Day: November 1, 2022

Changes you should be making to your PPC Campaigns

Post author By Harsha Vardan Hariprasad
Post date November 1, 2022

Digital tools and channels have become the great equalizer for companies in all industries, making it increasingly difficult to achieve both brand visibility and competitive advantage. Paid advertising is undeniably necessary if you want to make sure you have every chance to compete with SERPs and convert customers.

PPC can generate positive results and revenue for any brand, regardless of their budget. It is a cost-effective and efficient bidding model that allows you to manage your budget completely and in detail. With well-executed ads and strategic targeting options, PPC advertising helps you target the right user at the right time and maximize your spend in the process. But according to Unbounce, 98% of advertisers waste money on ads.

It is not enough to recognize the benefits of PPC – you must be able to create and execute your campaigns effectively. It can often be difficult to master, so we decided to share with you small changes that can make a big difference in your PPC campaign.

1. Split test ad text

Running PPC campaigns is incredibly easy to manage and measure, but the initial setup is extensive, from creating audiences and keywords to setting budgets, choosing the right targeting options and finally creating the ads themselves . In this context, the ability to deploy and test multiple ad variations can seem a bit tedious. However, if you take the time to test your ads, you can gain invaluable information that will show you the best approach for your PPC campaign and help you maximize conversion rates.

The overall goal of any effective PPC campaign is to drive your audience to your landing page or social media profile and encourage them to take further action, whether it’s liking your brand’s Facebook page or buying a product. It’s easy to achieve with simple optimization, but it’s clear that only 22% of businesses are satisfied with their conversion rates.

If possible, you should create at least two variations of the ad. The following elements are divided in the test:

Titles: is a short and concise title more effective than a longer detailed title?
Descriptions: Should you focus on product features and benefits or use your personas more creatively to try to pique the user’s curiosity?
Call to Action: Is “Lean More” Slightly More Persuasive Than “Buy Now”?

By analyzing the effectiveness of each ad (it is recommended to run it for at least a week to measure more accurate results), you will eventually arrive at a copy that works perfectly!

2. Use images

The effectiveness of text ads varies from campaign to campaign and depends on several factors, including targeting options and overall goals. Since the launch of Google AdWords expanded text ads last year, advertisers have been able to communicate with potential customers in more detail using additional characters. In fact, most of them increased their click-through rates by at least 28%.

However, an improved PPC campaign should include both text and image ads so that you can benefit from different types of content and campaign messages.

Image and video ads offer the perfect opportunity to present your brand in a visually impressive way. For example, on the Google Display Network, you can choose and upload an image and your brand logo. On social media, native ads like Sponsored Updates fit seamlessly into a user’s news feed—and the likelihood of getting clicks increases exponentially when you include an image or video. It’s also a much more effective way to get your campaign message to mind – once people hear the information, they’re likely to remember only 10% of the information after three days. However, when the corresponding image is associated with the same information, people retained 65% of the information after three days.

Images is an exemplary way to increase engagement and expand your brand’s reach. For example, beer brand Heineken Light created a Facebook video advertising campaign that reached 5% of the target audience (which was 35 million people) and increased brand awareness by 11% in just three days.

Beer brand Heineken Light created a Facebook video advertising campaign that reached 5% of the target audience (which was 35 million people) and increased brand awareness by 11% in just three days.

3. Organize Your Account Structure

Just like creating multiple ad variations, setting up your AdWords or Facebook account can seem unnecessarily time-consuming, especially if you’re not starting from scratch. But if you want to ensure the best possible conversation for your campaigns, this simple setup is essential.

You should have multiple campaigns in your account to effectively track ad performance. A campaign, on the other hand, contains several different ad groups. Campaigns can be determined based on several factors, such as your overall budget or the geographic locations where you want to show your ads. For example, you might be an online fashion retailer whose largest customer segments are in the UK and Ireland, and you might want to create two separate campaigns for those UK and Ireland customers.

