why your business should consider analytics & tracking
You can identify the geographical information of your website visitors using their IP address. By discovering where your visitors are located, you can target the appropriate areas. GatorLeads can help you identify who the company is and where they are based.
As your marketing activities take off you will start to drive more traffic back to your website, causing your match rate to rise. When you have more companies recognised, more leads can be tracked in your analytics system
Cross-platform analytics let you look at users who are moving from your native app to your mobile site to your desktop site, combine data from all those platforms to get a broad understanding of your user base’s behavior, and then dive into specific performance metrics on each.
What cross-platform analytics can do is pull all performance data together into one place. It sorts everything by platform in a consistent manner so there’s no clean-up. And, crucially, it’s fast.
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what is cross platform analytics?
Web and mobile app users no longer navigate products and services in single-platform flows. They are more likely to navigate an app by way of several different platforms — native apps, mobile sites, and desktop browsing — before they convert.
cross-platform analytics lets you collect and synthesize behavioral data as users move from your native app, to your mobile site, to your desktop webpage. Only by looking at user data across all platforms supported by your app do you begin to get a full picture of user behavior.
The modern user journey is a complex exchange of information across platforms. Conversion tracking methods and funnel analyses that don’t account for cross-platform movement are functionally obsolete. Today, you need cross-platform analytics if you want to understand your funnel.
All in all, website analytics help you in improving your website, as well as the online marketing associated with it.
cross platform analytics and tracking deployment mistakes
when you decide to implement cross platform tracking and analytics , here are few challenges we help you overcome.
One of the biggest mistakes you can make with your conversion tracking ads is not using the system at all. You might think that you don’t need to track conversions because you know your product is good.
There are four main attribution models that you can use for your conversion tracking ads: last-click, first-click, linear, and time decay. Last-click attribution gives all the credit to the last ad that the user clicked on before converting.
If you’re running conversion-tracking ads, you’re probably using click-based attribution by default. This means that you’re attributing conversions to the last ad that was clicked before the conversion happened.
Many businesses make the mistake of only focusing on the acquisition with every ad campaign. While it’s important to attract new customers, you also need to focus on conversion-tracking ads to ensure that your ads are actually driving conversions.
Choosing vanity metrics as primary KPIs - Vanity metrics may look good on paper, but they don’t always give you the full picture. Here are seven mistakes to avoid when choosing your KPIs
Ignoring device-specific data - If you’re not looking at device-specific data, you’re missing out on valuable insights about your conversion tracking ads. By ignoring this data, you could be making some major mistakes that cost you conversions and money.
metrics to Measure cross platform conversions
Sessions It shows you your number of website visits. With this data, you can work out how many people are visiting your site, and most importantly, what their referral source is.
Unique users Website visits refer to your total number of visits – including multiple visits by one person. User data will show you how many unique visitors you have.
Signups Customers making a purchase, or signing up for a trial, should be at the top of your list when it comes to conversion metrics to track.
Customer lifetime value (LTV) Customer lifetime value (LTV) is a key metric for understanding your customers’ staying power.
Churn indicators When customers get less and less value from a service, it’s only a matter of time before they stop using it.
User success If a user isn’t making the most of your product and service, then they’re getting less value – which increases the likelihood of them churning.
top reasons why cross-platform analytics and tracking are important to your business
Without cross-platform analytics, you slow down the efforts of your product teams to understand the changes they need to make.
Collecting data across platforms manually, organizing it, cleaning it up, and presenting it in readable format is a time-consuming affair. It’s unacceptably slow if you’re trying to iterate fast, and it keeps valuable information on user behavior out of your hands.
The real end goal of cross-platform analytics is consistency. Your users don’t think about cross-platform browsing or playing—they just do it—and what they want is a perfectly seamless experience.
Without cross-platform analytics, there’s no way to explore how users are behaving across different platforms and refine the core experience of your app.
Having access to all of your data in one place and being able to sort it out by platform is a massively important part of being a modern data-informed organization.
cross platform tracking and analytics drive your product decision-making, your funnel optimization, and help you build a stronger business. There’s no excuse for not doing it.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our data and technology methods help brands expand online by taking advantage of a wide range of marketing automation and data analytics solutions
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising marketing campaigns, you should team up with us
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