Month: October 2022

what you need to know about digital accessibility

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

Digital technology has created amazing opportunities for communicating, sharing information, banking and shopping. The users of your digital technologies have different needs. It is very important to keep this variety in mind, otherwise, millions of people will find it difficult or impossible to use your content. People you want to Reach accessibility is important to at least 60% of your audience, and getting it right means you’ll build something better for everyone, and it’s good for business. Digital accessibility is a regulatory requirement. It’s essential to think about accessibility from the beginning of a project.

Having an accessible digital presence has positive implications that can pay dividends in several ways…

Increasing your market share and gaining eCommerce traffic

Controlling operational costs, especially in omnichannel organizations

Managing your risk profile to avoid costly complaints or litigation

Aligning your digital presence with your company’s core values

For a digital service to be accessible, four things need to happen. The customer needs to be able to perceive the content. It should be available to at least one of their sensors. If someone has a visual impairment, can they see it? If one is blind, does their screen reader work with the content and read it out to them? If one is deaf and there’s some audio, is there a text representation that they can read instead of listening to? The other thing that needs to happen is that somebody needs to be able to operate the website or the interface. Not everybody uses a mouse. Some people may have a mobility impairment. That means that they are forced to use a keyboard or may use speech recognition software.

If a service doesn’t work with the input device that somebody is using, they are not going to be able to go to the page that they want to go

to or submit the information that they need to submit. So people have a range of cognitive abilities. Some people may struggle to read due to dyslexia. So using clear and simple language that is easy to understand, and making sure that interfaces are consistent and predictable, are really important to make sure that somebody can understand the content and how to use your service. Also, it should be built in such a way that it’s compatible with the technologies that people are using. So if somebody is using a screen reader, does it work with that screen reader? If somebody’s using an older browser, does it work with that older browser? If any one of these four things doesn’t work, then somebody won’t be able to have a successful interaction and complete the tasks that they’re trying to do.

How to improve the accessibility of your digital marketing?

Don’t leave out ALT Attributes.

Search Engines “read” your images via the ALT attribute, but ALT text is also read by screen readers for those with visual impairments. Use ALT Text to give more information and tell a larger story.

Make your color palette user-friendly.

It is your brand, so you should use colors you like. But keep accessibility in mind when facing this decision. People who suffer from color blindness could miss your marketing messages. The same goes for contrasted links in your website content. Just be conscious of your color contrast.

Text Position.

1 in every 10 people is affected by dyslexia. Align the text of your content to the left. This provides an anchor for those with dyslexia to come back to, making it easier to read.

Tips for commissioning an app, software or website, make accessibility part of the contract.

It is advisable to refer to British Standard 8878 and the Web Content Accessibility Guidelines version 2 (WCAG 2.0). In your testing, including disabled users.
If you’re using an online platform to create your website, use ‘accessible’ themes and plugins, and keep the following in mind:

Design pages so that users may customize their experience by them changing colors, and the size of text or buttons. Use responsive layouts that can work on different devices.
Always make the users aware of where they are and how they reach somewhere else. Make alternative options to suit various requirements, such as ‘skip to main content link’.
Make sure that everything that can be done using a mouse can be acquired using only the keyboard. The Keyboard-only users need to know where they are at all times when they navigate using the TAB key. And here the tabbing should follow a logical order. Know how much better it is to navigate using only the TAB, Enter SPACE, and ARROW keys. Flashing content can cause disturbances. While some people with cognitive impairments find it very difficult to concentrate if there are distractions.
Give the user control.

There should be a pause button and audio and video should not be played automatically.

Choose a video player that helps you to add captions and provide a text transcript to make audio and video content accessible. Add descriptions of any important visual information and speech.
If an image is significant, contains text, or is a link, explain this with ‘alternative text’ that screen reader software can read out to those users with visual impairments.
Use short, simple sentences to provide better readability and engage a wider audience.
Give each page a title and organize the text using headings, paragraphs, and lists. Add ‘markup’ to enable easier navigation and explain features to people who can’t see them. This applies to documents in Word or PDF formats as well as web pages.
It should be made sure that links clearly stand out from the surrounding text, and let users know if the link will open in a new window or download a document. Links need to be concise and descriptive so that if they read on their own, people will still know where they go.
Test text and background color combinations and contrast online to ensure text can be easily read by people who are color-blind or have impaired vision. If your web page times out before people can complete forms, this can be a very frustrating experience.
Give visitors the required time to extend their session if they wish.
Mention accessibility improvements that you have made and why in an accessibility statement, and provide people with easy ways to contact you if they are having any difficulty. It should be kept in mind that spam protection like CAPTCHA may shut out all potential customers, not just spam robots.
Alternatives such as text-based logic problems, or simple human user confirmations need to be used in these cases.

Search Marketing

5 essential steps to keyword research

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

Search Engine Optimization or SEO is all about getting organic traffic to your webpage. This differs from SEM (Search Engine Marketing) because we’re not talking about ads here, it’s all organic.

Be it an online store, a personal blog, or an infographic, you need to have a plan for optimizing your appearance in the search results. We have a complete guide on how to get started with SEO, but for now, let’s discuss the most important factor about it – keywords!

What are keywords?

Simply put, keywords are terms that are closely related to your post’s topic and show up from time to time in your content. These terms should be words that are common and would be used by a common user to find the content that they need.

You must identify these terms, as repeating them throughout your page would mark your content as “relevant” to Google. Once Google knows that your content is valuable, it’ll automatically start ranking it higher.

Keyword search in 5 quick & easy steps

To get you started, we’ve simplified the process into 5 easy to follow steps. Have a quick look and you’ll be ready to roll.

Define
Brainstorm
Filter
Inspect
Prioritize

Define

The first step is to find the intent of the user and find relevant keywords and further content to satisfy the user. This step can be further divided into 4 steps.

Be clear about what is your page’s central topic. Research each topic one by one instead of searching everything together. One thing to remember is to avoid topics with high search volume and high competition or have a low search volume, making them harder to search for.
Be aware of the user’s intent. Understand what the user needs with the topic and if your page has satisfactory information for them.
Having a rough idea of the user’s intent and need, the next thing to do is to see if your page has a page with relevant and satisfactory information. This is called the landing page, it should be impactful and informative.
Extract the Seed keyword, this is the broadest keyword surrounding the user intent. You will later use this Seed keyword to find more specific and relevant keywords.

Brainstorm

Here’s when you start extracting more keywords out of your Seed keyword and build a group of relevant keywords revolving around the user intent. Focus on quantity over quality, as soon as a word is relevant, add it to your list. We will divide this step further for better understanding.

Think from the user’s perspective and understand what the user wants to see on the landing page. Synonyms, adjectives, or even verbs of the relevant words are potential keywords.
Using Google’s search console’s performance report, find keywords that already rank on search results and can be inserted on your landing page without a visible transition.
Use Google keyword planner to boost your findings. Search for your Seed keyword on Google keyword planner and analyze the results. Review and replace your keywords or even your Seed keyword if the suggestions are better.
Use competitor research tools like Ubersuggest, SERanking, and SEMRush. By entering the landing page of your competitor’s landing page with your Seed keyword, you can find more relevant keywords that match the user’s intent.

Filter

One of the most essential steps of all, filtering will give you a limited number of useful and effective keywords. Simply put, this step is exactly the opposite of the previous step, here you must opt for quality over quantity. Let’s break down this step further.