There are several ad groups in the campaign. It’s important to keep these ad groups small and fluid. You may want to organize your ad groups so that you have one per product page or category, for example. The smaller your ad group, the more specific your keywords and the more relevant your ad will be by default.

Similarly, organizing keywords into ad groups for greater relevance is equally important if you want to achieve higher click-through rates and more results.

Use Negative Keywords

Another often overlooked but very important aspect of any PPC campaign is negative keywords. You can spend a lot of time researching keywords and trying to find the perfect balance between part, phrase and specific search, but what about the search terms you don’t want associated with your ads and wasting your budget? Adding negative keywords is an important step because they maintain high relevance for your campaign.

A good starting point is to think of phrases and keywords that you don’t want your ads to trigger and add them to your negative keyword. You can then take a more specific approach, such as adding keywords that may be similar to your chosen keywords, but are actually related to another product or service.

By regularly reviewing your search term reports in Google AdWords, you can see how your ads are performing when driving real searches. Find out what terms unrelated to your brand have been used and you can quickly add them to your negative keyword.

Industry Insiders

3 Marketing Bloopers Digital Marketers Can Learn From

Post author By Sushanth Shyamsundar
Post date November 1, 2022

When we think of speakers, we usually think of actors spouting lines or collapsing on set. However, the marketing world sees its fair share of fluff – errors in judgment that can have devastating effects on a brand’s reputation.

The marketing game not only causes reputational setbacks, but can also seriously drain your advertising budget. Misplaced messages, poor campaign strategies, poorly thought out images and investments in the wrong channels are the most common marketing mistakes that brands make.From Lunya’s confused HandMaid’s Tale underwear campaign to Pepsi’s creepy Chinese ad copy translation, GAP’s quirky temporary rebranding and more, marketing talk is not uncommon.

3 Marketing Bloopers Digital Marketers Can Learn

Some bloopers are small, some are big, but they all have one thing in common – they take time, effort and resources to recover from. To help you avoid making your own mistakes, here’s a look at two of this year’s worst marketing mistakes and older classics, and what we can learn from them.

1. Burger King’s Awesome Marketing Fop

The tweet was an attempt to push back against marketing communications that were quickly removed after causing outrage online. The original marketing hook was “women belong in the kitchen,” but with little context around it, the controversial slogan became a slogan for sexism. The timing was particularly unfortunate because the tweet was posted on International Women’s Day, a day that celebrates women’s empowerment and gender equality.

This social media marketing hoax caused a hot segment to spread and unfortunately earned 527% more engagement than the brand’s scholarship program ad:

Lesson:

The culture industry is indeed male domain , and while the campaign was meant to make things better, it buried itself deeper than a pickle wedge in a giant hamburger stack.

Keys:

When developing marketing messages for a specific event or party:
Share your ideas and content with relevant audiences internally
Collect feedback before signing up
Avoid overly controversial copy
Choose language, images or concepts very carefully
Use your message to empower your audience, don’t create a sense of alienation.
Remember that not all advertising is good advertising.

Tip: Consider using a social media style guide so everyone on your team and working with your brand knows the agreed tone and tailored messages for all relevant platforms.

2. Snickers ad campaign fails

Snickers Spain got its reputation in hot water this year when it released a misleading video ad that used one of the brand’s slogans: “You’re not the one who’s hungry.”

There is nothing wrong with that. clause itself (actually solid copywriting), but the context in which it was used caused an unwanted association.

The ad shows influencer Aless Gibaja transforming into a Snickers “man” after eating a Snickers bar. This misogynistic homophobic narrative is ill-earned high-level negative publicity almost as soon as the campaign launches.

Even Spain’s Minister of Equality, Irene Montero, publicly slammed the ad with a tweet that read:

“Our society is diverse and tolerant. I hope that those who have the power to make decisions about what we see and hear in commercials and television will learn that too.”

