if the organisation is visibly accessible and involved with the public. Because marketing often operates as the public face of an organisation, when issues arise between the public and the organisation marketing is often at the centre. In recent years, the number and variety of issues raised by the public have increased. One reason for the increase is the growing perception that marketing organisations are not just sellers of products, but also have a great responsibility to be more socially responsible.

In general terms, social responsibility refers to both individuals and companies having a duty to act in the best interest of the environment and society as a whole. It means an organisation shows concern for the people and environment in which it transacts business. It also means that these values are communicated and enforced by everyone in the organisation, and in some cases with business partners such as those that sell products to the company. Social responsibility in marketing narrows this down a little bit by focusing on customers that want to make a positive difference to the environment or society through their purchases, or the use of a service. A good example of this or examples is recyclable packaging promotions that spread awareness of societal issues or, direct portions of profits towards a charity. If a company can brand itself as socially responsible and ethical, it ultimately will attract customers who are engaged in socially responsible commitments, and who want to support the welfare of the community. The key factor here is that the company’s efforts must be truthful and transparent. 

Why is social responsibility important?

It is a duty to be socially responsible in marketing. Companies are increasingly focusing on their social responsibility. Companies that are socially responsible, project more attractive images to both consumers and shareholders alike, which positively affect their bottom lines. Social responsibility in marketing works by focusing efforts on attracting customers who want to make a positive difference with their purchases. Many companies have adopted socially responsible behaviour and elements in their marketing strategies to help a community via beneficial products and services.

  • Being socially responsible in marketing will help in strengthening the reputation of the company and it also develop its identity. 
  • Social responsibility empowers employees to harness the organisational resources available to them to do good. 
  • Formal initiatives in corporate social responsibility will improve the morale of workers and contribute to greater workforce productivity. 
  • It makes companies more marketable. When there is enough competition in the marketplace, standing out from the competition can be challenging. Companies that show an obligation to different philanthropic causes however are usually defined as more marketable than companies whose practices of social responsibility appear to be non-existent. 
  • Employees expect it. 

Socially responsible companies attract employees, who wish to make a difference in the world. People may want to work at such companies. One way to do this is by volunteering and donating.

There is a link between socially responsible marketing and what is termed as CSR- Corporate Social Responsibility. CSR is the same thing except it is broader and encompasses a company’s complete operations existence. 

Examples of social responsibility in marketing

  • IKEA

Apart from selling great homes and loft furniture, this Swedish mega-chain also works globally to support communities in crisis, by building schools, donating toys, and facilitating access to drinking water. They also have a foundation which has given 2.3 million to bring clean electricity to combined one minute million people in India and East Africa.

  • Adidas

They fight to preserve marine life through their run for the oceans campaign. They aim to turn the public’s attention towards the devastating effect of plastic pollution on marine life. 

  • Levi’s

They have run a campaign that reduces water use in manufacturing by up to 96% since the campaign launched in 2011. Levi’s has saved more than one billion litres of water in their manufacturing processes. It has also reduced the hazardous chemicals used to dye and aimed the elimination of hazardous chemicals by 2020. 

  • Reducing carbon footprints 
  • Improving labor policies
  • Socially and environmentally conscious investments. 

Marketing ethics 

Social responsibility and marketing are more than just a trend for companies. It is also related to ethics, which is called marketing ethics. There are six components in marketing ethics.

  1. Pricing

An ethical pricing strategy is more than simply following the law. Not all unethical pricing strategies are illegal or fraudulent. Sometimes ethical decisions are difficult, because there isn’t a proper dividing line between what is morally right and what is wrong.

  1. General code

When a business is commited to a marketing code of ethics, it is committed to conducting its affairs with the customer’s well-being and integrity.  Categories for marketing ethics include ethical values and norms, as defined by the American Marketing Association (AMA).

  1. Customer service

Customer service has an ethics, which are the moral principles that govern a company’s engagement with its customers. They are based on a particular set of values relating to the question of what is “right” or “wrong”. 

  1. Advertising Standards

Ethics in advertising implies a set of well-defined principles which govern the ways in which communication takes place between the buyer and the seller.

  1. Distributor relations

The distribution element of marketing involves the entire supply chain from the manufacturer through wholesalers and distributors including retailers to the final consumer. At each point in the supply chain, because there are economic interactions between these various parties, the potential for ethical issues to occur is quite common. 

