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Digital Technology

QR Code Marketing

What exactly is a QR code?

The QR stands for quick response. They’re essentially squares with black and white symbols on them. Every QR code is unique and holds encrypted information like a website link, product landing page, promotional details, coupon, or other information. Whenever someone scans the QR code with a smartphone or tablet, the code reveals the encrypted information, taking the user to the desired destination. This is very similar to that of a barcode, but it can hold more and different types of data. 

How to use QR codes for marketing?

To have a successful marketing campaign, you have to know who it is you’re marketing to. Whether you’re conducting a survey or poll, asking people to sign up for an email list or taking orders, it’s important to get information from customers through some kind of an online form.

The most common purpose of a QR code is to direct users to a specific landing page. This page could have a sign-up link, a campaign page, or even a product catalogue. The possibilities are virtually endless. Make sure your QR code directs users to your campaign’s landing page rather than a home page. This way, users don’t have to navigate to the correct page. Also, make sure your website is mobile-friendly, as many users will be scanning on the go. Make QR codes fun and exciting by including instant coupons, freebies and offers. Instead of having a customer clip a printed coupon, you can create a QR code that saves the offer directly to the user’s mobile wallet. Users can then easily provide the digital coupon during checkout at a physical retailer. You can also direct QR scanners to an online store. Instead of asking them to manually enter a promo code, you can set it up so the discount is already applied at checkout.

Promotional QR codes are very versatile. You can integrate them into print ads, direct mail, or even a giant billboard. A whopping 92% of consumers consider online reviews when they’re searching for local businesses. So turn your biggest customers into your biggest advocates? Simply include a QR code on product packaging along with a brief message encouraging customers to scan the code and leave a review on platforms like Yelp. Throwing in a freebie for leaving a review won’t hurt either. Use QR codes to incentivize customers to download and use your branded apps. Context is key here the QR codes direct users to apps that complement the ad or printed material where the code appears. 71% of shoppers report that digital billboards grab their attention more than online ads do. Pairing outdoor spaces with QR codes can enable innovative marketing ideas to flourish. 

What’s great about using QR codes in your marketing campaign is the convenience of tracking and reporting. With web analytics and other campaign measurement tools, you can easily track the number of scans over time, capture geographic data, and gather additional info to measure your return on investment.

No matter how you decide to integrate QR codes in your next marketing campaign, they’re a great way to promote interaction and engagement, not to mention super efficient.

You can drive data collection from an online form, direct customers to a website, or deliver instant coupons, freebies and offers. You can also direct customers to social media pages, download or launch apps from QR scans, and even conduct scavenger hunts. Whichever way you choose to use QR codes, one thing is for sure your customers will have a unique experience. 

Five tips- How to integrate QR codes into your marketing strategy?

  1. Determine where the QR code should go. So what landing page or page on your site or where do you want the user to end up when they use the QR code? What’s that destination? Figure out what that URL is.
  2. Take that URL and create a Trackable URL from it. One way to do this is to add a simple ref code to the end of your URL. To do this, simply add a question mark, reflected by whatever you feel, which will help you identify the campaign. This is a really important step because you’re going to track the performance of your QR code, and without doing this, you won’t be able to do that.
  3. Generate your QR code. There are many free QR code generators. Just go to Google and search QR code generator and you’ll find several tools. Pick one that you like. Use the Trackable URL, paste that in there, and generate the QR code. By doing this, the QR code will fire that URL that you created when somebody uses it.
  4. Once you have generated your QR code, download that image and add it to your marketing materials or your ad campaign so that it’s in your TV commercial or on your flyer or wherever you want it to be, so somebody can use it.
  5. Track the performance of your QR code over time in analytics. So within analytics, because you created that Trackable URL, you’ll be able to see the performance. You’ll be able to see how many people use the QR code, how many people landed on your landing page, how long they stayed, if they converted, if they became a lead, if they made a purchase, everything. That’s the beauty of using the Trackable URL. Now you can track the performance of things like print materials, flyers, direct mailers, TV commercials, and brand campaigns of all sorts by using your QR code, you can then track the performance if you use the Trackable URL.

Some ways you can use QR codes in marketing campaigns.

  • You can boost brand identity because QR codes could impact retention, loyalty, and brand advocacy. By providing creative, convenient ways to use your codes, you can reach the right people on their terms. 
  • Brands can now customize QR code designs, including their colours, CDAs and frames. After personalizing your QR code to fit your brand, you can then drive traffic to your website, link them to Google Maps, or send them to social media accounts. 
  • You can increase brand transparency because QR codes can help drive that transparency. Manufacturers and brands must be transparent about what’s in their products and how it’s made. By placing codes on packages, wrappers, and containers, brands can make it simple for consumers to click through to find out more about the product. This transparency promotes engagement and also builds trust and improves brand reputation.
  • Increase Customer Engagement- Empowering customers to pay on their terms not only makes life easier but can also help increase engagement.
  • QR codes can avoid the situation of customers carrying cash or cards and enable convenient and contactless point-of-sale transactions.
  • What most folks care about the most is generating more leads. What’s important to keep in mind here is being cohesive with the customer journey and adding value. It’s great to get more leads, appointments, phone calls, and all those bottom-funnel metrics that we all care so much about. But maybe it’s adding value somewhere at the top of the funnel that shortens that customer journey and leads to a higher lifetime value.

Are QR codes still relevant?

They’ve been around for years, and marketers have debated whether they are the next big thing or are nearing extinction. Many businesses are trying to keep their daily operations safe and contactless. And it turns out QR codes are the solution.

Categories
Digital Media

Digital Marketing Transformation Roadblocks

Digital marketing transformation is a process. It’s not something you can do overnight (or even in a month or year). It involves change, which means resistance, friction, and challenges along the way. 

You cannot just expect to magically transform your marketing department; you have to work at it every day. Many obstacles stand in the way of digital marketing transformation –at every step of the process. 

If you’re serious about making progress, you need to know what those roadblocks are and how you can overcome them. Read on to know the 6 most challenging roadblocks to Digital Marketing Transformation and how to overcome them.

  1. Lack of budget and resources

The first thing that comes to mind when thinking about obstacles to a digital transformation is a lack of budget. This can be a big problem, especially for smaller companies that don’t have the budget in place to invest in digital marketing. 

Ideally, you want to put around 25% of your marketing budget towards digital channels. But if you don’t even have that percentage allocated to digital marketing, then how are you supposed to implement a digital transformation? 

While you didn’t expect it, there are many ways to square off the situation. One, you can do a proof-of-concept to show that your solutions are effective, and then seek funding based on that. Two, you can partner with an agency with the resources you need to scale. 

Another way around it is to use the in-house resources you have by outsourcing non-core activities. Lastly, you can buy in from the C-level, including your CEO and CFO. Convince them that this is where the future lies and that you need funding to get there.

