Month: November 2022

Turning Around your decreasing web traffic

Post author By Harsha Vardan Hariprasad
Post date November 1, 2022

While every website has its site-visit fluctuations, you might notice a sudden downward trend, these might be because of the experimental moves you’re taking but it could be a result of a lack of planning.

The first thing that you should do is to check if there’s some technical issue with your website or if it’s just an issue for your users. Power cuts in your targeted regions might be a possible reason for this. Any incident that affects your viewership might be a problem.

Once you’re sure it’s nothing from the above reasons, these should be your next steps. Loopholes in your marketing strategies could be potential reasons for this downfall, here are some elite strategies that you can use to get back in the game, these are in no specific chronological order.

Ad stop!

That’s right, these are times when your paid campaigns are overtaking your organic traffic. Your paid ads are having such rankings and significance to them that your organic rankings are just getting overshadowed.

The only way to know if this is true is to turn off ads that are performing well and see if your traffic goes back to normal. If this doesn’t help, make sure to turn on your ads back, you don’t want to lose valuable clicks in the meantime.

Have you been fined?

While you might not realize it, something on your page could have been tagged ‘fishy’ by Google. Google has a dedicated set of penalties for issues ranging from plagiarism sins to your content law violation crimes.

Though the possibilities of getting a penalty are pretty meager because it should be a regular practice for you to check plagiarism, if you do get penalized, you’ll see it in your Google search console notifications. Analyze your mistake and correct it to get your traffic rolling again.

Back to Backlinks

Backlinks are a key channel that streamlines traffic to your page. If the pages that have your link are losing traffic, then it’s obvious that even your page will lose it. It might as well be that the page that linked you, found someone else.

Whatever the case is, the scenario demands contact with the page that backlinked you. Ask if it’s just the usual traffic loss or if have they stopped linking your page due to lack of relevance. If the latter has started linking other pages, you must upgrade and find another firm to backlink you.

Link to external content.

That’s right, it isn’t necessary that something’s wrong with your existing content, it just might be the need for something new, keep evolving. If a site has an article about something related to what you’re trying to sell or promote, then link them instead of posting the same article on your own page.

You might think that you’re sending off your users, but you’re actually adding value to their intent, which later will be awarded loyalty.

To make sure this works well, try posting a tweet or sharing the post on another social media platform like LinkedIn and Facebook before publishing it on your own website. This way, people will see it first and know who wrote it—and if they like it, they might click through from there!

Are you the undisputed?

Don’t forget that you’re not the only marketer out there, there are thousands of marketers selling the same service in the same niche and so the competition is tough. So you’re probably losing traffic because you’re simply not ranking the same.

Your competitors might have a hold on better ranking keywords or just overall better responsive content. See where you’re lagging, don’t just blatantly copy them, but learn and implement ways to make your content relatable and competitive again.

Which page is it?

Which pages are hurting the most on your website if your traffic is dwindling? Your homepage, category pages, blog posts, or item pages might be a good place to start. You may be able to get some ideas as to why your traffic has declined and what you might need to do to improve it if you see a drop in blog posts.

You may have to concentrate more on content creation or otherwise promote your category and item pages through your other digital marketing efforts if you see a drop in traffic. A decrease in traffic to category or item pages might be due to SEO issues or user experience problems, particularly if you have recently made some changes.

Update your old content

Statistics: It might as well be the case that your content has just been outdated. It’s no more relevant to the new user intent or maybe your stats are stale. Rankings, charts, or any other kind of statistics change with time, it doesn’t mean that you have to upgrade them every day, but at least regulate them once in a while.

Make it more relevant: If you’re still using the same old design and text in your blog, there’s no way anyone will want to read it! Updates like re-designing the entire site or adding new sections are great ways of making sure that people who visit your site will know exactly what they’re looking for and find it useful when they get there. Remember, you just have to update them while preserving your brand identity.

Answer box trap

This user-friendly feature by Google isn’t so ‘friendly’ to marketers, these are simple answers to user queries that are visible without the need to open up a website. Google smartly picks up the page with the simplest yet the most satisfying explanation of the query.

If you find yourself stuck in the answer box trap, simply edit that part of the content into a longer, more detailed statement, so that it’s partially visible on the answer box and makes the user open up your page. Don’t worry, this won’t be called a trap to the user, you’re just claiming what you deserve!

How’s the ambiance?

After all the boxes are checked and you still can’t figure out what’s wrong with your content, well then it might be your easy-kill enemy, UX. Check if your website has lost its beauty, it might be your out-of-fashion user interface.

Constant updates to the graphics, navigation and overall user experience of your website are essential, keep updates rolling. Better navigation and stack updates make your site faster, and you already know the ups of having a faster website—you’re simply ahead of 2/3rd of the competition.

Conclusion

Now that you know how to bring back traffic to your site, it’s time to get started! Make sure you have your plan in place and follow up with the steps outlined above. Remember: there is no one-size-fits-all solution—each tactic will work differently depending on what kind of site you have, what content is already on there, and other factors. If at any point during this process things start going wrong or don’t seem right for your business, don’t hesitate to make adjustments until things look right again.

If you liked this article, you might like the others on our page, be sure to check them out. For any questions, drop them down below in the comments, or just find us on social media.

Industry Insiders

Customer Experience: What it’s all about

Post author By venky
Post date November 1, 2022

What is Customer Experience (CX)?

In short, customer experience involves putting the customer first. This requires an unwavering focus on the customer’s experience with the brand. This includes everything the customer touches, hears, handles or sees during the interaction with the product or service. CX requires companies to care deeply about their customers and serve them in the best possible way.

Companies that excel at CX:

Delight your customers
Create a true emotional connection with them
Turn them into loyal fans and advocates
If you can provide customers with a great customer experience when they interact with you – at all touch points – you can stay behind your competition and receive financial rewards.

What is Customer Experience (CX)

What is Customer Experience Management?

Organizations that create exceptional customer experiences know that experience management is an ongoing process and the mindset of the entire organization rather than the responsibility of just a few employees.

Managing CX includes:

managing customer expectations
adopting an ongoing CX mindset
increasing awareness of your brand or product
protecting against shrinking margins or competition

Increasing customer retention and loyalty several competitive elements to consider when looking at the overall customer experience:

First, what are the business priorities of your organization – for example, to increase revenue or profit

Second, your brand – how the company stands out, what it is famous for and how it does things differently

Third, the customer – how you satisfy their needs, how you achieve her goals with minimal friction, and how you satisfy their emotional needs

It may seem like a simple exercise to satisfy all three of these elements, but you will quickly discover that there can be conflicts between them. them and congratulations. For example, your customer’s requirements may not match your business goals – and sometimes they may even be polarized. The job of customer experience management is to find the sweet spot for all three.