  1. Product Development

The most common ethical concerns in this area pertain to the safety of products are safe “for their use as intended” which is a basic consumer expectation. Another growing area of concern is product counterfeiting (copy of the original). Product counterfeiting involves the unauthorized copy of patented products, inventions, and trademarks or the violation of registered copyrights. 

Categories
Influencers Marketing

Everything You Need to Know About Google Web Stories

Google Web Stories #101

In 2020, Google announced that it would be expanding the capabilities of Web Stories, adding new features such as the ability to create multi-page stories and to customize the appearance of Web Stories using CSS. By 2021, there were over 10 million Web Stories published on the web, with new stories being added every day.

In this article, we’ll take a deep dive into Google Web Stories, exploring what they are, some examples, their uses and benefits, how to get started, useful tools, and some do’s and don’ts to keep in mind. We’ll also answer some frequently asked questions to help you get up and running with Google Web Stories.

What are Google Web Stories?

Google Web Stories are short-form, visually rich content that is easy to create and publish on the web. They are built on top of the Accelerated Mobile Pages (AMP) framework, which makes them fast and lightweight, ensuring a smooth and seamless user experience. Web Stories are made up of a series of pages, each containing a combination of text, images, and multimedia elements such as videos and audio clips. They can be easily shared on social media, websites, and other platforms, and can be viewed on any device, including desktop computers, laptops, tablets, and smartphones.

Some Samples

  • Travelogue: A travel blog uses Web Stories to share beautiful photos and captivating stories from their adventures around the world.
  • Foodie: A food blogger creates a Web Story featuring mouthwatering recipes and behind-the-scenes glimpses into their kitchen.
  • News: A news organization uses Web Stories to deliver breaking news and top stories in a visually appealing and interactive format.

Utility

Google Web Stories can be used in a variety of ways, including:

  • Blogging: Web Stories provide a visually appealing and interactive format for sharing blog posts and articles.
  • Marketing: Web Stories can be used to promote products and services, showcase customer testimonials, and drive traffic to websites and landing pages.
  • Storytelling: Web Stories are a great way to share personal stories, experiences, and adventures in an immersive and engaging format.

Getting started

Ready to get started with Google Web Stories? Here’s what you need to do:

  • Set up a Google account: If you don’t already have a Google account, you’ll need to set one up to use Web Stories.
  • Install the Web Stories plugin: The Web Stories plugin is a free tool that allows you to create and publish Web Stories directly from your WordPress website. Simply install the plugin and activate it on your site.
  • Create your first Web Story: Once the plugin is installed, you’ll be able to create and publish Web Stories from the WordPress editor. Simply add text, images, and other multimedia elements to create your story.
  • Publish and share: Once you’re happy with your Web Story, hit the publish button and share it with the world! You can share your Web Story on social media, embed it on your website, or link to it directly.

Useful Tools

Here are a few useful tools to help you create and publish Google Web Stories:

  • Web Stories plugin: As mentioned above, the Web Stories plugin is a must-have for creating and publishing Web Stories directly from your WordPress site.
  • Canva: Canva is a graphic design tool that makes it easy to create stunning images and graphics for your Web Stories.
  • Adobe Spark: Adobe Spark is a powerful tool for creating and sharing visual content, including Web Stories.

Do’s and Don’ts

Here are a few do’s and don’ts to keep in mind when creating Google Web Stories:

Do’s

  • Keep it short and sweet: Web Stories are meant to be short and easy to consume, so try to keep your stories to around 10 pages or less.
  • Use high-quality images and graphics: Web Stories are all about visuals, so make sure to use high-quality images and graphics to grab your audience’s attention.
  • Make it interactive: Use multimedia elements like videos and audio clips to make your Web Stories more interactive and engaging.
  • Use compelling headlines and captions: Headlines and captions are important for drawing your audience in and keeping them engaged, so make sure to use compelling and descriptive text.