  1. Change Management is your biggest obstacle

You can have the best ideas and most sophisticated technologies, but if you don’t have buy-in from your team, you’re not going to get very far. Whether you’re managing a digital transformation in-house or through a consultancy, you need to instill trust in those around you that this new approach is going to be better than what they’re currently doing. 

You need to show them that you’re not just here to “fix things”, but that you’re actually looking to improve their situation – and that of the company as a whole. This is why change management is the biggest obstacle to digital marketing transformation. 

If you don’t do a good job at managing the change, you might overwhelm your people. Or, you might end up with a lot of pushback and resistance that could potentially put your transformation on hold.

  1. Lack of talent

If you were to poll marketers about their biggest challenge, many would say that they need more talent. The sad truth is that the digital marketing industry is short on good people – especially skilled professionals who can handle complex marketing transformations. 

If you’re managing a transformation in-house, you need to be very careful that you don’t bite off more than you can chew. You don’t want to take on tasks that are way above your level and lead your organization to fail. If you’re hiring an outside agency to help with your transformation, then you also need to make sure you have the right talent on the job

If you’re not sure about the need for a particular post, or you’re struggling with the quality of the work, try hiring a freelancer for the job. Once you’re comfortable with spending more, shift to regular employment if the freelancer is ready for it. You want people who are not just skilled, but who also have the experience needed to handle your situation.

  1. Data quality is a big issue

Data quality is a huge issue when you’re going through a digital marketing transformation. Whether you’re implementing new technologies or just trying to normalize your data across platforms, you’ll probably run into issues with data quality. You may have data that are not up to date, that doesn’t have the right attributes, or that has issues with quality. 

If you don’t fix these problems, they could cause serious issues when trying to give your organization a comprehensive view of customers. If your data isn’t standardized, you may have issues when trying to combine datasets from different sources. This is a challenge organizations will face as they move toward a data-driven marketing approach.

One way to overcome this challenge is to adopt a data-first approach. First, you have to identify the core questions your marketing team needs to answer and then find ways to get those data points. Once you have those data points, you can start cleaning, formatting, and linking them together to create a data lake.

  1. Brand fear and organizational silos

If you’re working in a large organization, you might notice that not all departments are on the same page. Marketing teams are often siloed from one another. In addition to that, a lot of people are afraid to “step out of line” and get creative or try something new. You need to find a way to overcome both brand fear and organizational silos. 

You might find that some departments are resistant to the changes that digital transformation could bring about. Or, you might find that there’s just not a lot of communication between departments. This can be a huge problem when trying to implement a digital transformation. 

Silos can form as a result of brand fear. One particular department could actually cause problems for the rest of the organization if it is trying to protect its brand or fear changing. Marketing transformation leads to change, so you need to make sure that other departments understand this and are on board with the changes you’re making.

  1. Marketing Budget 

One of the most infamous and talked about issues in digital marketing is the marketing budget of the organization. Small, medium, large or non-profit, every organization’s marketing budget becomes the gap between the seller and the audience. Marketers often seem to forget to integrate the legacy line of business applications.

While many factors affect the brand’s reach to potential customers, and some of them are almost free to implement and manage, reaching your target audience with guaranteed success comes at a cost that almost every organization struggles to get over. For more than half of all businesses, budget is the primary roadblock to marketing. 

Organizations should consider investing in platforms just as much as they invest in traditional marketing ways. One way to go around this hurdle is by pre-planning your budget. Every little consideration plays an integral part in the final marketing budget, be it intern training costs or software maintenance costs.

Conclusion

Digital marketing transformation isn’t easy, especially if you’re trying to do it in-house. But it’s something that every marketing team needs to do. If you want to stay relevant in the future, you have to make this transition. If you’ve been putting it off, it’s time to make some serious changes. 

Luckily, there are many resources out there that can help you. What’s important is that you understand what the main roadblocks are and how you can overcome them. You’re on your way to digital marketing transformation success if you can get buy-in from the C-level, instill trust in your team, and address data quality.

That said, if you found this article informative, consider subscribing to our newsletter, you can even spot us on social media and seek guidance, it’s free!

Categories
eCommerce Marketing

Impacts of AR and VR on eCommerce

The recent proliferation of Augmented Reality (AR) and Virtual Reality (VR) technology has significantly changed the way consumers interact with e-commerce brands. Recent research shows that 80% of US consumers are aware of VR, while 79% of those who have tried it would do it again. 

Global adoption of immersive technology is definitely on the rise, led by the UK, US and China. In fact, 95% of the world’s VR devices are currently manufactured in China, and its own government is committed to supporting the development of virtual reality throughout the country. 

 How will AR and VR affect e-commerce retailers and what does the future hold? 

Both AR and VR offer today’s digital consumers a unique opportunity to go (of course) into an immersive experience where they can get up close and personal with a brand and its services or products. This bold new online shopping trend brings with it a wealth of possibilities. 

 Here we explore how VR and AR are impacting e-commerce, as we ask what the future holds for the relationship between these new technologies and e-commerce. 

 Bridging the Digital and Physical Worlds

While many experts and publications have announced the death of the high street, it appears that we are in the midst of a brick and mortar renaissance. 

 E-commerce brands are now able to deliver a more personalized customer experience than ever before, turning brick-and-mortar stores into an extension of e-commerce and vice versa. And with huge e-commerce players like Amazon gearing up for the brick-and-mortar arena, AR or VR-based features seem to have great potential to bridge brick-and-mortar and e-commerce experiences. 

While many established e-only brands are reluctant to set up brick-and-mortar stores due to cost and resources, it is possible to partner with brick-and-mortar retailers using AR and VR platforms, programs and brand awareness initiatives. 

To illustrate how these ubiquitous technologies are shaping e-commerce in physical terms, let’s look at the well-known American retailer Macy’s. To improve its in-store shopping experience and accelerate its business growth online, Macy’s has selected 69 furniture stores in the United States that now offer innovative, engaging features, functions and displays. 

Using the seamless combination of VR and AR to its advantage, Macy’s has combined online and offline shopping into one seamless, highly connected experience. Its latest initiative, “Visualize Your Space,” allows shoppers to place different pieces of furniture in their home environment while shopping in-store. 

Here, customers can see, touch and experience products in person and use comprehensive technology to decide whether they are worth buying. As a result of this AR-based initiative, the typical cart size in these tech stores is said to be 60% larger compared to other Macy’s furniture departments. 

Additionally, this success based on AR and VR has had a positive impact on the brand’s e-commerce sales, with its in-app sales growing by 50% at the beginning of last year. What a testament to the power of the marriage of VR, AR and e-commerce. 

Extreme Personalization and Immersive Online Shopping:

The interactive nature of VR and AR means that online consumers can now enjoy a much more personalized and meaningful shopping experience.