Aim for the sweet spot and filter out no less than 6 and no more than 20 refined keywords keeping the user’s intent in mind.
Go ahead and use tools like Google Keyword planner or paid tools like Ahrefs and SEMRush to aid your filtering process.
Cut out keywords that are less relevant and have low search volume. Even keywords that have good search volume but would be suitable for some other page of yours can be cut off.

Inspect

This transition is just an additional step to make sure you don’t carry any unnecessary content with you.

Revisit the keywords one by one and check their monthly search volumes one last time.
Use the keywords with the higher ranking the most, and the ones with the lowest rankings and search volumes the least.
Keywords with high search volume and have an overall broad meaning should be termed as difficult keywords, use more difficult keywords according to their ranking and not based on their search volumes.

Prioritize

Here’s when you put everything together on a final list and start implementing the keywords across your page. Here’s how you can classify them and decide which keywords should be used the most.

Pick just one primary keyword, this keyword should be selected wisely as it will be the reason for most of the traffic you get through keyword SEO.
Pick two secondary keywords and distribute them across the landing page. They must have a good balance between search volumes, difficulty, and relevancy.
Lastly pick your tertiary keywords, these are the least important to you but still help you rank. A maximum of 20 keywords are selected as tertiary, though these keywords have low search volumes, they are still relevant to the user’s intent.

Extras

Add this finalized list of keywords to keyword ranking software like Ahrefs, SEMRush, Wincher, or Moz.

Use your keywords in crucial keyword elements like titles, headings, and body. Conduct this research every few months and keep your page updated with the trend.

And if you’ve made it to the end of this blogpost, take a second to subscribe to our newsletter to never miss posts like this.

SEO

on-page optimization tips

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

Making sure the information is pertinent and offers a positive user experience is known as on-page optimization. In the past, many companies treated it as simple keyword stuffing, putting as many instances of their terms as they could into the material. The user experience was bad as a result. Today, effective keyword targeting is a part of on-page SEO, where keywords are included in significant parts while still delivering a positive user experience. This indicates that your information is both well-written and meets the user’s needs.

A Content Management System (CMS) is used to make changes, so even a non-technical person should be able to update it. The time commitment is split between initial work and ongoing responsibilities. It should be simple to target keywords in important elements if you use a contemporary CMS like WordPress. This entails creating headings, body material that contains images, meta description tags, and title tags.

Free SEO tools like SEOptimer, SEO SiteCheckup, and MozBar can be used to quickly determine whether a web page has been optimized for search engines by scanning its HTML and identifying key on-page components.

Pre-click and post-click on-page optimization fall under two categories.

Pre-click on-page optimization refers to the content the user can see before selecting a result from the SERP. It contains the meta description, URL, and title tag. Pre-click optimization seeks to influence the user’s decision to click on your listing. Because of this, it’s critical to improve your SERP listing in order to take advantage of Rankbrain for organic performance.

When a visitor clicks on your listing and lands on your website, post-click on-page SEO is what the user sees. The primary copy, the primary heading, and subheadings, hyperlinks, and graphics are all included.

Tag title

The single most crucial on-page component to get correctly is title tags, which come second only to the main body material. Search engines pay special attention to the words that are provided because they are the first portion of the listing that a user sees after conducting a search. It also affects how highly your web page will rank. By selecting “see page source” from the context menu when you right-click on a website in Chrome, you can see the title tag in the source code.

They are the single most crucial spot to insert keywords and a hefty weight SEO signal. They are the single most crucial spot to insert keywords and a hefty weight SEO signal.

Higher Rankings – If web pages are well done, they are ranked more highly.

First view: The first thing a searcher sees when they click on them is a blue, clickable link.

Priority keywords must be included in your page title tag as part of your SEO strategy: When optimizing title tags, it’s critical to use the correct combination of keywords. The optimization of title tags is one of the main justifications for prioritizing keyword research.

If your title tag is just a big list of keywords, you risk being flagged as a spammer; but, if it contains your core keywords and is written in engaging, natural English, it ought to work.

Here are a few tips:

Crucial words, both primary and secondary
Put the most important words at the start.
Use the ‘Primary Keyword – Secondary Keyword – Brand Name’ format as it is the most effective.
Don’t overuse keywords
Use the Space Available: Title tags have a finite amount of space, which varies between mobile and desktop computers. Additionally, since this length is subject to periodic fluctuation, it is crucial to determine the appropriate length before making any adjustments. Optimized title tags can be created using tools like the Portent SERP Preview Tool.
Be Detailed and Entertaining: Using everyday language, describe the website and make the searcher want to click through. Once more, CTR is crucial for Rankbrain.

Using sentence separators and incorporating your brand in the title text are two other strategies for optimizing title tags. Google occasionally creates its own title tag for the SERPs. Take a look at this example title tag for the fictitious Snow Way Bro website.

The Ultimate Manual for On-Page Optimization

As you can see, the brand has been added after a description of the website’s content in the title tag. The description is interesting and emphasizes the top keywords. As you can see, the P1 keyword for this page is “snowboard sizing,” and it appears at the start of the title tag.

If you look at the P2 keywords, you’ll notice that “snowboard sizing guide,” which is quite similar to “snowboard size” and “snowboard size guide,” has been included. Also included are the P3 keywords or closely related versions of those phrases.

Meta-Descriptions

Only the SERPs and the source code display meta description tags. When you are looking at a page’s main content, you cannot see them. The brief descriptive text that appears beneath the URL in a SERP is known as a meta description element.

Although crucial for on-page optimization, meta description elements do not directly affect search engine rankings. Although it won’t have a direct impact like title tags, using keywords in your meta description will still affect whether or not someone would click on it.

A medium weight on-page SEO signal that encourages the searcher to click on your listing is the meta description tag. A search word will be bolded in the meta description tag, enticing the user to click through.

There are techniques to optimise your meta description, but occasionally Google will create its own meta description tag for a web page if it has been left blank or is thought to be insufficiently relevant.

Keep it brief and to the point. Make sure there are no more than two brief sentences.

Desktop character limit: 156 (this may vary)

Mobile character limit: 115

To check length, use the SERP Preview tool.

Don’t use careless keywords. Don’t repeat all of the keywords from your title tag in your meta description to avoid keyword stuffing. You’ve probably already used quite a few of them there. Since keywords don’t affect ranks, it’s preferable to only include your P1 keyword since it will probably be bolded when searched for.

Be evocative and captivating. Make sure your meta description is both descriptive and intriguing. List any distinguishing features of your page here to promote click-throughs.

URLs

URL, another name for a web address, stands for “Uniform Resource Locator”. Between the title and meta description elements are URLs. A page will acquire trust and authority over time, and this authority is assigned to its URL. Without properly redirecting, changing a URL might damage confidence. It is therefore important to avoid changing URLs wherever feasible and to aim to get them correct from the start.

Why do URLs matter? On-page SEO indications with little weight are URLs. They are used by search engines to index and retrieve pages and draw clicks from search results.

URLs are frequently created using the page’s primary heading. This is a nice default because it adds relevancy. The drawback is that they frequently grow lengthy and repetitious and must be reduced. In order to create a URL for your website:

Your P1 keyword or a closely related version
Keep it brief and to the point (around 70 characters before truncation)
Place the URL at the very top
Adhere to traditions by utilizing dashes and lowercase letters, for example.

Headings

The essential components for post-click on-page SEO are headings, the main body of material, and pictures.

Headings aid in describing the content of a web page. On a web page, they are utilized in a manner akin to how they are utilized in Microsoft Word. An H1 tag should be used for the primary heading, followed by H2 tags for secondary headings and H3 tags for third- and fourth-level headings, up to H6 tags.