Don’ts

  • Don’t overdo it with text: While text is important for conveying your message, try not to overwhelm your audience with too much of it. Use bullet points and short paragraphs to break up long blocks of text.
  • Don’t use low-quality images: Low-quality images can distract from your message and turn off your audience, so make sure to use only high-quality images and graphics.
  • Don’t neglect SEO: While Web Stories are primarily focused on visuals, it’s still important to optimize them for search engines by including relevant keywords and tags.
  • Don’t forget to proofread: As with any content, it’s important to proofread your Web Stories to catch any spelling or grammar errors.

FAQs

Here are a few frequently asked questions about Google Web Stories:

  1. Q: Can I use Web Stories on any website?

A: Yes, you can use Web Stories on any website that supports the AMP framework.

  1. Q: Can I monetize my Web Stories?

A: Yes, you can monetize your Web Stories through various methods such as sponsored content, affiliate marketing, and advertising.

  1. Q: Can I track the performance of my Web Stories?

A: Yes, you can track the performance of your Web Stories through Google Analytics and other tracking tools.

Conclusion

Google Web Stories are a powerful and visually engaging way to share content on the web. Whether you’re a blogger, marketer, or storyteller, Web Stories provide a unique and interactive format for delivering your message. With the right tools and a little bit of creativity, you can create stunning and immersive Web Stories that will engage and delight your audience.

So why wait? Get started with Google Web Stories today and see the impact they can have on your content. And don’t forget to stay up to date with the latest tips, tricks, and trends by subscribing to our newsletter! Spot us on social media at Blustream Integrated

Categories
Influencers Marketing

FMCG and Influencer Marketing Make a Power Couple

How does Influencer Marketing play a pivotal role in FMCG Businesses

Consumer markets are meant for final consumption. In the consumer market, companies try to identify and meet the needs of the consumer through their product and service offerings. Additionally, they try to position the products in the consumers’ minds for better awareness and purchases. Fast-moving consumer goods or consumer packaged goods are one classification of the consumer market. Some of the best-known FMCG companies are Unilever, P&G, Coca-Cola, Pepsi, Nestle, Johnson & Johnson, and so on. These goods generally include a wide variety of frequently purchased products such as toothpaste, shampoo, soap, cosmetics, hair oil, and detergents, as well as other non-durables just plastic goods, LED bulbs, paper & stationery, and glassware.  It may also include chocolates, pharmaceuticals, packaged food products, and soft drinks. The distinctive feature of these products is that they need to be immediately consumed. These fast-moving consumer goods are of low unit value with high volume potential. As the product may be consumed once, it may require frequent purchase. These goods have faster access to field data. They have the ability to customize raports structure and format. It helps in making cumulative profits, and so in diversification. 

What is the role of influencer marketing in assisting FMCG brands to achieve credibility?

FMCG companies are a big part of the consumer’s life. Therefore big exposure is a challenge for the brands, especially in the digital space, when they share their commitment to bigger calls such as sustainability or social impact. These brands have two challenges in two ways. First, if you are a fast consumer goods brand, which is one of the biggest ones, and you are competing with the other great brands, differentiating among them is a challenge for marketers. Because all of them are raising their voices. Another issue is that of credibility. Being a big corporation, it is more difficult to gain credibility, because you are not only having a local impact but you have a global impact too. The consumer nowadays is more informed than ever before in terms of social causes, impacts, etc. So in order to communicate to the customers, the purpose and the standard the brand is taking on social causes, in an authentic and informative way, the brands need to work on maintaining consistency. 

The power of the voice of influencer marketing in the FMCG business was highly remarkable during the pandemic situation. Since the pandemic situation started, more FMCG brands have moved to social media heavily.  The role of influencers is to achieve capillarity, as with them, you can reach out to a lot of audiences from different nationalities, and different topics of interest. The most important thing about influencers is feedback. They also allow you to commit people to your business’s purpose. Once they do this they can also pass the message to their followers, which will make their followers feel it more genuinely. Therefore it is pretty clear that influencer marketing and FMCG business work as a power couple. 

FMCG products which are based on monthly or weekly purchases are sold at low cost. Their purchase usually takes place in stores. But with the pandemic situation, everything changed online to the digital space. In this situation, social media influences provide the perfect assistance for consumers to find their necessary products. As a result of this, FMCG brands have increased their total marketing budget on such content creators. This is all because word of mouth is the most valuable marketing strategy that can be applied to any business. 

