Web 3.0

How to Easily Setup a MetaMask Wallet

Setting up your MetaMask Wallet – How do you do it?

A Metamask wallet is a digital wallet that allows users to store, manage, and interact with various cryptocurrencies, such as Ethereum and other ERC-20 tokens. It acts as a bridge between the decentralized world of blockchain and the traditional web, enabling users to easily interact with decentralized applications (DApps) and make transactions on the Ethereum network.

In this article, we will provide a detailed guide on how to set up your Metamask wallet, including its uses and important safety measures to consider.

What is a Metamask Wallet and What Are Its Uses?

A Metamask wallet is a browser extension that is available for Chrome, Firefox, Brave, and Edge. It allows users to store their private keys in a secure environment and interact with the Ethereum network without the need for a full Ethereum node. This makes it a convenient and user-friendly option for those who want to use cryptocurrencies and interact with DApps but may not have the technical expertise or resources to run a full Ethereum node.


  • Storing and managing multiple cryptocurrencies, including Ethereum and ERC-20 tokens
  • Interacting with decentralized applications (DApps) on the Ethereum network
  • Making transactions on the Ethereum network, such as buying, selling, and exchanging cryptocurrencies
  • Signing and sending transactions with a single click
  • Protecting users’ assets with a secure password and recovery phrase

Step-by-Step Guide to Setting Up Your Metamask Wallet

  1. Install the Metamask extension on your preferred browser. To do this, go to the Metamask website (https://metamask.io/) and click on the “Get Chrome Extension” button. This will take you to the Chrome web store, where you can install the extension by clicking on the “Add to Chrome” button. Alternatively, you can install the Metamask extension for Firefox, Brave, or Edge by visiting the appropriate app store and searching for “Metamask.”
  1. Click on the Metamask icon in the top right corner of your browser and select “Create a Wallet.” This will open the Metamask extension and prompt you to create a new wallet. 
  1. Follow the prompts to set up your wallet by entering your email address and creating a password. Make sure to use a strong and unique password that you do not use for any other accounts.
  1. Click on the “Create” button to create your wallet.
  1. You will then be presented with your recovery phrase, which consists of a series of 12 words. This recovery phrase is crucial for recovering your wallet if you lose access to it. Make sure to write down your recovery phrase and store it in a secure location, such as a physical or digital safe. Do not store your recovery phrase on a device that is connected to the internet, as it could potentially be accessed by hackers.
  1. Confirm your recovery phrase by typing it in the designated field. Click on the “Accept” button to accept the terms of service and create your wallet.
  1. You will then be redirected to your wallet dashboard, which displays your wallet address, Ether balance, and transaction history. Your wallet address is a unique string of letters and numbers that represents your wallet on the Ethereum network. You can use this address to receive cryptocurrencies from other wallets or exchanges.
  1. To add funds to your wallet, click on the “Add Token” button and select the cryptocurrency you want to add. You can then enter the amount and click on the “Add” button to add the funds to your wallet. Alternatively, you can purchase cryptocurrencies directly from within your Metamask wallet by clicking on the “Buy” button and following the prompts to complete the transaction.
  1. To interact with a decentralized application (DApp), click on the “DApps” tab on the top right corner of your wallet dashboard and select the DApp you want to interact with. You may need to grant permission for the DApp to access your wallet and make transactions on your behalf.

Important Safety Measures to Consider

  • Always keep your recovery phrase in a secure location. As mentioned earlier, your recovery phrase is a crucial part of your wallet security and is used to recover your wallet if you lose access to it. Make sure to store it in a safe place that is not accessible to anyone else.
  • Use a strong and unique password for your Metamask wallet. A strong and unique password is essential for protecting your wallet from unauthorized access. Make sure to use a password that is at least 8 characters long and includes a mix of upper and lower case letters, numbers, and special characters. Avoid using common words or phrases, and do not use the same password for multiple accounts.
  • Enable two-factor authentication to add an extra layer of security to your wallet. Two-factor authentication (2FA) is a security measure that requires you to provide an additional form of authentication, such as a one-time code sent to your phone, in addition to your password when logging into your wallet. Enabling 2FA can help to prevent unauthorized access to your wallet even if your password is compromised.
  • Avoid sharing your recovery phrase or wallet password with anyone. Your recovery phrase and wallet password are both private and should not be shared with anyone. Be especially cautious of anyone who asks for your recovery phrase or password, as they could potentially use it to gain access to your wallet and steal your assets.
  • Use a hardware wallet, such as a Ledger or Trezor, to store your private keys in a secure, offline environment. A hardware wallet is a physical device that stores your private keys in a secure, offline environment. This can provide an extra layer of security for your assets, as it makes it much harder for them to be hacked or stolen. If you have a large number of assets stored in your Metamask wallet, you may want to consider using a hardware wallet as an additional security measure.


In summary, setting up a Metamask wallet is a simple and convenient way to store, manage, and interact with cryptocurrencies on the Ethereum network. By following the step-by-step guide outlined in this article, you can easily set up your Metamask wallet and start using it to make transactions and interact with decentralized applications. It is important to consider safety measures, such as keeping your recovery phrase in a secure location and enabling two-factor authentication, to ensure that your assets are protected.