Although many are aware of AR and VR-based technologies, and despite their proven e-commerce success rates, 61% of brands do not use the technology at all. More and more e-commerce brands are now using these features to personalize and differentiate their customer experience. 

Many Fortune 500 companies such as Walmart, Boeing and UPS are using VR for consumer marketing in addition to educating, training and inspiring employees. 

One of the early adopters of VR technology, Amazon recently patented a mirror with Body Labs that can dress you up in virtual clothes, adding extreme personalization to the brand’s customer experience. 

This part-reflective, part-transmissive device, when fully realized, zooms in on the wearer’s face and transports them into a reflective environment where they can virtually try on different outfits, allowing them to make informed choices based on real-world interaction. without leaving home. 

Another notable example of brands using VR to drive extreme personalization while creating an immersive shopping experience in practice is the growing Snapfeet. An AI-powered algorithm uses a 3D biometric image to allow customers to scan themselves with its proprietary app, offering a series of “custom” recommendations based on characteristics such as shoe size, foot shape and style preferences. This immersive application also presents its recommendations with an interactive 3D image that allows the user to visualize the products before buying them: 

Although this innovation is in its infancy, it has already been well received by critics and consumers, suggesting that it will see a lot of growth of this type in the near future.immersive online shopping experience in boom. 

AR, VR and the Future of E-Commerce:

Research shows that in the US alone, around 22 million people experienced VR in 2018, and that number is expected to rise to 

9 million by the end of 2019. That’s an incredible adoption rate. 

However, here are some predictions about AR, VR and e-commerce in the near future: 

  •  AR and VR will continue to drive and shape experiential marketing, giving e-commerce brands more tools and opportunities to deeply invest their audiences in their offerings. . . products, services or content in a mobile or virtual sense. 
  •  The continued growth of immersive technology allows e-commerce brands to make brand storytelling much more interactive and engaging, allowing the user to control content and connect with the company on a deeply personal level. 
  •  As AR becomes more and more integrated into our daily lives and applications and virtual touch points are readily available at every turn, e-commerce companies can use the data generated by these touch points to completely customize the user’s online shopping experience.
Categories
eCommerce Marketing

Turning Around your decreasing web traffic

While every website has its site-visit fluctuations, you might notice a sudden downward trend, these might be because of the experimental moves you’re taking but it could be a result of a lack of planning.

The first thing that you should do is to check if there’s some technical issue with your website or if it’s just an issue for your users. Power cuts in your targeted regions might be a possible reason for this. Any incident that affects your viewership might be a problem.

Once you’re sure it’s nothing from the above reasons, these should be your next steps. Loopholes in your marketing strategies could be potential reasons for this downfall, here are some elite strategies that you can use to get back in the game, these are in no specific chronological order.

Ad stop!

That’s right, these are times when your paid campaigns are overtaking your organic traffic. Your paid ads are having such rankings and significance to them that your organic rankings are just getting overshadowed.

The only way to know if this is true is to turn off ads that are performing well and see if your traffic goes back to normal. If this doesn’t help, make sure to turn on your ads back, you don’t want to lose valuable clicks in the meantime.

Have you been fined?

While you might not realize it, something on your page could have been tagged ‘fishy’ by Google. Google has a dedicated set of penalties for issues ranging from plagiarism sins to your content law violation crimes.

Though the possibilities of getting a penalty are pretty meager because it should be a regular practice for you to check plagiarism, if you do get penalized, you’ll see it in your Google search console notifications. Analyze your mistake and correct it to get your traffic rolling again.

Back to Backlinks 

Backlinks are a key channel that streamlines traffic to your page. If the pages that have your link are losing traffic, then it’s obvious that even your page will lose it. It might as well be that the page that linked you, found someone else.

Whatever the case is, the scenario demands contact with the page that backlinked you. Ask if it’s just the usual traffic loss or if have they stopped linking your page due to lack of relevance. If the latter has started linking other pages, you must upgrade and find another firm to backlink you.

Link to external content.

That’s right, it isn’t necessary that something’s wrong with your existing content, it just might be the need for something new, keep evolving. If a site has an article about something related to what you’re trying to sell or promote, then link them instead of posting the same article on your own page.

You might think that you’re sending off your users, but you’re actually adding value to their intent, which later will be awarded loyalty.

To make sure this works well, try posting a tweet or sharing the post on another social media platform like LinkedIn and Facebook before publishing it on your own website. This way, people will see it first and know who wrote it—and if they like it, they might click through from there!

Are you the undisputed?

Don’t forget that you’re not the only marketer out there, there are thousands of marketers selling the same service in the same niche and so the competition is tough. So you’re probably losing traffic because you’re simply not ranking the same. 

Your competitors might have a hold on better ranking keywords or just overall better responsive content. See where you’re lagging, don’t just blatantly copy them, but learn and implement ways to make your content relatable and competitive again.

Which page is it?

Which pages are hurting the most on your website if your traffic is dwindling? Your homepage, category pages, blog posts, or item pages might be a good place to start. You may be able to get some ideas as to why your traffic has declined and what you might need to do to improve it if you see a drop in blog posts.

You may have to concentrate more on content creation or otherwise promote your category and item pages through your other digital marketing efforts if you see a drop in traffic. A decrease in traffic to category or item pages might be due to SEO issues or user experience problems, particularly if you have recently made some changes. 

Update your old content

Statistics: It might as well be the case that your content has just been outdated. It’s no more relevant to the new user intent or maybe your stats are stale. Rankings, charts, or any other kind of statistics change with time, it doesn’t mean that you have to upgrade them every day, but at least regulate them once in a while.

Make it more relevant: If you’re still using the same old design and text in your blog, there’s no way anyone will want to read it! Updates like re-designing the entire site or adding new sections are great ways of making sure that people who visit your site will know exactly what they’re looking for and find it useful when they get there. Remember, you just have to update them while preserving your brand identity.

Answer box trap

This user-friendly feature by Google isn’t so ‘friendly’ to marketers, these are simple answers to user queries that are visible without the need to open up a website. Google smartly picks up the page with the simplest yet the most satisfying explanation of the query.

If you find yourself stuck in the answer box trap, simply edit that part of the content into a longer, more detailed statement, so that it’s partially visible on the answer box and makes the user open up your page. Don’t worry, this won’t be called a trap to the user, you’re just claiming what you deserve!

How’s the ambiance?

After all the boxes are checked and you still can’t figure out what’s wrong with your content, well then it might be your easy-kill enemy, UX. Check if your website has lost its beauty, it might be your out-of-fashion user interface.

Constant updates to the graphics, navigation and overall user experience of your website are essential, keep updates rolling. Better navigation and stack updates make your site faster, and you already know the ups of having a faster website—you’re simply ahead of 2/3rd of the competition.