Lesson:

If political parties and figures are seen criticizing your marketing campaign, you are likely to lose a large portion of your target audience and existing brand advocates, even if you offer a full and honest apology.

Before working with influencers, make sure they are relevant to your niche or industry and work closely with them to make sure they like your message. It is recommended that you build strong influencer relationships and avoid controversial advertising ideas that have no meaning or substance – as this will almost never end well.

3. Timothy’s World Coffee Rewards Misfortune

Last but not least in our selection of marketing mistakes is the infamous example of an earlier failure of Timothy’s World Coffee, an established brand that is still trying to redeem itself from this folly.

To expand their social media reach, a brand offered current and prospective fans a coupon or free sample for following them on social media—usually an effective tactic for driving engagement and loyalty.

Unfortunately, Timothy’s World Coffee offered more than it could deliver and ran out of free K-cups in just three days. A full two weeks after this embarrassing blow (that’s a pretty big hiccup), Timothy released a public message announcing that they were giving away coupons and samples on a first-come, first-served basis. While this claim may have resonated with consumers immediately after the incident, the delay in communication caused outrage and further dug the brand into a publicity hole.

Despite the apparently genuine second apology message and its offer to send a free coupon to all disgruntled customers, the damage had already been done.

Lesson:

If you’re going to offer an incentive, coupon, freebie — or basically any promise — through any consumer channel or touchpoint, you need to make sure you deliver on your offer. No exceptions. No compromises.

Whether you’re offering free shipping to follow your brand, running a contest with multiple prizes, or offering unique content to sign up for an email newsletter, you should never offer anything less. Always strive to provide value and demonstrate that you are trustworthy – if you don’t, almost all marketing efforts will fail.

Oh, and if you screw up, deal with it publicly in a hurry, instead of letting the problem drag on for hours, days or (worse) weeks.

Social Media

“what’s the buzz? Twitter Paid Ads and why it’s for you”

Post author By venky
Post date November 1, 2022

The Advertisement industry witnessed an enormous boom in its growth over these past few years. The reason behind this is quite trivial considering the fact that this industry is very closely related to the e-commerce industry which itself had its uprisal in this past decade. Social media platforms became the new central pillar of media and television commercials evolved into Social media advertisements as the whole community dwells and roams much more often on this platform. Organic ads on social media like Facebook were a great opportunity for several commercial brands as they came free of cost and was having a good reach and conversion rate. However, realising this enormous potential of such ads Facebook itself reduced the reach of organic ads to promote their paid ads services which kind of forced several brands to actually settle for a paid ads setup.

But now the question was since we are already paying which platform would be the best to invest in? A study showed that there was a 0.1% increase in the paid ads services by facebook compared to Organic ads. Even though it’s kind of mim\nimal to an entrepreneur it still is a decent catch. However, the same study pointed out that Twitter paid ads to have double the conversion rates of organic tweets. Now, this is the real buzz of the business. The Twitter ads also provide a good range of services making them an exceptional option to invest in. Being in-stream unlike other platforms where the ads get pushed to the side, Twitter ads can guarantee you a much higher engagement rate and this is exactly what you want while getting in touch with your customer audience. Twitter also provides very simple ad formats including Promoted tweets, Promoted accounts and Promoted trends making it quite user-friendly for a brand.

With less than 140 characters here are the services you could use from Twitter ads to shoot up your conversion rate:

Lead Generation Cards

One of twitter’s most fantastic features and innovation-led generation cards are such a privilege for lead marketers. They assist you in collecting and understanding leads from within the tweet keeping the process hassle-free and neat for you and the consumer. A simple click on your call-to-action does the job and this simply makes the job extremely easy for you. With all the technical aspects of it covered and followed exactly as mentioned in a super simple step-by-step guide by Hubspot making these alluring cards will be a piece of cake for you.