With a Metamask wallet, you can easily manage your cryptocurrencies and interact with the decentralized world of blockchain technology. If you liked this article and you haven’t already subscribed to our newsletter, well then what are you waiting for, catch us on social media to stay updated with eCommerce trends.

Web 3.0

How to Create an NFT Project – Get Started and Launch Successfully

Creating a Successful NFT Project #101

NFT is a non-fungible token. NFTs have seen a massive explosion over the past years. What do successful NFT projects have in common?

A lot of them follow the format of a generative NFT, where there are members of an entire collection that are basically the same type. 

3 Things needed 

  • Need cool art.

Be passionate about art. 

  • Incentive

People need an incentive to buy these NFTs. If you can find a very creative incentive for your NFTS and give something back to the people that buy from you you will have a very successful project. If you can find a good incentive for people to buy your product, that could change the game and really make you a ton of money. 

  • A great website is essential to show off your NFT project. They are necessary to show off your brand and indicate to people that your NFTs are going to be valuable. 

How to create NFTs?

  • Select a marketplace. When you want to sell something you need to sell it somewhere, where most eyes are actually going to be focusing. 
  • Artwork is needed, in order to do a generation NFT drop. Come up with a concept that you want to create. Think about what are the different attributes that you want to be dynamic on this. If you are already an artist, you have a massive advantage in this regard. You can just create your own digital artwork and then create the layers that do each of the attributes, and then generate each of those files one by one. 
  • Once you have the artwork created you have to actually put them somewhere. The images for your NFTs don’t live on a blockchain. 
  • Find a reputable artist that already has earned the trust of buyers to create your art. This way your art already has the trust of buyers. 
  • Niche- Being able to find a solution to a problem is all we need to do. The different niches in the marketplace are collectable, intellectual property, media company, gaming company, education, data tools, marketplace or an alpha group. These are all very specific solutions to a problem. 
  • Team – Have more number of artists. Also have artists who understand generative art, and who know how to run scripts on Photoshop. The artist should also create the website, social media, and all the marketing assets. Have a community manager, who is an extension of the values of the project. A marketer for collaboration and outreach is also required. Community building is very important. You need to start building out a team to be able to provide a good service to the people within your community in a good experience. 
  • Timeline – account for more than three months. Never disclose a set time, to not have any delays. 
  • Budget – Set a budget suitably. Create a crypto wallet where you basically hold your crypto assets. 
  • Marketing – it is all about understanding human psychology. It is the most important step in any successful NFT project. Rely on the presence of your artist and advisors to generate attention. Set up as many cross-promotions with other projects as you can, up to the mint date. 
  • Define the NFT project and its utility. Focus on utility rather than making them collector’s items.
  • Reach out to major players in Web3 to be on your advisory board. Don’t pay influencers to promote your project. 
  • Set up the table for your project. Reach out to blockchain developers to execute the project utility and launch. 
  • Scalability – after you create your project, how do you scale? Development is an extremely important part because you need a solid developer to be able to write your contract. We may need a web developer too to build out your site, create that design and so on. 
  • Get a high-level overview and understand your vision, goals, every task at hand and every moving part of your project. This is very important because you are the one leading the project, and when you are hiring and you are managing a team you need to make sure that everybody is executing their task at hand, everybody has roles and it is working effectively. 
  • Don’t get stuck on little roadblocks. You are going to run into issues. So if you sit there and you dwell on issues, whether it is technical or development you are not getting anything accomplished. When you are leading a project, you are in a leadership role, and you need to play that role by understanding the big picture and hiring people that are better than you and not feeling like you have to take all the work. Be as transparent as possible. 
Web 3.0

What Digital Marketing Skills Do You Need for Web 3.0 and The Metaverse?

Digital Marketing Skills You Need for the Metaverse

In recent years, the concept of the Metaverse has gained significant attention as a potential new frontier for digital marketing. The Metaverse, also known as the virtual world or virtual reality, is a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet.

As the Metaverse continues to evolve and gain traction, it is becoming increasingly important for businesses to understand how to effectively market their products and services within this virtual space. In this article, we will explore how the Metaverse has changed digital marketing and discuss how businesses can evolve and succeed in this exciting new realm.

How the Metaverse Has Changed Digital Marketing

One of the most significant ways in which the Metaverse has changed digital marketing is by providing businesses with a new platform for customer engagement. In the physical world, businesses have always relied on traditional marketing channels such as print and broadcast media, as well as more recent digital channels such as social media and email marketing. However, the Metaverse offers a unique opportunity for businesses to directly engage with their customers in a highly immersive and interactive way.

For example, businesses can create virtual storefronts within the Metaverse, where customers can browse and purchase products in a fully immersive virtual environment. This not only allows businesses to reach a wider audience but also provides a much more engaging and personalized shopping experience for customers.

In addition to providing a new platform for customer engagement, the Metaverse also offers businesses the opportunity to leverage new technologies such as virtual and augmented reality. These technologies allow businesses to create highly realistic and interactive experiences that can be used to showcase products, provide training, or even host events and conferences.