It is advised to use H2 tags for secondary headings and H3 tags for tertiary headings because it was once thought to be bad practice to have more than one H1 tag.

Since HTML5, it is now possible to be search engine friendly while still using H1 tags for secondary and tertiary headings. The conventional method of employing hierarchal header tags, which is still valid and widely accepted as best practice, is advised since it is not always simple to execute appropriately.

The headings on a web page are crucial. Before determining whether or not to read an entire page, users skim its headlines. They offer relevance to the page and are a medium weight on-page SEO signal. The hierarchy of material on a web page can be described using one of the six header tags, H1 through H6.

H1 tags should be used for main headings.

Subheadings that are secondary should be in H2 tags.

While not as frequently used in body material, H3 to H6 tags still function in a hierarchical sub-heading manner.

It’s crucial to make sure that headlines on a website serve the visitor and aren’t only written for search engine optimization. However, it’s also a good idea to include your P1, P2, and P3 keywords in your headers. The key is to do it naturally rather than by jamming them in.

Keywords

The chosen keywords ought to be appropriate for the page type. According to the type of page, adding keywords may have varied effects:

Transactional pages frequently use the primary keyword or a close version and are more keyword-focused.

Informational sites, like blog entries, frequently incorporate the primary keyword or a close variant and tend to be more user-focused. Accurate keyword targeting is also important. Find possibilities where you can use your target keywords or terms with a comparable meaning as part of a heading.

Length: There are no hard and fast rules about how long your primary content should be, but it should satisfy the user’s expectations and provide the information they were looking for. Additionally, it ought to be long enough for search engines to comprehend what the website is about. Informational searches can be over a thousand words, while eCommerce questions might be as short as 100 words.

Avoid using keywords in the main material too frequently, but if you can integrate synonyms or close versions of them while still keeping the language genuine and personable, do so.

Although there isn’t a specific formula for keyword density, as Matt Cutts noted in his video, when you use keywords excessively, search engines may perceive it as ‘spam’.

Mention: As a general guideline for 500 words.

Two or three times for the primary keywords

One or two instances of secondary keywords

Zero or one instance of tertiary keywords

Hyperlinks

Links are beneficial to the page you are linking to in SEO. Internal links between pages have a significant impact in search engine results.

Relevance: Links to pages with clear and evocative anchor text will convey more relevancy to the receiving page. Therefore, make sure you link frequently to your most significant pages.

Reputation: Internal connections are crucial for building reputation, therefore the more internal links your web page has, the more significant it is seen as, and the better chance it has of ranking.

Images

Because it provides relevance to your website and is a simple on-page SEO signal, image optimization is crucial. Images should have alt text since screen readers frequently read it aloud to visually challenged individuals. Search engines read the alt text for photos, giving you a chance to add more keywords to your website.

You may improve your photos in three easy steps by:

In your website CMS, include a description in the image Alt text.
Try to accurately describe the picture, which may need using keywords.
Make them brief, usually between two and five syllables
Give images in your website CMS’s media library suitable filenames.
Make them brief, usually between two and five syllables
Alt text and filenames don’t necessarily have to match.
Adapt photographs for the web
Use.gif,.jpeg,.png, and.svg file types.
The balance between quality and file size

SVGs are growing increasingly popular, and because they are scalable vectors, they have the advantages of good image quality and small file sizes, while being more frequently employed for computer-generated graphics than for photographs.

First and first, the filenames and Alt text should be precise and illustrative; keywords or words with a similar meaning should come after. This particular illustration is from a web page regarding snowboard sizing. The descriptive alt text for the image is “snowboard sizing.” Snowboard-measurement.jpg is a slightly different filename.

SEO

rank your videos with YouTube SEO

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

Whether you’re making daily vlogs or informative videos, there’s a vast audience for every niche, searching for the content you’re producing.

Not always is your video going to be at the top of search results, and many times, it doesn’t have to. Though the SEO standardization of YouTube is pretty similar to Google, they work quite differently in terms of search results and CTRs.

Here’s a simple guide to streamline your journey to the top of the YouTube charts and rake in an astonishing number of views for the quality content you’re putting out.

What is SEO and how does it work?

Well, if you’ve been through our other blogs on SEO, you know that Search Engine Optimization is a set of techniques that help your content rank higher on search engine results, which implies having a higher number of people go through your content.

For this particular post, we’re referring to SEO for video content available on the video streaming platform, YouTube.

Among the vast list of video streaming platforms that have recently emerged, YouTube is undoubtedly the oldest and the most widely used across the globe. With over 2 billion active users, it captures more than 74% of the total American population.

Strategies to SEO

If you’re not on the first page of search results for Google, you’ve almost traffic coming your way, but it’s not the same for YouTube, here are 7 genius strategies to get your videos on top of the search results.

Embed your videos
Rank in Suggested videos
Boost your CTR
Increase Engagement Signals
Description
Watch time
Use tags wisely
Bonus tips at the end

Embed your videos

Top-ranking videos are observed to have more than 78% more embeds than the average content in the same niche. Moreover, embedding doesn’t only give you better rankings but a wider plot audience.

A simple way to embed your videos is to create a blog post with the same content and link your video to the blog post. Even linking your videos on the homepage of your website can bring in more viewership to your videos.

Use your videos as a proof of concept or a step-wise explanation if you produce strategic content. On the other hand, you can list your key moments or a summary of your video if you’re a vlogger.

Rank in Suggested videos

Suggested videos are quick access to the audience that’s wanting to watch more content in your niche. YouTube recommends similar videos to their users after they watch a video related to your niche.

Consider a user watching a video by another creator from the same niche as yours, if YouTube finds your content more useful, there’s a higher chance that YouTube will recommend the user to watch your videos next.

Using the keywords that a popular video uses, your videos have a higher tendency to get recommended to the user. For many YouTube channels, suggestions are the primary source of their viewership.

Boost your CTR

CTR or Click Through Rate is the tendency of your video to be clicked when recommended to a user. Apart from the infographic use of thumbnails, there’s another way of making the user click on your video.

Surveys show that videos with titles containing text in brackets have a higher tendency to be clicked (half hidden). They give the user a sneak peek into the seemingly special content that the creator has to share.

Studies show that you can get up to 33% more clicks just by adding these brackets. Giving the user an idea of what’s in your video, by using these brackets and optimizing your thumbnails, will take your video up in the search results.

Increase Engagement Signals

Recent surveys show that engagement signals are correlated with ranking on YouTube. Engagement signals are reminders of engaging the viewer in tasks after watching the video.

For example “like”, “share”, “subscribe”, and “comment” is common engagement signals. You can use these strategies to increase engagement on your overall channel and thus increase your viewership.

Insisting the viewer comment on their opinions and decisions in the comment section is a good approach. You can ask the viewer to share your content with their friends and family who might be interested in the same content.

Description

The video description section is one of the most overlooked aspects by the creators. Surprisingly, it’s one of the midst crucial factors for letting YouTube know the contents of your video.

Shortly describing the script of your video is a good way to let YouTube understand the content you upload. Adding the main keyword a few times in your description will describe your similarity with the user intent.

Moreover, your description can act as a transcript of your video while highlighting the important parts briefly and giving a viewer a brief idea of what they’re about to watch.

Watch time

Increasing the watch time on your videos is a great way to rank your content as YouTube sees your videos as more useful and informative. One way to increase your watch time is by increasing the retention rate of your videos.

Planning your videos well before production, having a proper script ready and outlining key points can increase user retention. Having a proper idea of the things to speak and present helps your videos come out well structured.