What does a CX manager do?

Companies offer products and services long before customer experience was formalized as a topic. Some may ask who now has to fulfill this role and related tasks in the organization? Because digital is the primary channel of the customer journey, digital marketers are often best positioned to take on the role of CX leader and drive awareness of the customer experience across the enterprise.

While providing a great customer experience is everyone’s job in the organization, some people may not know exactly what they need to do or question why they should spend their time doing it. CX leaders must identify and answer these questions.

It is important that CX managers implement detailed processes that enable:

Aligning employee behavior with the overall CX strategy
Creating and measuring data that provides customer insights
Products and services are intended for both internal and external users.

It is also important for the CX manager to assess how competent their organization is in various technologies before starting CX transformations. By evaluating individuals and teams and conducting digital maturity assessments, they can set realistic goals based on their ability to meet customer needs.

Finally, it is critical that CX leaders act as the voice of the customer – and bring the voice of the customer into the boardroom, the dining room and the shop. It should have an impact on decision-making at all levels of the organization.

What is Customer Experience (CX)

How does CX affect performance?

Customer experience can sometimes seem difficult to measure because it consists of so many moving parts, from sales to service. One of the most compelling reasons why an organization should pay attention and invest in its customer experience is the link between CX and financial results.

Great customer experiences can improve companies’ financial results. Brands that excel at CX are found to increase revenue and create more shareholder value than brands that do not. That’s why it’s important to measure the value of CX in your organization, compare yourself against your competitors and work to improve areas where you’re not doing well.

Forrester, a research organization, rates companies to create a Customer Experience Index (CXI). Forrester’s CXI score measures how successfully a company delivers customer experiences that build and maintain loyalty. It shows in several areas how certain brands rank and what the average score is. It’s a powerful tool for understanding who is doing CX well and where you stand against your peers.

What is a service shadow? To truly understand and improve the CX, you must experience its service as a customer. This should apply to the entire organization: everyone should shadow the real customers who interact with the company. This type of observation is called a service shadow. By performing regular maintenance checks, you will quickly discover areas of poor performance and opportunities for service improvement.

The service shadow should cross many different and important channels, including calls and digital services. It can help create a simple customer journey template that lists all the steps and available channels so you don’t miss any of them. You need to have a deep view of the entire customer journey to form a complete picture and fully understand the needs of your customers.

What is Customer Experience (CX)
What is Customer Experience (CX)
What is the Customer Experience Pyramid?
What is Customer Experience Management?

Customer experience is something that every organization manages, intentionally or not. There are no hard and fast rules about what you should do. This means understanding that many interrelated processes, tools and responsibilities must come together to deliver an overall great experience. Organizations that create exceptional customer experiences know that experience management is an ongoing process and the mindset of the entire organization rather than the responsibility of just a few employees.

Managing CX includes:
managing customer expectations
adopting an ongoing CX mindset
increasing awareness of your brand or product
protecting against shrinking margins or competition

Increasing customer retention and loyalty several competitive elements to consider when looking at the overall customer experience:

First, what are the business priorities of your organization – for example, to increase revenue or profit.

Second, your brand – how the company stands out, what it is famous for and how it does things differently.

Third, the customer – how you satisfy their needs, how you achieve her goals with minimal friction, and how you satisfy their emotional needs.

What does a CX manager do?

It is important that CX managers implement detailed processes that enable:

Aligning employee behavior with the overall CX strategy
Creating and measuring data that provides customer insights
Products and services are intended for both internal and external users.
It is also important for the CX manager to assess how competent their organization is in various technologies before starting CX transformations. By evaluating individuals and teams and conducting digital maturity assessments, they can set realistic goals based on their ability to meet customer needs.

What is Customer Experience (CX)

How does CX affect performance?

Content Marketing

Expand Your Email Marketing Database

Post author By Sushanth Shyamsundar
Post date November 1, 2022

E-mail marketing continues to be a leading marketing channel for businesses of all sizes. It’s also considered one of the most effective marketing strategy. Because of its continued effectiveness, marketers can’t afford to overlook opportunities to grow their e-mail databases.

It’s the marketing channel that sees the highest open rate and click through rate. However, many businesses are struggling with their e-mail marketing efforts because of the rise of spam filters and general users becoming increasingly wary of suspicious offers from strangers.

With the right strategies, you can build your e-mail marketing database in no time. Here are 5 easy ways you can grow an email database and increase your e-mail marketing success.

Landing page

Before moving forward to any strategy, the first thing you need to shape is your landing page. This is the page that’ll convince your users to subscribe to your newsletter in the first place. The landing page should have enough information and should communicate with the user in such a way that the user sees immense value to your page.

Analyze your landing page yourself and see from a user’s perspective, ask yourself that if the page adds any value to you or not. If it can’t add value to you, I can’t add value to the user. Make your form easier to fill, removing any unnecessary fields of input will just induce boredom in the user.

Lastly, express the benefits the user will get after signing up with your newsletter, how frequently will they receive updates and what’s coming up next. Keep your landing page optimized to yield the best value out of the upcoming systems. Now that you know how to optimize your landing page, let’s move onto these mind blowing strategies.

Run Referral Programs

Referral programs are a tried-and-true way to grow your email marketing database. A referral program offers rewards — like discounts or free products — to customers who refer new customers to your business.

For example, let’s say you sell eco-friendly cleaning supplies. You can offer customers who sign up for your e-mail list a free pack of your eco-friendly cleaning cloths when they refer a friend to sign up for your e-mail marketing list.

When customers know they’ll receive tangible rewards for signing up for your e-mail list, they’re more likely to do so. And the people signing up after receiving the referral, are just another layer of goodness in this strategy.

Offer a Free eBook or Guide

People love free things — especially when they’re Business-related. Offer a free e-book or guide to your customers in exchange for their e-mail address. You can even offer this in exchange for them visiting your site.

Your customers will appreciate the free content and be more likely to sign up for your e-mail list in exchange for it. When choosing the type of e-book or guide you want to offer, be sure to select something that will appeal to your customers and help them succeed at their goals.