How to Evolve Your Business with the Integration of Metaverse

Creating a Strong Virtual Presence

The first and most important step for businesses looking to succeed in the Metaverse is establishing a strong virtual presence. This could include creating a virtual storefront or other interactive spaces where customers can engage with your brand and products.

Having a strong virtual presence helps establish your brand in the Metaverse and provides customers with a convenient and engaging way to interact with your business. Consider investing in high-quality virtual assets and design to create an immersive and visually appealing experience for customers.

Leveraging Virtual and Augmented Reality

One of the key benefits of the Metaverse is the ability to leverage virtual and augmented reality technologies to create highly immersive and interactive experiences for customers. These technologies can be used to showcase products, provide training, or even host events and conferences.

For businesses, this represents a unique opportunity to differentiate themselves from competitors and provide customers with a more engaging and personalized experience. Consider incorporating virtual and augmented reality technologies into your marketing efforts to give customers a more realistic and interactive experience.

Staying Up to Date on Metaverse Developments

The Metaverse is a rapidly evolving space, with new technologies and platforms being developed all the time. Businesses need to stay up-to-date on these developments and consider how they can be leveraged to benefit the business.

This could include adopting new virtual reality platforms, integrating new technologies such as AI and machine learning, or exploring new ways to engage with customers in the Metaverse. By staying up-to-date on the latest developments, businesses can stay ahead of the curve and better position themselves for success in the Metaverse.

Collaborating with Other Businesses and Influencers

The Metaverse provides a unique opportunity for businesses to collaborate with other businesses and influencers to create joint marketing campaigns and events. This can help to amplify your marketing efforts and reach a wider audience.

For example, businesses could partner with influencers to host virtual events or create joint marketing campaigns that leverage the immersive capabilities of the Metaverse. By collaborating with other businesses and influencers, businesses can tap into new audiences and drive growth in the Metaverse.


In conclusion, the Metaverse represents a significant shift in the way businesses can engage with their customers and market their products and services. By leveraging the immersive and interactive capabilities of the Metaverse, businesses can create highly personalized and engaging experiences that drive customer loyalty and drive growth.

Want to stay up-to-date on the latest developments in digital marketing and the Metaverse? Subscribe to our newsletter for expert insights and exclusive content. Catch us on social media, we’re here to help!

Influencers Marketing

What Are Micro Influencers and Why Your Business Needs Them

How Micro Influencers can help your business

Getting more customers in today’s competitive world is nearly impossible. 

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. 

Referrals are great, but you can only generate so many of them. The reality is most marketing tactics require tons of effort and months of planning before you see results. Most of us can’t wait that long for results. What are you doing? You use nano and micro influencers. 

 Influencer marketing is one of the best ways to increase sales. 

In fact, according to BigCommerce, 17 percent of businesses spend more than half of their marketing budget on influencers. 

But most people can’t afford celebrity influencers like Kim Kardashian. Fortunately, you don’t really want to use influencers like that. 

 You want smaller, niche influencers called “micro-influencers”.

 What are micro-influencers and why should you use them? 

 It’s no secret that influencer marketing is already a booming industry. 

 The growth of influencers and social media platforms is amazing to say the least. 

 In fact, influencer marketing is a tactic I’ve used countless times to build my brands and businesses.

If you don’t have a growing following, advertising is difficult. This is why influencers are useful. They offer fast promotion of your product or service with amazing conversion rates. 

 This is one of the best ways to increase sales. All kinds of companies and brands take advantage of this. 

 So what is a micro influencer? How is micro-influencer marketing different from regular influencer marketing? Why should you focus on micro-influencers instead of regular influencers? 

 Well, let’s start  with some basic definitions. 

 Micro-influencers are pretty much what they sound like. 

They are hyper-specific influencers with a smaller following in a specific niche. They have an intensely engaged audience, but their number of followers is relatively low (less than 25,000). 

Big celebrities are not micro-influencers. 

They have millions of followers. 

Accounts with less than 25,000 followers are generally considered micro-influencers. They often have a very active audience. Additionally, nano influencers have thousands of followers. 

 Evidence shows that nano- and micro-influencers succeed. 

 Markerly studied over 800,000 Instagram accounts with over 1,000 followers each. They analyzed how engaged their audiences were compared to big celebrity influencers. 

They found that as the follower count increased, like rates dropped significantly.

They also found that comments and engaged users decreased as followership increased: 

This means that the more followers an account has, the fewer likes and comments they get (relative to the follower count. So using influencers who have millions of followers might get you less bang for your buck. 

 On top of this glaring data, they also found that Instagram influencers with 1,000 to 10,000 followers earned likes at a percent rate. In contrast, accounts with over 10,000 only achieved a 2% like rate. 

 The big-ticket celebrity accounts with over 1,000,000 followers only got a 1.7 percent like rate. 

 Expertise surveyed large groups of micro-influencers to see what kind of power they have. 

 Here are two amazing statistics they discovered: 

 Micro-influencers had 22.2 times more conversations when recommending products than average consumers. 


 82 percent of consumers said they are very likely to follow a recommendation from a micro-influencer. 

 Micro-influencers therefore discuss purchase recommendations more  than macro-influencers. At the same time, they are more effective when they give real results. 

 If you think you need millions of followers to grow your brand, think again. 