Conclusion

Now that you know how to bring back traffic to your site, it’s time to get started! Make sure you have your plan in place and follow up with the steps outlined above. Remember: there is no one-size-fits-all solution—each tactic will work differently depending on what kind of site you have, what content is already on there, and other factors. If at any point during this process things start going wrong or don’t seem right for your business, don’t hesitate to make adjustments until things look right again.

If you liked this article, you might like the others on our page, be sure to check them out. For any questions, drop them down below in the comments, or just find us on social media.

Categories
Industry Insiders

Customer Experience: What it’s all about

 What is Customer Experience (CX)? 

In short, customer experience involves putting the customer first. This requires an unwavering focus on the customer’s experience  with the brand. This includes everything the customer touches, hears, handles or sees during the interaction with the product or service. CX requires companies to care deeply about their customers and  serve them in the best possible way. 

 Companies that excel at CX: 

  •  Delight your customers 
  •  Create a true emotional connection with them 
  •  Turn them into loyal fans and advocates 
  •  If you can provide customers with a great customer experience when they interact with you – at all touch points – you can stay behind your competition and receive financial rewards. 

What is Customer Experience (CX) 

What is Customer Experience Management? 

Customer experience is something that every organization manages,  intentionally or not. There are no hard and fast rules about what you should do. This means understanding that many interrelated processes, tools and responsibilities must come together to deliver an overall great experience. 

Organizations that create exceptional customer experiences know that  experience management is an ongoing process and the mindset of the entire organization rather than  the responsibility of just a few employees. 

 Managing CX includes: 

  •  managing customer expectations 
  •  adopting an ongoing CX mindset 
  •  increasing awareness of your brand or product 
  •  protecting against shrinking margins or competition 

Increasing customer retention and loyalty several competitive elements to consider when looking at the overall customer experience: 

First, what are the business priorities of your organization – for example, to increase revenue or profit 

Second, your brand – how the company stands out, what it is famous for and how it does things differently 

Third, the customer – ​how you satisfy their needs, how you achieve her goals with minimal friction, and how you satisfy their emotional needs 

It may seem like a simple  exercise to satisfy all three of these  elements, but you will quickly discover that there can be conflicts between them. them and congratulations. For example,  your customer’s requirements may not match your business goals – and sometimes they may even be polarized. The job of customer experience management is to find the sweet spot for all three. 

 What does a CX manager do? 

Companies offer products and services long before customer experience was formalized as a topic. Some may ask who  now has to fulfill this role and related tasks in the organization? Because digital is the primary channel of the customer journey, digital marketers are often best positioned to take on the role of CX leader and drive awareness of the customer experience across the enterprise. 

While providing a great customer experience is everyone’s job in the organization, some people may not know exactly what  they need to do or question why they should spend their time doing it. CX leaders must identify and answer these questions. 

 It is important that CX managers implement detailed processes that enable: 

  1.  Aligning employee behavior with the overall CX strategy 
  2.  Creating and measuring data that provides customer insights 
  3.  Products and services are intended for both internal and external users. 

It is also important for the CX manager to assess how competent their organization is in various technologies before starting CX transformations. By evaluating individuals and teams and conducting  digital maturity assessments, they can set realistic goals based on their ability to meet customer needs.

Finally, it is critical that CX leaders act as the voice of the customer – and bring the voice of the customer into the boardroom, the dining room and the shop. It should have an impact on decision-making at all levels of the organization.

 What is Customer Experience (CX) 

 How does CX affect performance? 

Customer experience can sometimes seem difficult to measure because it consists of so many moving parts, from sales  to service. One of the most compelling reasons why an organization should pay attention and invest in its customer experience is the link between CX and financial results. 

Great customer experiences can improve companies’ financial results. Brands that excel at CX are found to increase revenue and create more shareholder value than brands that do not. That’s why it’s important to measure the value of CX in your organization, compare yourself against your competitors and work to improve areas where you’re not doing well. 

Forrester, a research organization, rates companies to create a Customer Experience Index (CXI). Forrester’s CXI score measures how successfully a company delivers customer experiences that build and maintain loyalty. It shows in several areas how certain brands rank and what the average score is. It’s a powerful tool for understanding who is doing CX well and where you stand against your peers. 

What is a service shadow?  To truly understand  and improve the  CX, you must experience its service as a customer. This should apply to the entire organization: everyone should shadow the real customers who interact with the company. This type of observation is called a service shadow. By performing regular maintenance checks, you will quickly discover areas of poor performance and opportunities for service improvement. 

The service shadow should cross many different and important channels, including  calls and digital services. It can help create a simple customer journey template that lists all the steps and available channels so you don’t miss any of them. You need to have a deep view of the entire customer journey to form a complete picture and  fully understand the needs of your customers. 

  1.  What is Customer Experience (CX) 
  2.  What is Customer Experience (CX) 
  3.  What is the Customer Experience Pyramid? 
  4.  What is Customer Experience Management? 

Customer experience is something that every organization manages,  intentionally or not. There are no hard and fast rules about what you should do. This means understanding that many interrelated processes, tools and responsibilities must come together to deliver an overall great experience. Organizations that create exceptional customer experiences know that  experience management is an ongoing process and the mindset of the entire organization rather than  the responsibility of just a few employees. 

  •  Managing CX includes: 
  •  managing customer expectations 
  •  adopting an ongoing CX mindset 
  •  increasing awareness of your brand or product 
  •  protecting against shrinking margins or competition 

 Increasing customer retention and loyalty several competitive elements to consider when  looking at the overall customer experience:

First, what are the business priorities of your organization – for example, to increase revenue or profit.

Second, your brand – how the company stands out, what it is famous for and how it does things differently. 

Third, the customer – ​how you satisfy their needs, how you achieve her goals with minimal friction, and how you satisfy their emotional needs.

It may seem like a simple  exercise to satisfy all three of these  elements, but you will quickly discover that there can be conflicts between them. them and congratulations. For example,  your customer’s requirements may not match your business goals – and sometimes they may even be polarized. The job of customer experience management is to find the sweet spot for all three. 

 What does a CX manager do? 

Companies offer products and services long before customer experience was formalized as a topic. Some may ask who  now has to fulfill this role and related tasks in the organization? Because digital is the primary channel of the customer journey, digital marketers are often best positioned to take on the role of CX leader and drive awareness of the customer experience across the enterprise. 

While providing a great customer experience is everyone’s job in the organization, some people may not know exactly what  they need to do or question why they should spend their time doing it. CX leaders must identify and answer these questions.

It is important that CX managers implement detailed processes  that enable: 

  1.  Aligning employee behavior with the overall CX strategy 
  2.  Creating and measuring data that provides customer insights 
  3.  Products and services are intended for both internal and external users. 
  4.  It is also important for the CX manager to assess how competent their organization is in various technologies before starting CX transformations. By evaluating individuals and teams and conducting  digital maturity assessments, they can set realistic goals based on their ability to meet customer needs. 