This is one of the sole reasons we consider twitter ads to be such a blessing for a lead marketer. Being comparably cheaper and performing based on Twitter ads are going to aid you in growing a successful business.

Call-to-Actions

A study by Convertro pointed out that around 87% of the responses to social content were made in a split second or that the amount of time a consumer would actually devote is quite lower than what you might expect.

So the idea is to come up with keyword-oriented, SEO content that would be tempting enough for your consumer. It needs to be catchy, appealing and most of all simple. It’s also quite sensible to use it along with your leading cards option because then you will have the liberty to choose whether you should have text or display the CTA button.

Some of the important things to keep in mind while creating your call to action are to make it responsive by asking a question or demanding action. It could be asking for a download, retweet or a reply. The idea is to have more personal interaction with the user so that you can indulge them and their thought process in your ad.

Custom Targeting

Yet another incredible service provided by Twitter is the targeting options they provide. Even if you have the right content in place it doesn’t reach the right audience then all your work and effort will be in vain. By using the option of custom targeting you can make sure to direct your ads to the kind of customer base you want to approach.

Twitter allows you to do this targeting through keywords, interests, gender, location, language and specific mobile or desktop devices. However, none of these is the most appealing feature. Twitter also helps you to target users who are similar to your pre-existing customers hence increasing the chance of lead conversion, This tool can play a pivotal role in boosting your conversion rate and make your whole content strategy get applied more efficiently.

There is also the option of Tailored audiences. It significantly aids you to direct your content to the right group of people by letting you create groups of existing and potential customers from email addresses from your customer relationship management database. Existing customers who probably already like and trust you are the best group to be targeted as you can expect a fruitful response from them.

With the rapid decline in the reach of organic ads as time passes and the slow increase in the pricing of competitive platforms like Facebook and Adwords Twitter is indeed the right option for futurist entrepreneurs. Even though Twitter has fewer users compared to the other competitors it was found by a study that around 34% of twitter’s users are more active and log in more than once a day. Hence logically speaking the consumer crowd on Twitter is more to approach. By leveraging your Twitter lists you could really organize your followers and maximise your engagement. Twitter provides you with a beautiful opportunity to grow your business. The services provided are clearly oriented in a way so that the ad creator would reap the most benefits out of it.

Industry Insiders

Rigging your marketing budget

Post author By Harsha Vardan Hariprasad
Post date November 1, 2022

While consistent uploads, relevant content, user intent fulfillment are undoubtedly the most crucial aspects of successful marketing, but that alone won’t give you the magical results you’re seeking.

While organic rankings are achieved through best-in-class SEO, there’s much more that goes into bringing your business to the top of the charts if you’re planning to run ads. Budding businesses must use ads strategically to get the best out of their marketing budget.

Search marketing keywords can be expensive with some terms costing hundreds of dollars. Planning and execution of a good marketing strategy are crucial. Here are 6 strategies to get the highest returns from your ad campaigns.

Using keywords smartly
Out-of-the-box search content
Optimize your landing page
Landing page alternative
Search engine alternative
Keep evolving

Using keywords smartly

Short keywords are expensive and broad, they can bring in unwanted visitors and thus more unnecessary clicks to pay for. Long tail keywords are generally way less expensive, also you bring in visitors that are likely searching the same thing and have a much higher conversion probability.

Keep in mind, half of the search queries are 4+ words, and the user you bring in is way more valuable. If you’re a brick-and-mortar store at a particular location, then your search keyword term can end with your location. Having a more specified and common description of your business is the key takeaway here.

Out-of-the-box search content

The present-day user doesn’t remain on the “all” search result channel, the user will find content that’s useful to them on images, news, and video channels of search engine results. Apart from optimizing your search engine ranking on the homepage, focus on optimizing in these channels too.

As we said earlier, tagging your location as a brick-and-mortar store will boost your visits a lot. Studies say more than 72% of people who search for a local store, visit a store within 5 miles of their reach.