 Nano and micro influencers increase engagement and have better targeting capabilities. 

 So it’s time to stop wasting money on expensive influencers that don’t drive engagement or traffic. 

 How to Find Micro-influencers for Your Brand 

 Before we get into the ways you can use micro-influencers to get more customers, you need to understand how to find these people. 

 Finding the right influencer is critical. It can make or break your campaign. 

If you select the wrong influencer in the wrong niche, you risk wasting money on a failed campaign that won’t grow your business. 

 Fortunately, there are a few tools we can use to collect influencers and begin the process of outreach. 

 My favorite tool is HYPR. This is an analytics tool that allows you to find information about multiple influencers in any  niche. 

 It’s also free for over 100 searches. Most of these tools cost a lot of money, but HYPR gives you free searches and detailed reports. 

 Get started by creating a free account. 

 Once you’re on the dashboard, it’s time to search.While we’re here, we want to set up search filters based on the information we discussed earlier. 

 Remember: Influencers with 1,000-10,000 followers earned % likes, while accounts with more than 10,000 followers only achieved a 2.% like rate. For micro-influencers, we want to focus on  the next 1,000-10,000 accounts.

Influencers Marketing

How to Become a Social Media Influencer and Make Money

Becoming a Social Media Influencer: How Do You Do It?

These individuals have built a following on social media platforms like Instagram, TikTok, and YouTube, and use their influence to promote products, services, and brands to their loyal fans. 

But how exactly do you become a social media influencer? It’s not as simple as just posting a few pictures or videos and hoping for the best.

There are a lot of strategies involved, as well as a deep understanding of how the social media algorithm works. In this article, we will delve into the world of social media influencers and provide a comprehensive guide on how to become one.

How the Social Media Algorithm Works

Before we get into the steps on how to become a social media influencer, it’s important to understand how the algorithm works on these platforms. The algorithm is a set of rules that determine which posts show up in a user’s feed and in what order.

The algorithm takes into account various factors, such as the user’s interests, the user’s relationship with the person who posted, and the engagement a post receives. So, in order to increase the chances of your content being seen by a wider audience, it’s crucial to understand what the algorithm favors.

For example, posts with high engagement (likes, comments, and shares) are more likely to be shown to more people. This is because the algorithm interprets high engagement as the post being valuable or interesting to the user.

Ways Social Media Influencers Earn and Get Sponsorships

  1. There are a few different ways in which social media influencers earn money and get sponsorships. One way is through sponsored posts, where a brand pays the influencer to promote their product or service. This can be done through a sponsored Instagram post, YouTube video, or TikTok dance.
  2. Another way influencers earn money is through affiliate marketing. This is when the influencer promotes a product or service and earns a commission for every sale made through their unique referral link.
  3. Many influencers also have their own merchandise lines, such as t-shirts, hats, or stickers. They can sell these products to their followers and earn a profit.
  4. Finally, some influencers have a Patreon account, where their followers can subscribe to a monthly membership and receive exclusive content in return.

How to Become a Social Media Influencer

  1. Choose Your Platform

The first step to becoming a social media influencer is to choose the platform that you want to focus on. Each platform has its own unique features and audience, so it’s important to choose one that aligns with your personal brand and interests. Some popular platforms for influencers include Instagram, TikTok, and YouTube.

  1. Define Your Niche

Once you’ve chosen your platform, it’s important to define your niche. This is the specific topic or category that you will be focusing on in your content. For example, your niche could be fashion, beauty, travel, or cooking. By defining your niche, you will be able to attract a specific audience and establish yourself as an expert in that area.

  1. Create Consistent — High Quality Content

In order to grow your following and become an influencer, you need to consistently create high-quality content. This means posting regularly (at least a few times a week) and putting effort into creating visually appealing and engaging content. It’s also a good idea to use hashtags and geotags to make it easier for people to discover your content.

  1. Engage with Your Audience

One of the key factors that set social media influencers apart from regular social media users is their ability to engage with their audience. This means responding to comments and messages, asking for feedback and input, and generally being present and active on your social media accounts. By building a personal connection with your audience, you will be able to create a loyal following.

  1. Collaborate with Other Influencers and Brands

Collaborating with other influencers and brands can help you expand your reach and gain more exposure. You can collaborate by guest appearing in each other’s content, hosting giveaways, or working on sponsored campaigns together. This is also a great way to build relationships and learn from others in the industry.

  1. Utilize Influencer Marketing Platforms

Influencer marketing platforms are websites that connect brands with influencers. By creating a profile on these platforms, you can showcase your content and reach out to potential partners. Some popular influencer marketing platforms include Tribe, AspireIQ, and Influence.co.

  1. Stay Up to Date with Industry Trends

The world of social media is constantly evolving, and it’s important to stay up-to-date with the latest trends and strategies in order to succeed as an influencer. This means keeping an eye on industry news, attending events and conferences, and staying active on social media communities.

Things to Keep in Mind Before Getting Started.

  • Be Authentic

One of the most important things to remember when becoming a social media influencer is to be authentic. Your followers want to see the real you, not a fabricated persona. This means being honest, genuine, and transparent in your content and interactions.