Benefits of having influencer marketing strategy applied in FMCG business 

  • Gives credibility and builds trust

Social media marketing or influencer marketing provides the best option for the marketing of FMCG products which were, before the pandemic, purchased in-store. In the times when consumers were apprehensive to go to physical stores, online stores have helped a lot. With the help of influencers, the FMCG brands were able to reach out to their audience, build more credibility and thereby create a successful trusted relationship between the consumers and the business. 

  • Increased ECommerce sales

Any brand in order to gain more acceptance and wide reach needs to be active on social media platforms to create engaging, and active online audiences. This was crucial, especially during the pandemic situation. With the promotion from content creators, the FMCG brands began to create and grow their online presence which in turn helped in increasing E-Commerce sales. 

  • Helps to keep pace with the digital age

Many brands have continued with in-store purchases for years. With influencer marketing and the subsequent growth that happened with regard to eCommerce sales and great profits, the brands had also undergone a great transformation financially and also in the digital space. It has created an impact on digital transformation. 

FMCG companies are fastest selling companies. These goods sell quickly and they have a short shelf life. They are highly demanded by consumers and they are of different kinds. There are many pros of FMCG but on the other hand, there are also some constants relating to this. Many big companies are producing FMCG products. Furthermore, they are highly affected by the COVID-19 pandemic. People are not allowed to come out of their homes which reduces their buying capacity. Some people did hoarding of products which could result in high demand and high prices for the products. So in short, influencer marketing has played a crucial role in the growth of FMCG businesses.

Categories
Web and App

3 Ways to Create Mobile-Friendly Content

Creating Mobile-Friendly Content #101

In today’s digital world, it is increasingly important for businesses to have mobile-friendly websites to reach the maximum number of potential customers. With over half of all internet traffic now coming from mobile devices, eCommerce sites must be optimized for mobile use. In this article, we will discuss the various ways to create mobile-friendly content and provide best practices for ensuring that your site is easily navigable and enjoyable for mobile users.

Typography

One of the most important aspects of creating mobile-friendly content is optimizing the way text is displayed on the screen. Mobile users tend to scan content rather than read it word for word, so it is crucial to structure your text in a way that is easy to scan. 

Use shorter paragraphs and bullet points to break up large blocks of text, and use headings and subheadings to help users understand the main points of your content. It is also a good idea to use font sizes that are easily readable on a mobile device, typically around 14-16 point font.

Conveyance

In addition to formatting your text for easy reading on a mobile device, it is also essential to consider the language and tone of your copywriting. Mobile users are often looking for quick and easy-to-understand information, so use clear and concise language to get your message across. 

Avoid using industry jargon or complex vocabulary, and focus on writing in a friendly and approachable tone. It is also a good idea to use actionable language and include a call to action to encourage users to take a specific action, such as making a purchase or signing up for a newsletter.

Conciseness

Another key element of mobile-friendly copywriting is the use of shorter words whenever possible. Mobile screens are small, so it is important to use language that is easy to read and understand at a glance. 

Avoid using long words or phrases when shorter alternatives are available and try to keep your sentences as concise as possible. It is also a good idea to use active voice instead of passive voice, as this can make your writing more direct and engaging for readers.

Media

In addition to optimizing text, it is also important to consider the way images and videos are displayed on your mobile site. Large, high-resolution images can take a long time to load on mobile devices, which can be frustrating for users. 

To optimize your images, consider using smaller, lower-resolution versions or using a content delivery network (CDN) to serve your images. It is also a good idea to use descriptive, relevant file names for your images and to properly size them before uploading them to your website.

Images

In addition to using smaller images, it is also essential to consider the overall load time of your mobile site. Mobile users are often on the go and may not have access to high-speed internet, so it is crucial to ensure that your site loads quickly. 

To improve your load times, consider optimizing your images and other media files, reducing the number of redirects, and minifying your CSS and JavaScript files. You can also consider using lazy loading, which only loads content as it is needed, to further improve load times for your mobile users.

Optimizing Videos

Videos can be an excellent way to engage mobile users, but it is important to consider the way they are displayed on your site. To optimize your videos for mobile, consider using a responsive video player that adjusts to the size of the user’s screen, and use a video hosting service that is optimized for mobile delivery. 