Optimize your Landing Page

If you’ve read our article on SEO 101, you might know that the landing page has a world of relevance when it comes to user retention. A site taking more than e seconds will be left by 72% of users. Another study shows that landing pages that are not satisfactory will lose 97% of leads instantly.

Analyze that number and now think of how many wasted clicks were paid for? The landing page should be fast, easy to navigate, and should have satisfactory information or lead to the user. Call-to-action buttons will play a major role in conversion at the end of the landing page.

Landing Page alternative

While it’s important to build a very strong landing page, at times it can simply be replaced by something of value to the user. If you have a blog post or other relevant content that can add value to the user’s intent, then link that instead of your landing page.

Adding a call to action button that earns the loyalty of the user will prove useful in the long run. This user will add to your site visits and indirectly increase your organic ranking. Also, this loyal user has a higher tendency to convert to a lead if they come across your site again.

Search Engine alternative

While the first thing that comes to mind after hearing search engine is Google, though desktop users are well used to search engines like Bing, Yahoo, and DuckDuckGo. These search engines with others count for the rest 66% of search engine clicks.

One advantage is the cost of competitive keywords, which is way less on these less competitive search engines. Depending upon the type of product and service your business is offering, you can opt for different search engines for better engagement and higher ROI.

Keep Evolving

With trials and errors will come feedback, you can analyze your own data and pinpoint which actions are yielding leads and which actions are fruitless investments. Reworking your ad campaigns from time to time will lead you to perfection. This will ultimately improve your ROI.

With previous ad campaigns, you’ll also be able to analyze which keyword terms are performing well and should be used more often. These Investments are initially cheap and you can cap them off weekly for data analysis. Once you’re familiar with the results and techniques, you can invest more.

If you have any questions about these techniques, feel free to comment them down below and if you liked this article, consider subscribing to our newsletter for the latest updates. Also, you can catch us on social media.

Pay-Per-Click Advertising SEO

Balancing Your Paid vs Organic Search

Post author By Sushanth Shyamsundar
Post date November 1, 2022

Balancing Your Paid vs Organic Search

Search engine optimization, once an afterthought when compared to other marketing strategies, is now at the forefront of inbound marketing success. There are two ways to land yourself on the front page which often confuses people- paid search and organic search

Paid search results are essentially ads. With these, your placement is usually based on the amount you are willing to bid for the ad’s placement and other factors like the quality and impact of the ad. Paid search results are at the top of the page they will contain a small note saying add. So you can easily identify what is an ad. Even though we don’t sometimes consider digital marketing as advertising, it is an ad. Your paid search results will have little ad icons. There are a lot of similarities between paid search and organic search.

Difference between paid search and organic search

Paid search is where advertisers pay to serve for different user searches using keywords, landing pages and ads. It is a faster and more straightforward means to serve clickable links on the SERP. The paid results will be shown at the top or very bottom of the SERP with a small ‘ad’ note in the copy. These searches have shorter and more control over the ad copy. Organic search results are results that come up organically. These results are optimized based on website content, HTML coding and link building. Here, the results take time to serve. Organic results are always shown below paid results. They are dynamically created by the search engine organic algorithm. Unlike paid searches, organic search results will have a longer headline and a longer body copy.

Which is best- Paid search or Organic search?

Instead of asking which one is best, it may be wise to ask which is best for you. Both have unique advantages and disadvantages. So it is a matter of knowing which will work best to get you the most of your marketing benefits.

Pros and cons – Organic Search

Pros

Trust

When you are searching for something on Google, you will certainly select the results at the top. And that’s because that’s the search we have grown to trust. This perception of credibility works well for your company if you are at the top of the results. Because most people are guaranteed to click through to your site.

Long-lasting

As long as your content remains relevant, your page is likely to remain at the top, which simply means more beneficial exposure over a long period. Once you put in the effort and the resources upfront you never have to do it again, but you will reap the benefits long term.