  • Protect Your Personal Brand

As a social media influencer, you are essentially a brand. It’s important to protect your brand by being professional, respectful, and mindful of the image you are presenting. This means avoiding controversial or offensive topics and being careful about the partnerships you take on.

  • Use Social Media Responsibly 

As an influencer, you have a certain level of influence and responsibility to your followers. It’s important to use your social media platform for good and be a positive influence. This means promoting healthy habits, being mindful of your language and behavior, and being an advocate for important issues.


Becoming a social media influencer takes time, effort, and strategy. By following the steps outlined in this article, you can set yourself up for success and start building a loyal following. Remember to be authentic, protect your personal brand, and use your social media platform responsibly.

If you enjoyed this article and want to stay up to date with the latest trends and strategies in the world of social media influencers, consider subscribing to our newsletter. We’ll send you weekly updates and exclusive tips to help you on your journey to becoming a successful influencer. As always, catch us on social media @Blustream

Influencers Marketing

Influencer Marketing: The Ultimate Guide (And Free Template)

The Ultimate Guide to Influencer Marketing

What is influencer marketing?

When we look around, most of the time we get to see people online, looking at their phones, and interacting on different social platforms. Influencer marketing focuses on using key influencers or leaders to give a brand’s message and ideas to the targeted audience. Influencer marketing campaigns are designed to tap into a community of active and engaged followers. Influencers are specialists in their particular niche and have established a high level of trust and two-way communication with their followers. When an influencer shares information or update their post, it will be read, shared and followed by a large number of people. That is where the business benefit lies. This brand marketing method is powerful and strong enough to influence tge customer’s purchasing decisions.

How to set up an influencer marketing campaign?

  • Set your goal and budget. 

Think what your goal is. What is the purpose and w do you want to work with an influencer? Making more sales is definitely one, but there are other things that you might not have thought about. More common goals are:

  • Building brand awareness and strengthening brand image
  • Increase social media engagement and interactions
  • Improve conversions like newsletter subscribers, free trial sign-ups, sales, and email list building)
  • Defining your budge

If you are an independent business owner, it might skip this step of defining the budget. But it is always good to keep track of your expenses, as will help you understand whether your marketing campaign is going forward or not. 

  • Finding the right influencer

You need to decide whether you want to use nano influencers or micro-influencers, mid-tier influencers or top-tier influencers. There are pros and cons to each. Brands like to work with nano influencers because their audience is dedicated and they trust them. Their downside is that they lack the time or experience to work. Mid-tier influencers may show great results, as they have a genuine two-way connection with the audience. The only issue with them is that they look for financial compensation. The content and reach of top-tier influencers could impact your business positively if their audience is engaged and relevant to your business. But as influences grow they do tend to lose the connection they have to their audience. Their niche might also start to dilute. Just because they have a large audience doesn’t mean that their audience will convert for you. So don’t just look at the numbers. Ask them for screenshots of their analytics, which you can use to look at the demographics of their audience. Make sure that you are doing this, no matter what size influencer you are working with. 

How to find the right influencers? Go on to Instagram, type in some hashtags and search through the top section. You can also use the tool called Dovetale. It is a robust platform to help you find Instagrammers and YouTubers and you can search based on specific keywords, locations, niches and audiences. You can also send influences a message straight from Dovetale. To check out TikTok influencers, you can use apps like Hypetrace. 

  • Validate your influencers

You need to validate that the content creator can create the type of content that you are looking for. Make sure that you are checking their past work. 

  • Reaching out to influencers

Don’t let something like a follower count discourage you from reaching out to them. 

  • Introduce yourself, so that you can establish a connection. 
  • Let them know that, you know who they are. 
  • Give a genuine compliment. 
  • Tell them why you are reaching out.
  • Explain your expectations. 
  • Let them know where they can find you. Ensure that you include your social media handles and other necessary details. 
  • How to create content with an influencer?

Negotiate the terms of the relationship. This could happen in an exchange of emails back and forth. 

  • Talk about the type of content. 
  • You can have a list of requests that you want the influencer to fulfil. 
  • Give them creative freedom. 
  • Discuss where the content will live. Whether you want a story post or blog content, it’s up to you. 
  • Discuss a timeline

If you want to see the first draft, set the date for when that would be due. 

  • Talk to them and come to a consensus as to how they will mention you. 
  • Agree on compensation.

You can ask them about their rates, if you have a budget to pay for them.

  • You could exchange products for content. This is a very famous way to carry out relationships with influencers. You could exchange professional opportunities for content. 
  • Stay organized and track results.
Content Marketing

What’s Your Angle? Crafting New Angles for Your Content

Keeping current – Creating New Angles for Content Marketing

While reading articles or blogs or newsletters you at times might feel like you are reading the same old content. This is because the articles are not updated and are still the same old ones.

You might be finding that it is difficult to get your content noticed. And this is because there are over a billion blogs on the internet. Everyone is trying to crank out high-quality content. So how do you stand out? Here are some trends that help you to stand out in this busy landscape. 

  • You can’t rely on SEO or social media.

