Amrutanjan x IPL 2020: Blending Legacy with Digital Disruption
Amrutanjan Health Care Ltd. is one of India’s most trusted wellness brands, known for its iconic pain relief balms and health products.
Cbazaar is a global e-commerce brand specializing in South Asian ethnic fashion, catering to a large diaspora audience across the US, UK, and APAC. Known for its expansive wedding and festive collections, Cbazaar was looking to amplify digital visibility and community resonance by experimenting with non-traditional platforms like Reddit, while building a cohesive social presence across Meta platforms and Google.
The brief was to:
Key Challenges :
We divided the campaign into three strategic layers:
Execution Highlights :