E-books and guides can cover topics like business growth, productivity, career development, or any other topic related to your business or industry. In fact, e-books make great lead magnets because they’re low-cost to produce and provide substantial value to customers.

Leverage Existing Relationships

If you already have business relationships in place, you can leverage those relationships to grow your email list. You can ask current customers, employees, or other stakeholders to refer their contacts to sign up for your e-mail list.

When asking for referrals, emphasize the value your e-mail marketing program brings to the table. Ask your customers to refer their contacts based on the value your e-mail marketing program brings to their businesses.

Host a Contest or Sweepstakes

Are you looking for a way to provide value to your customers in exchange for their e-mail addresses? Hosting a contest or sweepstakes is a great way to provide added value while growing your e-mail marketing database.

You can host a contest or sweepstakes on any platform you prefer, but we recommend running it on social media. E-mail marketing is great, but it doesn’t always reach as many people as social media.

Hosting a contest or sweepstakes on social media will increase the amount of people who see your e-mail marketing campaign. Customers who enter your contest or sweepstakes will be more likely to sign up for your e-mail list in exchange for an entry into the prize drawing.

Use Influencers to Grow Your Database

For an added boost to your e-mail marketing efforts, you can enlist influencers to grow your e-mail marketing database. Surprisingly enough, a large number of influencers still use e-mail marketing to grow their brands.

You can reach out to influencers in your industry or niche and ask to be added to their e-mail marketing campaigns. You may have to pitch your e-mail marketing campaign to a handful of influencers before you find one who will add you to their lists.

Whether you work with a single influencer or multiple ones, you’ll benefit from the increased exposure your e-mail marketing campaign will receive. This increased exposure will help you grow your e-mail marketing database and reach a wider customer base.

Wrapping up

E-mail marketing is an essential tool for businesses of all sizes. While it’s important to grow your e-mail database, it’s just as important to keep your lists clean and compliant. If you want to avoid spam complaints and improve your e-mail marketing results, you need to take the time to remove unwanted subscribers from your lists.

A quick recap, e-mail marketing is the most effective marketing strategy, there are several ways to expand your database. You can run a referral program, offer a free e-book or guide, host a contest or sweepstakes, or enlist influencers. With these strategies in your toolkit, you’ll be growing your e-mail databases in no time.

If you liked this article then make sure to subscribe to our newsletter, comment any queries down below. If you’re seeking some professional advice or just want to connect, find us on social media.

Content Marketing

Hacks to Win with a Customer-centric strategy

Post author By venky
Post date November 1, 2022

Digital tools and channels have dramatically changed the way shoppers shop. They have more power and will search online for more information before contacting a sales representative. Thanks to digitalization, the fate of marketing campaigns and sales pipelines is largely in the hands of the buyer. Despite this shift in power, many organizations have yet to adopt a customer-centric approach to marketing and sales.

They care about their products, marketing, sales and success. They are worried about themselves. But now it’s time to look at everything through the eyes of the customer. Your success starts with knowing your buyer.

What business challenges do your customers face? What are their options? What are they trying to achieve? What environment do they operate in? These key questions should underpin how you market and sell to them. Your primary motivation should be to identify and meet the buyer’s needs. Or in the words of famous entrepreneur and marketer Seth Godin, “Don’t find customers for your products, find products for your customers.”

So, are you ready to use your customer-centric attitude? I have developed a simple modern marketing map that you can use to show the success of your marketing strategy. And it’s no surprise where you’ll find the customer…

Pillar 1: Influencers

Building relationships with industry influencers is an important first step on this modern marketing roadmap. These are the people your prospects trust, the people they listen to, the people they learn from. Associating yourself with these people not only increases your visibility; it also increases your credibility. According to McKinsey, peer referrals generate more than twice as many sales as paid advertising.

Influencer marketing has the power to humanize your brand and engage customers much more organically; The most important thing is to accurately identify those influencers or “smarty pants” in your buyer’s world who can improve your offer. For example, if you sell data solutions, who are the big data experts? If you sell in the Internet of Things (IoT) space, who are the bloggers covering the topic? Whether you use LinkedIn or social listening tools, you should be looking for thought leaders, practitioners and early adopters. When a person has power in their field, they have influence, and that influence can help you amplify your message and become visible and credible to a much wider audience.

Engaging and engaging with influencers doesn’t just benefit marketers. Increasingly, salespeople don’t just sell sales; in their quest to add real value and educate the buyer, they become deep experts and should also learn from the “smarty pants”!

Pillar 2: Content

Confident modern shoppers actively go out and search for information and try to find their own solutions. Therefore, the problem for salespeople and marketers is that these buyers no longer respond to cold communications and traditional broadcast marketing techniques.

Call, email, call, email = skip, delete, skip, delete.

Traditional tactics are failing as buyers turn to search engines and social networks to educate themselves through digital content consumption. The important question is; what content? After all, no one tweets your newsletter!

It is important to target content not only at different stages of the buying process, but also at specific buyers, because the content that interests and motivates them varies according to their characteristics and preferences. If your buyer is deeply technical, they will look for deeply technical content. If they are very strategic, the same technically oriented content will not resonate with them in the same way.

Above all, you should create content that tells a story and is human, in various formats. It can be an educational video, an educational webinar or podcast, a newsletter (if the target group is B2B), an e-book or an infographic. The format you choose ultimately depends on the buyer involved and where they are in their customer journey. It is important not only to create content, but also to take care of it. Content curation basically involves sharing third-party content that appeals to your target audience. In most cases, you then need to curate the content of the influencers you are trying to build relationships with.

Once created, you need to share your content in the space where your target audience exists, engages and learns, be it LinkedIn or Twitter. You want your audience to be compelled to care about your content. That’s why content is the mainstay of social selling and modern marketing; buyers are much more likely to consume content from people and more than brands and logos. Therefore, the “shareability” of content should be a key factor in its creation, curation and distribution.

Pillar 3: Community

I deeply believe in ecosystem and partnership. For example, we started a community at Eloqua called Topliners. It was an online space where our customers could communicate, where our employees were engaged and where our partners were trained. We’ve shared inspiring success stories, hosted support forums and published informative content. We even host offline events to bring our community together.

A company that has been extremely successful in growing a customer-centric community is Gainsight, which is helping to define and grow the customer success movement. At the heart of their mission is to create “the largest community for customer success.” They do this in four ways;

Their Customer Success University, which offers several e-learning modules to help customer success managers improve their skills and add value to their employers.