SEO is not dead but it takes longer to get rankings and is harder, but still super effective. You need to figure out new methods to promote your content. One strategy that you should be leveraging that is super effective is push notifications. You will see browser notifications also known as push notifications where people can subscribe. You can use it through tools like subscribers. So every time you release a new blog post you need to send out a notification to the subscribers so that within their browser they will get notified. Use messenger bots, email marketing, remarketing, and even repurpose your content and leverage that same piece into audio form, video form, or vice versa. 

  • You will have to translate your content

You no longer can just focus on English. The majority of the people in this world are English native speakers. But it is not that they are not native English speakers. They also don’t search on Google in English. They use all other languages, but English tends to be the most competitive language for SEO. You need to understand that people’s biggest traffic gains came from translations. 

  • You will have to spend more time updating your content and then creating new content. 

If you look at what has led to big traffic gains for companies who are leveraging content marketing, a lot of it is updating old content. So if you update your content you will generate more traffic than if you just focus on writing more content. 

  • Companies will hire people who optimize CTRs

You need to get more clicks, and you do that by optimizing your title tag and meta description. 

  • You will have to learn a new form of SEO.
  • Spend more time on CRO (Conversion optimization)
  • Free tools are cheaper than content marketing and are more effective. 

When you start writing online, one of the biggest challenges can be coming up with ideas. 

  • Use a different location

Use a different location if you are offering services in one main area. By focusing on even just a few areas you can create content for each one. You can also break the largest cities down into towns or neighborhoods, and then you can cover the services you offer for each one giving you a lot to write about.

  • Solve a different problem.

If you are a service business or even if you sell a product, another way to approach this is to think about the problems you solve. 

  • Target a different audience

Change your target audience to diversify your topics and to increase your content ideas. 

  • Create a different blog post

Writing blogs on your site is a great way to advertise your business and

Certain aspects need to be covered in your content to make it more engaging. It should be informational, relevant, and engaging, and also it should provide a personal opinion. 

  • Brand awareness should be given to the customers to make them find reasons why they should purchase your product. Your content should be informative enough for the customers to think of the needs they have, and it should persuade them to purchase from you. 
  • Another aspect that needs to be kept in mind is your content needs to be relevant to the trends going on in the market. Marketing a product that is no longer in trend is not going to give you any benefit. So always make sure that the product is relevant and also make the content relevant and updated whenever necessary. 
  • Try to add the required elements in your content such as videos, ads, etc, to make your content more engaging and interactive, so that you can drive traffic to your website. Visual content is easier to digest and customers prefer them the most. 
  • Share the ideas in your mind. Provide a personal review or user experience to persuade the customer to make the purchase. Be honest with your opinion and describe the good, the bad, and every other experience you had.
Content Marketing

A Guide to Twitter Hashtags

Twitter Hashtags #101

Hashtags are the foundation of Twitter activity. They allow categorization of keywords and topics and allow users to easily follow topics that interest  them. They also allow tweets to  easily appear in a Twitter search. 

 In recent years, we’ve seen  the power of hashtags for activism around the world. The humble hashtag has also become one of the most valuable assets in any modern marketing campaign. Brands that haven’t invested  time and thought carefully about their hashtags — and how they’ll use them — will see campaign results far less impressive  than those that do. 

 Brands often create a hashtag for their brand name or create a catchy hashtag for their campaign. The best hashtags are those that connect both the brand and the campaign, because they are truly memorable and connect the brand to the action.

What sets Twitter apart from other social platforms is its fast, real-time nature. Users can use it on the go, making it the perfect way to track events and develop stories.

Why do marketers use hashtags?

Marketers use hashtags for many reasons.  

 Hashtags can help achieve marketing goals in the following ways: 

  •  They can increase visibility. 
  •  They give a tweet a longer life. 
  •  They highlight your promotions and offers. 
  •  They allow you to join the conversation 
  •  Stand out from your competitors 

 Positioning yourself on hashtags that your competitors are not currently using will help you differentiate your brand and gain more attention from  users  using that hashtag and less attention from your competitors. 

 Follow Events 

You can use hashtags to follow Events. Use existing hashtags to follow and join  conversations about events  you support or feature your brand. 

Create your own hashtag for your branded event to start a conversation about what’s happening at your event and encourage real-time comments and impressions. 

 Connect with trending topics 

 Hashtags  also help you connect with trending topics. Engaging with trending hashtags allows your brand to gain exposure and  engagement beyond brand-centric tweets and participate in a larger conversation that matters to the majority. 

 Promoting Thought Leadership 

 You can use hashtags to add value and thought leadership to an existing conversation. Only join the conversation if the hashtag is relevant to your brand and  you know  you can add valuable information. If you ask just to tweet, users will notice and react negatively to the activity. 

 Increase discoverability and visibility 

 Hashtags make a brand easier  to find. If they follow a hashtag, they will see all tweets that contain that hashtag. This will increase your reach and visibility. 

 How can you optimize your hashtags? 

 Hashtags should be chosen carefully when creating Tweets. A well-chosen hashtag will help you  stay  on top of the most important conversations and avoid competitive friction.

Here are the top seven  tips for optimizing your hashtags.

1. Do your research

Look for trends. Choose what resonates with your audience. But don’t forget to add something to the trend. You don’t want to be seen as just a jumper. 

 If people are already using the hashtag and talking, some of your work is already done. At this point, all you need to do is make sure you’re adding value by joining conversations with this hashtag. 