Click-Throughs

If you are comparing the click-through rate of organic versus paid searching, organic make up nearly 68%, especially for buyers who have an interest, but not necessarily an immediate purchase intent.

Compounded Ranking

Each time you go on to the search engine results, you increase your chances of ranking high again. By ranking high, you not only build trust with users, but you also build a good reputation with search engines. The more authority status the engine gives you, the higher your rank over time.

Cons

The initial investment at the heart of great organic search results is great content. It can be anything from articles and white papers to videos and infographics. But the best content utilizes SEO tactics or Search Engine Optimization tactics that can take some time to research and create the content which means inevitably be a lofty investment.

Time

On top of that, ranking for highly competitive keywords can take months or even years. So there is a good chance your marketing team will be out of the wild. If you can stick it out and see your efforts to achieve a high ranking, your return on investment is almost guaranteed.

Paid search – pros and cons

In essence, paid search results are advertising for your company. You associate ads with certain keywords, and when users search for those keywords, your ad displays at the top of the search results, and in the section marked as ads. If your users click on the listing, you pay a small amount which is called PPC or pay-per-click advertising. The placement of your ad compared with your competitor’s ad depends on the amount that each of you bid for a certain keyword as well as a few other certain factors. The pros and cons of PPC advertising have some similarities and some differences from those of organic search.

Pros

Time

Paid such rigging shows the top of the results as soon as you pay for the ad placement. You simply decide the keywords you want to rank for, the message you want your searches to see, and find the budget of the search engine to work with, it is fast and it can be very effective.

Success after click through

Paid search is geared towards more serious and eager buyers. Through it accounts for much less search engine traffic than organic results, the actual revenue amount is quite considerable.

Targeting

Paid search is tailored to reach certain audiences. So if your target is done correctly, you have a high chance of getting your message in front of the people that you want to see it. Not only can you target by keywords, but you can also further filter into segments by location, marital status, education level and much more.

Cons

Cost

In general PPC advertising can be quite costly for a few reasons. The first bid price is based on keywords. So the more competitive the keyword is, the higher price you are going to pay on each click for your display ad. Paid search advertising requires a high level of expertise and understanding to be successful. You either have to have a knowledgeable person on your team or outsource it.

Short-lived

As soon as you stop paying for your PPC ads, they go away. They don’t have a long-term effect that organic searches will over time.

Lack of trust

Drawing on the example of organic search results, users tend to select organic results before they will click on the ads at the top of the page because there isn’t the same level of trust. There may be a certain suspicion over how relevant the information might be.

When it comes to best practices, generally a combination of organic and paid nets the greatest results. Making use of the features of both increases credibility, and also ensures visibility, secures everlasting search results and targets, buyers, at different parts of the buying cycle. Mix and match how you utilize it to search for your marketing strategy. Make sure to track the results. You can prove things as you go and try new tactics if the current ones aren’t working. Search Engine Optimization takes time and effort, regardless of which method you use. But the results are always worth it.

Social Media

Advertising on Instagram: Become a Pro

Post author By venky
Post date November 1, 2022

In 2022, when social media is as diverse as it has ever been, the contender that’s the world’s 4^th most used social media platform is Instagram, with over 1.5 billion daily users and over 2 billion total active users.

It’s no secret that mobile technologies have evolved exponentially over the decade, with over 77% of the world’s population having a phone now. These numbers are never facing down and they indeed prove a point that m-Commerce is becoming a bigger chunk of e-Commerce.

Now that you know the number of people roaming the social world of Instagram and taking a huge part in the business world, let’s explore the opportunities that will help you’re your business break its personal records!

Who’s the target audience?

Before knowing how to get started, let’s first introduce you to the audience that you’re expecting to reach. Over 60% of users on Instagram are from the age group 18–34, while you might question the significance of that, this is the same age group that accounts for over 60% of total online shoppers.