Pulse Local, an online community with local chapters that hosts meetups and networking events to complement its online chat community. .
Pulse Conference, an annual conference that favors thought leadership and relationship building over product focus.
Career Hub, jobs for companies looking to hire customer success professionals.

By creating opportunities to connect with customers and build community, you can improve the ongoing effectiveness of your marketing strategy, build your brand image, earn customer trust and increase revenue!

Pillar 4: Advocacy

Your best salespeople are not on your payroll. These are your customers who are willing to say good things about you. Not only do today’s shoppers have more choices, they also have a louder voice that you can leverage for your brand.

The traditional concept of customer influence is some kind of referral program based on collecting referrals to help salespeople build credibility with your business and get more customers. But what does the referral program offer the customer in return for the referral? This is a one-way approach that provides no benefit or incentive to the customer.

In my opinion, the best advertising programs are the ones that find ways for you and your business to add value to your customers. For example, if your clients are quoted or referenced in the media when they appear at events or win awards; you can expand their reach through your social media.

The key to developing influence is clear communication. It doesn’t oversell or let the customer buy before they are ready. You need to create an amazing end-to-end customer experience; great products, honest and accurate marketing, responsible sellers. Even as a salesperson, my job was never to sell. It understands where the customer is in their buying journey, helping them to be ready to buy and then guiding them to success.

If you want to turn a potential buyer into a true advocate, you need to plan your entire advocacy process. Being a lawyer is not an accident and it is not an accident. It’s about the people, the relationships you build. Experiences that evoke emotions must be created. Protection is mutual and worthwhile. Be your customer’s advocate so your customer wants to advocate for you

Summary

The most effective marketing strategies are driven by a customer-centric culture. In a customer-oriented organization, every process begins and ends with the success of the customer in mind. It’s a culture, not an event or a department. Every part of your business must be aligned with the single goal of creating an optimal customer experience. If you do this for your customers, they will in turn support your success.

Content Marketing

How to Great Customer Reviews #101

Post author By Sushanth Shyamsundar
Post date November 1, 2022

“The word of the mouth” is a term that has been used across several sectors. It is of great importance when it comes to transferring information. Especially when it comes to online shopping. In this sector, word of the mouth is simply the review a website gets for its services and products. It was found in a survey that more than 70% of consumers go through the reviews and critics before getting a product and around 63% show that they are more likely to buy from a site that has product ratings and reviews. It has also been noted that these ratings and reviews play a more dominant role in converting leads to customers than the actual content strategy of the brand. Hence a brand’s growth needs to get great reviews and have a very accommodating customer community.

Here are some efficient ways to increase the number of Customer Reviews:

Ask at at the Right Moment

It is very important to approach your customer at the most comfortable and right time for a review. Asking for a review at the wrong time can simply backfire and give you a very negative response. Hence you need to make sure to get in touch with your customers depending on the product and the convenience of the customer. Such instances could be after they experience or demonstrate success with your product or service, When they post an overjoyed post about your brand on their social media, when they re-purchase or re-order, if they spend time on your website browsing other products or services or if they refer another customer to you. These are extremely favourable situations that you should leverage and it could just you with an amazing review boosting your whole company outlook in front of the consumer community.

Use a Variety of Platforms to Get Reviews

One should seize every opportunity the virtual world presents to get a review from a customer. It is important to have fresh reviews about your website as the dated ones are valued less by the new consumers. It is hence pivotal to curate content and be active in all possible and popular social media platforms. And through all these channels make sure to revitalize your connections with your customers and find the right timing to get the reviews from them. Also, make use of the brilliant tool of email automation and as thank you emails and other newsletters make sure to add a link for the consumer to give a review for his or her experience. Also, make sure to strategically post SEO content on your website to make it more accessible to the customers.

Keep it Easy and Simple

The modern man resorts to whatever is the most simple and the easiest. This is very much seen as a trend among all kinds of customers. Make sure that you give them different kinds of options to submit the review. Examples include simple MCQs, polls, Ratings etc. Also, make sure to let them know the time they will have to devote because people often assume giving feedback to be a lengthy process and refrain from doing so. The simple tagline of “it will only take you a minute” can actually take you miles ahead. Keep the friction of the whole process low by giving them links that will directly take them to the review page and hence save their time.

Keep in Touch

Make sure to revert and appreciate the ones you get a glowing response from with a small thank you token or a surprise discount coupon. This will improve their experience even more and by incentivizing your review process you could take your company to new heights as more and more people will be interested in giving you reviews.

Also, make sure to get in touch with the ones that reported a bad review about your brand or product. This is very pivotal for the growth of your brand and for nurturing a healthy customer community. Make sure to respond with your testimonial on the social platform or the mail itself along with mentioning the customer so that your response shall also be known. All of these actions can actually gain a good amount of trust in the customer community as they will feel more prioritized as a customer, hence giving them the feeling of “Customer being the King”.

Give them a Reason to Review

To expect great reviews you should obviously provide great service and impressive customer support. It is quite vital to provide immediate assistance whenever necessary for your customers. Also when it comes to writing the review itself give them questionnaires and hints on a particular service on which you would like to know the customer’s experience. Also, make sure that you give them open-ended questions so that they have enough room to think about the review as well. The idea is simply to make the process, simple short and sweet for the reviewer. They should find it as an activity out of the joy they received through the product and not as something they are forced to do.

Following up with your buyers, running interesting contests and campaigns and rewarding reviews are all measures through which you emerge in flying colours when it comes to getting wonderful customer reviews. Incentivizing the process by automatically signing them up for a contest, or by sending them a surprise discount coupon are all brilliant measures to make your customer feel warm about giving you a review. With satisfactory customer support, quality service and implementation the efficient ways to ask for reviews that were discussed above getting great reviews and being the #1 option for future customers could become much more easier. With happy customers comes happier reviews, and with great reviews comes great website traffic!

Social Media

WhatsApp Marketing #101

Post author By Sushanth Shyamsundar
Post date November 1, 2022

Why do you need WhatsApp marketing?