Finally, it is critical that CX leaders act as the voice of the customer – and bring the voice of the customer into the boardroom, the dining room and the shop. It should have an impact on decision-making at all levels of the organization. 

 What is Customer Experience (CX) 

 How does CX affect performance? 

Customer experience can sometimes seem difficult to measure because it consists of so many moving parts, from sales  to service. One of the most compelling reasons why an organization should pay attention and invest in its customer experience is the link between CX and financial results. 

Great customer experiences can improve companies’ financial results. Brands that excel at CX are found to increase revenue and create more shareholder value than brands that do not. That’s why it’s important to measure the value of CX in your organization, compare yourself against your competitors and work to improve areas where you’re not doing well. 

Forrester, a research organization, rates companies to create a Customer Experience Index (CXI). Forrester’s CXI score measures how successfully a company delivers customer experiences that build and maintain loyalty. It shows in several areas how certain brands rank and what the average score is. It’s a powerful tool for understanding who is doing CX well and where you stand against your peers.

Categories
Content Marketing

Expand Your Email Marketing Database

E-mail marketing continues to be a leading marketing channel for businesses of all sizes. It’s also considered one of the most effective marketing strategy. Because of its continued effectiveness, marketers can’t afford to overlook opportunities to grow their e-mail databases. 

It’s the marketing channel that sees the highest open rate and click through rate. However, many businesses are struggling with their e-mail marketing efforts because of the rise of spam filters and general users becoming increasingly wary of suspicious offers from strangers.

With the right strategies, you can build your e-mail marketing database in no time. Here are 5 easy ways you can grow an email database and increase your e-mail marketing success.

Landing page

Before moving forward to any strategy, the first thing you need to shape is your landing page. This is the page that’ll convince your users to subscribe to your newsletter in the first place. The landing page should have enough information and should communicate with the user in such a way that the user sees immense value to your page.

Analyze your landing page yourself and see from a user’s perspective, ask yourself that if the page adds any value to you or not. If it can’t add value to you, I can’t add value to the user. Make your form easier to fill, removing any unnecessary fields of input will just induce boredom in the user.

Lastly, express the benefits the user will get after signing up with your newsletter, how frequently will they receive updates and what’s coming up next. Keep your landing page optimized to yield the best value out of the upcoming systems. Now that you know how to optimize your landing page, let’s move onto these mind blowing strategies.

  1. Run Referral Programs

Referral programs are a tried-and-true way to grow your email marketing database. A referral program offers rewards — like discounts or free products — to customers who refer new customers to your business.

For example, let’s say you sell eco-friendly cleaning supplies. You can offer customers who sign up for your e-mail list a free pack of your eco-friendly cleaning cloths when they refer a friend to sign up for your e-mail marketing list.

When customers know they’ll receive tangible rewards for signing up for your e-mail list, they’re more likely to do so. And the people signing up after receiving the referral, are just another layer of goodness in this strategy.

  1. Offer a Free eBook or Guide

People love free things — especially when they’re Business-related. Offer a free e-book or guide to your customers in exchange for their e-mail address. You can even offer this in exchange for them visiting your site. 

Your customers will appreciate the free content and be more likely to sign up for your e-mail list in exchange for it. When choosing the type of e-book or guide you want to offer, be sure to select something that will appeal to your customers and help them succeed at their goals.

E-books and guides can cover topics like business growth, productivity, career development, or any other topic related to your business or industry. In fact, e-books make great lead magnets because they’re low-cost to produce and provide substantial value to customers.

  1. Leverage Existing Relationships

If you already have business relationships in place, you can leverage those relationships to grow your email list. You can ask current customers, employees, or other stakeholders to refer their contacts to sign up for your e-mail list. 

When asking for referrals, emphasize the value your e-mail marketing program brings to the table. Ask your customers to refer their contacts based on the value your e-mail marketing program brings to their businesses.

  1. Host a Contest or Sweepstakes

Are you looking for a way to provide value to your customers in exchange for their e-mail addresses? Hosting a contest or sweepstakes is a great way to provide added value while growing your e-mail marketing database.

You can host a contest or sweepstakes on any platform you prefer, but we recommend running it on social media. E-mail marketing is great, but it doesn’t always reach as many people as social media.

Hosting a contest or sweepstakes on social media will increase the amount of people who see your e-mail marketing campaign. Customers who enter your contest or sweepstakes will be more likely to sign up for your e-mail list in exchange for an entry into the prize drawing.

  1. Use Influencers to Grow Your Database

For an added boost to your e-mail marketing efforts, you can enlist influencers to grow your e-mail marketing database. Surprisingly enough, a large number of influencers still use e-mail marketing to grow their brands. 

You can reach out to influencers in your industry or niche and ask to be added to their e-mail marketing campaigns. You may have to pitch your e-mail marketing campaign to a handful of influencers before you find one who will add you to their lists.

Whether you work with a single influencer or multiple ones, you’ll benefit from the increased exposure your e-mail marketing campaign will receive. This increased exposure will help you grow your e-mail marketing database and reach a wider customer base.

Wrapping up

E-mail marketing is an essential tool for businesses of all sizes. While it’s important to grow your e-mail database, it’s just as important to keep your lists clean and compliant. If you want to avoid spam complaints and improve your e-mail marketing results, you need to take the time to remove unwanted subscribers from your lists.

A quick recap, e-mail marketing is the most effective marketing strategy, there are several ways to expand your database. You can run a referral program, offer a free e-book or guide, host a contest or sweepstakes, or enlist influencers. With these strategies in your toolkit, you’ll be growing your e-mail databases in no time.

If you liked this article then make sure to subscribe to our newsletter, comment any queries down below. If you’re seeking some professional advice or just want to connect, find us on social media.

Categories
Content Marketing

Hacks to Win with a Customer-centric strategy

Digital tools and channels have dramatically changed the way shoppers shop. They have more power and will search online for more information before contacting a sales representative. Thanks to digitalization, the fate of marketing campaigns and sales pipelines is largely in the hands of the buyer. Despite this shift in power, many organizations have yet to adopt a customer-centric approach to marketing and sales.

They care about their products,  marketing, sales and success. They are worried about themselves. But now it’s time to look at everything through the eyes of the customer. Your success starts with knowing your buyer.

What business challenges do your customers face? What are their options? What are they trying to achieve? What  environment do they operate in? These key questions should underpin how you market and sell to them. Your primary motivation should be to identify and meet the buyer’s needs. Or in the words of famous entrepreneur and marketer Seth Godin, “Don’t find customers for your products, find products for your customers.”

So, are you ready to use your  customer-centric attitude? I have developed a simple modern marketing map that you can use to show the success of your  marketing strategy. And it’s no surprise where you’ll find the customer… 

 Pillar 1: Influencers 

Building relationships with industry influencers is an important first  step on this modern marketing roadmap. These are the people your prospects trust, the people they listen to, the people they learn from. Associating yourself with these people not only increases your visibility; it also increases your credibility. According to McKinsey, peer referrals generate more than twice as many sales as paid advertising. 