Adding constant changes to your videos increases retention. Proper lighting, pleasant and matching music, and changing camera angles are some key concepts to keep in mind.

With new emerging features, you can divide your video into short sections with time stamps to let the user jump to any desired part of the video.

Use tags wisely

Tags are one of the most known and widely used SEO strategies. That said, it’s also one of the most misused strategies, creators slap on tags that are even slightly related to their content and then repeat almost all similar tags.

Create your first three tags around the Seed keyword in your title, the first tag should be the highest-ranking synonym of the Seed keyword. Using synonyms of your target keywords, create more tags.

As a final step, use category tags. For example, if your video is about making Burger, it falls broadly into the category of cooking or fast food. Using tags strategically and avoiding overuse can quickly take your videos up in recommendations.

Bonus tips

Promote your videos – Promoting your videos to social media or updating your email list can create instant traffic to your content and help you reach the top of the rank list quickly. Promote your content in every way possible.

Find hidden keywords – Search the traffic report for your target keywords and go through the keywords with the highest rankings. Once in a while, you will find keywords that you haven’t used yet and they still rank.

Put these strategies into use according to the convenience of your niche and watch your rankings go up the charts. If you found this page informative and helpful, consider subscribing to our newsletter.

SEO

basics of SEO

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

Search Engine Optimization (SEO) is a crucial digital marketing tool, which you have undoubtedly heard a hundred times. But do you actually get how SEO works? You might not fully understand this intricate and multidimensional procedure even if you have a rudimentary concept of what it comprises.

Understanding the several components that make up SEO and how each one functions is essential to comprehending why SEO is so significant. In other words, SEO is important because it increases the visibility of your website, which increases traffic and the likelihood that potential buyers will convert. Look into the SEO techniques you can utilize for the best positioning.

Furthermore, it serves as a useful tool for positioning, cultivating relationships with prospects, and raising brand recognition. So, here is all the information you need to know to successfully transform your business into the best one there is!

Essential SEO Marketing Keywords Components

Although the days when keywords were the only SEO tactic that mattered are long gone, that doesn’t mean they aren’t still important. The difference is that in order for keywords to be effective nowadays, they must be studied, carefully selected, and used sparingly within your content.

But precisely what are keywords? Use keywords to connect with customers who are searching for your products and services. Keywords are words and phrases that customers use to find information online.

When doing the essential phases of keyword research, it’s crucial to look for keywords with high search rates and low competition. Short-tail keywords, like “dog,” long-tail keywords, such as “terrier pups for sale,” and combinations of both should be used. You should have secondary and tertiary keywords in addition to your primary or seed keywords because they will still be useful to your firm. Last but not least, incorporate keywords into all of your titles, URLs, and other on-page SEO components

Content

As the means by which you communicate with and engage audiences, content is an essential component of SEO. It’s crucial to have a clear perspective and create material that works.

A series of blogs about gardening, selecting the best species of plants, growing advice, and other topics might be published, for example, if you ran a nursery and wanted to boost your visibility. Your blog would appear when someone searched for gardening knowledge, and by offering useful content, you might establish a relationship with the prospect. The idea is that when the prospect was ready to purchase something, like a plant, you would be the first nursery that sprang to mind.

Today’s material must be instructive while also being entertaining, timely, and shareable. Content can take many different forms, including:

Material on a website
Videos
Blogs (you can easily create your own blog to practice with!)
Infographics
Podcasts
Listicles
How-to manuals
E-books and whitepapers
posts on social media
Local Anzeigen
On-Site SEO Audit Handbook and Toolkit is a featured resource.

SEO off-page

Off-page SEO refers to external optimization techniques used outside of your website.

Building excellent backlinks to your site from other websites informs search engines that your site is important and high-quality, which helps to establish authority. Backlink building is the primary approach used for off-page SEO.

Backlink building strategies come in a variety of forms, but some of the more effective techniques right now include guest blogging, producing a lot of infographics that will be widely shared, and utilising influencer marketing in your content.

Local SEO

As more and more people use mobile devices for search, local SEO is becoming more and more crucial. Nearly half of all searches now are made on a mobile device, and 60% of those searches have local intent.

So, if you run a restaurant, local SEO would make sure that customers in your neighborhood would find your website when searching for the top eateries in town.

In addition to employing local keywords, other local SEO recommended practices include securing directory listings, building location-specific pages for your website, and setting up business pages (also known as doorway pages) on Google Maps and Google My Business local directories.

Internet Advertising

Paid marketing initiatives are referred to as search engine marketing (SEM), and they include things like display ads, native ads, Google AdWords, social media ads, pay-per-click (PPC), Google shopping ads, and more.

SEM can help you reach new, highly targeted audiences, even though it isn’t usually a major part of a full SEO plan. Additionally, you can coordinate your SEO and SEM efforts.

SEM advertising activities examples include:

Targeted and paid campaigns
Copy that uses keywords and is tailored to your company or product
Click-through rates (CTR) and cost per click are examples of performance indicators (CPC)

Knowing the value of SEO for Contemporary Businesses

Rankings and Publicity

Increasing visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial SEO duties. Your rating has a direct impact on your visibility.

It’s important to raise your organic page ranking since the higher you appear on a search engine result page (SERP), the more probable it is that potential customers will see you and click through to your website. Your ranking and visibility will improve the more effective your SEO efforts, which is especially crucial given that a quarter of web users never scroll past the first SERP.

Site Visits

One of the key objectives of SEO is to increase site traffic, and visibility and rankings both enhance traffic. Think about this for a moment: the top slot on a Google search results page receives over 32% of clicks, and moving up just one spot can raise CTR by an astounding 30.8%.

For many marketers, the “Featured Snippet,” sometimes known as position #0 since it shows above the top-ranked URL, is the holy grail. This is typically information that has been extracted from a blog’s landing page that responds to a common query and can significantly increase your organic click-through rate.

Therefore, if you want more people to discover your website through a search engine, you should employ SEO strategies that will place you among the top five spots, ideally at the top.

Industry Insiders

lifecycle marketing vs. sales funnel

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

The 21st century has made its mark in history to be an era of economic revolutions. The commercial and business industry has never bloomed in history with such remarkable achievements and milestone findings before. Innovation has become the cornerstone of business with Customer Satisfaction as one of the central themes, unlike the earlier strategy which was centralized more on a profit-based system.

When it comes to business strategies entrepreneurs mostly resort to two kinds of strategies: the conventional method of Sales funneling and the modern method of Life Cycle marketing which is more popularly known as the Customer Journey. Both of these are quite similar in various aspects and are seen to focus on similar stages of a customer buying a product. Such business strategies aid us in understanding the various factors affecting our business, and planning and implementing an efficient business strategy to increase lead conversion. Ultimately the goal of both these strategies is to increase the leads on our products henceforth increasing our business. Even though they are similar in many ways both of them have separate and unique central ideas when it comes to analyzing the market. Let’s dive deep into the specifics of both to get a more clear perspective:

Sales Funnel

The Sales Funnel aka marketing/purchase/conversion funnel is one of the most primitive yet quite successful and efficient business strategies that focuses on customer conversion and revenue. The core principle is rather the direct economic development and prosperity of your business. It was first introduced as the AIDA model in 1898 by E. St. Elmo Lewis. Here AIDA stands for the different funnels: Attention, Interest, Desire, and Action. The 1904 January to June of the magazine Salesmanship portrayed it as a chart explaining exactly how the mechanism of the AIDA model works.