WhatsApp is a powerful and useful messaging app that anyone can use, be it for personal use and also for business purposes. If you want to use a free messaging app for connecting with your friends and family, you can download the WhatsApp Messenger personal app. For business purposes, you can download the WhatsApp Business app to showcase your business profile and connect directly with customers or potential customers. When using the WhatsApp personal app, sending too many messages might put your account at risk. This is where WhatsApp business becomes the best option. It’s possible to showcase your business on the WhatsApp business app. You can use features such as the status to show a demo of your product and remember to build a trusting relationship with your regular and potential customers, give value and don’t expect every message you send them to make a sale or you might risk losing your customers. You can also use the WhatsApp web through web.whatsapp.com. WhatsApp web mirrors the WhatsApp personal app on your mobile phone. It saves you time. Today, WhatsApp is the most widely used messaging app. It is a free platform that anyone can use to send messages to anyone under WhatsApp contact lists. WhatsApp is the most popular messenger application which is widely used.

WhatsApp has a very wide global reach. And by using the app you can talk to people and impact people in your country. You also get to have a great chance to reach your target market. With the help of messaging services, people communicate fast, active users are making use of the various features of WhatsApp and smart businesses are using it for their benefit.

Different ways to use WhatsApp as a marketing strategy

You can provide fast customer service to your customers. You can get in touch with their customers and respond to their enquiries and solve their issues right away. By doing this, your customers will experience great support from your business. After-purchase support is very much important for the customers if your product is great. But then your customer support is bad, especially when complaints arise, it will make your business be rated low by your customers, and it will ruin your business’s reputation and will turn off your potential customers.
Send exclusive discounts on WhatsApp.

If your customers are aware of your WhatsApp business account you can use it to send them offers and promotions. In addition, vouchers or coupons can be sent as discount privileges to encourage your customers to purchase the product. People love getting discounts. so even if they don’t need your product for service coupons where they can get use discount will urge them to buy from you.

Send creative promotions to your contact list.

WhatsApp isn’t limited to sending plain text messages to people on your list. You can send messages as videos which you can use to promote new products or services, as people love watching videos more than reading text products or still photo promotions. You can also share pictures that you have created for a particular campaign for upcoming products that your customers can look forward to. You can also share voice messages, if you prefer sending recorded voice messages, you can use WhatsApp to ask your customer you give a review of a product or service used by your business.

WhatsApp Business

WhatsApp Business is a mobile application from WhatsApp, that is meant for small-scale businesses. It will be easier to respond to customers using the WhatsApp Business app. You can even set auto-replies if a customer sends you the same messages, and instead of answering the same question every day, you can set a default answer to such questions. this is very helpful if you are a very busy business owner who needs less time in handling thousands of messages every day. This business app will save you time. So you can spend more time on more important business activities. you can also present your business, by creating a business profile with all the necessary information that your customers will need if they visit your local business address, know more about the business or contact you. Facebook owns WhatsApp. So a feature of WhatsApp Business that is driving an increase from your Facebook page’s advertisements to your WhatsApp business account is available. So when your customers click the message button shown in your Facebook ads they will be automatically directed to your WhatsApp Business account page. Businesses can now enjoy the benefits of the features of WhatsApp Business, regardless if they are using an Android or an IOS mobile phone. They are both usable on both platforms. WhatsApp Business app charges the businesses on those messages which are not attended to for more than 24 hours. This feature encourages business owners to offer the best customer assistance and service, which would help in building a good trusting relationship with their customers. We all hate it if our inquiries for complaints are not attended to right away. This feature helps the customers, in getting their concerns addressed by these business owners in less than 24 hours using WhatsApp Business. There are features on the business app which are not available to the personal app.

Messaging tools

Pre-Defined Greetings

When someone sends a message on your WhatsApp business account for the first time you can automatically send them a greeting message. It serves as a welcome message for your customers on your WhatsApp business account. It will help improve your customer experience and customer satisfaction with your business. You can set your greetings relevant to what your business promotions are. You can also set customer support greetings as well. You can also collect leads using your greeting message. For example, inform them that you cannot respond at the moment and tell them to leave their name and email address so that you can get back to them within business hours.

Away Messages

The away messages help inform your customers that you are not currently available to send the response at the moment. It also reassures them that you can reach them once your business is back from a temporary vacation or business activity. If you don’t enable this feature, your potential customers might lose interest in doing business with you. if they are informed that you are away for a specific reason and tell them when they can expect to receive a message from you, then they will be eager to wait for your response at the set date.

Quick replies

WhatsApp quick replies are saved messages that you can easily use to send frequently asked questions. This helps you respond to users without typing the same messages to different contacts. Quick messages help improve your response time and it is easier to keep the same tone of voice when your business team is sending messages to your customers.

Labels

Users can mark chats from their contacts with the label. it can help you categorize the chats you receive from your recipients. it will allow you to add labels and organise chats with the color coding scheme. you can set labels such as new customer, new order, pending payment, paid, order complete, and you can add more labels that you can customize for your business needs.

WhatsApp Short Link

If you have customers, you can allow them to send a message and chat with your business directly. When you want to share your WhatsApp contact number faster, you can use the WhatsApp short link feature. Using a WhatsApp business app you can create a generated link to use for sending to multiple customers.

QR code

You can also use a QR code and share them with your customers instead of using a link. This is useful when you have a physical store and you want to use this QR code so that your customers can easily send a chat with your business. this also saves them time rather than saving your contact number. you can also use this QR code on other social media platforms so that your visitors can send you a direct message on WhatsApp.

Business Profile

Your WhatsApp business account should have details about your business including your business name, business category, description, business location, business hours, email address, and your website. Your business profile is important as your customers may check out your business profile before they choose your business.

Catalog

WhatsApp Catalog helps businesses share their products with their customers. It can allow your customers to enjoy online shopping using your catalog. Instead of sharing photos of your products with any potential customer, who asks about what products you are offering, you can save time by adding items to your catalog. It can allow your business to showcase your products on one page. it can result in a better customer experience and an improved shopping experience with your business.

Using cart

With the use of carts, customers can place orders from businesses that have an existing catalog under the WhatsApp business app. Customers can place orders quickly, ask questions about the items in your catalog, and place an order for multiple items simultaneously.

Collection

This feature allows businesses to organise their catalog and group similar items into categories. This is helpful for your customers to browse the items in your shop without scrolling through a list.

Advertise on Facebook

Advertising is essential to promote your business. You can create an ad that can help you reach customers on Facebook and send them directly to your WhatsApp Business account.

Content Marketing

Why SMBs need digital marketing

Post author By venky
Post date November 1, 2022

If your product and services are good, customers will automatically increase with time and your business will flourish. But there’s just one twist, this is not the case for most businesses. At some point in time, you have to focus on marketing, and being early into it will only do good for you. After all, you can’t have a market without marketing.