You should also consider the length of your videos and aim to keep them as short as possible, as mobile users may not have a lot of time to watch long videos. It is also a good idea to use descriptive, relevant titles and captions for your videos, as this can help users understand what the video is about before they start watching.

Optimize Design

In addition to optimizing your content, it is also important to consider the overall design of your mobile site. Mobile users often interact with websites in different ways than desktop users, so it is essential to ensure that your site is easy to navigate and use on a small screen. 

Consider using a responsive design that adjusts to the size of the user’s screen, and use large buttons and easy-to-read fonts to make it easy for users to interact with your site. It is also a good idea to use white space effectively to help break up content and make it easier to read.

Conclusion

In conclusion, creating mobile-friendly content is crucial for businesses looking to reach the maximum number of potential customers. By optimizing text reading patterns, using best practices for mobile copywriting, optimizing images and videos, and optimizing design, you can ensure that your eCommerce site is enjoyable and easy to use for mobile users.

To stay up to date with the latest eCommerce strategies, consider subscribing to our newsletter. You can also follow us on social media Blustream Integrated for regular updates and tips. Thank you for reading!

Categories
Web and App

Why User Experience is Key to Digital Marketing Success

User Experience – Why is it so important?

While Running your campaigns, have you ever noticed that the bounce rate is high and you are not converting, even though it seems like you have done everything perfectly? User experience design might be the culprit here. User experience is the way a user interacts with your website. User experience is also involved in helping evaluate and helping to test what is proposed, making sure that you are building the right thing. 

Your website needs to be designed in such a way that the user can find all the information required and all the steps required to be able to do their task. If the UX design of your website is bad, is not intuitive, and is confusing, the user will just leave your website and they will go to a competitor’s website. 

How to step up your website?

  • Try to make your website as much easy to use as possible. The navigation should be easy and there should be consistency and the user should be able to follow the guidelines throughout the website. 
  • The page speed of the website should be as good as possible. 
  • Optimize for mobile

People are always on the run and their smartphones are their computers which are in their pockets. So it should provide the option to access your website, regardless of where they are. Design the mobile version of your website or landing page first, and then move on to the desktop. 

  • Testing your UX design is very important. It is better to test a second or third time while running any campaigns. 

Importance of UX for digital marketing strategy

  • Colors matter.

Guiding users to contact points through the use of color, shape, and custom icons.

  • Keep pages simple

Choosing the right font can give a fresh touch, or a feeling of something new, and unexpected to your content. 

  • Add videos

Videos are a great way to convey necessary information. This helps in bringing entertainment to a website. 

  • Test out your designs

Get feedback from a user’s genuine first impressions. It is the most valid indicator of the UX. 

  • Keep pages clutter-free

Make sure to give the eye’s attention with elements that are arranged effectively. Try to give a proper placement for all the elements added and allow for flow.

Importance of UX writing in digital marketing

  • It leads us into the mind of the user. 

Giving attention to the words and actively reading the interface as a user, helps to effectively stay engaged easier, and know how the visitor will interact with the interface. 

  • This gives context and direction to the flow.

Check if the button label is explicitly giving the details of what will happen when a user taps it.  Does the copy language provide the user context as to where they are in the flow? Is the following screen in the correct series, or have you missed a crucial step?

  • It shows those design problems that may have been missed.

Reviewing your UX copy is the best way to check and identify the design issues that may have flown under the radar.

  • It determines the spacing and size.

Without an understanding of copy size and spacing, you cannot design accurately. Having a stab at the copy helps in understanding the dimensions that you should work with. 

  • It prompts early stakeholder input.

Your role as a UX writer is to start the conversations early. This is to get you started with the initial input. You will gain profit from this.  

  • The unreliability that can happen in the product experience can be clarified.

When a new product is introduced in the market, the user needs specific guidelines for them. In such a situation, writing UX will take the role of a facilitator. It makes the product experience clear.

  • UX writing humanizes your products.

For instance, if we take the example of slack, which is a company known for its voice or retable branding when a new user joins the workspace, required assistance is given by the chatbot, which acts as a live support agent. 

  • It helps you drive more engagement. 

Engagement consists of user interaction and communication with the services and products offered by the company to its customers. UX writing helps in driving more engagement.

  • During every stage of UX writing, identify users.

A well-designed strategy of UX writing in digital marketing shows the user’s intentions, feelings, and needs.