As the diagram itself shows Sales Funnel is a marketing technique implemented n these four levels of purchasing. The process is drafted in such a way that the consumer gets to know and understand more about your business to indulge them with your company and nurture the then-formed bond at each funnel. These funnels may actually vary in nature according to the kind of business and target audience you have. However, the broad classification almost covers all possible phases that you might encounter. They are:

Awareness

The initial point of contact with the customer, where he or she is just a curious child oblivious of your products and your brand. The sole idea in this phase is to educate them about your products and nurture the curiosity that has to maintain their interest in your brand. We use various methods like SEO, Content creation, Social media marketing, paid to advertise, and other types of web presence to enhance this curiosity and enlighten our customers about the products and services we offer. This is also the phase in which we focus to make put brand more popular with the target audience and try to analyze how the customer came about knowing or choosing our brand.

It was found that about 39% of consumers give up on a website if the site and its graphics take too long to load. The technical SEO techniques we implement in this primary funnel help us to eliminate such issues hence maintaining our site traffic.

Research

The Research funnel as the name suggests aids the customer in understanding and learning about the company by providing them with various tools. This includes Custom content, FAQs, and new forms of information like live videos and apps. It is quite pivotal to use more engaging ways of helping the customer understand your company as you don’t want them to get bored of your brand through monotonous forms of information.

Decision Making

The final decision-making funnel intends to give that last push to your customer to buy the product. When it comes to the point of buying the product the consumer always looks out for the various options and packages you provide. Hence lead nurturing at this stage is mainly implemented through exclusive promotions, free trials, and consultations as incentives to buy.

Purchasing

In the end, your lead flows into the last funnel making the lead a customer. At this point, our chain of actions is focused on turning them into return customers and developing loyalty within them to our company. A variety of incentives like using newsletters, digital feedback cards, reward programs etc are brought into place to revisit and allure the past leads and to keep their interest fresh.

Why Sales Funnel?

The sales funnel strategy has been in the industry for a long time now and it has proved to show better results. It is a very straightforward way to ascertain the best way to allure leads. However, it also has another important aspect that will aid your business planning. Upon reviewing the analytics at each funnel and the response of the customer to each of your incentives, you could revamp and modify your ideas and themes. This also assists you in planning your annual budget as well as a proper content and marketing strategy for the future.

Life Cycle Marketing

Life Cycle Marketing(LCM) aka Custome journey is one of the most successful modern marketing strategies that has a prime focus on the customer’s sales experience from the discovery of the brand to purchase. It has been noted by several critics that this method is more relevant to the modern consumer. Just like in the sales funnel strategy LCM also has distinct phases into which this focus is divided.

The framework of LCM is centered around inspiring lead conversion by focusing on the customer and not the sale which makes it different from the Sales funnel strategy. This is the major difference between both these strategies and hence the Sales funnel strategy is sometimes called primitive when compared with LCM. The idea of LCM sprouted from the fact when a customer feels connected to your brand around 57% tend to spend with you and 76%vwill prefer to buy from you over your competitors. This statistic makes LCM extremely relevant for the modern market. After all, numbers don’t lie!

The various stages of LCM include: Awareness

The first part of Life Cycle Marketing is very similar to the first funnel. This includes the discovery of your brand by the consumer and the part where they decide whether or not he is interested and should learn more. What makes LCM different here is its value-based approach that is not so sales oriented. It was observed that modern consumers detest the aggressive pressuring sales strategies and find a more value-based approach comfortable, This comfort of the customer is the very essence of LCM.

At this level, LCM focuses on High-quality content that is oriented in such a way that it plants s seed of trust in your consumer about your company and make them aware of what your brand and domain stand for. We motivate the customer to take action through various tools like High-quality SEO blogs that would also spread brand awareness, Lead magnets and e-books, Videos, Social media Content, Original research, case studies, and a Community building around your brand creating an intimacy with the consumer.

Intent

A combination of both the Research and Decision making funnels, the intent phase focuses on indulging and interacting with the consumer on a one-to-one basis. This level aims to understand the customer and his needs and nurture a close relationship with him. Various methods of Conversational marketing like LiveChatting, Chatbots, etc are used at this level to gain the attention of the consumer and interact with them more informally.

Decision

This stage marks the consumer becoming a customer by choosing your brand and purchasing from your company based on the awareness and intent that you allured in them. At this stage, LCM focuses on giving them a warm welcome to their brand and providing immediate assistance in case of any queries. Lifecycle marketers also give immense importance and reach out to get Customer feedback as they never want the customer to feel like any of their reviews are left unheard. This is the very stage that bears the fruit of all the effort that we put into the previous stages.

Loyalty

The Loyalty level is a vital part of Life Cycle Marketing. Lifecycle marketers never want our customers to feel like a stranger once they have joined the brand. Even though marketing to those in the loyalty phase is similar to marketing to purchasers in the sales funnel, The focus is completely different. This focus is something that lacking in the sales funnel strategy and one of the prime reasons that critics argue LCM is more suitable for the modern consumer.

In LCM this phase is centered around giving attention to the overall experience of the customer nf what they could do to make them feel more valued hence retaining the sale. Once again, It’s not the repeat purchase that they focus but it is the customer dissatisfaction and experience. Devices like Thank-you cards, follow-up emails, and exclusive access to new products are normally issued at this stage.

Why LCM?

LCM as mentioned explicitly above assists us in building and improving quality customer service within a brand. It also spread light onto new ideas and courses of action we could resort to improve customer experience and creating loyal customers. The customer journey also plays a pivotal role in understanding where and how we could improve our products and the brand itself. As we give the core attention to the whole journey of the customer we can redeem customers’ full value for a lifetime of doing business than just a single sale.

The Last Call: LCM or Sales Funnel?

We have already gone into detail about the minute and detailed aspects of both LCM and Sales funnel and what sets them apart. Even though it has been suggested that the LCM strategy is more suitable for the modern consumer the analytical power and advantage of the Sales funnel strategy can’t be left unnoticed, after all a business is more about sales than customer loyalty. However, this very line of thought is why LVCM came into being in the first place. People just don’t like aggressive sales tactics. Even though the Sales funnel is primitive in these terms it has been proven to work efficiently in the past few decades of its existence.

So the last call is solely based on you and what your business is. You have to choose what suits your business and your product the most and most of all it has to align with your ideals.

Digital Technology

how online learning can transform your business

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

When it comes to the opportunities that come with using an online learning platform, the benefits much exceed the costs. Your partner engagement, sales managers, and HR will be grateful to you for making their jobs easier. E-learning may be utilized for new employee adaptation, compliance training, online learning, customer training, corporate training, personal and professional growth of current team members, and partner engagement. When appropriately tailored to specific needs, one such platform allows you to inform rather than instruct others about what you want them to know.