It’s much easier to give your business a great headstart with online marketing and even when premium toolkits are recommended, you can start for almost free. A big part of e-Commerce is social media marketing, which is basically free if you don’t consider promotions.

It’s just a matter of time until you get your first return on investment and start investing more in your marketing after realizing its potential. Let’s see how marketing helps Small to Medium scale Businesses (SMBs)

Pros of Online Marketing

The audience that you reach is massive and diverse, ranging from different age groups, people with different interests, and from all over the world, possibilities are endless. On top of that, all this massive reach is effective & affordable.

The scale of online marketing Is not limited, small to medium to large, any kind of business can explore and benefit from online marketing. You get interactive access to your users and queries can be solved almost instantly, providing for easy feedback and thus faster upgrades.

The ability to reach your targeted audience anywhere around the world, at any given time, gives e-marketing an edge over traditional marketing. You can construct a strong customer base from around the world and launch loyalty programs among this group.

Knowing the incredible possibilities of e-marketing, let’s see how to get started with marketing your own small-scale business.

How to get started?

The Internet is vast and so are the possibilities to advertise, here are some of the known strategies to get started with marketing:

Pay-per-click (PPC) or Ad campaigns
Search engine optimization (SEO)
AI marketing
E-mail marketing
Social media marketing
Content marketing

We’ve covered all these strategies in-depth in our other blog posts. All these strategies combined with a smart marketing plan will help your business grow faster than ever. Having pre-established goals for your campaign is going to help you a lot.

Analyze which channel will give you a higher ROI by knowing where your target audience dwells. This way you can invest more into that particular channel of online marketing. Here we are briefly covering the above strategies while explaining each with an example:

Pay-per-click (PPC) or ad campaigns

The first preferable step in getting started with the online outlet of your business is creating a beautiful website for it. Your website should be a depiction of your brand value and should also serve as a catalog for your products and services. Your site should be fast, responsive, informative, and easy to navigate to ensure higher conversions.

Search engine optimization (SEO)

Search engine optimization is the primary goal once you’re done building your site. Write blog posts and articles that add value to the user and make them a part of your loyal group of potential customers. Implement the best SEO strategies to make your blogs rank and reach a more diverse audience.

AI marketing

Just like the other strategies, we’ve discussed this vast topic in another blog. AI marketing has taken over much of the human hard work as it can do almost all the data-fed work, also making personalization way easier. You can opt for AI marketing if your business is a medium-scale business.

E-mail marketing

E-mail marketing refers to newsletters as well as an e-mail with personalized recommendations to serve the user better. They can also be used in retargeting a previous customer and bringing them back to your page by providing them with exclusive discounts and offers.

Social media marketing

Marketing on Facebook, Instagram, or any other social media platform comes under social media marketing. You can start by creating a business account and posting regular updates about your products. Gradually start promoting your posts and as you gain more reach, you’ll develop a user base that is interactive and ready to convert.

Content marketing

Engage in more than just blog posts or articles, put out video content, podcasts, infographics, guides, and more. Combine and interlink your content together, for example, you can embed your videos in your relevant blog posts or you can link your relevant blogs in the caption of your video content as a transcript, possibilities are endless.

Any tips?

As we mentioned before, all these strategies have been covered in detail in our other posts, make sure to check them out before starting up. That said, here are some things you should keep in mind while putting these strategies to use.

Increase engagement – With the upcoming features in Google AdWords, you can place your contact on your ad. This will bring the customer directly to you and will boost lead generation. Be present on your social media handles and constantly engage in conversations with your potential customers.

Online presence – Your online presence is of utmost importance, don’t miss out on any social media platform, don’t miss out on articles and blogs, and don’t miss out on collecting feedback. The feedback in the form of reviews is very crucial and will be used by the user to judge the quality of your services.

Competition – You’re in a world of constantly growing competition and you must know what your contenders have on the table. Be aware of the next move your competitor makes and stay one step ahead. This doesn’t necessarily mean copying your competitor but thinking more productively than them.

Maybe now it goes without saying, that online marketing is way cheaper than the traditional ways and would earn you a higher ROI for the same amount. Social media is one such aspect of e-marketing, that will increase your reach to people who are searching for relevant content and separate you from the uninterested audience.

Another thing to keep in check is your originality, while maintaining your brand value, you should also convey the emotion or expression of your brand. People relate to brands that have a human touch to them, so don’t hesitate to add a little bit of humor to your pages.

Lastly, don’t forget to tag or mention the location of your business, they massively help in driving sales locally. This way you can utilize your online marketing in traditional ways too. Be consistent and keep hustling.

If you liked this article and don’t want to miss out on premium content like this, then make sure to subscribe to our newsletter. If you’ve any doubts or queries just drop them down in the comments. Or if you want any suggestions from us, hit us up on social media.

Pay-Per-Click Advertising

Changes you should be making to your PPC Campaigns

Post author By Harsha Vardan Hariprasad
Post date November 1, 2022

Digital tools and channels have become the great equalizer for companies in all industries, making it increasingly difficult to achieve both brand visibility and competitive advantage. Paid advertising is undeniably necessary if you want to make sure you have every chance to compete with SERPs and convert customers.

PPC can generate positive results and revenue for any brand, regardless of their budget. It is a cost-effective and efficient bidding model that allows you to manage your budget completely and in detail. With well-executed ads and strategic targeting options, PPC advertising helps you target the right user at the right time and maximize your spend in the process. But according to Unbounce, 98% of advertisers waste money on ads.

It is not enough to recognize the benefits of PPC – you must be able to create and execute your campaigns effectively. It can often be difficult to master, so we decided to share with you small changes that can make a big difference in your PPC campaign.

1. Split test ad text

Running PPC campaigns is incredibly easy to manage and measure, but the initial setup is extensive, from creating audiences and keywords to setting budgets, choosing the right targeting options and finally creating the ads themselves . In this context, the ability to deploy and test multiple ad variations can seem a bit tedious. However, if you take the time to test your ads, you can gain invaluable information that will show you the best approach for your PPC campaign and help you maximize conversion rates.

The overall goal of any effective PPC campaign is to drive your audience to your landing page or social media profile and encourage them to take further action, whether it’s liking your brand’s Facebook page or buying a product. It’s easy to achieve with simple optimization, but it’s clear that only 22% of businesses are satisfied with their conversion rates.