While that raises a lot of eyebrows, another fact that might astonish you is that India accounts for the highest number of users on the platform. And if that isn’t enough to flabbergast you then the fact that the number of Indian users is increasing by 64% annually might as well do the job.

Apart from the incredible base of potential customers, Instagram is already on its way to becoming an indirect e-Commerce platform soon. Moving forward, let’s see how you can start with your own ad campaigns on Instagram and start to redirect the traffic to your online store.

How do Instagram ads work?

Instagram is primarily a platform to connect users to their friends, family, and influencers, but it also serves as a platform for creative artists and businesses. It uses the post and stories format, these posts are visible to people who follow you and to others as per your privacy settings.

If you’re a creator on Instagram, your content is more visible & discoverable to people who follow your niche. To advertise your post means to push your post into the more popular section and give it more reach. When you advertise or ‘promote’ as they call it, your post has higher visibility in the explore section of users.

Studies show that posts on Instagram have over 23% more engagement than on Facebook. Brands reportedly have over 4% of their followers engaging with their content, while these numbers are flat at zero on Facebook.

Moreover, you can link your page or catalog to your sponsored post for instant traffic or even conversion. You can also select what age group of audience located in what region views your posts more, giving you more control over your reach.

How to get started?

Now that you have a strong base of understanding of how ads work, let’s see how to get started with your own ads on Instagram. The platform is based on images and videos and almost all the content on the app is just another format of these two things. Talking about formats let’s take a look at them:

Photos: Photographs conveying an expression, emotion, message, art, or information are the things that would trend here. Be your photos complex or simplistic, there’s a set audience for everything.

Videos: Videos can be shared as posts, stories, or reels on Instagram and have a huge potential to reach users as video is the most popular form of content in the present generation. With the arrival of October 2021, Instagram ditched its original long video format app, IGTV, and merged it into Instagram videos. A while later, Instagram launched Reels in the late July of 2022, entailing the era of short video content which seems to be the most popular form of content right now.

Carrousel: This is the format where you can chain multiple photographs, videos, or even links to your own website or catalog. More CTA (Call To Action) buttons or comments can be added as per your choice.

Stories: Stories are one way of sneakily advertising your brand easier on Instagram. These are images or videos that have a short lifespan of 24 hours, after which they disappear. Instagram provided marketers with the option to place direct ads on stories, again having the liberty to insert a CTA button.

What’s trending?

Instagram has a lot of examples of advertisers using ads in genius ways to make them trend. Take, for example, the footwear-focused brand Nike, knowing that their primary audience is sport-loving, their posts are mostly of players caught in the moment, wearing their products, obviously.

Reels became the new trend as soon as it was launched. Carrying forward the lineage of short video apps like TikTok, reels featured short and long videos, which quickly took over the predecessor.

Using visual information at its best is the key to success on Instagram. Optimization of posts to integrate your products, catalogs and website is the first step toward driving traffic to your page.

With new features rolling out every few months, stay updated with the new ways to connect with your target audience. Let’s now see the budget you’ll need to start advertising on Instagram.

What’s the cost of advertising?

Costing on Instagram isn’t fixed for a particular deal, you can carefully tweak your reach and call to action by the user and pay for the same. Simply put, it’s similar to pay per click, you pay for the type of response you demand from the user.

Taking an average from the year 2021, Instagram’s cost per click clocks up to about $0.40 – $0.70 which includes every type of click, be it a like, comment, or share. Posts with URLs have a CPC of about $0.50 – $0.95 as of 2021.

Any tips?

While social media translates to Influencers these days, it’s not limited to that. If you know that your target audience is the young or adult age group, then Instagram is a world of possibilities for you.

You are the one who started your business and so if there’s anyone who knows your business the best, then it’s you. Take decisions on your own but seek advice from the experts or elites in the niche.

With that, we wrap up this short informative blog, subscribe to our newsletter to never miss premium content like this, and hush! You can find us on Instagram too 😉

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