Influencer marketing has the power to humanize your brand and engage customers much more organically; The most important thing is to accurately identify those influencers or “smarty pants” in your buyer’s world who can improve your offer. For example, if you sell data solutions, who are the  big data experts? If you sell in the Internet of Things (IoT) space, who are the bloggers covering the topic? Whether you use LinkedIn or social listening tools, you should be looking for thought leaders, practitioners and early adopters. When a person has power in their field, they have influence, and that influence can help you  amplify your message and become visible and credible to a much wider audience.

Engaging and engaging with influencers doesn’t just benefit marketers. Increasingly, salespeople don’t just sell sales; in their quest to add real value and educate the buyer, they become deep experts and should also learn from the “smarty pants”!

 Pillar 2: Content 

Confident modern shoppers actively go out and search for information and try to find their own solutions. Therefore, the problem for salespeople and marketers  is that these buyers  no longer respond to cold communications and traditional broadcast marketing techniques. 

 Call, email, call, email = skip, delete, skip, delete. 

Traditional tactics are failing as buyers turn to search engines and social networks to educate themselves through  digital content consumption. The important question is; what  content? After all, no one tweets your newsletter! 

It is important to target content not only at different stages of the buying process, but also at specific buyers, because the  content that interests and motivates them varies according to their characteristics and preferences. If your buyer is deeply technical, they will look for deeply technical content. If they are very strategic, the same technically oriented content will not resonate with them in the same way.

Above all, you should  create content that tells a story and is human, in various formats. It can be an educational video, an educational webinar or podcast, a newsletter (if the target group is B2B), an e-book or an infographic. The format you choose ultimately depends on the buyer involved and where they are in their customer journey. It is important  not only to create content, but also to take care of it. Content curation basically involves sharing  third-party content that appeals to your target audience. In most cases, you then need to curate the content of the influencers you are trying to build relationships with.

Once created, you need to share your content in the space where your target audience exists, engages and learns, be it LinkedIn or  Twitter. You want your audience to be compelled to care about your content. That’s why content is the mainstay of social selling and modern marketing; buyers are much more likely to consume content from people and more than brands and logos. Therefore, the “shareability” of content should be a key factor in its creation, curation and distribution. 

Pillar 3: Community 

I deeply believe in ecosystem and partnership. For example, we started a community at Eloqua called Topliners. It was an online space where our customers could communicate, where our employees were engaged and where our partners were trained. We’ve shared inspiring success stories, hosted support forums and published informative content. We even host offline events to bring our community together.

A company that has been extremely successful in growing a customer-centric community is Gainsight, which is helping to define and grow the customer success movement. At the heart of their mission is to create “the largest community for customer success.” They do this in four ways; 

Their Customer Success University, which offers several e-learning modules to help customer success managers improve their skills and add value to their employers. 

  1.  Pulse Local, an online community with local chapters that hosts meetups and networking events to complement its online chat community. . 
  2.  Pulse Conference, an annual conference that favors thought leadership and relationship building over product focus. 
  3.  Career Hub, jobs for companies looking to hire customer success professionals. 

By creating opportunities to connect with customers and build community, you can improve the ongoing effectiveness of your marketing strategy, build your brand image, earn customer trust and increase revenue! 

Pillar 4: Advocacy 

Your best salespeople are not on your payroll. These are your customers who are willing to say good things about you. Not only do today’s shoppers have more choices, they also have a louder voice that you can leverage for your brand. 

The traditional concept of customer influence is some kind of referral program based on collecting referrals to help salespeople build credibility with your business and get more customers. But what does the referral program offer the customer in return for the referral? This is a one-way approach that provides no benefit or incentive to the customer.

In my opinion, the best advertising programs are the ones that find ways for you and your business to add value to your customers. For example, if your clients are quoted or referenced in the media when they appear at events or win awards; you can expand their reach through your social media. 

The key to developing influence is clear communication. It doesn’t oversell or let the customer buy before they are ready. You need to create an amazing end-to-end customer experience; great products, honest and accurate marketing, responsible sellers. Even as a salesperson, my job was never to sell. It understands where the customer is in their buying journey, helping them to be ready to buy and then guiding them to success.

If you want to turn a potential buyer into a true advocate, you need to plan your entire advocacy process. Being a lawyer is not an accident and it is not an accident. It’s about the people, the relationships you build. Experiences that evoke emotions must be created. Protection is mutual and worthwhile. Be your customer’s advocate so your customer wants to advocate for you 

Summary

The most effective marketing strategies are driven by a customer-centric culture. In a customer-oriented organization, every process begins and ends with the success of the customer in mind. It’s a culture, not an event or a department. Every part of your business must be aligned with the single goal of creating an optimal customer experience. If you do this for your customers, they will in turn support your success.

Categories
Content Marketing

How to Great Customer Reviews #101

“The word of the mouth” is a term that has been used across several sectors. It is of great importance when it comes to transferring information. Especially when it comes to online shopping. In this sector, word of the mouth is simply the review a website gets for its services and products. It was found in a survey that more than 70% of consumers go through the reviews and critics before getting a product and around 63% show that they are more likely to buy from a site that has product ratings and reviews. It has also been noted that these ratings and reviews play a more dominant role in converting leads to customers than the actual content strategy of the brand. Hence a brand’s growth needs to get great reviews and have a very accommodating customer community.

Here are some efficient ways to increase the number of Customer Reviews:

Ask at at the Right Moment

It is very important to approach your customer at the most comfortable and right time for a review. Asking for a review at the wrong time can simply backfire and give you a very negative response. Hence you need to make sure to get in touch with your customers depending on the product and the convenience of the customer. Such instances could be after they experience or demonstrate success with your product or service, When they post an overjoyed post about your brand on their social media, when they re-purchase or re-order, if they spend time on your website browsing other products or services or if they refer another customer to you. These are extremely favourable situations that you should leverage and it could just you with an amazing review boosting your whole company outlook in front of the consumer community.

Use a Variety of Platforms to Get Reviews

One should seize every opportunity the virtual world presents to get a review from a customer. It is important to have fresh reviews about your website as the dated ones are valued less by the new consumers. It is hence pivotal to curate content and be active in all possible and popular social media platforms. And through all these channels make sure to revitalize your connections with your customers and find the right timing to get the reviews from them. Also, make use of the brilliant tool of email automation and as thank you emails and other newsletters make sure to add a link for the consumer to give a review for his or her experience. Also, make sure to strategically post SEO content on your website to make it more accessible to the customers.