If possible, you should create at least two variations of the ad. The following elements are divided in the test:

Titles: is a short and concise title more effective than a longer detailed title?
Descriptions: Should you focus on product features and benefits or use your personas more creatively to try to pique the user’s curiosity?
Call to Action: Is “Lean More” Slightly More Persuasive Than “Buy Now”?

By analyzing the effectiveness of each ad (it is recommended to run it for at least a week to measure more accurate results), you will eventually arrive at a copy that works perfectly!

2. Use images

The effectiveness of text ads varies from campaign to campaign and depends on several factors, including targeting options and overall goals. Since the launch of Google AdWords expanded text ads last year, advertisers have been able to communicate with potential customers in more detail using additional characters. In fact, most of them increased their click-through rates by at least 28%.

However, an improved PPC campaign should include both text and image ads so that you can benefit from different types of content and campaign messages.

Image and video ads offer the perfect opportunity to present your brand in a visually impressive way. For example, on the Google Display Network, you can choose and upload an image and your brand logo. On social media, native ads like Sponsored Updates fit seamlessly into a user’s news feed—and the likelihood of getting clicks increases exponentially when you include an image or video. It’s also a much more effective way to get your campaign message to mind – once people hear the information, they’re likely to remember only 10% of the information after three days. However, when the corresponding image is associated with the same information, people retained 65% of the information after three days.

Images is an exemplary way to increase engagement and expand your brand’s reach. For example, beer brand Heineken Light created a Facebook video advertising campaign that reached 5% of the target audience (which was 35 million people) and increased brand awareness by 11% in just three days.

Beer brand Heineken Light created a Facebook video advertising campaign that reached 5% of the target audience (which was 35 million people) and increased brand awareness by 11% in just three days.

3. Organize Your Account Structure

Just like creating multiple ad variations, setting up your AdWords or Facebook account can seem unnecessarily time-consuming, especially if you’re not starting from scratch. But if you want to ensure the best possible conversation for your campaigns, this simple setup is essential.

You should have multiple campaigns in your account to effectively track ad performance. A campaign, on the other hand, contains several different ad groups. Campaigns can be determined based on several factors, such as your overall budget or the geographic locations where you want to show your ads. For example, you might be an online fashion retailer whose largest customer segments are in the UK and Ireland, and you might want to create two separate campaigns for those UK and Ireland customers.

There are several ad groups in the campaign. It’s important to keep these ad groups small and fluid. You may want to organize your ad groups so that you have one per product page or category, for example. The smaller your ad group, the more specific your keywords and the more relevant your ad will be by default.

Similarly, organizing keywords into ad groups for greater relevance is equally important if you want to achieve higher click-through rates and more results.

Use Negative Keywords

Another often overlooked but very important aspect of any PPC campaign is negative keywords. You can spend a lot of time researching keywords and trying to find the perfect balance between part, phrase and specific search, but what about the search terms you don’t want associated with your ads and wasting your budget? Adding negative keywords is an important step because they maintain high relevance for your campaign.

A good starting point is to think of phrases and keywords that you don’t want your ads to trigger and add them to your negative keyword. You can then take a more specific approach, such as adding keywords that may be similar to your chosen keywords, but are actually related to another product or service.

By regularly reviewing your search term reports in Google AdWords, you can see how your ads are performing when driving real searches. Find out what terms unrelated to your brand have been used and you can quickly add them to your negative keyword.

Industry Insiders

3 Marketing Bloopers Digital Marketers Can Learn From

Post author By Sushanth Shyamsundar
Post date November 1, 2022

When we think of speakers, we usually think of actors spouting lines or collapsing on set. However, the marketing world sees its fair share of fluff – errors in judgment that can have devastating effects on a brand’s reputation.

The marketing game not only causes reputational setbacks, but can also seriously drain your advertising budget. Misplaced messages, poor campaign strategies, poorly thought out images and investments in the wrong channels are the most common marketing mistakes that brands make.From Lunya’s confused HandMaid’s Tale underwear campaign to Pepsi’s creepy Chinese ad copy translation, GAP’s quirky temporary rebranding and more, marketing talk is not uncommon.

3 Marketing Bloopers Digital Marketers Can Learn

Some bloopers are small, some are big, but they all have one thing in common – they take time, effort and resources to recover from. To help you avoid making your own mistakes, here’s a look at two of this year’s worst marketing mistakes and older classics, and what we can learn from them.

1. Burger King’s Awesome Marketing Fop

The tweet was an attempt to push back against marketing communications that were quickly removed after causing outrage online. The original marketing hook was “women belong in the kitchen,” but with little context around it, the controversial slogan became a slogan for sexism. The timing was particularly unfortunate because the tweet was posted on International Women’s Day, a day that celebrates women’s empowerment and gender equality.

This social media marketing hoax caused a hot segment to spread and unfortunately earned 527% more engagement than the brand’s scholarship program ad:

Lesson:

The culture industry is indeed male domain , and while the campaign was meant to make things better, it buried itself deeper than a pickle wedge in a giant hamburger stack.

Keys:

When developing marketing messages for a specific event or party:
Share your ideas and content with relevant audiences internally
Collect feedback before signing up
Avoid overly controversial copy
Choose language, images or concepts very carefully
Use your message to empower your audience, don’t create a sense of alienation.
Remember that not all advertising is good advertising.

Tip: Consider using a social media style guide so everyone on your team and working with your brand knows the agreed tone and tailored messages for all relevant platforms.

2. Snickers ad campaign fails

Snickers Spain got its reputation in hot water this year when it released a misleading video ad that used one of the brand’s slogans: “You’re not the one who’s hungry.”

There is nothing wrong with that. clause itself (actually solid copywriting), but the context in which it was used caused an unwanted association.

The ad shows influencer Aless Gibaja transforming into a Snickers “man” after eating a Snickers bar. This misogynistic homophobic narrative is ill-earned high-level negative publicity almost as soon as the campaign launches.

Even Spain’s Minister of Equality, Irene Montero, publicly slammed the ad with a tweet that read:

“Our society is diverse and tolerant. I hope that those who have the power to make decisions about what we see and hear in commercials and television will learn that too.”

Lesson:

If political parties and figures are seen criticizing your marketing campaign, you are likely to lose a large portion of your target audience and existing brand advocates, even if you offer a full and honest apology.

