Amrutanjan x IPL 2020: Blending Legacy with Digital Disruption
Amrutanjan Health Care Ltd. is one of India’s most trusted wellness brands, known for its iconic pain relief balms and health products.
Buddhi Clinic is a pioneering institution offering a holistic approach to brain and mind care through integrative medicine. Led by renowned neuropsychiatrist Dr. E.S. Krishnamoorthy, the clinic merges conventional neurology with complementary therapies, creating a unique treatment ecosystem for lifelong brain and mental wellness.
The brief was to:
Key Challenges :
We divided the campaign into three strategic layers:
Execution Highlights :