Keep it Easy and Simple

The modern man resorts to whatever is the most simple and the easiest. This is very much seen as a trend among all kinds of customers. Make sure that you give them different kinds of options to submit the review. Examples include simple MCQs, polls, Ratings etc. Also, make sure to let them know the time they will have to devote because people often assume giving feedback to be a lengthy process and refrain from doing so. The simple tagline of “it will only take you a minute” can actually take you miles ahead. Keep the friction of the whole process low by giving them links that will directly take them to the review page and hence save their time.

Keep in Touch

Make sure to revert and appreciate the ones you get a glowing response from with a small thank you token or a surprise discount coupon. This will improve their experience even more and by incentivizing your review process you could take your company to new heights as more and more people will be interested in giving you reviews.

Also, make sure to get in touch with the ones that reported a bad review about your brand or product. This is very pivotal for the growth of your brand and for nurturing a healthy customer community. Make sure to respond with your testimonial on the social platform or the mail itself along with mentioning the customer so that your response shall also be known. All of these actions can actually gain a good amount of trust in the customer community as they will feel more prioritized as a customer, hence giving them the feeling of “Customer being the King”.

Give them a Reason to Review

To expect great reviews you should obviously provide great service and impressive customer support. It is quite vital to provide immediate assistance whenever necessary for your customers. Also when it comes to writing the review itself give them questionnaires and hints on a particular service on which you would like to know the customer’s experience. Also, make sure that you give them open-ended questions so that they have enough room to think about the review as well. The idea is simply to make the process, simple short and sweet for the reviewer. They should find it as an activity out of the joy they received through the product and not as something they are forced to do.

Following up with your buyers, running interesting contests and campaigns and rewarding reviews are all measures through which you emerge in flying colours when it comes to getting wonderful customer reviews. Incentivizing the process by automatically signing them up for a contest, or by sending them a surprise discount coupon are all brilliant measures to make your customer feel warm about giving you a review. With satisfactory customer support, quality service and implementation the efficient ways to ask for reviews that were discussed above getting great reviews and being the #1 option for future customers could become much more easier. With happy customers comes happier reviews, and with great reviews comes great website traffic!

Categories
Social Media

WhatsApp Marketing #101

Why do you need WhatsApp marketing?

WhatsApp is a powerful and useful messaging app that anyone can use, be it for personal use and also for business purposes. If you want to use a free messaging app for connecting with your friends and family, you can download the WhatsApp Messenger personal app. For business purposes, you can download the WhatsApp Business app to showcase your business profile and connect directly with customers or potential customers. When using the WhatsApp personal app, sending too many messages might put your account at risk. This is where WhatsApp business becomes the best option. It’s possible to showcase your business on the WhatsApp business app. You can use features such as the status to show a demo of your product and remember to build a trusting relationship with your regular and potential customers, give value and don’t expect every message you send them to make a sale or you might risk losing your customers. You can also use the WhatsApp web through web.whatsapp.com. WhatsApp web mirrors the WhatsApp personal app on your mobile phone. It saves you time. Today, WhatsApp is the most widely used messaging app. It is a free platform that anyone can use to send messages to anyone under WhatsApp contact lists. WhatsApp is the most popular messenger application which is widely used. 

WhatsApp has a very wide global reach. And by using the app you can talk to people and impact people in your country. You also get to have a great chance to reach your target market. With the help of messaging services, people communicate fast, active users are making use of the various features of WhatsApp and smart businesses are using it for their benefit.

Different ways to use WhatsApp as a marketing strategy

  • You can provide fast customer service to your customers. You can get in touch with their customers and respond to their enquiries and solve their issues right away. By doing this, your customers will experience great support from your business. After-purchase support is very much important for the customers if your product is great. But then your customer support is bad, especially when complaints arise, it will make your business be rated low by your customers, and it will ruin your business’s reputation and will turn off your potential customers.
  • Send exclusive discounts on WhatsApp.

 If your customers are aware of your WhatsApp business account you can use it to send them offers and promotions. In addition, vouchers or coupons can be sent as discount privileges to encourage your customers to purchase the product. People love getting discounts. so even if they don’t need your product for service coupons where they can get use discount will urge them to buy from you.

  • Send creative promotions to your contact list. 

WhatsApp isn’t limited to sending plain text messages to people on your list. You can send messages as videos which you can use to promote new products or services, as people love watching videos more than reading text products or still photo promotions. You can also share pictures that you have created for a particular campaign for upcoming products that your customers can look forward to. You can also share voice messages, if you prefer sending recorded voice messages, you can use WhatsApp to ask your customer you give a review of a product or service used by your business. 

WhatsApp Business

WhatsApp Business is a mobile application from WhatsApp, that is meant for small-scale businesses. It will be easier to respond to customers using the WhatsApp Business app. You can even set auto-replies if a customer sends you the same messages, and instead of answering the same question every day, you can set a default answer to such questions. this is very helpful if you are a very busy business owner who needs less time in handling thousands of messages every day. This business app will save you time. So you can spend more time on more important business activities. you can also present your business, by creating a business profile with all the necessary information that your customers will need if they visit your local business address, know more about the business or contact you. Facebook owns WhatsApp. So a feature of WhatsApp Business that is driving an increase from your Facebook page’s advertisements to your WhatsApp business account is available. So when your customers click the message button shown in your Facebook ads they will be automatically directed to your WhatsApp Business account page. Businesses can now enjoy the benefits of the features of WhatsApp Business, regardless if they are using an Android or an IOS mobile phone. They are both usable on both platforms. WhatsApp Business app charges the businesses on those messages which are not attended to for more than 24 hours. This feature encourages business owners to offer the best customer assistance and service, which would help in building a good trusting relationship with their customers. We all hate it if our inquiries for complaints are not attended to right away. This feature helps the customers, in getting their concerns addressed by these business owners in less than 24 hours using WhatsApp Business. There are features on the business app which are not available to the personal app.

Messaging tools

  • Pre-Defined Greetings

When someone sends a message on your WhatsApp business account for the first time you can automatically send them a greeting message. It serves as a welcome message for your customers on your WhatsApp business account. It will help improve your customer experience and customer satisfaction with your business. You can set your greetings relevant to what your business promotions are. You can also set customer support greetings as well. You can also collect leads using your greeting message. For example, inform them that you cannot respond at the moment and tell them to leave their name and email address so that you can get back to them within business hours. 

  • Away Messages

The away messages help inform your customers that you are not currently available to send the response at the moment. It also reassures them that you can reach them once your business is back from a temporary vacation or business activity. If you don’t enable this feature, your potential customers might lose interest in doing business with you. if they are informed that you are away for a specific reason and tell them when they can expect to receive a message from you, then they will be eager to wait for your response at the set date. 

  • Quick replies

WhatsApp quick replies are saved messages that you can easily use to send frequently asked questions. This helps you respond to users without typing the same messages to different contacts. Quick messages help improve your response time and it is easier to keep the same tone of voice when your business team is sending messages to your customers. 