Before working with influencers, make sure they are relevant to your niche or industry and work closely with them to make sure they like your message. It is recommended that you build strong influencer relationships and avoid controversial advertising ideas that have no meaning or substance – as this will almost never end well.

3. Timothy’s World Coffee Rewards Misfortune

Last but not least in our selection of marketing mistakes is the infamous example of an earlier failure of Timothy’s World Coffee, an established brand that is still trying to redeem itself from this folly.

To expand their social media reach, a brand offered current and prospective fans a coupon or free sample for following them on social media—usually an effective tactic for driving engagement and loyalty.

Unfortunately, Timothy’s World Coffee offered more than it could deliver and ran out of free K-cups in just three days. A full two weeks after this embarrassing blow (that’s a pretty big hiccup), Timothy released a public message announcing that they were giving away coupons and samples on a first-come, first-served basis. While this claim may have resonated with consumers immediately after the incident, the delay in communication caused outrage and further dug the brand into a publicity hole.

Despite the apparently genuine second apology message and its offer to send a free coupon to all disgruntled customers, the damage had already been done.

Lesson:

If you’re going to offer an incentive, coupon, freebie — or basically any promise — through any consumer channel or touchpoint, you need to make sure you deliver on your offer. No exceptions. No compromises.

Whether you’re offering free shipping to follow your brand, running a contest with multiple prizes, or offering unique content to sign up for an email newsletter, you should never offer anything less. Always strive to provide value and demonstrate that you are trustworthy – if you don’t, almost all marketing efforts will fail.

Oh, and if you screw up, deal with it publicly in a hurry, instead of letting the problem drag on for hours, days or (worse) weeks.

Social Media

“what’s the buzz? Twitter Paid Ads and why it’s for you”

Post author By venky
Post date November 1, 2022

The Advertisement industry witnessed an enormous boom in its growth over these past few years. The reason behind this is quite trivial considering the fact that this industry is very closely related to the e-commerce industry which itself had its uprisal in this past decade. Social media platforms became the new central pillar of media and television commercials evolved into Social media advertisements as the whole community dwells and roams much more often on this platform. Organic ads on social media like Facebook were a great opportunity for several commercial brands as they came free of cost and was having a good reach and conversion rate. However, realising this enormous potential of such ads Facebook itself reduced the reach of organic ads to promote their paid ads services which kind of forced several brands to actually settle for a paid ads setup.

But now the question was since we are already paying which platform would be the best to invest in? A study showed that there was a 0.1% increase in the paid ads services by facebook compared to Organic ads. Even though it’s kind of mim\nimal to an entrepreneur it still is a decent catch. However, the same study pointed out that Twitter paid ads to have double the conversion rates of organic tweets. Now, this is the real buzz of the business. The Twitter ads also provide a good range of services making them an exceptional option to invest in. Being in-stream unlike other platforms where the ads get pushed to the side, Twitter ads can guarantee you a much higher engagement rate and this is exactly what you want while getting in touch with your customer audience. Twitter also provides very simple ad formats including Promoted tweets, Promoted accounts and Promoted trends making it quite user-friendly for a brand.

With less than 140 characters here are the services you could use from Twitter ads to shoot up your conversion rate:

Lead Generation Cards

One of twitter’s most fantastic features and innovation-led generation cards are such a privilege for lead marketers. They assist you in collecting and understanding leads from within the tweet keeping the process hassle-free and neat for you and the consumer. A simple click on your call-to-action does the job and this simply makes the job extremely easy for you. With all the technical aspects of it covered and followed exactly as mentioned in a super simple step-by-step guide by Hubspot making these alluring cards will be a piece of cake for you.

This is one of the sole reasons we consider twitter ads to be such a blessing for a lead marketer. Being comparably cheaper and performing based on Twitter ads are going to aid you in growing a successful business.

Call-to-Actions

A study by Convertro pointed out that around 87% of the responses to social content were made in a split second or that the amount of time a consumer would actually devote is quite lower than what you might expect.

So the idea is to come up with keyword-oriented, SEO content that would be tempting enough for your consumer. It needs to be catchy, appealing and most of all simple. It’s also quite sensible to use it along with your leading cards option because then you will have the liberty to choose whether you should have text or display the CTA button.

Some of the important things to keep in mind while creating your call to action are to make it responsive by asking a question or demanding action. It could be asking for a download, retweet or a reply. The idea is to have more personal interaction with the user so that you can indulge them and their thought process in your ad.

Custom Targeting

Yet another incredible service provided by Twitter is the targeting options they provide. Even if you have the right content in place it doesn’t reach the right audience then all your work and effort will be in vain. By using the option of custom targeting you can make sure to direct your ads to the kind of customer base you want to approach.

Twitter allows you to do this targeting through keywords, interests, gender, location, language and specific mobile or desktop devices. However, none of these is the most appealing feature. Twitter also helps you to target users who are similar to your pre-existing customers hence increasing the chance of lead conversion, This tool can play a pivotal role in boosting your conversion rate and make your whole content strategy get applied more efficiently.

There is also the option of Tailored audiences. It significantly aids you to direct your content to the right group of people by letting you create groups of existing and potential customers from email addresses from your customer relationship management database. Existing customers who probably already like and trust you are the best group to be targeted as you can expect a fruitful response from them.

With the rapid decline in the reach of organic ads as time passes and the slow increase in the pricing of competitive platforms like Facebook and Adwords Twitter is indeed the right option for futurist entrepreneurs. Even though Twitter has fewer users compared to the other competitors it was found by a study that around 34% of twitter’s users are more active and log in more than once a day. Hence logically speaking the consumer crowd on Twitter is more to approach. By leveraging your Twitter lists you could really organize your followers and maximise your engagement. Twitter provides you with a beautiful opportunity to grow your business. The services provided are clearly oriented in a way so that the ad creator would reap the most benefits out of it.

Organic Search

Organic Search

Organic Search

Here are some efficient ways to increase the number of Customer Reviews:

Ask at at the Right Moment

Use a Variety of Platforms to Get Reviews

Keep it Easy and Simple

Keep in Touch

Give them a Reason to Review

3 Marketing Bloopers Digital Marketers Can Learn

Lead Generation Cards

Call-to-Actions

Custom Targeting

Make Marketing Work

Organic Search

Pay Per Click

Social Media

Paid Media

Web & App

Integrated Strategy

Marketing Automation

Ecommerce Solutions

Web 3.0 Marketing

Influencers & Bloggers