Cbazaar – Reddit Activation & Full-Funnel Social Strategy

Cbazaar is a global e-commerce brand specializing in South Asian ethnic fashion, catering to a large diaspora audience across the US, UK, and APAC.

\ Instagram Profile Visits (MoM)

\ Reddit Activation Value

\ Top Performing Reddit Thread

\ Content Calendar Efficiency

About The Brand

Cbazaar is a global e-commerce brand specializing in South Asian ethnic fashion, catering to a large diaspora audience across the US, UK, and APAC. Known for its expansive wedding and festive collections, Cbazaar was looking to amplify digital visibility and community resonance by experimenting with non-traditional platforms like Reddit, while building a cohesive social presence across Meta platforms and Google.

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Decoding The Brief

The brief was to:

CHALLENGES

Key Challenges :

Our Strategy

We divided the campaign into three strategic layers:

Campaign Execution

Execution Highlights :

\ Reddit Activation Value

\ Top Performing Reddit Thread

\ Instagram Profile Visits (MoM)

\ Content Calendar Efficiency

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