 Do not use hashtags inappropriately, such as those related to tragic news. Before using a new hashtag, monitor hashtags in your community. This helps ensure relevance and avoid disputes

 2. Use them for a reason

Ask yourself why you are using a hashtag. Remember, good hashtags must be memorable so that your customers can easily remember them. SEO keywords are great hashtags because they are often short, catchy and  increase findability. 

 Make sure you give people a reason to use your hashtag, like a contest or a trend. 

 How do you want followers to interact with hashtags? Be sure to tell people how to use the hashtag.

3. Keep them simple

Keep  hashtags short and simple. Avoid complicated or overly clever hashtags. Make sure the hashtags are easy to remember and write.

4. Integrate them with other content

One way to make sure a hashtag sticks is to integrate media. The best hashtags are tightly integrated with other marketing efforts, from TV advertising to press advertising and direct mail. Use a social media style guide to ensure consistency across all your digital channels.

5. Use branded hashtags

Create  branded hashtags for your business and monitor hashtags in your community before implementing them to ensure relevance and avoid controversy. Remember to  hashtag in the right places to improve brand recognition and readability, and keep them short – brevity improves recall and leaves more room for other comments and links. 

6. Form them correctly

It is important to avoid  spaces and punctuation in the hashtag, because this isolates the keyword and makes it unsearchable. 

 Improve brand recognition and readability by including the hashtag in the right places. For example, #WarmMonday is easier to read than #warmmonday.

7. Use sparingly

The fewer hashtags in a message, the better. Multiple hashtags can seem too commercial or interrupt the flow of your normal text. Also, multiple hashtags take up space and can make your post look spammy and less authentic. 

 In general, a tweet cannot contain more than two hashtags.


When used correctly, hashtags can at least make it easier for users to find and share your content. At most they can support your brand and expand your influence and followers.

Content Marketing

How to Write A Marketing Email

The Ultimate Guide to Email Writing for Marketing

Email marketing is still one of the highest ROI-giving marketing channels, reportedly yielding over 36 times the return on investment. In this guide, we’ll cover the essential elements of email writing for marketing and how to craft emails that get results.

Define your purpose and audience

Before you even start writing your email, it’s important to know what you want to achieve and who you’re trying to reach. Defining your purpose clearly will help guide the content and tone of your email, as well as the call to action. For example, if your purpose is to promote a new product, your email will likely be more sales-focused and include a strong call to action to make a purchase. On the other hand, if your purpose is simply to keep in touch with your subscribers and build relationships, your email might be more informative and focus on providing value.

It’s also important to segment your email list so that you’re targeting the right people with the right message. For example, if you have a diverse product line, you might segment your list based on the products that individual subscribers have shown interest in. This way, you can send more targeted and relevant emails that you are more likely to be engaged with.

Use a clear, compelling subject line

The subject line is the first thing your audience sees when they receive your email, so it’s crucial to make it count. A good subject line should be short and to the point, and use language that is clear, compelling, and relevant to your audience. It should also include the most essential information upfront, as people are more likely to open an email if they know what to expect.

Avoid using spammy or sensationalist language in your subject line, as this can turn off potential readers and damage your sender’s reputation. You should also avoid using too many capital letters or exclamation points, as these can come across as shouting or desperate. Instead, use language that speaks to your audience’s needs and interests, and conveys the value of your email.

Personalize your email

Personalization can go a long way in making your emails more effective. Using your subscribers’ names is an easy way to make your emails feel more personal, but there are many other ways to personalize your emails as well. For example, you can segment your list and use language that speaks directly to different groups. You can also tailor your emails to your audience’s interests or location. For example, if you know that a certain group of subscribers is interested in a particular topic, you can send them emails that are more focused on that topic.

Personalization can also involve using dynamic content, which is content that changes based on the individual viewer. For example, you might use dynamic content to show different products to different subscribers based on their past purchases or browsing history. This can help make your emails feel more targeted and relevant to each reader.

Use a clear, concise writing style

When it comes to email writing, less is often more. Use clear, concise language and avoid using jargon or overly technical terms. Break up your content into short paragraphs and use bullet points or numbered lists to make it easier to scan. And be sure to get to the point quickly – your audience’s attention span is likely limited, so make sure you deliver your message efficiently.

It’s also important to use a writing style that is appropriate for your audience and aligns with your brand’s voice and tone. For example, if you’re targeting a more formal audience, you might use a more formal writing style. On the other hand, if you’re targeting a younger, more casual audience, you might use a more conversational and casual tone.

Another important aspect of email writing is formatting. Use headings, subheadings, and bullet points to break up your content and make it easier to read. Also, pay attention to font choices and sizes, and use white space to help guide the reader’s eye. By formatting your emails in a way that is easy to read and navigate, you can increase the chances of your message being absorbed and acted upon.

Include strong calls to action

Your call to action (CTA) is what you want your audience to do after reading your email. It could be to make a purchase, sign up for a newsletter, or download a free resource. Whatever it is, make it clear and specific, and use actionable language. Use buttons or other design elements to make your CTA stand out, and consider including more than one CTA in your email to give your audience options.

