Unlike the other content form, Podcasts are very engaging. The readers just have to play and listen, which can be done while cooking, walking, or driving. It’s not something that requires all your attention, and you can multitask while listening to a Podcast.
Podcasts can be made from anywhere. Some make Podcasts from studios; some prefer home, while many do it from the streets. Podcasting requires little money to invest, and anyone can do it on any topic/ theme.
Whenever you host a podcast, make sure that each episode of it has a transcript. Following this can let you use more keywords, and the opportunities to drive traffic to your website will be enhanced.
Podcasts are more effective because the listeners get influenced by what they hear. In a survey of 3,00,000 podcast listeners, 63% affirmed that they bought the product, which was promoted by the show host.
our highly specialized, integrated content team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what are podcasts?
A Podcast can be understood as a series of episodes, digitally programmed and formatted, focusing on a specific theme or topics like technology, start-ups, or anything else. We can say that it is a radio in digital form. Podcasts are generally free and are available on a variety of platforms. You just need a device and an internet connection to listen to Podcasts.
Podcasting started in 2014 by Dave Winer (a Software Developer) and Adam Curry (MTV Video Jockey). The term Podcast was given by Ben Hammersley to make the concept popular. The journey started in 2004 gained some popularity in 2013 when Apple Inc. announced that they hit 1 billion podcast subscribers.
As of January 2020, more than 9,00,000 Podcasts were streaming, and millions of people listened to them at least once a month. Since then, the popularity of Podcasts has begun to grow tremendously.
when you decide to use podcasts , here are few challenges we help you overcome.
You’re not consistent - Whether it’s in a relationship or your posting schedule, everyone likes consistency. That is the essence of social media and the basis of how it was created.
Right place, wrong time - Again, it’s all about making the most of your engagement stats. Your audience isn’t always on their phones and computers, and even when they are, it’s not as easy to get their attention.
Aiming too high - While it’s good to have a clear target in your mind, in the very beginning it’s best to enjoy the engagement wherever you’re getting it from.
Not having your own website - It’s very common for podcasters to start their show without bothering much about having a website.
Press releases with no audio player - You’ve put all that effort into a press release for a noteworthy episode or show/season release. It’s picked up by the usual outlets, but what happens next ?
Assuming people know what you’re promoting - Last but certainly not least, remember that you have built and are marketing a product that not everyone in the world understands or listens to, yet.
Best Practices for Creating Engaging & Meaningful podcasts
Use welcome and send off phrases to build trust and relationship Address your listeners in a memorable way. Something that will work with your nature as a host and the nature of your show.
Create a memorable podcast name and cover Try to find a balance between creativity and simplicity. Think if the show is focused more on your personality or a specific topic you are talking about.
leverage familiar elements for higher engagement If you keep the consistent similar structure of your podcast episode you will create a professional impression.
Front-sell previous episode – actively promote past episodes for more episodes’ downloads There are benefits of mentioning the previous episode soon after you have started a new episode
Cross-sell other episodes and content – actively promote your best content Monitor those popular and valuable episodes and promote them in your current episodes.
Understand your audience Podcasts live and grow when they are becoming popular amongst their target audience.
top reasons why podcasts are important to your business
Podcast benefits are similar to blog benefits. Both allow you to communicate your knowledge and expertise, hence to build your credibility. You can share advice, industry insights, tips, and specific work-related experiences – all of which showcase your knowledge.
When someone hears your voice on a podcast, you become more familiar, approachable, and trustworthy. This is always helpful in attracting new customers and clients and in building rapport with current ones.
Podcasts are also perfect for storytelling – such as talking about specific experiences you’ve had in the industry or clients you’ve worked with. And stories help make meaningful connections with people.
A podcast potentially reaches a different audience from the people reached in previous advertising and marketing campaigns.
By bringing guests onto your podcast, you offer a richer experience for listeners. At the same time, in connecting with those guests, you build and strengthen those important connections, too!
For some businesses, coming up with regular social media posts can be challenging. Podcasts give you an opportunity to announce what’s coming, share once it’s posted, and revisit in the future. The ideas that arise in the podcast can be used in social media, too.
As you gain more followers, you will be able to solicit sponsorships and ads. For some blogs, you may also be able to offer paid interview slots on your show.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.