These are some of the ways online learning will help you change your business –

Convenience – Employees gain from e-learning since an online program can be accessed everywhere, at any time, and on any device, whether it is a tablet, a cellphone, or a laptop. One can learn while traveling to work, on vacation, waiting for a buddy at a coffee house, or at home sick. In turn, e-learning systems allow firms to quickly collect comments from trainees or notify them of the most recent developments.
Save time -You do not need to waste time as a company owner seeking training, resources, or places. When you see the need to teach staff on a certain topic, you create a course and integrate it into the platform. When compared to traditional learning, online learning consumes 40-60% less employee time.
Satisfaction – The final stage in the knowledge-building formula is to determine what is required to ensure that learners have a positive learning experience. This step will include identifying the resources and opportunities that learners will require to help them apply their new information and skills, but it will also necessitate the identification of inspirational instructional strategies that will assist learners in maintaining interest, attention, and desire for the teaching materials.
Sustainable and environment friendly – Because it removes the requirement for paper handouts, online training decreases your carbon impact. Courses, evaluations, and feedback may all be completed online. Certificates of achievement are also available online.
Staff involvement – Employees are more motivated and involved in corporate operations as a result of implementing e-learning for them. Furthermore, according to Molly Fletcher Company, online learning may raise worker participation by 18%.
Employee retention can be improved -Employees rank opportunities to grow and learn as the most important driver of positive work culture, therefore establishing a solid learning program is an excellent strategy for increasing talent retention. You demonstrate to your staff that you value their development and growth by engaging in an e-learning platform and providing tailored, role-specific training.
Attracts more young people – Opportunities to improve and learn are highly essential to 59% of Millennials, 41% of Baby Boomers, and 44% of Gen Xers when searching for a job.
Results – The first step in building educational experiences is to determine the intended outcomes. This will be your guiding light in making decisions about the development and design of the educational experiences you’re building.
Win more deals – A McKinsey study found that sales teams who receive tailored education are 1.3 times more inclined to outperform their colleagues. Your e-learning platform is the key resource for the sales force to learn more about their clients and the items they offer.
Cost efficient – E-learning is far less expensive than traditional classroom learning. You are not required to pay wages for instructors and trainers, pay for a class, or pay for learning tools and catering as a company owner. You only pay a group of developers who are working on the online learning platform. Nobody ever stated that developing e-learning software was inexpensive. However, it is a worthwhile investment that will eventually pay all of the expenditures connected with the regular classroom.

CONCLUSION

To remain competitive and attract people, your company must provide opportunities for learning and growth that progress careers. E-learning is becoming increasingly significant as a means of upskilling and transforming your staff in this modern generation of flexibility and hybrid working.

So, we hope that you have learnt about the advantages of e-learning for your business with this blog.

eCommerce Marketing

everything you need to know about digital transformation

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

What is digital transformation?

To meet changing market and business requirements, digital transformation is the practice of employing digital technology to build new — or adapt current — culture, business processes, and consumer experiences. Digital transformation is the redesigning of the company in the digital era.

It extends beyond typical jobs like marketing, sales, and customer support. Instead, digital transformation starts with how you perceive and interact with consumers. Having digital technology at our side, we have the opportunity to rethink how we conduct business — how we connect our consumers — as we go from paperwork to spreadsheets to smart systems for business management.

BASIC STEPS TO DIGITAL TRANSFORMATION –

FIND THE MEANING OF DIGITAL MARKETING FOR YOUR ORGANIZATION-

Because there is no globally acknowledged concept of digital transformation, the transformation process will range considerably from one company to the next. There are several things that one must consider.

Furthermore, there are many distinct stages of transformation for each section of your business, so you must decide what you want to alter.

First and first, it is critical to consider the broad picture and determine why you require digital transformation and also what benefits it might offer to your firm.

You’re ready to proceed once you’ve decided why your firm requires digital transformation. This will allow you to outline your plans and choose which resources you will employ.

FIND YOUR CAPABILITIES

A digital transformation is not something that happens immediately. It’s a trip that needs meticulous planning and execution. To begin with the digital transformation stages, you must first examine your firm and comprehend its existing situation. This includes assessing every aspect of your company, from your social media and website visibility to the customer relationship management (CRM) system. Once you have a good idea of where things currently stand, you can start making plans for change. Remember that change is a continuous process, so set realistic targets and create flexibility to handle future changes. You may start your road to becoming a digital company with a good plan in place.

CREATE THE DIGITAL TRANSFORMATION STRATEGY

Digital transformation does not have to be comprehensive or occur all at once. In actuality, this isn’t always the most feasible or productive strategy. Instead, divide your change into doable chunks and create a detailed plan. Collaborate with stakeholders to gain buy-in at all levels and ensure that everyone is on track with the strategy. Most essential, don’t be hesitant to alter your strategy if something isn’t working. The key to navigating your digital transformation path is to be nimble and responsive. You can produce incredible outcomes with the appropriate approach and execution.

ENSURE THE SKILL SET IN YOUR EMPLOYMENT

There have been a lot of digital transformation initiatives that have not gone as intended. The primary cause of this tragic sequence of events is a lack of necessary abilities.

It’s not altogether unexpected given that digital transformation initiatives include the usage of new technology, which organizations may find difficult to implement owing to a lack of capabilities.

To conduct digital transformation, it is reasonable to conclude that high-quality human assets are required.

If you want to complete your project effectively, all of your staff, regardless of their management rank, must have a particular set of digital abilities.

BEGIN THE TRANSFORMATION

It is now time to put the digital transformation strategy into action. Setting realistic objectives and timetables, as well as guaranteeing that everyone within the business is dedicated to reaching them, is essential. It also entails remaining flexible and adaptive while you carry out your strategy, as well as being open to making changes along the road. You may put the business up for achievement by staying focused on your objective and remaining adaptable in your approach.

It is critical to start gently and ensure that everything is operating well before going onto the following stage.

BENEFITS OF DIGITAL TRANSFORMATION-

DRIVES DATA-BASED INSIGHTS –

One of the most significant advantages of digital transformation is the ability of your company to gather and analyze data that can be turned into practical, revenue-generating insights. Previously, your data was dispersed over several disconnected platforms, or worse, you may not have gathered or utilized it at all. Digital transformation will allow for more robust data collecting, centralized data storage, and the development of tools to evaluate and interpret data into information that will support informed business decision-making.

ENCOURAGES COLLABORATION –

Many individuals are afraid of change. The concept of a complete business undergoing a big digital transformation could be intimidating for personnel ranging from executives to entry-level workers. All procedures and tactics must be addressed, right down to the fundamental structure and business culture.

Employees may bridge generational and social differences by using the correct tools and training to engage in dialogues and learn together. A strong leadership mentality with clear instructions can boost the workforce’s digital intelligence and inspire cooperation.

GOOD RESOURCE MANAGEMENT

Digital transformation combines resources and information into a set of business tools. Rather than scattered software and databases, it consolidates company resources and removes vendor overlap. In 2020, the typical number of apps utilized in enterprise enterprises will be 900. Databases, applications, software, and databases may be integrated into a centralized repository for corporate insight through digital transformation.

CUSTOMER EXPERIENCE

Customers have high standards when it comes to digital experiences. Customers are used to having many options, quick delivery and reasonable cost. The new fight for brands is the customer experience. According to Gartner, more than two-thirds of organizations think they compete primarily on customer experience.

One way to differentiate your business from competitors is to demonstrate that you value your customers’ privacy. Provide the client authority over how personal data is gathered and utilized, and give them the freedom to make data-related decisions.

ENABLES DIGITAL GROWTH –

The third and most important advantage of digital transformation is this. The primary act that sets the groundwork for all subsequent corporate growth is digital transformation. Your organization will swiftly become outdated if you do not invest in digital business transformation. We’ve seen industry titans like Kodak, Toys R’ Us, and Blockbuster go bankrupt in recent years. Why? Because they were unsuccessful in their digital transition. Digital transformation is a must. It’s not the cherry on top of a great business. To withstand the digital tsunami that is swallowing the planet, you must evolve. You’ll gain the advantages of digital transformation and then become bigger and more profitable in the process.

CONCLUSION

A digital transformation is a continuous and challenging process. However, merely concentrating on consumers and following these procedures might result in significant growth.

Digital transformation could be motivated by a goal to enhance efficiency and productivity, or by shifts in the industry or competitive landscape. In many circumstances, it will be a combination of the two. Whatever the motivation for going on the digital transformation path, having a clear strategy and goals in mind from the start is critical.