A strong CTA should be relevant to the content of your email and align with your overall purpose. For example, if you’re promoting a new product, your CTA should be to make a purchase. On the other hand, if your email is more informational, your CTA might be to sign up for a newsletter or download a resource.

Optimize for mobile

With more and more people accessing their emails on their smartphones, it’s important to optimize your emails for mobile. This means using a responsive design that adjusts to different screen sizes, using larger font sizes and buttons, and including plenty of white space to make it easier to read on a small screen.

Mobile optimization is critical if you’re using a lot of images or other design elements in your emails. These can be harder to view on a small screen, so it’s important to make sure they are properly formatted and sized for mobile. You should also test your emails on different devices to make sure they look and function as intended.

Test and optimize

As with any marketing tactic, it’s important to test and optimize your emails to see what works best. This can involve A/B testing different subject lines, calls to action, or email layouts to see which ones perform better. You can also track metrics such as open rates, click-through rates, and conversion rates to see how your emails are performing and make improvements accordingly.

There are many tools and software available to help you test and optimize your emails, such as email marketing platforms, A/B testing tools, and analytics software. By continuously testing and optimizing your emails, you can improve their performance over time and get better results.


In conclusion, writing effective emails for marketing requires a combination of strategy and good writing practices. By defining your purpose and audience, using a clear, compelling subject line, personalizing your emails, and including strong calls to action, you can create emails that effectively deliver your message and drive results.

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Are Nofollow Links Actually Good For SEO? Here Is Proof…

No-follow links – Boon or Bane for SEO?

As an eCommerce business owner, you know that search engine optimization (SEO) is crucial for driving traffic and sales to your website. In this article, we’ll explore the world of no-follow links and delve into the debate over whether they are a boon or a bane for SEO. 

You’ll learn about the origins and purpose of no-follow links, how they differ from do-follow links and the pros and cons of using them for your eCommerce business. 

We’ll also provide some tips on how to use no-follow links effectively and make the most of their potential benefits. But first, let’s start by defining no-follow links and understanding their place in the world of SEO.

What are No-follow Links?

Before we can understand the impact of no-follow links on SEO, it’s important to first understand what they are. No-follow links are simply hyperlinks that include a no-follow tag in the HTML code. This tag tells search engines to not follow the link and not to pass any link equity (also known as “link juice”) to the linked website.

The primary purpose of no-follow links is to help webmasters prevent their websites from being used as a platform for spam or low-quality content. By using the no-follow tag, webmasters can still link to other websites without the risk of passing along their link equity or being associated with the linked website’s content.


No-follow links were introduced by Google in 2005 as a way to combat comment spam on blogs. At the time, spammers were leaving irrelevant or low-quality comments on blogs with links back to their websites. These links were being followed by search engines and were helping the spammer’s website rank higher in search results.

The introduction of the no-follow tag allowed webmasters to combat this problem by telling search engines not to follow these spammy links. Today, no-follow links are used on a variety of websites for a variety of purposes, including:

  1. Sponsored content or advertising – If a website accepts payment or other compensation in exchange for a link, it may use the no-follow tag to indicate that the link is sponsored.
  2. User-generated content – Websites with user-generated content, such as forums or blogs, may use the no-follow tag on links within that content to prevent the website from being associated with the linked content.
  3. Outbound links to low-quality websites – If a website links to a low-quality or spammy website, they may use the no-follow tag to prevent their website from being associated with the linked website’s content.

No-follow Links and SEO: The Debate

So, now that we understand what no-follow links are and why they’re used, the question remains: are they a boon or a bane for SEO? The answer, as is often the case in the world of SEO, is not straightforward.

On the one hand, no-follow links do not pass along link equity and therefore do not directly help a website’s rankings in search results. This means that all other things being equal, a website with only no-follow links pointing to it may struggle to rank as highly as a website with a mix of no-follow and do-follow links.

On the other hand, no-follow links can still be valuable for several reasons:

  1. Referral traffic: While no-follow links do not pass along link equity, they can still drive referral traffic to your website. This means that even if a no-follow link is not directly helping your website’s search rankings, it can still bring in potential customers or clients.
  2. Brand exposure: No-follow links can also help increase brand exposure and awareness. If a reputable website links to your website with a no-follow link, it can still be seen as an endorsement of your brand and help build credibility.
  3. Link diversity: Having a diverse mix of no-follow and do-follow links can also be beneficial for your website’s SEO. While it’s important to have high-quality do-follow links pointing to your website, having a mix of no-follow links can help create a more natural link profile and make it less obvious that you’re actively seeking out links for SEO purposes.
  4. It’s also worth noting that, while no-follow links don’t pass along link equity, they can still contribute to a website’s overall link authority. Link authority is a measure of a website’s overall credibility and trustworthiness in the eyes of search engines, and it’s a factor that can impact search rankings. While no-follow links may not directly contribute to a website’s link authority, they can still be a factor in the overall equation.


No-follow links can be both a boon and a bane for SEO, depending on how they’re used. While they may not directly impact search rankings, they can still drive referral traffic and increase brand exposure. It’s important to remember that a diverse mix of no-follow and do-follow links can be beneficial for your website’s SEO and to focus on building high-quality links rather than solely chasing after do-follow links.

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