The Role & Value Of UX

  • Help create a better understanding of users and customers and express the same
  • Provides a framework & additional detail about how the strategy is translated into an experience
  • Helps identify opportunities for creative ideas as well as what they need to address where & when
  • Considers the wider context of devices, touchpoints & other aspects that might have an impact
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SEO

28 App Store Optimization Tools You Should Use in 2022

That’s where ASO (App Store Optimization) comes in. ASO is the process of optimizing your app listing to improve its visibility in app store search results and drive more organic downloads. According to a study by Tune, ASO can lead to a 10.3% increase in organic downloads and a 28.1% increase in in-app revenue.

In this article, we’ll be discussing why ASO is important, the different types of ASO, and the top ASO tools you should consider using in 2022 to boost your app’s visibility and success.

What is ASO?

ASO is the process of optimizing your app listing to improve its visibility in app store search results and drive more organic downloads. This includes optimizing elements such as your app’s title, keywords, icons, and screenshots.

Why Do You Need ASO?

As the number of apps available in app stores continues to grow, it’s becoming increasingly important for app developers and marketers to find ways to differentiate their apps and get noticed by potential users. Here are a few key reasons why ASO is essential for app success:

  • Increased Visibility – With millions of apps available, it can be difficult for your app to stand out and get noticed in app store search results. ASO helps to improve your app’s visibility and increase the chances of it being discovered by potential users.
  • Greater ROI – A well-optimized app listing can lead to higher rankings in app store search results, which can result in more organic downloads. This can translate to a higher return on investment (ROI) for your app
  • Targeted Reach – ASO allows you to optimize your app listing for specific keywords and target your app toward a specific audience. This helps to ensure that your app is being seen by the users who are most likely to download and use it.

Types of ASO

There are two main types of ASO:

  1. On-metadata ASO – This type of ASO involves optimizing elements of your app listing such as your title, keywords, and screenshots.
  2. Off-metadata ASO – This type of ASO involves activities that are not directly related to your app listing, such as building a strong presence on social media or getting reviews from influencers.

ASO Tools You Should Use in 2022

  1. Sensor Tower

Sensor Tower is a comprehensive ASO tool that offers a wide range of features to help you optimize your app listing and improve your app’s visibility in app store search results. With Sensor Tower, you can track your app’s performance, get insights into your competitors, and see how your keywords are ranking. Additionally, Sensor Tower offers a keyword suggestion tool to help you find the best keywords to target and a localization feature to help you optimize your app for different countries and languages.

  1. Mobile Action

Mobile Action is another top ASO tool that offers a variety of features to help you optimize your app listing and improve your app’s visibility in app store search results. With Mobile Action, you can track your app’s performance, get insights into your competitors, and see how your keywords are ranking. Additionally, Mobile Action offers a keyword suggestion tool to help you find the best keywords to target and a localization feature to help you optimize your app for different countries and languages.

  1. App Annie

App Annie is a well-known ASO tool that offers a range of features to help you optimize your app listing and improve your app’s visibility in app store search results. With App Annie, you can track your app’s performance, get insights into your competitors, and see how your keywords are ranking. Additionally, App Annie offers a keyword suggestion tool to help you find the best keywords to target and a localization feature to help you optimize your app for different countries and languages.

  1. The Tool

The Tool is an ASO tool specifically designed to help you optimize your app listing and improve your app’s visibility in app store search results. With The Tool, you can track your app’s performance, get insights into your competitors, and see how your keywords are ranking. Additionally, The Tool offers a keyword suggestion tool to help you find the best keywords to target and a localization feature to help you optimize your app for different countries and languages.

  1. App Radar

App Radar is an ASO tool that offers a range of features to help you optimize your app listing and improve your app’s visibility in app store search results. With App Radar, you can track your app’s performance, get insights into your competitors, and see how your keywords are ranking. Additionally, App Radar offers a keyword suggestion tool to help you find the best keywords to target and a localization feature to help you optimize your app for different countries and languages.

Conclusion

In conclusion, ASO is an essential aspect of eCommerce marketing, and the right tools can make all the difference in helping your app rank higher in app store search results and drive more organic downloads. 