SEO

high quality backlinking

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

What are high-quality backlinks?

Backlinks are links from other websites that point back to your website. These links can be earned by providing useful information and creating useful content, or they can be purchased through automated services such as article writing and forum posting. The most effective backlinks are those that come from sites that have the same target audience or target keyword as your website. To get these types of backlinks, you need to create content that is relevant and interesting to people who are likely to link to it. When it comes to SEO, high-quality backlinks are those that come from sources with high authority. High-quality backlinks are links that you earn, not ones that you buy. They’re considered high quality because they come from external websites, which are sites that are external to your site and that have a high ranking in the Google search engine results page or SERP.

High-quality backlinks are important for SEO because they help you move up the rankings on search engines, which means more people will find your website. They are also important as they help build trust with search engines.

When Google sees that many other sites around the web are linking to your page, it knows that what you’re offering must be valuable for them to do so. Additionally, having high-quality backlinks for your site in terms of SEO is critical. It’s how you get more exposure from search engines and increase traffic to your site. The main thing to consider when developing a strategy for getting high-quality backlinks is that it’s not about quantity, it’s about quality. You want to build relationships with other sites where people will link back to yours naturally, not by paying them or asking them directly in a way that feels like spamming or blackmailing them into giving you a link.

Overall, the more high-quality backlinks you have, which are links from highly reputable websites and pages, the more likely it is that Google will consider your site relevant to the search term that someone searched for. If you don’t have enough blue links pointing to your website, it’s unlikely that people will find you when they search for something related to your niche.

How can your site benefit from high-quality backlinks?

In the world of SEO, backlinks are one of the most important factors for determining where

your site will rank in search engines. Having multiple high-quality backlinks pointing back to your site can have a huge impact on your site’s performance.

Having high-quality backlinks helps with search engine optimization. When someone searches for something relevant to the content of your site, google will see the links from other sites and consider them as votes for your page. The more votes you have, the higher you’ll rank in the search results. If you’re able to get your content shared across multiple domains with links pointing back to your website, it will increase the ranking of your site in the search engines.

Each link is a chance for traffic that wouldn’t normally be coming to your site. You can use this traffic to grow an audience or make sales. It’s also a great way to get feedback from people who aren’t already interested in what you’re doing. They’ll be able to tell you what they think about your product or service so that you can improve it. Additionally, when people see other sites linking back to yours, they’ll be more likely to visit those pages and explore what you have to offer. This will result in more organic traffic coming from search engines and social media platforms, as well as more direct visits from people who have been referred by others who have linked to your site.

Having high-quality backlinks can also help build trust with users and create a stronger relationship between them and your brand or business. Having others link back to your site helps build credibility, which makes people feel like they know more about you than they did before they clicked on one of those links which brought them here. This can help increase conversions because if someone feels like they’ve done research on an item before purchasing it, then they’re likely going to trust in whatever product or service that company offers to get high-quality, niche-relevant backlinks on your website.

How to Get Quality Backlinks and why do you need to get quality backlinks?

They’re a crucial part of building a strong online presence. But not all backlinks are created equal. Some have the power to boost your search engine rankings and help you attract more visitors. Others, on the other hand, can hurt your site’s performance in search results. With that, high-quality backlinks can be

a huge asset to your business. They can drive traffic, increase your rankings in search engines, and bring more customers to your site.

How do you get them and what makes them so valuable?

High-quality backlinks come from sites that are authoritative in their niche, meaning that they’re well-respected and have earned the trust of their readership through high standards of professionalism and quality. These sites also have a large number of backlinks pointing back to them. That means they’ve been around for a long time and have earned the respect of many other sites. To get high-quality links, you need to start by finding sites like this yourself.

How to determine whether a backlink is of high quality or not?

The link should come from a domain that has a high authority and trust rating.

The anchor text of these links should be checked. The anchor text is what’s seen in the blue highlighted part of a link when you hover over it. This is typically used as an ad for that website. If most of these links use very general terms, it’s not going to do much for you in terms of search rankings.

What not to do when trying to get quality backlinks – Common mistakes

If you already know how to get quality backlinks for your site, then you should also know that there are certain things that you should avoid at all costs.

Using the wrong anchor text.

Anchor text is the text that’s in the link itself that you click on when you go from one page to another. If you want people to click through and read your page, then don’t use words like click here. Instead, use words like read more or see more details. That way, when people click on those links, they’ll be more likely to stay on your website and read it instead of going right back to where they came from.

Forgetting about keywords in your content.

Keywords are words that people search for when they’re looking for something specific on Google or other search engines. You want these keywords in your content so that people who are searching for those things will find what they’re looking for when they come across your site. Furthermore, be sure you don’t commit the mistake of not thinking about your audience. This is so simple, but it’s often overlooked by people who are trying to get high-quality backlinks. You want to make sure that your content is relevant to the audience you’re targeting.

Not knowing what makes a good blog post.

A lot of times, people will just create content without really understanding what makes something interesting or engaging. It’s important that you do some research into what makes good blog posts so that you can make sure yours fits into this mold as well.

Not checking if your links are indexed before sending them out.

If you send out links without checking if they have been indexed yet, then they won’t count toward any rankings. So make sure that this step is taken care of before moving on with any other parts of your campaign strategy.

Where and how can you get high-quality backlinks?

Google Search Console.

This tool allows you to see which sites link to your content and where those links are located on each page. This can help you determine which pages have the most authority and therefore lend themselves best to obtaining new backlinks.

Majestic SEO.

This tool allows you to see who is linking to your site, as well as which pages they are linking from and how many links point back toward your site from each page. It also provides information on social media profiles that mention your brand name or company name, helping you determine where the best place might be for new backlinks on social media platforms like Twitter or Facebook.

Ahrefs

This tool evaluates the quality of incoming links by looking at several factors, including anchor text, URL length, and domain age.

Different ways to get quality backlinks

Blog commenting.

Blog commenting is one of the most effective ways to generate traffic and build relationships with other bloggers in your niche. If you have time and energy, this strategy can pay off big time.

Guest posting.

Guest posting is another great way to generate traffic for your website or blog by writing articles on other blogs that are related to yours. It’s also a great way to build relationships with influencers and industry leaders.

Social media sharing.

Social media is one of the most popular ways people communicate today, and it’s also an excellent source of backlinks. When you share content on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest, those sites often include links back to your website or blog as part of their normal sharing process, which is called embedding. These links can help boost your rankings on search engine results pages.

Things to be kept in mind while trying to get high-quality backlinks

It’s not a simple process. You can’t just pick a few websites and hope that they’ll link back to you. Instead, you need to create a strategy for how you’re going to go about getting those links.

Make sure that you have an optimized site that has been cleaned up and checked for spam. This is important because if your site is not optimized, it will not be able to attract the right kind of traffic and people will not be willing to link to it. Furthermore, your website has to look good. You want something that’s visually appealing.

Make sure that you are using good-quality content.

This means that the content should be original and well-written by professionals who know what they are doing. If you want people to link back to your website, then they will need something worthwhile to link to. Your content also has to be interesting and useful so that other people will want to read it and share it on their own.

You need to focus on building relationships with other sites in your niche or industry so they will want to link back to yours. The best way to do this is through social media platforms such as Twitter or Instagram where people can easily connect with each other online. You can also identify websites that are relevant to yours and see if they have any open spots for guest posts or interviews. If so, then you can reach out with an email explaining why you think their audience would be interested in your content.