  • Labels

Users can mark chats from their contacts with the label. it can help you categorize the chats you receive from your recipients. it will allow you to add labels and organise chats with the color coding scheme. you can set labels such as new customer, new order, pending payment, paid, order complete, and you can add more labels that you can customize for your business needs. 

  • WhatsApp Short Link

If you have customers, you can allow them to send a message and chat with your business directly. When you want to share your WhatsApp contact number faster, you can use the WhatsApp short link feature. Using a WhatsApp business app you can create a generated link to use for sending to multiple customers. 

  • QR code

You can also use a QR code and share them with your customers instead of using a link. This is useful when you have a physical store and you want to use this QR code so that your customers can easily send a chat with your business. this also saves them time rather than saving your contact number. you can also use this QR code on other social media platforms so that your visitors can send you a direct message on WhatsApp. 

  • Business Profile

Your WhatsApp business account should have details about your business including your business name, business category, description, business location, business hours, email address, and your website. Your business profile is important as your customers may check out your business profile before they choose your business.

  • Catalog

WhatsApp Catalog helps businesses share their products with their customers. It can allow your customers to enjoy online shopping using your catalog. Instead of sharing photos of your products with any potential customer, who asks about what products you are offering, you can save time by adding items to your catalog. It can allow your business to showcase your products on one page. it can result in a better customer experience and an improved shopping experience with your business. 

  • Using cart

With the use of carts, customers can place orders from businesses that have an existing catalog under the WhatsApp business app. Customers can place orders quickly, ask questions about the items in your catalog, and place an order for multiple items simultaneously. 

  • Collection

This feature allows businesses to organise their catalog and group similar items into categories. This is helpful for your customers to browse the items in your shop without scrolling through a list. 

  • Advertise on Facebook

Advertising is essential to promote your business. You can create an ad that can help you reach customers on Facebook and send them directly to your WhatsApp Business account. 

Categories
Content Marketing

Why SMBs need digital marketing

If your product and services are good, customers will automatically increase with time and your business will flourish. But there’s just one twist, this is not the case for most businesses. At some point in time, you have to focus on marketing, and being early into it will only do good for you. After all, you can’t have a market without marketing.

It’s much easier to give your business a great headstart with online marketing and even when premium toolkits are recommended, you can start for almost free. A big part of e-Commerce is social media marketing, which is basically free if you don’t consider promotions.

It’s just a matter of time until you get your first return on investment and start investing more in your marketing after realizing its potential. Let’s see how marketing helps Small to Medium scale Businesses (SMBs)

Pros of Online Marketing

The audience that you reach is massive and diverse, ranging from different age groups, people with different interests, and from all over the world, possibilities are endless. On top of that, all this massive reach is effective & affordable.

The scale of online marketing Is not limited, small to medium to large, any kind of business can explore and benefit from online marketing. You get interactive access to your users and queries can be solved almost instantly, providing for easy feedback and thus faster upgrades.

The ability to reach your targeted audience anywhere around the world, at any given time, gives e-marketing an edge over traditional marketing. You can construct a strong customer base from around the world and launch loyalty programs among this group.

Knowing the incredible possibilities of e-marketing, let’s see how to get started with marketing your own small-scale business.

How to get started?

The Internet is vast and so are the possibilities to advertise, here are some of the known strategies to get started with marketing:

  • Pay-per-click (PPC) or Ad campaigns
  • Search engine optimization (SEO)
  • AI marketing
  • E-mail marketing
  • Social media marketing
  • Content marketing

We’ve covered all these strategies in-depth in our other blog posts. All these strategies combined with a smart marketing plan will help your business grow faster than ever. Having pre-established goals for your campaign is going to help you a lot.

Analyze which channel will give you a higher ROI by knowing where your target audience dwells. This way you can invest more into that particular channel of online marketing. Here we are briefly covering the above strategies while explaining each with an example:

Pay-per-click (PPC) or ad campaigns

The first preferable step in getting started with the online outlet of your business is creating a beautiful website for it. Your website should be a depiction of your brand value and should also serve as a catalog for your products and services. Your site should be fast, responsive, informative, and easy to navigate to ensure higher conversions.

Search engine optimization (SEO)

Search engine optimization is the primary goal once you’re done building your site. Write blog posts and articles that add value to the user and make them a part of your loyal group of potential customers. Implement the best SEO strategies to make your blogs rank and reach a more diverse audience. 

AI marketing

Just like the other strategies, we’ve discussed this vast topic in another blog. AI marketing has taken over much of the human hard work as it can do almost all the data-fed work, also making personalization way easier. You can opt for AI marketing if your business is a medium-scale business.

E-mail marketing

E-mail marketing refers to newsletters as well as an e-mail with personalized recommendations to serve the user better. They can also be used in retargeting a previous customer and bringing them back to your page by providing them with exclusive discounts and offers.

Social media marketing

Marketing on Facebook, Instagram, or any other social media platform comes under social media marketing. You can start by creating a business account and posting regular updates about your products. Gradually start promoting your posts and as you gain more reach, you’ll develop a user base that is interactive and ready to convert.

Content marketing

Engage in more than just blog posts or articles, put out video content, podcasts, infographics, guides, and more. Combine and interlink your content together, for example, you can embed your videos in your relevant blog posts or you can link your relevant blogs in the caption of your video content as a transcript, possibilities are endless.

Any tips?

As we mentioned before, all these strategies have been covered in detail in our other posts, make sure to check them out before starting up. That said, here are some things you should keep in mind while putting these strategies to use.

  • Increase engagement – With the upcoming features in Google AdWords, you can place your contact on your ad. This will bring the customer directly to you and will boost lead generation. Be present on your social media handles and constantly engage in conversations with your potential customers.
  • Online presence – Your online presence is of utmost importance, don’t miss out on any social media platform, don’t miss out on articles and blogs, and don’t miss out on collecting feedback. The feedback in the form of reviews is very crucial and will be used by the user to judge the quality of your services.
  • Competition – You’re in a world of constantly growing competition and you must know what your contenders have on the table. Be aware of the next move your competitor makes and stay one step ahead. This doesn’t necessarily mean copying your competitor but thinking more productively than them.

Maybe now it goes without saying, that online marketing is way cheaper than the traditional ways and would earn you a higher ROI for the same amount. Social media is one such aspect of e-marketing, that will increase your reach to people who are searching for relevant content and separate you from the uninterested audience.

Another thing to keep in check is your originality, while maintaining your brand value, you should also convey the emotion or expression of your brand. People relate to brands that have a human touch to them, so don’t hesitate to add a little bit of humor to your pages.

Lastly, don’t forget to tag or mention the location of your business, they massively help in driving sales locally. This way you can utilize your online marketing in traditional ways too. Be consistent and keep hustling.

If you liked this article and don’t want to miss out on premium content like this, then make sure to subscribe to our newsletter. If you’ve any doubts or queries just drop them down in the comments. Or if you want any suggestions from us, hit us up on social media.

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