By using these tools, you can track your app’s performance, get insights into your competitors, and find the best keywords to target to improve your app’s visibility in app store search results.
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Categories
Data Analytics Digital Technology eCommerce Marketing

Improve Your Campaigns With These Critical KPIs

What is a KPI?

KPI or key performance indicators are values that you can accurately measure to show progress. It can be used for a business or personal life, or it can be used in terms of marketing. These are essential values that you can measure and can look at those values over time to know if your progress is advancing or decreasing.

Why set KPIs?

By setting KPIs you can make sure that you actually achieve your business goals and also that will tell you if you won’t. So you can go back to your strategy and you can tweak it and try again. They can be anything that is specific, measurable, and relevant to your business goals.

For example,

  • Conversion rate.

By improving your conversion rate at each step of your customer journey you can get more customers.

  • Relevant audience growth

Once you have worked out all your conversion rates, you may discover that your Instagram followers are more likely to buy. So growing your Instagram following could be a KPI.

  • Email subscribers

If you find that your emails are sending you more customers, then one of your KPIs could be growing your email subscribers. When you set KPIs for each phase of your digital marketing and measure it regularly, you will be able to see what’s working and you will be able to go in and adjust your marketing as you go.

Where do you start with KPIs?

Start with your goal and work backwards through the funnel.

  1. Awareness – It helps you to broaden your audience, so you can use things like organic social, advertising, influencer marketing, and large content projects, to help you reach new people. To set a KPI for this, you are looking to grow your audiences on the specific networks and channels that drive the most sales. Start by defining the channels, that are driving the most sales, then devise a plan that is going to help you increase your audience on those channels, and measure the relevant audience growth over time.
  1. Consideration – is the phase, where people are a little bit further through the customer journey and they’re thinking about buying from you. To move more people onto the next phase, you need to reassure them that they are making the right decision. So content like testimonials and case studies, user-generated content, blog posts, and videos that answer every question that your customer may have is what works here. The more of this type of content your customers consume the more likely they are to buy.

What KPIs should we set for this?

  • You can look at the number of pages viewed by each visitor to your website.
  • Look at views on key content that is designed to convert.
  • The time that people spent on your website.
  • Link clicks to sales content from your social media channels and your emails.
  • The number of email subscribers you have.
  • The number of enquiry forms that are filled in.
  • The number of people that are adding your product to the cart.
  1. Sell– This is the ultimate goal. The obvious KPI for base is sales. But there are other metrics we can measure to see how successful our sales process is. This is where the conversion rate comes into its own. For your KPIs, you want to look at the conversion rate for each phase of the buying process. So from a website visitor to a landing page view, from a landing page view to somebody filling in an enquiry form, from an enquiry form to you setting up a sales call, from there to making the sales.

Set the right KPIs for your campaign – Tips

  • Choose KPIs that are appropriate for the campaign’s position in the sales funnel. A direct response agency means that they’re not interested in things like clicks and impressions. When they can, they want to get down to sales and revenue. When a campaign’s primary goal is awareness or reach, they will look at things like impressions clicks, post-per-click, click-through-rate, and even video completions to tell how well or campaign is resonating with the target audience.
  • Be aware of the limitations in your data structure.

The level agency uses the client’s system of record whenever possible for setting KPIs. This is great when the client’s system of record works as it should. When the CRM and marketing automation platforms and the advertising platforms themselves, all talk to each other and pass information between one another, that’s not always the case. If your systems aren’t talking to each other, if we are not passing UTM parameters or other advertising identifiers from the advertising into the sales platform or CRM, we can’t use those metrics as KPIs. That is why it is so important to set up your tracking. If you are not storing information from your advertising campaigns in your CRM, in your sales platform, or your other advertising system of record, you should be.

  • Choose KPIs that operate on a reasonable time scale. Even if your campaign golds are tied to revenue or other direct sales KPIs, if you have a long sales cycle, it can be really hard to use those Metrics to optimize an advertising campaign. You have to go up the funnel to find the directional KPI that will tell us what the sales will be like in the future.
  • Evaluate and optimize.

Once you have established good KPIs and benchmarks or targets that tell you how you are doing against each of those KPIs, it is time to set up a regular reporting schedule. KPIs are only good if they are useful. This means that you need to track your progress against them, and the actions that are coming out of those meetings consistently.

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