Try contacting people who run blogs with large followings and ask them if they’d be willing to include one of your blog posts on their site as an affiliate link.

Be sure to link only to sites with good reputations. You don’t want to be associated with anything sketchy or spammy.

eCommerce Marketing

your guide to WordPress SEO

Post author By Harsha Vardan Hariprasad
Post date October 26, 2022

What is WordPress and Why is WordPress SEO so important?

WordPress is one of the popular platforms for content management. It makes up almost 35% of the whole internet, the most chaotic yet wonderful advancement of modern man. Even though WordPress started as a blogging platform it was only a matter of time for the open-source platform to blow up to be one of the most common, easy and loved platforms for content marketers. The elegance of WordPress lies in the simple fact that it was made with absolute simplicity that with just a bit of getting used to, even a kid could have made a website for himself. This ease made it a target for several big business tycoons along with the very common content creators. Currently the largest stage for content marketing, WordPress becomes a competitive place to survive as well.

Just as we said if anyone could make a website how can I highlight mine? The answer to this very question lies in Search Engine Optimisation. The very reason for WordPress to reach this epitome of success is that it made SEO elegantly beautiful for anyone and everyone. There are several simple yet marvelous tools in WordPress SEO that would boost your content to thrust it to the top in every d]search. For any content marketer, the dream is to have as much site traffic as [possible. Well, the technical issues will surely be a headache in that case as well. However, through some measures, you could build a smoothly running website that would most likely pop up first which in turn erupts the number of clicks on your website. PURE ECSTASY for a content marketer!!!

What are the practices I could use for Proper WordPress SEO?

As we just discussed, WordPress presents us with a variety of options to do efficient SEO of your website. Let’s go ahead and discuss some of the most vital points to keep in mind while we get on with the task of ranking your website first in search engines and reaching that state of ecstasy.

1. SEO Friendly URLs, Permalinking, Internal Linking

Any content you would be present on your website will have an associated URL with it and obviously if it’s a lengthy one you would surely make sure to optimize your content with relevant links within the content. This is a very important aspect of creating optimized content and hence from these very roots of structuring our content SEO comes into place.

By default, the URL associated with your website is often lengthy, puzzling to the reader, technical, and not at all SEO optimized. For eg: https://www.wowowow.com/?p=10467http://example.com/archives/123.

This is surely boring and tacky from a user’s perspective and the same goes for the search engine. Hence it is quite pivotal to make sure that your URLs are customized and truncated. The Permalink option provided by WordPress in the settings part helps you with this where you are given the option to customize the URL and make it as user-friendly as possible. By user-friendly, we would like to imply that something about your content itself could be a part of the URL.

Another part associated with links that are often underestimated and are of paramount importance is Internal Linking. It is indeed trivial to add links that would direct to a separate webpage in case the user wants to refer to that particular term or topic. However external linking would deviate the attention of the user from your website to another. Internal linking that would direct your user traffic to the website itself optimizes the user activity in favor of your website and hence contributes incredibly to your website traffic.

2. SEO plugin

WordPress also provides a list of SEO plugins that add more functionalities and several tools to your SEO strategy. The competition between these plugins is also very high, hence there is a good number of plugins out there offering various kinds of services. Choosing the right plugin for your website according to the demands of your website is simply a very important part of bringing your website higher in ranking. Make sure to understand the various aspects of what the plugin claims to offer and how it would suit your content strategy.

Also make sure to choose a plugin that is easy to use, efficient and can support your website in various aspects. You wouldn’t want to add several plugins to your website for different uses and crash your website now, would you? After all what good is high site traffic if the website itself is no longer accessible? So choose something that can deliver a decent all-around performance in the aspects of SEO that you like to focus on. Be wary of their cost as well. Choose something that would suit your budget and don’t be worried or intimidated by the high number of plugins available in the market. Through the in-depth analysis of the features of the website, you will surely be able to find an efficient and affordable plugin.

Some of the popular SEO plugins of WordPress include Yoast SEO, All in one SEO, Rank Math, etc.

3.XML Sitemap and Adding your Site to Google Console

XML Sitemap is yet another important term to keep in mind in the case of WordPress SEO. It is simply a specially formatted list of all the individual pages on your website. This would aid the search engines to find all of your relevant content. Adding an XML Sitemap doesn’t optimize your content or boost your site’s ranking, however, it helps the search engine to find your pages and rank them. It is very clear from this that adding XML Sitemap is hence a very pivotal part of building your website. Certain SEO Plugins would do this job for you as it comes as an inbuilt function.

Another important thing to do is to add your website to the Google Console. Google console is a marvelous service provided by Google which offers you several tools that will help you analyze the activity on your website. It gives you exact information on detailed reports about all sorts of activity on your website and the traffic on the website. This would efficiently aid you in modifying your SEO strategy for more optimal performance of your website. It would give you a third-person view of how each page of your website would appear in a search, the number of clicks your site gets, and what exactly the user searched to get to your website and you could also trace the activity of the user to see what the user used your website for; All of them assist you in structuring future content for better results. Another important benefit of having your website added to the Google Console is that it keeps a constant check on the working of your website and would immediately alert you in case of any hindrance. The console checks your sitemap and essentially “crawls” through your website to analyze every detail that the tool could use while analyzing this data to use MonsterInsights to analyze your organic traffic. MonsterInsights would help you in viewing your insights from Google Analytics right from your WordPress dashboard.

4. Keyword Research, Tags, and Optimised Images

The most elemental part of WordPress or SEO, in general, is Keyword Research. The efficient use of keywords to highlight the services offered by the website to reach the target audience is the cornerstone of SEO-optimized content. Hence it comes at the very beginning if you come up with an SEO strategy. The keywords are nothing but words or phrases that the user has to type in the search engine for him to reach your website. Hene the ample use of these keywords in your content would simply assist the search engine to find your website first for matching the user’s request with the correct response. Hence it’s trivial to structure your content accordingly so that it gets enough attention during the search. This has a direct implication of boosting the rank of your website.

Yet another important aspect is to come up with unique and creative title tags and Meta descriptions for your content. This plays a vital role in developing and sustaining the user’s interest and attention to your website. These services are also provided by certain plugins but they follow a certain algorithm while doing so, so it’s suggested you give it a check to see if the originality is preserved.

Images are another vital part of your content. Optimizing the filename of your image, and adding clear Alt texts are all elemental yet of paramount importance. Adding Alt texts to your images makes your content more accessible and helps all kinds of users to get the required context on your content.

5. Security and Speed of your Website

We could build a very pleasing and quite optimized website by following the above directives and maintaining the consistency of adding curated topics. And yes this would ideally lead to high traffic on your website potentially increasing your business. However, as we thought earlier if the website itself crashes, or gets breached by a hacker then all of these efforts would be in vain. Hence we need to make our website secure.

Around 20,000 websites get blacklisted by Google for malware and around 50,000 get blacklisted for phishing. When this happens it doesn’t show up at all in any search results thereby throwing all your SEO to waste. If blacklisted, a site will not show up in any search results.

This indicates that the security of your WordPress site is significant for good rankings. Several online platforms will help you out in keeping your website secure from other websites. Another important thing to keep in mind is to have a reliable hosting provider. WordPress by default suggests three such providers and with such a reliable source you could ensure the smooth and efficient running of your website.

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What are the practices I could use for Proper WordPress SEO?

1. SEO Friendly URLs, Permalinking, Internal Linking

2. SEO plugin

3.XML Sitemap and Adding your Site to Google Console

4. Keyword Research, Tags, and Optimised Images

5. Security and Speed of your Website

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